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Sa'diyah El Adawiyah
Universitas Muhammadiyah Jakarta
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Pengaruh Corporate Social Responsibility (CSR) "Internet Baik" terhadap Citra Perusahaan Telkomsel Adawiyah, Sa,diyah El Adawiyah El; Setyohartono, Bagas
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.622

Abstract

The development of the digital world has made Telkomsel strive to present a CSR concept and became a role model in digital literacy education in Indonesia through the concept of Digital Citizenship Education (DCE). CSR can be applied to digital ecosystem users with several aspects, such as awareness of digital behavior, digital information access rights, digital safety, and digital content & creativity. The theory used in this research is CSR theory according to Carrol (2016) and Image Theory according to Philip Kotler in Gasing (2016). The research method used is quantitative research with descriptive quantitative research type and research methods using surveys. The instrument used in this study used a questionnaire with thirty-five statement items, which were given to 88 respondents from 720 populations using a simple random sampling system. The data collected during the study was conducted and processed using SPSS version 24 for accurate calculations. The results showed that there is an influence between the “Internet Baik” CSR program on Telkomsel's corporate image with a coefficient determination (R2) is 0.518. The coefficient determination shows that it has a enough positive effect but a certain correlation between the CSR Internet Baik program carried out by the Telkomsel. This result shows that Telkomsel's Internet Baik CSR program can make society more positive in the digital world.Keyword : Corporate Social Responsibility (CSR), Telkomsel, Image.
Co-Authors A I Ramadhan Abdul Rahman Adawiyah, Sa,diyah El Adawiyah El Ade Maulida Ade Muslimat Ade Siti Barokah Agus Ari Afandi Agus Hermanto Agus Hermanto Ahmad Muhaemi Ahmad Mujammil Raza Ahmad Mustofa Kamal Ahmad Soleh Aida Maslamah Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Aisyah Zahwa Adisty Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Anindia Fardien Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Aulia Ayati Nurafifah Bambang Soetono Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Deva Lestari Dewi Pariani Dharu Dewi Diah Safitri Ningrum Dian Khaeran Khaeran Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Evi Satispi Farah Aisyah Faricha, Rizza Dinda Farida Haryati Fasha Ashri Octavia Fauzalia, Dian Fikri, Muhammad Adzkaar Gilang Wasis Danuarta Hamzah Robbani Hanum Muti Salshabila Hermin Andi Magga Ihwana As’ad Ika Yulianti Ilham Al-Muqsith Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Jazil Nusaf Aini Joana Juanita Tuhumury Karimah Faizah Karmanto Karmanto Kelly Ayu Anggraeni Khoirudin Khoirudin Laila Yumna Lestari, Ayu Ria Linka Azzahra Lusi Andriyani M, Rory Apsa M. Ali Hariawan Mahdinar Mahdinar Makroen Sanjaya Marsha Amina Safira Maulya, Widya Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Amar Farhan Muhammad Cahya Panca Wijaya Muhammad Faqih Rusyda Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Muhimin Mulkan Habibi Nabila Kanaya Winata Nabilah Akhsaniyah Najwa Shahab Nana Rahdiana Nasywa Rahmadhita Naufal Nur A’lam Nayla Nurially Sofyan nelly nuroniah Nur Hamidah, Nur Oktaviana Purnamasari Oskar Vitriano Pariani, Dewi Q, Hawa Arofah Qiana Monica Qonita Diah Hidayati Qurotul Putri Riyadi Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahma Dayanti Rahmanita Ginting Rahmat, Vivi Alayda Retnowati WD Tuti Richard Frimpong Ridho Ramadhan Rika Utari Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Salsabilla Narissa Devyanti Santi Intan Anansih Sarah Diva Azzahra Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Sheren Regita Cahyani Shintia Ira Claudia Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Suci Lestari Handayani Suhaimah . Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Suryani, Emmy Suryaningsih, Dewi Teuku Islamul Izulhaq Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti Tria Patrianti Tutik, Hartutik