Article Per Year (5 Year)
p-Index From 2020 - 2025
7.292
P-Index
This Author published in this journals
All Journal INFORMASI Sosial Budaya Channel : Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi Jurnal The Messenger JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Representamen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Metafora: Education, Social Sciences and Humanities Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Jurnal ISIP : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Society Engagement (IJSE) Da'watuna: Journal of Communication and Islamic Broadcasting Indonesian Community Empowerment Journal Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JOSAR (Journal of Students Academic Research) Jurnal Komunikasi, Masyarakat Dan Keamanan International Journal of Social, Economic, and Business
Ririn Puspita Tutiasri
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 59 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 59 Documents
Search

 1   2   3   4   5 
Impelementasi Teori AISAS dalam Strategi Komunikasi Pemasaran Digital @stripesmestore di Instagram Elfira Prasanti; Saifuddin Zuhri; Zainal Abidin Achmad; Ririn Puspita Tutiasri
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 5 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jiip.v6i5.1997

Abstract

Perkembangan internet mendukung seluruh kegiatan manusia kearah yang serba digital, salah satunya kegiatan komunikasi pemasaran. Hal tersebut tidaklah mudah ditengah banyaknya kompetitor saat ini, dibutuhkan strategi komunikasi pemasaran digital yang tepat untuk dapat mendorong penjualan. Penelitian ini bertujuan untuk dapat mengetahui startegi komunikasi pemasaran digital @stripesmestore di Bali. Teknik pengumpulan data yang akan dilakukan ini menggunakan wawancara mendalam dan dokumen. Subyek yang digunakan dalam penelitian ini adalah pemilik @stripesmestore dan followers @stripesmestore di media sosial Instagram. Obyek penelitian dalam penelitian ini adalah seluruh kegiatan komunikasi pemasaran digital yang dilakukan @stripesmestore di Bali melalui Instagram. Jenis penelitian ini menggunakan metode kualitatif deskriptif. Penelitian ini mendapatkan hasil bahwa strategi komunikasi pemasaran digital yang dilakukan menggunakan Instagram Ads untuk menarik perhatian khalayak, promo dan giveaway, menggunakan teknik copywriting, kolaborasi dengan akun lain, dan membuat konten buka bal atau restock barang.
Marketing Communication Strategy for Millennial Farmers of Yogyakarta Special Region through Social Media Ririn Puspita Tutiasri; Kusumajanti; Dian Hutami Rahmawati; Jonathan Diven Setiawan; Pandu Tanoyo
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3383

Abstract

Millennial farmers from the Special Region of Yogyakarta (DIY) take advantage of social media as a marketing communication strategy for agricultural products. DIY millennial farmers focus on three fields, namely, food crop agriculture, animal husbandry, and horticulture. The products they produce are very diverse, including organic plants, vegetables, fruits, ornamental plants, quality livestock, and processed agricultural products. Many millennial farmers produce quality crops and livestock or experience an increase compared to the results produced by reliable farmers. Millennial farmers are farmers aged 19-39 years, and those aged above 39 are called reliable farmers. They also package processed agricultural products more attractively and can last longer. Social media is used as a means of communicating with extension workers, and fellow millennial farmers or to introduce products produced by millennial farmers using marketing communication strategies in cyberspace. Millennial farmers are part of the information society, they use communication media to support the development process. The purpose of this study is to describe the marketing communication strategy of agricultural products carried out by millennial farmers using various types of social media platforms. This study, uses a qualitative descriptive research method by conducting interviews with millennial farmers from Bantul, Sleman, Kulonprogo, Kota, and Gunungkidul. The results of this study indicate that farmers use social media social networks and media sharing to market their agricultural products.
Keputusan Konsumen Dalam Pembelian Virtual Items pada Game Online Mobile Legends: Bang Bang   Fadhilah Diva Oktaviansyah; Ririn Puspita Tutiasri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 2 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1030.102 KB) | DOI: 10.47467/dawatuna.v3i2.3655

Abstract

The online game Mobile Legends: Bang Bang is a free-to-play online game that is popular in various circles. In the game there are various interesting virtual items, both in terms of game mechanics and the design of the characters or available heroes. Various types of virtual items available in the game can attract players to top up and buy virtual items as needed and desired. This study uses a descriptive qualitative research method to find out the reasons for various aspects of the consumption value of the players in making top ups to buy virtual items in the game. The results of this study indicate that decorative props such as those with attractive designs are the main reason for players to top up in the game, as well as the gameplay of the character they like is another reason for buying skins. Apart from that, satisfaction and support from family to be able to work in e-sports is also one of the reasons for players in playing the online game Mobile Legends: Bang Bang to keep topping up. Keywords: The Consumption Value, Online Game, Mobile Legends: Bang Bang
Analisis Resepsi Remaja pada Nilai Budaya dan Religius dalam Iklan Sirup Marjan (Edisi Baruna Sang Penjaga Samudera) Ririn Puspita Tutiasri
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 7 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jiip.v6i7.2386

