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All Journal INFORMASI Sosial Budaya Channel : Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi Jurnal The Messenger JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Representamen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Metafora: Education, Social Sciences and Humanities Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Jurnal ISIP : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Society Engagement (IJSE) Da'watuna: Journal of Communication and Islamic Broadcasting Indonesian Community Empowerment Journal Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JOSAR (Journal of Students Academic Research) Jurnal Komunikasi, Masyarakat Dan Keamanan International Journal of Social, Economic, and Business
Ririn Puspita Tutiasri
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Wacana Kritis Femvertising Dalam Iklan Instagram MKS Shoes Edisi “What Makes Us Women” Tantina, Arin; Tutiasri, Ririn Puspita
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 3 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.051 KB) | DOI: 10.47467/dawatuna.v3i3.3012

Abstract

This study examines the femvertising discourse contained in the MKS Shoes advertisement in the What Makes Us Women edition. The depiction of the female figure is still synonymous with the practice of femininity where gender stereotypes still apply to divide the characteristics that women and men should have. The making of a text contains a certain discourse. The production of the text is also aimed at influencing a certain ideological construction which is in line with the interests of the text producer. This research will be examined through the critical discourse analysis model of Norman Fairclough which focuses on the text dimension, the dimension of discourse practice, and the dimension of sociocultural practice. The results of this study show that there is a femvertising discourse in advertisements through the five pillars of femvertising essence and the linkages of social construction conditions in gender stereotypes towards women which are the background for the production of this advertisement. Keywords: Femvertising, Streotypes, Women, Discourse Analysis
Persepsi Khalayak pada Postingan Akun Instagram Publik Figure @Krisdayantilemos Terkait  Penghapusan Syarat PCR dan Swab Antigen Pelaku Perjalanan Domestik Anggraeny, Dwi Nuning; Tutiasri, Ririn Puspita; Achmad, Zainal Abidin; Zuhri4, Saifuddin
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3503

Abstract

Dwi Nuning Anggraeny1, Ririn Puspita Tutiasri2, 3, 1-4Program Studi Ilmu Komunikasi, UPN “Veteran” Jawa Timur dwinuninganggraeni2@gmail.com ABSTRACT This study aims to find out how the public perceives the posting of the Instagram Public Figure @Krisdayantilemos Account regarding SE Regulation Number 22 of 2022 Regarding the Elimination of PCR Requirements and Antigen Swabs for Domestic Travel Users. Social media has become a good medium during the current Covid-19 pandemic, as a means of sharing information and policies related to Covid-19. The availability of information on digital technology, especially on Instagram social media, greatly influences the formation of public perceptions. The method used in this study is a qualitative descriptive method that aims to explain certain phenomena clearly and in detail. By conducting interviews through the personal Instagram of the informants. Based on the results of research conducted using 7 informants who knew and commented on posts from Instagram @krisdayantilemos, who posted that Krisdayanti disagreed regarding the abolition of PCR requirements and antigen swabs for domestic travel users. Information regarding Krisdayanti's disapproval of domestic travel regulations without antigen and PCR swab tests on the Instagram social media account @krisdayantileos gave rise to various perceptions from the large number of audiences who gave pros and cons of Krisdayant's posts. Keywords: Perception, The Latest Domestic Travel Regulations, Audience, Instagram
Branding the Surabaya Wonorejo Mangrove Botanical Garden Tourism, Through Social Media Video Content Setiawan, Bayu; Tutiasri, Ririn Puspita; Pradana, Jimmy Putra
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4150

