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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter Peronema Forestry Science Journal KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA JPM17: Jurnal Pengabdian Masyarakat Quantitative Economics Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL AGRICA AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Politik dan Pemerintahan Daerah Agro Bali: Agricultural Journal Best Journal (Biology Education, Sains and Technology) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Agribios International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Agriculture (JoA) The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Nomico Economic: Journal Economic and Business Jurnal Pengabdian Mitra Masyarakat International Journal of Economics, Business and Innovation Research Jurnal Agribest Jurnal Agrisep Pengabdian Deli Sumatera
Tri Martial
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Marketing Channels, Margin and Farmer Share, and The Marketing Mix of Stingless Bee Honey in North Sumatra, Indonesia: A Field Survey Harmain, Ummu; Saragih, Jef Rudiantho; Martial, Tri
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2505

Abstract

The uniqueness of stingless bee honey makes it an attractive choice as both food and natural medicine for honey consumers, who were previously dominated by honey produced by honeybees (Apis mellifera). This study examines the marketing of stingless bee honey in North Sumatra. The objectives were to determine marketing channels and functions, farmer share, share margin, and the marketing mix. This study uses a cross-sectional survey in five districts/cities in North Sumatra. Respondents were selected using the purposive sampling method (11 stingless bee farmers with at least 50 colonies and at least 5 years of experience), snowball sampling (5 resellers) by recording buying and selling prices. The study results show that three marketing channels are used, with farmers sharing 64.6% on channel 2, yielding an average margin of IDR 106,088/kg. This study found that the longer the distribution chain, the smaller the proportion of income received by farmers (farmer share). Direct channels provide full margins to farmers, whereas the involvement of resellers significantly reduces the farmer's share of the profit. The implications of these findings underscore the importance of developing more efficient and equitable marketing strategies for farmers, including the effective use of digital platforms to expand their markets. However, this study was limited to a specific region and sample. Further studies are recommended to analyze channel efficiency and the impact of digital promotions on increasing sales and farmer welfare.
Analysis of the modernity of entrepreneurial attitudes in the success of MSMEs, coffee shops fostered by Medan City Cooperatives Fitriani, Fitriani; Sibuea, Mhd Buhari; Martial, Tri; Sibuea, Faiz Ahmad
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1412

Abstract

Coffee shop MSMEs have an important role in the economy and are a favorite business in Medan City. The purpose of this study is to analyze the level of modernity of entrepreneurial attitudes of coffee shop MSMEs fostered by the Medan City Cooperative Office, analyze the performance of coffee shop MSME success, and analyze the influence of modernity of entrepreneurial attitudes on the success of coffee shop MSMEs fostered by the Medan City Cooperative Office. This study was conducted in Medan City. The sample of this study was all coffee shop MSMEs fostered by the Medan City Cooperative Office with a total sample of 36 coffee shop MSMEs. The collected data will be analyzed qualitatively with Likert scale measurements and SEM-PLS. The results show that the level of modernity of entrepreneurial attitudes has a total average score of 140.8 with a high category and an average percentage of 78.2%. While the performance of coffee shop MSME success has a total average score of 143.9 with a high category and an average percentage of 79.9%. Furthermore, from the results of the SEM-PLS analysis, it can be seen that there is an influence of the modernity of the entrepreneurial attitudes of coffee shop MSME actors on the success of coffee shop MSMEs.
EDUKASI MULTI MEDIA TENTANG DETEKSI DINI PENYAKIT TIDAK MENULAR BAGI IBU RUMAH TANGGA DI DESA SITUMBA JULU KECAMATAN SIPIROK KABUPATEN TAPANULI SELATAN Saiful Batubara; Tri Martial; Adi Rahmat
Pengabdian Deli Sumatera Vol 1 No 1 (2022): Artikel pengabdian Volume 1 Nomor 1, Januari 2022
Publisher : LLPM Universitas Deli Sumatera

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Abstract

Edukasi adalah kegiatan menyampaikan pesan, menanamkan keyakinan,sehingga keluarga tidak saja sadar, tetapi juga mau dan dapat melakukan suatu anjuran. Edukasi menggunakan multimedia merupakan tehnik yang lebih efektif menyampaikan pesan ke penerima pesan melalui indra pandang dan dengar. Deteksi dini yaitu pemeriksaan yang dilakukan pada orang yang belum menunjukkan adanya gejala penyakit untuk menemukan penyakit yang belum terlihat atau masih pada stadium praklinik. Tujuan kegiatan PKM untuk peningkatan pengetahuan dalam melakukan deteksi dini factor resiko penyakit tidak menular bagi ibu rumah tang di Desa Situmba Julu Kecamatan Sipirok Kabupaten Tapanuli Selatan.Keywords: Edukasi, Multimedia, Penyakit Tidak Menular, Situmba Julu
Co-Authors Adi Rahmat Agus Purwoko Agus Sanjaya Al Ikhlas, Al Ikhlas Aldywaridha Aldywaridha Ali Ramatni Arsika Mia Febiawati Astri Winda Siregar Edi Silamat, Edi Endang Sari Simanullang Ernita Ernita Fahman Urdawi Nasution Faiz Ahmad Sibuea Fauziah Marhanah Pohan Fenny Jepri Yanti Turnip Feri Ilhami Hasugian Fitri Yenti Fitriani Fitriani Fitriyenti, Fitriyenti Godlif Sianipar Harahap, Ahmad Rizki Harefa, Taslim Hasim, Jainudin Irvan Efendi Naibaho Ismail Ismail Ismoyo, Ari Karo-Karo Sitepu, Rasidin Karo-karo, Rasidin Kawani, Bastian Lubis, Ferry Parotua Mahya Humaira Mahyu Danil Marleni Marleni Marlina Marlina Maulidya Rahmah Melinda Yusri Rizki Mhd Asaad Mhd. Asaad Mhd.Buhari Sibuea Mitra Musika Mohammad Iskandar Dzulkurnain Muhammad Arief Tirtana Muhammad Asaad Muji Paramuji Mukhlis Mukhlis Mulia Jaya Nofarita, Etza Pandu Prabowo Warsodirejo Pasha, T. Arief Pahlevi Pattiasina, Petrus Jacob Purwoko, Agus Rahayu Widya Ningsih Rahmad Setia Budi Rahmat Putra Ahmad Hasibuan Rian Novita Rizka Ar Rahmah Rizki Harahap, Ahmad Rohimah Rohimah Rudi Meirawan Pohan Rudy Badrudin Sahroni Lubis Saiful Batubara Saipul Batubara Saragi, Dian Putra Saragih, Jef Rudiantho Siregar, Timaris Elisabet SITI LATIFAH Sitompul, Gabriel Amadeus Suhardi Napid Sularno Sularno Sularno Sularno Sulastri Sulastri Supriadi Syahbudin Hasibuan Syaiful Bahri Zega Tengku hasan Basri Ummu Harmain, Ummu Usmany, Paul Yanti, Mariana Eva Yusniar Lubis Zulheri Noer