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Perilaku Remaja dalam Penyebaran Hoax di Grup WhatsApp Ririn Puspita Tutiasri; Ade Kusuma; Sumardjijati Sumardjijati
Jurnal Ilmu Komunikasi Vol 2 No 1 (2019): Media dan Industri Kreatif
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v2i1.36

Abstract

Mudahnya mengakses informasi dan paperless adalah dampak positif dari perkembangan media informasi, dimana manusia dengan mudahnya dapat mendapatkan informasi secepat mungkin. Kemajuan teknologi sangat erat hubunganya dengan bagimana sebuah informasi atau pesan itu diciptakan, selain itu teknologi juga mempengaruhi arus persebaran informasi. Pada dasarnya adanya teknologi menjadikan manusia lebih mudah dalam menyampaikan informasi, menjadikan prinsip yang jauh menjadi dekat. Selain dampak positif dari kemajuan teknologi diatas juga muncul dampak negatif dari aplikasi Instant Messenger. Dimana para pengguna bisa membuat, memodifikasi, serta menyebarkan informasi. Informasi yang tidak bersumber pada sebuah kebenaran atau disebut hoax bisa mempengaruhi sesorang, kelompok bahkan suatu negara. Informasi Hoax ini segaja dibuat untuk mempengaruhi atau merubah persepsi penerima pesan agar mengikuti pesan yang dibuat. Perilaku penyebaran hoaxs banyak terjadi pada Instant Messenger dimana pada penelitian ini meneliti interaksi para pengguna pada aplikasi WhatsApp Grup.
Is Online Media More Popular Than Traditional Media To Advertise a Brand in the Digital Age? Ade Kusuma; Adiasri Putri Purbantina; Citra Rani Angga Riswari; Ririn Puspita Tutiasri
Jurnal Ilmu Komunikasi Vol 3 No 1 (2020): Branding and Promotion in The Digital Age
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v3i1.62

Abstract

The evolution of media played a significant role in influencing the shift in the concept of traditional advertising towards digital advertising. Advertising in traditional media such as electronic and print media is considered less efficient because it requires a considerable budget. Advertising on online media is recognized as being cheaper than traditional media, both production costs or placement fees in the media. This research is qualitative research with a phenomenological approach. Data collection techniques using literature studies, and in-depth interviews with the advertising workers. The results of this study show how the strength of traditional media than online media to advertise a brand in digital age. The online media such as youtube and social media more effective to build brand awareness compared sales impact. In addition, this paper also explain comparasion the power of word of mouth rather than social media influencer effect in digital advertising.
Analisis Persepsi Terhadap Tampilan Budaya Korea pada Iklan E-Commerce Shopee di “Tanggal Cantik” 12.12 1.1 Dan 2.2 Ririn Puspita Tutiasri; Maulidya Rahmatika Aulia; Arfianti Valerina Alfi; Nabila Dafa Purwa
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 10 No 2 (2021): September 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v10i2.1398