Abstract

Tourism Branding is an activity to introduce a tourist spot to the public. One of the tourism branding activities is by creating advertising videos that are packaged attractively, so that they can attract people to visit. Many tourist attractions are empty of visitors after the Covid-19 pandemic, because there is a ban on gathering in certain places. This makes many tourist attractions empty of visitors, one of which is the Surabaya Wonorejo mangrove botanical garden. Community Service Activities, UPN Serves carries out branding activities for the people of Surabaya. Reintroduce the public that the city of Surabaya has natural tourist attractions, which can be visited either with family or with friends. This community service activity was carried out by Citivity Academy lecturers from communication science and visual communication design together with students. In the activities carried out to introduce the Surabaya Wonorejo mangrove botanical garden tourism by creating video content which was uploaded on social media. The aim of creating this video content is to promote Surabaya mangrove tourism to the public. When creating video content, it promotes what facilities are available there, apart from providing alternative entertainment venues that are comfortable, cheap and close by. The video content was acted out by students, as an invitation to teenagers to take a nature holiday at the Surabaya Wonorejo mangrove botanical garden.
AUDIENCE'S ACCEPTANCE OF WOMEN'S SEXUAL OBJECTIVES IN THE FILM “SELESAI” (2021) Ahmad, Namira Yunita; Tutiasri, Ririn Puspita; Clareta, Dyva; Arviani, Heidy
JOSAR (Journal of Students Academic Research) Vol 9 No 1 (2024): March
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v9i1.2661

Abstract

This study aims to analyze the audience's reception of the sexual objectification of women in the film Finish (2021). This research method is a qualitative approach method. Data were obtained through in-depth interviews, documentation and literature studies. The results of the study showed that there were differences in interpretation of the acceptance of female sexual objectification in the film Finish (2021) by the informants. The meaning of informants is influenced by the background of each individual which is reproduced repeatedly in everyday life, or the frame of reference and field of experience of the informants. In line with Stuart Hall's reception analysis theory which refers to the encoding-decoding process. With reception analysis, it can be seen that the audience/viewers have an active role in interpreting the meaning in the film.
Pemanfaatan Instagram Dan Whatsapp Sebagai Media Pemasaran Tenun Medali Mas Kediri Ari Puji Raharjo; Ririn Puspita Tutiasri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 11 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12196539

Abstract

The development of this era is increasingly leading to modern times, seen from the rapid development of technology that occurs and humans begin to rely heavily on technology in living their daily lives. The development of increasingly digital technology causes the majority of the world's population to allow access to the internet. In the current era, marketers and consumers are increasingly utilizing dynamic social media as a broad communication channel. Seeing the opportunity to utilize social media as a tool to support and improve marketing functions, the same thing was also done by Tenun Medali Mas Kediri. Digital marketing is an alternative to marketing in this day and age. The method used by the author is descriptive qualitative with data collection techniques through interviews and observations. The results of this study indicate that optimal utilization of social media can have a positive impact on marketing.
Marketing Communication Strategy for Millennial Farmers of Yogyakarta Special Region through Social Media Ririn Puspita Tutiasri; Kusumajanti; Dian Hutami Rahmawati; Jonathan Diven Setiawan; Pandu Tanoyo
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3383

Abstract

Millennial farmers from the Special Region of Yogyakarta (DIY) take advantage of social media as a marketing communication strategy for agricultural products. DIY millennial farmers focus on three fields, namely, food crop agriculture, animal husbandry, and horticulture. The products they produce are very diverse, including organic plants, vegetables, fruits, ornamental plants, quality livestock, and processed agricultural products. Many millennial farmers produce quality crops and livestock or experience an increase compared to the results produced by reliable farmers. Millennial farmers are farmers aged 19-39 years, and those aged above 39 are called reliable farmers. They also package processed agricultural products more attractively and can last longer. Social media is used as a means of communicating with extension workers, and fellow millennial farmers or to introduce products produced by millennial farmers using marketing communication strategies in cyberspace. Millennial farmers are part of the information society, they use communication media to support the development process. The purpose of this study is to describe the marketing communication strategy of agricultural products carried out by millennial farmers using various types of social media platforms. This study, uses a qualitative descriptive research method by conducting interviews with millennial farmers from Bantul, Sleman, Kulonprogo, Kota, and Gunungkidul. The results of this study indicate that farmers use social media social networks and media sharing to market their agricultural products.
Persepsi Konsumen Perempuan Pada Konten Instagram @Zaskiadyamecca Pasca Kontroversi Dugaan Pro Israel Scarlett Whitening Arisanti, Mutiara Putri; Tutiasri, Ririn Puspita
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 8, No 4 (2024): November 2024
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v8i4.2024.1544-1551