Abstract

Iklan memilki kadungan nilai tertentu untuk menambah daya tarik bagi orang yang melihat iklan tersebut. Nilai itu yang menjadikan orang tertarik untuk mengenal produk yang ditawarkan, membeli, serta menyarankan produk tersebut kepada orang lain. Salah satu iklan yang menarik karena dalam setiap edisi selalu memperbarui temanya, adalah iklan sirup Marjan. Iklan sirup Marjan menarik untuk diteliti karena tidak hanya sebagai media promosi tetapi mengandung nilai budaya serta religius. Nilai budaya yang diusung oleh iklan Marjan mengangkat budaya dari cerita rakyat yang ada di Indonesia. Suatu bangsa dibentuk oleh kebudayaan daerah, karena konsep suku bangsa sama dengan kebudayaan daerah. Pola kegiatan masyarakat yang dilakukan merupakan suatu kebudayaan, faktor geografis merupakan pembentukan keragaman budaya. Sedangkan nilai religius dimana iklan Marjan mengambarkan kemenangan serta berbagi pada momentum bulan ramadhan serta hari raya idul fitri. Penelitian ini ingin melihat bagaimana analisis resepsi remaja pada nilai budaya dan religius dalam iklan sirup Marjan edisi “baruna sang penjaga samudera”.
TikTok sebagai Media Pengungkapan Diri melalui Konten “He is a 10 But” dan “She is a 10 But” Shevina Alana Devanty; Ririn Puspita Tutiasri
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 7 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jiip.v6i7.2388

Abstract

TikTok merupakan media sosial yang banyak digunakan saat ini, melalui TikTok dapat dijumpai beragam konten. Suatu konten dikatakan viral apabila memiliki jumlah tayangan tinggi, mendapat banyak likes, mendapat banyak respon dari pengguna lain, menjadi bahan pembicaraan ramai, dan banyak diikuti. Salah satu konten yang viral yaitu konten “He is a 10 but”, melalui konten ini perempuan membagikan pandangan dan penilaiannya terhadap laki-laki. Popularitas konten ini menghadirkan sudut pandang lain yaitu konten “She is a 10 but” dimana laki-laki membagikan pandangan dan penilaiannya terhadap perempuan. Penilaian diberikan berdasarkan angka terhadap beberapa karakteristik tertentu yang dimiliki oleh lawan jenis. Tujuan dilakukannya penelitian adalah untuk mengetahui bagaimana analisis resepsi khalayak terhadap pengungkapan diri pada konten “He is a 10 but” dan “She is a 10 but” yang ada pada media sosial TikTok. Penelitian dilakukan dengan pendekatan kualitatif dan metode deskriptif. Proses pengumpulan data dilakukan melalui kegiatan wawancara secara mendalam (In-depth Interview). Pencarian informan dilakukan melalui kolom komentar unggahan “He is a 10 but” dan “She is a 10 but” di TikTok. Dari hasil penelitian ditemukan bahwa pengungkapan diri yang dilakukan pembuat konten melalui konten TikTok berupa penyampaian opini dan pengalaman yang dimiliki individu, memberikan penilaian terhadap lawan jenis, dan menyampaikan terkait nilai atau idealisasi tertentu yang dimiliki.
COMMUNICATION STRATEGY OF FIELD AGRICULTURAL EXTENDERS IN THE SOCIALIZATION OF RICE AGRICULTURAL INNOVATIONS IN DRY LAND TO FARMERS GROUP IN JATIGREGES VILLAGE, PACE DISTRICT, NGANJUK REGENCY Rofi Wahyu Aditama; Heidy Arviani; Zainal Abidin Achmad; Ririn Puspita Tutiasri
JOSAR (Journal of Students Academic Research) Vol 6 No 2: June 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v6i2.1865

