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All Journal Jurnal Penyuluhan Jurnal Social Economic of Agriculture AGRIEKONOMIKA JURNAL AGROTEKNOLOGI Jurnal Agribisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Enrichment : Journal of Management Jurnal Agribisnis Jurnal Sylva Scienteae Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Agripreneur : Jurnal Pertanian Agribisnis Jurnal Pengabdian West Science Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Ilmu Pendidikan dan Humaniora Jurnal Pengabdian Masyarakat Nauli JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Agrinus: Jurnal Agro Marin Nusantara Jurihum
Meki Herlon
Jurusan Agribisnis, Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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REGENERASI SUMBER DAYA MANUSIA PERTANIAN DI KECAMATAN RUMBAI KOTA PEKANBARU BERBASIS DIGITAL HUMANITIES Dery Alafghani Alim; Arifudin; Meki Herlon; Cepriadi; Roza Yulida; Zulhamid Ridho
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Regeneration of human resources in agriculture by younger farmers who are living with social media, called digital humanities, is one of the steps of its sustainability. This research aims to analyse regeneration of agricultural human resources model in Rumbai District of Pekanbaru City. The research used a survey method where 60 young farmers were taken as the samples. The data were analysed using SEM-PLS. The research results show that the use of social media provides easy access to information, increases knowledge and shares experiences related to the agricultural sector which is supported by the role of parents in forming perceptions and the interest of the younger generation in agriculture to work in the agriculture. The use of social media toward perception on agriculture and the use of social media on the attitudes of the younger generation towards the agriculture, are directly significant. On the other hand, a significant indirect influence is the use of social media on the interest of the younger generation in working in the agriculture through the mediator variable of the attitude of the younger generation towards the agriculture.  
Cross Cultural Communication Rosnita Rosnita; Roza Yulida; Yulia Andriani; Fanny Septya; Meki Herlon; Early Aprilisa; Icelsea Maderlinau Icin; Nailah Salsabila Rahmadianti; Salsabila
JURIHUM : Jurnal Inovasi dan Humaniora Vol. 3 No. 3 (2025): JURIHUM : Jurnal Inovasi dan Humaniora
Publisher : CV. Shofanah Media Berkah

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Abstract

Komunikasi lintas budaya adalah elemen krusial dalam interaksi global, namun sering dihambat oleh perbedaan norma, kepercayaan, dan bahasa. Studi ini menyoroti bagaimana variasi dalam istilah sapaan, sarkasme, dan norma tabu dapat memengaruhi persepsi dan efektivitas komunikasi profesional, serta menimbulkan kecemasan. Di sisi lain, strategi pembelajaran eksperiensial seperti perjalanan lapangan dan simulasi, bersama pemanfaatan media sosial, terbukti efektif meningkatkan kompetensi lintas budaya dan mengurangi ketidaknyamanan komunikasi. Integrasi pendekatan ini mendorong pembentukan identitas profesional yang lebih adaptif dan empatik, yang esensial untuk kesuksesan dalam lingkungan global yang terhubung.
IMPLEMENTATION OF DESIGN THINKING IN THE UMKM TIGA PUTRI RESTAURANT IN THE UNIVERSITY OF RIAU AREA Hanifaturrahmi Andrina; Mustaqim Mustaqim; Meki Herlon; Zulhamid Ridho; Mitha Aprilia
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7251

Abstract

This study examines Rumah Makan Tiga Putri, a culinary business located near Universitas Riau that offers Minang dishes at affordable prices. Despite its strategic location and a market potential dominated by students, the business faces challenges in optimizing its marketing strategy, especially in visual media promotion. The promotional banner, which is unattractive and lacks clear information, reduces the effectiveness of visibility in attracting and engaging consumers. This study explains the implementation of the design thinking process in redesigning the promotional banner for Rumah Makan Tiga Putri. The purpose of this study is to describe the stages of design thinking in optimizing visual communication effectiveness to increase consumer reach and visibility. The research uses a descriptive qualitative approach by applying the stages of design thinking: empathize, define, ideate, prototype, and test. Data were collected through direct observation, interviews with owners and consumers, comparisons with academic colleagues, and questionnaires using a Likert scale to measure perceptions of the banner's visual aspects. The findings show that the implementation of design elements related to imagery, color, typography, information clarity, and the integration of visual elements with Minang cultural characteristics can improve visual communication effectiveness and strengthen brand identity. The proposed solution is a redesigned banner that is informative, aesthetically pleasing, and culturally representative of Minang identity. Positive responses from participants indicate that applying design thinking is effective in optimizing banner design as visual promotional media, improving visibility and accessibility of business information for potential consumers around the Universitas Riau area.
Praktik Budidaya Ubi Kayu di Kecamatan Kulim Kota Pekanbaru Wani Angelia Purba; Yulia Andriani; Meki Herlon
AGRINUS : Jurnal Agro Marin Nusantara Vol. 3 No. 1 (2026): AGRINUS: JURNAL AGRO MARIN NUSANTARA
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/ys2ca233