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi konsumen perempuan Scarlett whitening pada konten Instagram @zaskiadyamecca selaku brand ambassador pasca kontroversi dugaan pro Israel yang terjadi. Melalui media sosial, informasi dapat tersebar dengan cepat termasuk salah satunya adalah kontroversi dugaan pro Israel yang tengah hangat dibicarakan oleh banyak orang. Penggunaan brand ambassador sebagai salah satu orang yang memiliki pengaruh di media sosial terutama Instagram juga menjadi salah satu faktor pendukung untuk dapat membantu mengembalikan kepercayaan konsumen dan merubah persepsi mereka. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif yang memiliki tujuan untuk mengkaji, menjelaskan, dan mendeskripsikan secara mendalam mengenai fenomena yang sedang terjadi. Data dari penelitian dikumpulkan melalui wawancara mendalam dengan 8 informan terpilih sesuai kriteria yang telah ditentukan melalui teknik purposive sampling. Berdasarkan hasil penelitian yang dilakukan dengan kedelapan informan terdapat berbagai macam persepsi dari masing-masing konsumen terkait kontroversi dugaan pro Israel yang terjadi. Dari hal tersebut, adanya konten instagram yang diunggah oleh @zaskiadyamecca pasca kontroversi dugaan pro Israel pada brand Scarlett Whitening menimbulkan perubahan persepsi dari masing-masing konsumen baik yang sebelumnya turut melakukan boikot maupun tidak. 
Branding Kebun Raya Mangrove Surabaya Melalui Pembuatan Suvenir Tutiasri, Ririn Puspita; Kusuma, Ade; Setiawan, Bayu; Sumardjijati, Sumardjijati; Fauzi, Reza Mehdi; Santoso, Wahyu
Indonesian Journal of Society Engagement Vol. 5 No. 3: Desember 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i3.180

Abstract

Kebun Raya Mangrove Surabaya (KRM) is an ecotourism destination focused on mangrove ecosystem conservation and environmental education. To enhance its appeal, build a positive image, and strengthen local economic sustainability, the development of eco-friendly souvenirs rooted in local wisdom presents a promising branding strategy. Souvenirs such as bucket hats, hand fans, brooches, and keychains with mangrove-inspired designs serve not only as promotional tools but also as educational mediums for environmental awareness among tourists. This article presents the results of a community service project aimed at creating souvenir concepts that support KRM’s branding, involving local communities in the production process, and promoting sustainability principles in tourism. The methods employed include training in creative design, producing eco-friendly souvenirs, and implementing digital marketing strategies. The findings indicate that souvenir development can increase tourists' awareness of mangrove ecosystem conservation while positively impacting local communities through income generation and skill development. This souvenir-based branding strategy not only reinforces KRM’s identity as an educational ecotourism destination but also supports environmental preservation and sustainable economic development.
INOVASI REBRANDING DAN PENGEMASAN PADA UMKM KERUPUK KEDELAI BERKAH: MENINGKATKAN IDENTITAS PRODUK DAN DAYA SAING PASAR Ririn Puspita Tutiasri; Yanda Bara Kusuma; Dwi Wahyuningtyas; Ibnu Malkan Bakhrul Ilmi; Reza Mehdi Fauzi; Mohammad Syarrafah
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Pengabdian kepada Masyarakat (PKM) IMRIS di Desa Bendo, Blitar, bertujuan meningkatkan kesejahteraan UMKM melalui rebranding, desain kemasan, dan pemasaran daring produk Kerupuk Kedelai Berkah. Kerupuk kedelai, kaya protein nabati, dikembangkan sebagai produk bernilai gizi tinggi dengan masa simpan lebih panjang dibanding tempe dan tahu. Program ini melibatkan UPN Veteran Jawa Timur dan Jakarta untuk memberikan pelatihan pengemasan yang menjaga kualitas, fotografi produk untuk meningkatkan daya tarik visual, serta strategi pemasaran digital guna memperluas pasar. Upaya ini bertujuan meningkatkan kualitas dan daya saing produk lokal, memperluas jangkauan pasar, dan menciptakan peluang ekonomi berkelanjutan. Hasilnya diharapkan berdampak positif pada kesejahteraan masyarakat, menjadikan produk lokal lebih menarik bagi konsumen dan mendukung ekonomi Desa Bendo
The Meaning of Millennial Generation Text: Reception Analysis of #KidsJamanNow Tutiasri, Ririn Puspita; Febriyanti, Syafrida Nurrachmi
Jurnal The Messenger Vol. 13 No. 2 (2021): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i2.1007