Abstract

Communication and development are two things that cannot be opened and are closelyrelated. One sector that requires a special touch of development communication is the agriculturalsector. This study was to determine the communication strategy of Field Agricultural Extension indisseminating innovations in dryland rice cultivation to farmer groups in Jatigreges Village, PaceDistrict, Nganjuk Regency. The research method used is descriptive qualitative. The data in thisstudy were collected by interview, observation and documentation. Then it is processed usingHafied Cangara's Five-Step communication strategy theory and the Innovation Diffusion Theorycreated by Everett M. Rogers. The results showed that the Field Agricultural Extension did thecommunication stages, namely research, planning, implementation, measurement, and reporting.The communication strategy implemented by PPL was relatively successful because 89.7% of thetargets for the implementation of the innovation program for rice cultivation were in dry land. This isbecause an innovation program contains important points from the theory of diffusion of innovation,namely, compatibility, complexity, testability, and observability.
INTERPERSONAL COMMUNICATION STRATEGY OF BADMINTON TRAINER IN INCREASING THE MOTIVATION OF WOMEN'S DUAL ATHLETES DJARUM JAKARTA DURING THE COVID-19 PANDEMIC Nadia Nerissa; Ririn Puspita Tutiasri
JOSAR (Journal of Students Academic Research) Vol 7 No 2: September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.2429

Abstract

Interpersonal communication of badminton coaches has a role in growing the confidence of women's doubles athletes to increase motivation in training activities. Because during training activities, women's doubles athletes experience a decrease in confidence during the COVID-19 pandemic which has an impact on physical condition and performance. The research method used in this study is a qualitative research using McClelland's theory of motivation. The data collection of this research was collected by interview, informants were five badminton coaches and five women's doubles athletes at the Djarum Badminton Association Jakarta. The results of this study indicate that interpersonal communication used by coaches and women's doubles athletes can prove that interpersonal communication can be used to convey messages with the occurrence of proximity to get the results directly. In accordance with McClelland's motivational theory, the need for achievement provides a strategy regarding mastery of playing techniques during training activities as an understanding of achieving achievements and athlete benchmarks so that relationships can be established, affiliation plays a role in growing the athlete's social spirit as self-confidence that is intertwined by increasing motivation during the COVID-19 pandemic. 19, the power of fostering women's doubles athletes to have a leadership spirit and responsibility for their own personality.
Hubungan Digital Story Telling dengan Perilaku Impulsive Buying Remaja Pandhu Tanoyo; Sumardjijati Sumardjijati; Ririn Puspita Tutiasri
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 8 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jiip.v6i8.2557

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis hubungan storytelling akun tiktok @dictionarei sebagai variabel bebas dengan perilaku impulsive buying remaja di Surabaya sebagai variabel terikat. Teori yang digunakan sebagai landasan dari penelitian adalah teori S-R oleh Wilbur Schramm. Metodelogi pada penelitian ini merupakan metode kuantitatif dengan populasi objek pengikut akun @dictionarei sebanyak 3 juta. Sampel dalam penelitian ini diambil secara purposive sampling dengan kriteria tertentu. Pengumpulan data dilakukan dengan menyebarkan kuesioner melaui google form kepada 100 responden.  Metode analisis data yang digunakan dalam penelitan terdiri dari korelasi rank spearman dan juga Uji t untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa terdapat hubungan diantara dua variabel penelitian dengan nilai koefisien korelasi sebesar 0,999. Nilai koefisien juga menunjukkan hubungan antara storytelling akun tiktok @dictionarei termasuk hubungan positif.  Selain itu, berdasarkan dari hasil uji t dengan taraf signifikansi 5% diketahui ttest > ttabel, dengan nilai 22,1 > 1,984 artinya Ho ditolak dan Ha diterima.
ChatGPT For Marketing Communications: Friend or Foe? Heidy Arviani; Ririn Puspita Tutiasri; Latif Ahmad Fauzan; Ade Kusuma
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1729

Abstract

The release of the ChatGPT chatbot in November 2022 received significant public attention. ChatGPT is an Artificial Intelligence (AI) powered chatbot that allows users to simulate human-like conversations with AI. GPT stands for Generative Pre-trained Transformer, a language processing model developed by the American artificial intelligence company OpenAI. These innovations and technologies are changing business interests, revolutionizing marketing communications strategies, and enhancing the consumer experience. ChatGPT is a powerful tool for marketers, but we need to understand the risks and place realistic expectations for the moment. The author uses data collection techniques using literature studies and observations on ChatGPT about their potential and impact on marketing communications. Authors analyze brand information, data search, reference services, cataloging, content creation, and ethical considerations such as privacy and bias. Result of this study, ChatGPT can provide and support creative content creation or copywriting, improve customer service, automate repetitive tasks, and support data analysis. However, humans are irreplaceable for examining outputs and creating marketing messages consistent with a company's strategy and brand vision. With good marketing strategies, ChatGPT can effectively enhance and support marketing processes.
THE USE OF TIKTOK AS A MARKETING COMMUNICATION STRATEGY MEDIA ON THE SHERIZ_OFFICIAL ACCOUNT: THE USE OF TIKTOK AS A MARKETING COMMUNICATION STRATEGY MEDIA ON THE SHERIZ_OFFICIAL ACCOUNT Siti Nurima Septriyanti; Ririn Puspita Tutiasri; Irmawanti
JOSAR (Journal of Students Academic Research) Vol 8 No 2 (2023): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i2.2899