Abstract

This research aims to determine how teenager’s perceive Korean cultural appearance presented by Korean Idol Stray Kids on Shopee's E-commerce advertisement on 12.12 1.1 and 2.2. This research uses a qualitative method, where the researcher tries to provide an overview of a group or phenomenon that are happening in society. Collecting data in this study using interview / interview techniques. Researchers try to get research data in the field. The results of this research show how teenager’s perceptions of Korean Cultural Appearance presented by Korean Idol Stray Kids on Shopee's E-commerce advertisement on 12.12 1.1 and 2.2. The results of teenager’s perceptions are various and measured from different points of view. The appearance of Korean culture presented by Korean Idol Stray Kids in Shopee's E-commerce advertisement on 12.12 1.1 and 2.2 was less influential for a group of teenager’s because some informants said that discount were more interesting than the Brand Ambassador used by Shopee.
Cultural Identity of Football Supporter Community in Surabaya (Phenomenology Studies of Bonek Campus as a Supporter Community of Persebaya in Surabaya) Ririn Puspita Tutiasri; Ade Kusuma
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cultural identity refers to the characteristics or sign possessed by a cultured group. Cultural identity will be attached to the identity of members of the cultural group. One of the cultural identity inherent in Surabaya is the term "Bonek". At first, the Bonek call was only intended for football supporter of Persebaya in Surabaya, but later it become the one of the stereotypes inherent in the people of Surabaya as a whole. Image of Bonek can not be separated from the abbreviation of the word itself, ie bondo nekat or it means dare to do anything to support them despite not having capital (material). Bonek appearance that tends to 'quirky' and not neatly also create a negative impression. Bonek also often reported getting into fight with other supporters, security apparatus, or journalists so that create a fanatical supporters image can not be separated by the riots that happen inside or outside the stadium. This prejudice will obviously disadvantageous to Surabaya supporters who are sportive and orderly when their support Persebaya Surabaya. Bonek Campus is one of the community of Persebaya Surabaya supporters who has been established since 2011. Their existence will give its own color to the diversity of football supporters in Surabaya, even Indonesia. For that the researcher is interested to conduct phenomenology study about Bonek Campus as a community of Persebaya supporters in Surabaya. Data collection through participatory observation, indepth interview, focus group discussion and literature study to explore more in depth how perception of Bonek Campus members to their role and function as football supporter community? Furthermore, researchers will identify how the cultural identity Bonek Campus as a community of football supporters Persebaya in Surabaya? Given the image of football supporters, especially Persebaya Surabaya is often considered arrogant, as do actions that result in fights and vandalism of public facilities.The output of this first phase of research is the data of Bonek Campus cultural identity as one of football supporter community in Surabaya. Further, the results will used as the basis of the preparation and development of the model of cultural identity learning as an effort to formation of Indonesian football supporters who have ethics and sportive.
Community Empowerment in the Development of Local Home Industrial Businesses Based in Licin Village, Licin District, Banyuwangi Regency Didiek Tranggono; Ririn Puspita Tutiasri
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0432

Abstract

Banyuwangi has a lot of natural potential, which if it gets an intensive assistance from certain parties: government and related agencies, and higher education through research and community service, then it is possible that it will be better able to change progress more powerful in the villages. One of the examples is the variety of potential that exists in Licin, where most of the communities are farmers. Aside from farming cassava and corn, many farmers are growing oyster mushrooms, and also many other natural potentials. If these potentials get even more serious attention then it is possible that it will be able to change the pattern of community life that is promising in improving the welfare of the community's family, especially in the Licin. However, due to the lack of the quality of human resources, it causes various obstacles in optimizing all the potential that exists in this village. These obstacles include, among others, inadequate social, economic, and cultural problems in the community. Licin village, Banyuwangi is one of the national priority villages that need to get more serious attention from various parties, in an effort to improve the welfare of the community. The purpose of the thematic community service program in the first year is to do potentials and problems mapping in Licin village. Program planning, home industry business management, and action plans making to be implemented in the second year. Seeing the potential of the village, the problems faced by the community, and how the society overcome the problems, it is necessary to empower and develop the community in the context of what efforts should be done based on the potential that exists in the village. Whereas the target of this thematic community service program is to utilize and optimize the potential in their village, to make good use of it, which in turn can increase income and family welfare. The results will be achieved after mapping the potentials and problems of the community based on the existing potential. In the future, it is necessary to do more intensive training and assistance in making shredded oyster mushrooms, so that it is expected to increase the income of community families in Licin.
Persepsi Mahasiswa Terhadap Pemberitaan Vaksinasi Covid-19 Pada Media Sosial Instagram Rista Dwi Lestari; Dina Safira Putri; Dwi Nuning Anggraeny; Ririn Puspita Tutiasri
Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik Vol 18, No 2 (2021): Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Institut Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36451/j.isip.v18i2.114

