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Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy Priambodo, Aji; Sulaeman, Maman; Permana, Indra; Sugiarto, Irwan
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.16298

Abstract

The main objective of this study is to investigate the factors that influence the performance and competitiveness of women entrepreneurs in the Tuka Tuku Purbalingga programme. Tuka-Tuku in Purbalingga serves as support for the development of start-ups in the field of local culinary specialties or other local products. Tuka-Tuku facilitates the expansion of local start-ups, preserves the authenticity of regional products, and promotes the cultural heritage of diverse culinary traditions. The current study employed a quantitative research design utilizing a survey method to gather data. The survey instrument comprised a 5-point Likert scale and was administered to female entrepreneurs participating in the program. To test ten research hypotheses pertaining to the relationships between marketing, capital, digital literacy, performance, and competitiveness, Structural Equation Modeling was applied. The findings of this research have revealed that marketing, financing, and digital literacy play a significant and positive role in enhancing the performance and competitiveness of women entrepreneurs participating in the Tuka Tuku Purbalingga program. Additionally, this study confirms that performance is a crucial determinant of female entrepreneurs' competitiveness in the program. These findings suggest that women entrepreneurs with strong marketing, financing, and digital literacy skills are more likely to achieve better performance and be more competitive in the market. Given these results, it is recommended that policymakers and stakeholders direct their efforts towards enhancing the marketing, capital, and digital literacy skills of female entrepreneurs in the Tuka Tuku Purbalingga program to improve their overall performance and competitiveness.
PENETAPAN EARNING PER SHARE (EPS), PRICE EARNING RATIO (PER), DAN DIVIDEND PAYOUT RATIO (DPR) SEBAGAI PENENTU NILAI PERUSAHAAN Asmedi, Syamsul; Sulaeman, Maman; Suwali, Suwali
BENING Vol 11, No 2 (2024): NOVEMBER 2024
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v11i2.6422

Abstract

Tujuan dari penelitian ini adalah untuk memahami dan menganalisis dampak Earning Per Share (EPS), Price Earning Ratio (PER), dan Dividend Payout Ratio (DPR) terhadap Nilai Perusahaan pada perusahaan subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI). Metode penelitian yang diterapkan adalah metode sensus. Data dikumpulkan melalui sumber data sekunder, seperti laporan keuangan perusahaan dan studi pustaka. Populasi yang menjadi fokus penelitian adalah 25 perusahaan subsektor makanan dan minuman yang terdaftar di BEI. Teknik sampling yang digunakan adalah sensus, sementara analisis data dilakukan melalui analisis data panel. Hasil penelitian menunjukkan bahwa secara parsial, EPS tidak memiliki dampak signifikan terhadap nilai perusahaan, sedangkan PER dan DPR memiliki pengaruh yang signifikan terhadap Nilai Perusahaan. Secara keseluruhan, terdapat pengaruh simultan dari Earning Per Share (EPS), Price Earning Ratio (PER), dan Dividend Payout Ratio (DPR) terhadap Nilai Perusahaan pada perusahaan subsektor makanan dan minuman yang terdaftar di BEI.
Intervensi Reputasi Perusahaan Pada Keputusan Pembelian: Konsekwensi Dari Influencer Instagram Dan Islamic Branding Sulaeman, Maman; Nurhidayah, Rika; Azis, Nur; Ratnasari, Desi; Ulum, Miftahul; Wahdah, Ulya
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3742

Abstract

This study aims to analyze the influence of Instagram influencers and Islamic branding on company reputation and consumer purchase decisions. In the digital age, companies increasingly rely on influencers to build reputation and influence consumer purchase decisions, while value-based branding, especially rooted in religious principles, is becoming more popular, particularly among Muslim consumers. This research uses a survey method with a quantitative approach, where data is collected through a questionnaire distributed to 92 Rabbani product consumers. Data analysis is performed using Structural Equation Modeling (SEM) to examine the relationships between variables. The results show that Instagram influencers have a significant impact on company reputation, which in turn affects consumer purchase decisions. Islamic branding also proves to enhance company reputation, especially among Muslim consumers, which ultimately drives purchase decisions. Additionally, company reputation acts as a mediator in the relationship between Instagram influencers and purchase decisions, as well as between Islamic branding and purchase decisions. These findings indicate that companies can leverage influencers and Islamic branding to build a strong reputation and increase sales. The implications of this research highlight the importance of companies selecting the right influencers and incorporating religious values into their branding to attract consumers.
The Diffusion Process of The Vaccination Program Covid-19 in Order To Influence Changes in Public Attitudes Towards The Covid-19 Vaccination Program Sulaeman, Maman; F Prisanto, Guntur
Blantika: Multidisciplinary Journal Vol. 1 No. 4 (2023): Reguler Issue
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v1i4.22