Abstract

Cassava (Manihot utilissima) is an important food commodity that plays a strategic role in supporting food security and farmers’ livelihoods. Kulim Subdistrict is the largest cassava production center in Pekanbaru City; therefore, the cultivation practices employed by farmers need to be studied to gain a technical understanding of the cultivation methods used in the field. This study aims to describe the cassava cultivation practices implemented by farmers in Kulim Subdistrict, Pekanbaru City. The study employed a qualitative descriptive method, with data collected through observation, interviews, and documentation. The study sample consisted of agricultural extension workers and farmer group leaders who cultivate cassava in Kulim Subdistrict. The results showed that farmers used the “Kelenteng” cassava variety with a 9-month growth period. Land preparation was carried out using a plow and a rotary tiller, while planting was done at a depth of 3–5 cm with a planting spacing of 100 × 100 cm using a square planting pattern and an angled cutting position. Fertilization used a combination of organic and inorganic fertilizers, namely dolomite, manure, urea, NPK Phonska, and KCl. Crop maintenance included thinning at 20–30 days after planting and chemical weed control using Gramoxone and Roundup, while ridging and fungal disease control were not performed. Harvesting is carried out 9–10 months after planting, done manually, with yields ranging from 13 to 14 metric tons per hectare. Cassava cultivation practices in Kulim Subdistrict are still largely based on farmers’ experience and knowledge, which help support cassava farm productivity.
Analysis of the economic value of Matanaga Farm agrotourism Shorea - Khaswarina; Meki Herlon; Zulhamid Ridho; Phreti Phreti
Agriekonomika Vol 13, No 2: October 2024
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v13i2.26258

Abstract

Matanaga Farm Agrotourism is a tourist destination that offers a fruitful tourist concept. The demand for tourism will rise as travel costs are minimized by visitors. This research is aimed at analyzing and estimating the economic value of Agrowisata Matanaga Farm. The method of research is the method of analysis of travel cost method. The results of the study obtained a consumer surplus of visitors to Agrowissata Matenaga Farm amounting to IDR381.659 per person per one visit, so processed the economy value of Agrowisat Matanega Farm amounted to IDR829.345.007/year.
Penerapan FGD dan GIS dalam Perencanaan Cetak Sawah Partisipatif di Lahan Rawa Pasang Surut Kabupaten Pelalawan Herlon, Meki; Ridho, Zulhamid; Rifai, Ahmad; Mustaqim, Mustaqim; Suhada, Nur; Metananda, Arya A.; Masruri, Niskan Walid; Irawan, Joni; Khoiri, Amrul; Juliano, Gian; Gusviani, Annisa Azzahra; Sandria, Nofri; Sapitri, Sapitri; Sulistiowati, Siti Intan; Hamidi, Rasyid; Jali, , M. Ridho; Ilham, Muhammad
Jurnal Pengabdian Masyarakat Nauli Vol. 5 No. 1 (2026): Agustus, Jurnal Pengabdian Masyarakat Nauli
Publisher : Marcha Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/nauli.v5i1.362

Abstract

Ketahanan pangan nasional menghadapi tantangan akibat alih fungsi lahan sawah, khususnya di Provinsi Riau yang didominasi perkebunan kelapa sawit. Kabupaten Pelalawan, Desa Pulau Muda, menjadi lokasi prioritas program cetak sawah dengan potensi lahan rawa yang belum optimal dimanfaatkan. Keberhasilan program ini sangat bergantung pada kualitas survey investigasi dan desain (SID), yang sering terkendala oleh rendahnya partisipasi petani dan keterbatasan akurasi data spasial. Kegiatan ini bertujuan mengintegrasikan metode Focus Group Discussion (FGD) dan Geographic Information System (GIS) dalam proses SID untuk menghasilkan desain yang partisipatif dan presisi. Metode yang digunakan meliputi analisis GIS berbasis overlay peta tematik, pemetaan UAV dengan sistem Post Processed Kinematic (PPK) dan FGD yang melibatkan kelompok tani dan pemangku kepentingan. Hasil menunjukkan integrasi GIS dan FGD menghasilkan desain cetak sawah seluas 750 ha yang sesuai dengan kondisi biofisik dan sosial. Sebanyak 509 calon petani tervalidasi, kesepakatan batas lahan, pembagian petak, dan perencanaan infrastruktur pendukung. Pendekatan ini meningkatkan akurasi desain, legitimasi sosial, dan peluang keberhasilan implementasi program.
Local Potential-Based Rural Development in Aceh Besar District, Indonesia Mustaqim Mustaqim; Meki Herlon; Zulhamid Ridho; Ibnu Phonna; Riki Yulianda
Jurnal Ilmu Pendidikan dan Humaniora Vol. 14 No. 3 (2025): September: Education and Humanities
Publisher : Insan Akademika Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jiph.v14i3.217