Abstract

The term Kids Jaman Now (Children Today) appears on various social media sites through content that represents the activities of young people in the current era. There are more than 1.6 million pieces of content on Instagram and more than 270 thousand pieces of content on YouTube which use the hashtag Kids Jaman Now . Through these contents, young people are perceived as a narcissistic, individualistic generation with a setback in moral values. This study uses reception analysis by conducting in depth interviews on a number of millennial generation informants who consume Kids Jaman Now contents to find out how they interpret the content. This study aims to show that young people who use social media are not consumers who receive messages passively; they have critical power towards the content they consume as digital natives who have better literacy than previous generations. The millennial generation has three different acceptances of this phenomenon. The first considers the content of Kids Jaman Now to represent a narcissistic, individualistic, and deteriorating moral values generation. The second considers Kids Jaman Now content as creativity for young people who entertain others and master digital communication technology.
Co-Authors Achmad Fatchullah Minan Jauhari Ade Kusuma Ade Kusuma Ade Kusuma Ade Kusuma Adiasri Putri Purbantina Ahmad, Namira Yunita Alya Nur Andre Yusuf Trisna Putra Anggraeny, Dwi Nuning Anugrah, Yuni Esa Arfianti Valerina Alfi Ari Puji Raharjo Arisanti, Mutiara Putri Aulia Rahmawati Aulia Rahmawati, Aulia Bayu Setiawan Binti Qumairoh Citra Rani Angga Riswari Clareta, Dyva Dewi, Mifa Amira Dian Hutami Rahmawati Didiek Tranggono Dina Safira Putri Dwi Nuning Anggraeny Dwi Wahyuningtyas Elfira Prasanti Eunike Jayanti Widiastuti Ezra Sabilillah Mahardhika Fadhilah Diva Oktaviansyah Fauzi, Reza Mehdi Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida N. Febriyanto, Muhammad Galih Ayu Palupi Haidar, Fajar Al Heidy Arviani Heidy Arviani Herlambang, Rahmat Noval Ilmi, Ibnu Malkan Bakhrul Inggrid Priscillia Irmawanti Jonathan Diven Setiawan Karim Nazri Karim Nazri Kusnarto Kusnarto Kusuma, Ade Kusumajanti, Kusumajanti Latif Ahmad Fauzan Maulidya Rahmatika Aulia Mohammad Syarrafah Muhammad Farhan Ramadhan Murti, Sesilia Tri Ria Mustikasari, Ratih Pandu Nabila Dafa Purwa Nadhifah Bernice Tsaniyah Nadia Nerissa Nadia Nerissa Nafi'ah, Salsabila Niko Kurniawan Laminto Niko Kurniawan Laminto Nursha Dwi Setyowati Pandhu Tanoyo Pandu Tanoyo Poppy Febriana Pradana, Jimmy Pradana, Jimmy Putra Priscillia, Inggrid Purnamasari, Nurjihan Pricillia Putri, Ayudya Rahmawati, Dian Hutami Renada Audri Suhariono Reza Mehdi Fauzi Rista Dwi Lestari Rizky, Andisa Rofi Wahyu Aditama Saifuddin Zuhri Sania Nerissa Santoso, Wahyu Sesilia Tri Ria Murti Shevina Alana Devanty Sigit Andrianto Siti Nurima Septriyanti Sumardjijati Sumardjijati Sumardjijati Sumardjijati Sumardjijati, Sumardjijati Sumrdjijati Tantina, Arin Tsaniyah, Nadhifah Bernice Wahyu Santoso Widiastuti, Eunike Jayanti Yanda Bara Kusuma Zainal Abidin Achmad Zuhri4, Saifuddin