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The existence of the Covid-19 pandemic has had an impact on various sectors of life such as the social, economic, cultural, health and political sectors. For this reason, the government has resolved the Covid-19 pandemic problem by issuing innovations in the form of a mass Covid-19 vaccination program. But unfortunately there is community resistance to the implementation of the program. The aim of this research is to provide an analysis of people's rejection of the Covid-19 vaccine. Research uses the theory of innovation diffusion. The research uses a qualitative descriptive approach, with a constructivism perspective paradigm, the respondents are the people of Depok city. Based on the results of the analysis it was found that there are 4 main elements that influence each other so that they can help increase the speed of innovation spread and adoption. The results of the study can be concluded that innovation in the form of Covid-19 vaccination can be effective by using the right communication channels and involving public figures, so that the messages conveyed are in accordance with the values that exist in society. The spread of innovation and adoption can go well because of the right public communication strategy. Based on the findings of this study, the authors recommend that the government be able to produce effective communication policies to reduce public resistance to the implementation of the Covid-19 vaccination.
MENINGKATKAN PRODUKTIVITAS KARYAWAN MELALUI LINGKUNGAN, DISIPLIN, DAN MOTIVASI KERJA Manulang, Fatma Riskiya; Sulaeman, Maman; Rahmiati
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 1 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja, disiplin kerja, dan motivasi kerja terhadap produktivitas karyawan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner. Sampel dalam penelitian ini melibatkan seluruh populasi yaitu 30 karyawan. Data dianalisis menggunakan regresi linear berganda untuk mengetahui hubungan antar variabel. Hasil penelitian menunjukkan bahwa kualitas lingkungan kerja yang nyaman, baik secara fisik maupun psikologis, berkontribusi nyata terhadap peningkatan produktivitas. Disiplin kerja yang tercermin dari konsistensi dan kepatuhan terhadap aturan juga terbukti berdampak positif. Selain itu, motivasi kerja muncul sebagai faktor paling dominan yang mendorong karyawan untuk mencapai hasil kerja yang optimal. Temuan ini menggarisbawahi pentingnya strategi manajerial yang berfokus pada penciptaan lingkungan kerja yang kondusif, penerapan kedisiplinan, serta penguatan motivasi. Implikasi dari penelitian ini adalah perlunya kebijakan organisasi yang secara berkelanjutan mendukung suasana kerja yang positif, membangun budaya disiplin, dan memelihara semangat kerja karyawan guna meningkatkan daya saing perusahaan
Frequency Migration Challenges and Strategic Decisions-Making in Broadband Wireless Access Networks Sulaeman, Maman; Wasesa, Meditya
Jurnal Bisnis dan Pemasaran Digital Vol. 3 No. 1 (2023): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i1.4502

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Purpose: The impetus for this study lies in the pressing need for telecommunication companies to adapt to the rapidly evolving technological landscape and regulatory environment to maintain competitiveness and meet increasing consumer demands. Method: This study conducted a comprehensive analysis using SWOT analysis, Qualitative Data Analysis, and the Analytical Hierarchy Process (AHP) to determine the best course of action. Results: This study navigates through the initial stages of identifying the strategic, operational, and financial implications of PT. XYZ Frequency Migration. It delves into the background of Broadband Wireless Access (BWA) technology, the significance of the 3.3 GHz and 10 GHz bands in telecommunications, and the broader context of industry trends necessitating this shift. Methodologically, this research integrates SWOT, stakeholder, qualitative data analysis (QDA), and the Analytical Hierarchy Process (AHP) to provide a holistic understanding of the complexities of migration. Conclusions: The migration of PT. XYZ from the 3.3 GHz to the 10 GHz band represents a strategic move to enhance broadband capacity, service quality, and market competitiveness. Through a holistic evaluation using SWOT, stakeholder input, qualitative data, and the Analytical Hierarchy Process (AHP), the initiative is shown to be both viable and forward-looking despite its complexity. Success hinges on PT. XYZ's ability to synchronize technological upgrades with regulatory compliance, financial prudence, and stakeholder engagement. Limitations: This study is limited by its reliance on qualitative assessments and structured decision-making tools that may not fully capture dynamic market or regulatory shifts. Additionally, the scope did not include real-time performance data post-migration, which could further validate the strategic assumptions. Contributions: This study contributes to the academic and practical understanding of network migration within the telecommunications sector, offering nuanced insights into the complexities of transitioning to higher frequency bands.
Pengaruh Pengembangan Karir dan Pelatihan Kerja Terhadap Kinerja Kerja Karyawan Pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Tangerang Saban, Heru; Sulaeman, Maman; Sidqi, Abdul Gani; Ferardi, Ferardi
eCo-Fin Vol. 3 No. 3 (2021): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v3i3.2728