Abstract

Kegiatan vaksinasi Covid-19 di Indonesia akhir tahun 2020 menimbulkan polemik baru dalam masyarakat dan memunculkan berbagai pendapat positif dan negatif terhadap vaksinasi. Para ahli dan tokoh masyarakat menjelaskan pentingnya vaksinasi Covid-19 melalui akun media sosial mereka. Media sosial menjadi medium pada masa pandemi Covid-19 saat ini, sebagai sarana berbagi informasi dan kebijakan mengenai Covid-19. Penelitian ini membahas mengenai bagaimana persepsi mahasiswa di Surabaya terhadap informasi Vaksinasi Covid-19 pada media sosial instagram akun dr. Tirta. Penelitian dilakukan dengan pendekatan kualitatif dan teknik pengumpulan data wawancara secara daring kepada 8 informan mahasiswa dengan rentang usia 20-26 tahun. Hasil penelitian menunjukkan 6 dari 8 informan menyatakan bahwa postingan mengenai vaksinasi pada akun media sosial instagram dr. Tirta sangat mengedukasi mereka dikarenakan informasi yang disertai data yang akurat. Informasi vaksinasi Covid-19 pada akun media sosial instagram dr. Tirta sangat berpengaruh terhadap persepsi mahasiswa mengenai vaksinasi Covid-19 serta dapat mengubah tindakan mahasiswa dengan bersedianya untuk melakukan Vaksinasi Covid-19.The Covid-19 vaccination activity in Indonesia at the end of 2020 caused a new polemic in the community and gave rise to various positive and negative opinions about vaccination. Experts and public figures explain the importance of vaccinating Covid-19 through their social media accounts. Social media became a medium at the current covid-19 pandemic to share information and policies on Covid-19. The study discussed students’ perceptions in Surabaya of the Covid-19 vaccination information on Dr. Tirta’s social media account. We conducted this study with a qualitative approach and online data-collection technique for interviews with eight student informers over 20-26 years. Studies show that six out of eight informers claim that postings about vaccinations on Dr. Tirta’s Instagram account have significantly been affected by information coupled with accurate data. Dr. Tirta’s covid-19 vaccination information on the student’s Instagram account has a powerful influence on a student’s perception of the Covid-19 vaccination and can transform a student’s actions by willingly vaccinating a Covid-19.
Comparison of Misleading Information on Sriwijaya Air SJ-182 Accident between @detikcom and @kompascom Binti Qumairoh; Zainal Abidin Achmad; Ririn Puspita Tutiasri; Kusnarto Kusnarto
Metafora: Education, Social Sciences and Humanities Journal Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Misleading information often appears in political events. But the impact is different if it happens in the event of an accident. This study describes the form of misleading information that occurred in the Sriwijaya Air SJ-182 plane crash in the Kepulauan Seribu, by comparing the information content on Instagram account of @detikcom and @kompascom. This study uses a qualitative research method with a netnography approach, to explore the comparison of misleading information on the two accounts that have high credibility as news media in Indonesia. Netnography provides the ability to reveal and track various interactions of netizens with news on Instagram about the Sriwijaya Air SJ-182 accident. The number of informants in this study amounted to six people with the following criteria: (1) commenting on the @detikcom and @kompascom about the news of the Sriwijaya Air SJ-182 crash, (2) having knowledge aboout the rules and ethics of journalism. This study compares misleading information in the data on the number of victims, technical diction, credibility of news sources, and illustration support. The results of the study concluded that @detikcom caused more misleading information than @kompascom. The @detikcom account is less detail in conveying data, uses technical diction without adequate explanation, careless in displaying quotes from news sources, and lacks accuracy.
The Use of Instagrams as A Digital Communication Media by Holyspicy in The Covid-19 Pandemic Ririn Puspita Tutiasri; Eunike Jayanti Widiastuti; Sesilia Tri Ria Murti; Inggrid Priscillia
Metafora: Education, Social Sciences and Humanities Journal Vol. 5 No. 1 (2021)
Publisher : Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/metafora.v5n1.p25-37

Abstract

The growing business market in Indonesia, especially in the culinary sector, is currently getting benefits from the presence of social media. Social media is now an unforgettable tool for almost all entrepreneurs, especially for entrepreneurs in the culinary field to promote their products in the midst of the Covid-19 pandemic. Instagram provides various facilities for its users, especially in this case users who use Instagram to carry out product and brand promotion activities. Fast food is one of the culinary businesses that are currently booming, and Holyspicy is one of the culinary producers that uses Instagram as a medium of communication for promotion. This research focuses on how Instagram as a social media is used by Holyspicy as a main marketing and promotion tool. The research method used in this research is descriptive qualitative method. The theory used in this research is new media theory. Based on the results of the research, Instagram played an important role in Holyspicy's culinary business as a marketing and sales communication medium during the Covid-19 pandemic, as evidenced by the fact that during the Covid-19 pandemic, the income obtained by Holyspicy remained stable and actually experienced a significant increase at the beginning of the Covid-19 pandemic. Management of Instagram features such as hashtags, photo uploads, photo titles, and replying to customer comments also affects consumer buying interest.
Edukasi bermain online games secara sehat pada anak-anak usia sekolah dasar Aulia Rahmawati; Ririn Puspita Tutiasri
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4, No 1 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i1.7841