Abstract

The shift in the function of the TikTok feature makes it very easy for business people to market their products. One business account that utilizes the function shift on TikTok is the @Sheriz_Official account. This study aims to determine how TikTok is utilized with the media marketing communication strategy on the @Sheriz_Official account. The theory used in this research is the Mediamorphosis Theory in cyberspace and the 7C Framework Theory to analyze how marketing communication strategies are applied to the @Sheriz_Official account. This research uses a descriptive qualitative approach with qualitative research methods. The data collection techniques used are in-depth interviews, observation, and documentation. The results of this study indicate that the shift in the function of TikTok social media, which gave birth to several business features, is beneficial for business people. The marketing communication strategies that are superior to the @Sheriz_Official account are regularly uploading TikTok video content every day, live streaming capit games, hyperlinking, TikTok Ads, brand community @Sheriz_Official, TikTok Shop, and TikTok Affiliates program. This research concludes that the function shift in the TikTok feature is very well utilized by the @Sheriz_Official account in implementing its marketing communication strategy.
Co-Authors Achmad Fatchullah Minan Jauhari Ade Kusuma Ade Kusuma Ade Kusuma Ade Kusuma Adiasri Putri Purbantina Ahmad, Namira Yunita Alya Nur Andre Yusuf Trisna Putra Anggraeny, Dwi Nuning Anugrah, Yuni Esa Arfianti Valerina Alfi Ari Puji Raharjo Arisanti, Mutiara Putri Aulia Rahmawati Aulia Rahmawati, Aulia Bayu Setiawan Binti Qumairoh Citra Rani Angga Riswari Clareta, Dyva Dewi, Mifa Amira Dian Hutami Rahmawati Didiek Tranggono Dina Safira Putri Dwi Nuning Anggraeny Dwi Wahyuningtyas Elfira Prasanti Eunike Jayanti Widiastuti Ezra Sabilillah Mahardhika Fadhilah Diva Oktaviansyah Fauzi, Reza Mehdi Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida N. Febriyanto, Muhammad Galih Ayu Palupi Haidar, Fajar Al Heidy Arviani Heidy Arviani Herlambang, Rahmat Noval Ilmi, Ibnu Malkan Bakhrul Inggrid Priscillia Irmawanti Jonathan Diven Setiawan Karim Nazri Karim Nazri Kusnarto Kusnarto Kusuma, Ade Kusumajanti, Kusumajanti Latif Ahmad Fauzan Maulidya Rahmatika Aulia Mohammad Syarrafah Muhammad Farhan Ramadhan Murti, Sesilia Tri Ria Mustikasari, Ratih Pandu Nabila Dafa Purwa Nadhifah Bernice Tsaniyah Nadia Nerissa Nadia Nerissa Nafi'ah, Salsabila Niko Kurniawan Laminto Niko Kurniawan Laminto Nursha Dwi Setyowati Pandhu Tanoyo Pandu Tanoyo Poppy Febriana Pradana, Jimmy Pradana, Jimmy Putra Priscillia, Inggrid Purnamasari, Nurjihan Pricillia Putri, Ayudya Rahmawati, Dian Hutami Renada Audri Suhariono Reza Mehdi Fauzi Rista Dwi Lestari Rizky, Andisa Rofi Wahyu Aditama Saifuddin Zuhri Sania Nerissa Santoso, Wahyu Sesilia Tri Ria Murti Shevina Alana Devanty Sigit Andrianto Siti Nurima Septriyanti Sumardjijati Sumardjijati Sumardjijati Sumardjijati Sumardjijati, Sumardjijati Sumrdjijati Tantina, Arin Tsaniyah, Nadhifah Bernice Wahyu Santoso Widiastuti, Eunike Jayanti Yanda Bara Kusuma Zainal Abidin Achmad Zuhri4, Saifuddin