Abstract

Semua organisasi dituntut untuk lebih meningkat kinerja kerja karyawan agar dapat mengembangkan organisasi tersebut. Banyak faktor yang mempengaruhi salah satunya adalah Sumber Daya Manusia. Melalui Pengembangan karier yang pada diri dari setiap karyawan, Maka akan meningkatkan kinerja karyawan. Selain Pengembangan karier, Pelatihan kerja juga menjadi faktor karena Pelatihan kerja Merupakan adalah sesuatu yang berada di dalam setiap karyawan yang dapat mempengaruhi apakah terdapat Pengaruh Pengembangan karier dan Pelatihan kerja Terhadap kinerja kerja karyawan Pada dinas kependudukan dan pencatatan sipil kabupaten Tangerang. Metode penelitian ini menggunakan metode kuantitatif. Metode pengambilan sampel menggunakan Metode non probability sampling atau sampel Jenuh. Jumlah sampel dalam penelitian ini adalah 60 responden. Teknik pengumpulan data menggunakan kuesioner, wawancara, observasi dan studi pustaka. Lalu alat uji yang digunakan adalah Software SPSS .Hasil penelitian menunjukkan bahwa adanya pengaruh secara t parsial Pengembangan karier dan pelatihan kerja terhadap kinerja kerja karyawan. Pengembangan karier dengan nilai 7.614 lalu pelatihan kerja 7.908 dengan signifikan lebih kecil 0,05. Jadi dapat disimpulkan bahwa variabel Pengembangan karier dan pelatihan kerja berpengaruh terhadap variabel kinerja kerja karyawan. Hasil penelitian ini secara simultan dengan nilai f hitung 577.915 lebih besar dari f hitung 3.16 jadi variabel Pengembangan karier dan pelatihan kerja berpengaruh secara bersama-sama terhadap variabel kinerja kerja karyawan. Dapat disimpulkan berdasarkan hasil penelitian bahwa Pengembangan karier dan Pelatihan kerja Terhadap Kinerja Kerja Karyawan memiliki hubungan yang berpengaruh positif dan signifikan
BUDAYA KERJA AGILE DAN KINERJA PEMASARAN DIGITAL: PERAN MEDIASI KOMPETENSI DIGITAL DAN MODERASI KEPEMIMPINAN TRANSFORMASIONAL Dea Restika; Sulaeman, Maman
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53761

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This research explores the influence of agile work culture on digital marketing performance at Shopee Indonesia, with employee digital competence as a mediator and transformational leadership as a moderator. Using a quantitative approach with explanatory design, data were collected from 237 Shopee Indonesia employees through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results reveal that agile work culture positively and significantly influences digital marketing performance (β = 0.487, p < 0.05). Employee digital competence proves to function as a partial mediator in this relationship with a significant indirect effect (β = 0.209, p < 0.001). Transformational leadership positively and significantly moderates the relationship between agile work culture and digital marketing performance (β = 0.198, p < 0.05). The mediated moderation analysis reveals that the indirect effect of agile work culture on digital marketing performance through digital competence increases with higher levels of transformational leadership (from 0.153 at low levels to 0.287 at high levels). These findings provide strategic implications for e-commerce companies in optimizing digital marketing performance through the integration of agile culture, development of digital competence, and implementation of transformational leadership style
PEMBERDAYAAN MASYARAKAT DALAM PENGELOLAAN LAHAN PERTANIAN PANGAN BERKELANJUTAN DI KABUPATEN TANGERANG Sulaeman, Maman; Metris, Diksi; Rasyiddin, Ahmad
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.501

Abstract

The Community Service Program (PKM) on Sustainable Food Agricultural Land Management was implemented in three sub-districts of Tangerang Regency with a participation rate of 96.67%. This program employed interactive extension methods, including presentations, case studies, simulations, Focus Group Discussions (FGD), and direct land verification and validation activities involving farmers and local government officials. The program successfully increased participants' understanding of Sustainable Food Agricultural Land (LP2B) concepts by 43.6%. Through field verification of 210 locations, it was found that 82.9% still function as productive agricultural land, 10.9% are threatened by land conversion, and 6.2% have been converted to non-agricultural uses. Economic factors (68.7%) were the main drivers of land conversion, followed by farmer regeneration issues (57.3%) and inadequate infrastructure (42.1%). The program formed 9 LP2B guardian groups and encouraged 43 farmers to register their land as LP2B. Policy recommendations include accelerating LP2B designation, developing economic incentive schemes, rehabilitating agricultural infrastructure, and integrating verification data to improve the accuracy of policy-making
Pemberdayaan Perempuan Melalui Inklusi Keuangan dan Peningkatan Soft Skill untuk Meningkatkan Daya Saing UMKM Sulaeman, Maman; Metris, Diksi; Nurhidayah, Rika; Azis, Nur
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 18 No 1 (2024): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v18i1.10684

Abstract

Empowering women through financial access and competency enhancement is crucial for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study examined the role of financial inclusion and soft skill improvement in empowering women involved in MSMEs. This research employed a survey method on 315 women engaged in MSMEs in Tasikmalaya, with data collection conducted using questionnaires and analysis performed using the SEM PLS method. The findings assert that financial inclusion and soft skills significantly influence the empowerment and competitiveness of MSMEs, particularly those led by women. The recommendations of this study include the need to expand financial access, provide soft skills training, and offer business support services as strategies to enhance the competitiveness of women-managed MSMEs, thereby contributing to inclusive and sustainable economic growth in Indonesia.