Abstract

Based on recent researches, there is an alarming rate of children addiction towards online games, from the mild ones to the heavy ones. These community empowerment activities focus upon the educational purposes for elementary school children in developing healthy games-online habits. Games online were chosen because they posed more risks in comparison to offline games since the anonymity in the virtual world. Initial interviews, FGDs and training were methods chosen and were continued with educational activities and advocacy. From the initial reviews, it was found that many school-aged children have their own gadgets and have their own social media accounts. It was also found that students spent 2 to 4 hours per day using their gadgets, mostly playing online games without parental supervision. This community empowerment act produces several recommendation and suggestions responding to these problems. Firstly, we recommend children to be open to their parents in regards of their online activities (including games they participate daily). Secondly, we recommend children not to engage in private conversation with strangers in virtual worlds. Thirdly, we also advocate children to produce creative contents instead of being passive consumers. Further advocacies and trainings are needed and will be organise after the school is safe and open after Covid-19 pandemic.
PEMANFAATAN INSTAGRAM @DAPURBALIKPAPAN SEBAGAI MEDIA PROMOSI KULINER KOTA BALIKPAPAN Alya Nur; Ririn Puspita Tutiasri
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 8, No 2 (2022): Oktober 2022 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v8i2.1452

Abstract

Abstract During the COVID-19 pandemic, various rules and regulations regarding Pemberlakukan Pembatasan Kegiatan Masyarakat (PPKM) participated in regulating the culinary sector which included restrictions on operational time, the number of visitor capacities, and the implementation of dine-in and takeaway. The enactment of these regulations has the effect of decreasing income for culinary business actors. Therefore, culinary business actors must set strategies to maintain and increase revenue and brand awareness. One of them is by doing promotions using social media. This study aims to find out how to use Instagram @dapurbalikpapan as a culinary promotion medium in the middle of the covid-19 pandemic. The research approach used is descriptive qualitative with data collection methods through interviews, observation, and documentation. The theory used in this study is the 7c Frame Work theory. The results in this study indicate that Instagram has various benefits and advantages for culinary business actors during the pandemic. Promotion using Instagram is considered more effective and efficient because it does not require large costs and can reach a wider community so as to increase brand awareness. Various uploads of promotional content can also provide benefits for Instagram users as a reference source in finding culinary delights during the pandemic. The @dapurbalikpapan account as one of the culinary promotion accounts in Balikpapan provides various contributions. Such as consistency in promoting various types of culinary every day, forming Support Local Business content, Balikpapan Food Map, Instatalk, and forming a virtual event called Pop Line. The @dapurbalikpapan account has also fulfilled five of the seven existing elements. The five elements are context, content, community, connection, and communication. Key word: Pandemic; promotion; instagram; 7C framework.  AbstrakSaat berlangsungnya pandemi covid-19 berbagai aturan dan regulasi mengenai pemberlakukan pembatasan kegiatan masyarakat (PPKM) turut serta mengatur pada sektor kuliner yang mana di dalamnya terdapat pembatasan waktu operasional, jumlah kapasitas pengunjung, pemberlakuan dine in dan take away. Pemberlakukan aturan tersebut memberikan dampak penurunan pendapatan bagi para pelaku usaha kuliner. Oleh karena itu, para pelaku usaha kuliner harus mengatur strategi dalam mempertahankan dan meningkatkan pendapatan maupun brandawarness. Salah satunya adalah dengan cara melakukan promosi dengan memanfaatkan media sosial. Penelitian ini memiliki tujuan untuk mengetahui bagaimana pemanfaatan Instagram @dapurbalikpapan sebagai media promosi kuliner di tengah pandemi covid-19. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data melalui wawancara, observasi, dan dokumentasi. Teori yang digunakan dalam penelitian ini adalah teori 7c Frame Work. Hasil dalam penelitian ini menunjukkan bahwa Instagram memiliki berbagai manfaat dan kelebihan bagi para pelaku usaha kuliner pada saat berlansgungnya pandemi. Promosi menggunakan instagram dianggap lebih efektif dan efesien karena tidak memerlukkan biaya yang besar dan dapat menjangkau masyarakat yang lebih luas sehingga dapat meningkatkan brandawarness. Berbagai unggahan konten promosi juga dapat memberikan manfaat bagi para pengguna instagram sebagai sumber referensi dalam mencari kuliner saat berlangsungnya pandemi. Akun @dapurbalikpapan sebagai salah satu akun promosi kuliner di Balikpapan memberikan berbagai kontribusi. Seperti konsistensi dalam mempromosikan berbagai jenis kuliner setiap harinya, membentuk konten Support Local Buisness, Balikpapan Food Map, Instatalk, dan membentuk sebuah event virtual bernama Pop Line. Akun @dapurbalikpapan juga telah memenuhi lima dari tujuh elemen yang ada. Kelima elemen tersebut adalah context, content, community, connection, communication. Kata-kata kunci: Pandemi; promosi; Instagram; 7C framework.
Co-Authors Achmad Fatchullah Minan Jauhari Ade Kusuma Ade Kusuma Ade Kusuma Ade Kusuma Adiasri Putri Purbantina Ahmad, Namira Yunita Alya Nur Andre Yusuf Trisna Putra Anggraeny, Dwi Nuning Anugrah, Yuni Esa Arfianti Valerina Alfi Ari Puji Raharjo Arisanti, Mutiara Putri Aulia Rahmawati Aulia Rahmawati, Aulia Bayu Setiawan Binti Qumairoh Citra Rani Angga Riswari Clareta, Dyva Dewi, Mifa Amira Dian Hutami Rahmawati Didiek Tranggono Dina Safira Putri Dwi Nuning Anggraeny Dwi Wahyuningtyas Elfira Prasanti Eunike Jayanti Widiastuti Ezra Sabilillah Mahardhika Fadhilah Diva Oktaviansyah Fauzi, Reza Mehdi Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida N. Febriyanto, Muhammad Galih Ayu Palupi Haidar, Fajar Al Heidy Arviani Heidy Arviani Herlambang, Rahmat Noval Ilmi, Ibnu Malkan Bakhrul Inggrid Priscillia Irmawanti Jonathan Diven Setiawan Karim Nazri Karim Nazri Kusnarto Kusnarto Kusuma, Ade Kusumajanti, Kusumajanti Latif Ahmad Fauzan Maulidya Rahmatika Aulia Mohammad Syarrafah Muhammad Farhan Ramadhan Murti, Sesilia Tri Ria Mustikasari, Ratih Pandu Nabila Dafa Purwa Nadhifah Bernice Tsaniyah Nadia Nerissa Nadia Nerissa Nafi'ah, Salsabila Niko Kurniawan Laminto Niko Kurniawan Laminto Nursha Dwi Setyowati Pandhu Tanoyo Pandu Tanoyo Poppy Febriana Pradana, Jimmy Pradana, Jimmy Putra Priscillia, Inggrid Purnamasari, Nurjihan Pricillia Putri, Ayudya Rahmawati, Dian Hutami Renada Audri Suhariono Reza Mehdi Fauzi Rista Dwi Lestari Rizky, Andisa Rofi Wahyu Aditama Saifuddin Zuhri Sania Nerissa Santoso, Wahyu Sesilia Tri Ria Murti Shevina Alana Devanty Sigit Andrianto Siti Nurima Septriyanti Sumardjijati Sumardjijati Sumardjijati Sumardjijati Sumardjijati, Sumardjijati Sumrdjijati Tantina, Arin Tsaniyah, Nadhifah Bernice Wahyu Santoso Widiastuti, Eunike Jayanti Yanda Bara Kusuma Zainal Abidin Achmad Zuhri4, Saifuddin