Abstract

This study explores local potential-based rural development in Saree Village, Aceh Besar District, Indonesia. Saree holds significant promise as an agrotourism destination rooted in conservation and education. The village is endowed with rich natural assets, including Pocut Meurah Intan Grand Forest Park, Mount Seulawah Agam and Seulawah Inong, and the Saree Elephant Training Center, all of which support the development of sustainable ecotourism. These advantages are complemented by the presence of an Agro Techno Park and an integrated farming system producing key commodities such as avocados, red chilies, and tomatoes. This qualitative descriptive research employed field observations, interviews with local stakeholders, and literature reviews to identify and analyze the village’s local potentials. The Business Model Canvas (BMC) was applied as an analytical framework to map out the integration of local resources into tourism-based economic development.  Economically, over 65% of Saree's population depends on the agricultural sector, supported by training institutions such as Agro Saree Aceh that promote sustainable and technology-based farming. Collaborative efforts among local communities, village-owned enterprises (BUMG), government agencies, and the private sector play a crucial role in shaping Saree as an educational tourism village. The findings indicate that local resources can be effectively transformed into community-based tourism products that generate income, enhance local capacity, and preserve environmental sustainability. Key success factors include digital marketing strategies, human resource development, and infrastructure improvement.
PEMANFAATAN MEDIA SOSIAL BERBASIS STRATEGI 7P UNTUK MENINGKATKAN DAYA SAING PRODUK UMKM DI KELURAHAN PEBATUAN Aisyah Aisyah; Diva Gusti Wira Asmara; Fazur Rahman Harahap; Fitria Ningsih; Gabriella Tiurma Powatu; Khairiyansyah Salman; Nur Wulan Fitriani; Puan Maharani Antika; Raihanny Fayyaza Shaira; Sofita Maierlin Putri; Meki Herlon; Zulhamid Ridho; Mustaqim Mustaqim
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak: Tujuan utama kegiatan ini adalah membekali pelaku UMKM dengan keterampilan digital, khususnya dalam penggunaan platform media sosial untuk memperluas jangkauan pemasaran produk mereka. Berdasarkan hasil observasi, sebagian besar pelaku UMKM belum memahami strategi pemasaran berbasis teknologi informasi dan belum mengoptimalkan platform digital. Kegiatan ini bekerja sama dengan UPT Sentra IKM Pangan (Rumah Kemasan) dan dilaksanakan di Kantor Lurah Pebatuan, Kecamatan Kulim. Program ini dilaksanakan melalui pendekatan ceramah interaktif, demonstrasi langsung, serta evaluasi menggunakan instrumen pre-test dan post-test, yang masing-masing terdiri atas tiga pertanyaan. Materi pelatihan mencakup pembuatan akun bisnis digital, penyusunan konten promosi, pengenalan konsep bauran pemasaran 7P, serta pemanfaatan layanan Rumah Kemasan. Temuan kegiatan ini mengindikasikan adanya peningkatan signifikan dalam pemahaman peserta mengenai pengelolaan media sosial dan strategi pemasaran digital, dengan rata-rata hasil meningkat dari 25% (pre-test) menjadi 45% (post-test). Program ini tidak hanya mendukung transformasi digital UMKM lokal, tetapi juga dapat dijadikan model pemberdayaan ekonomi masyarakat berbasis literasi digital.Abstract: The main objective of this activity is to equip MSME actors with digital skills, particularly in the use of social media platforms to expand the reach of their product marketing. Based on observations, most MSME actors have not yet understood information technology-based marketing strategies and have not optimized digital platforms. This activity was carried out in collaboration with the UPT Sentra IKM Pangan (Rumah Kemasan) and took place at the Pebatuan Village Office, Kulim District. The program was implemented through interactive lectures, direct demonstrations, and evaluations using pre-test and post-test instruments, each consisting of three questions. The training materials covered the creation of digital business accounts, development of promotional content, introduction to the 7P marketing mix concept, and the utilization of Rumah Kemasan services. The findings indicated a significant improvement in participants’ understanding of social media management and digital marketing strategies, with the average score increasing from 25% (pre-test) to 45% (post-test). This program not only supports the digital transformation of local MSMEs but also serves as a model for community economic empowerment based on digital literacy.
Faktor Penentu Keberlanjutan Usahatani Sayuran Bayam dan Kangkung: Analisis MICMAC di Kecamatan Rumbai Kota Pekanbaru zahra zakia muharomah; Yulia Andriani; Meki Herlon
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23946

Abstract

Usahatani sayuran merupakan bagian penting dari sektor hortikultura yang berkontribusi terhadap peningkatan pendapatan petani dan ketahanan pangan. Di Kecamatan Rumbai, Kota Pekanbaru, bayam dan kangkung merupakan salah satu komoditi yang banyak ditanami, namun keberlanjutannya menghadapi berbagai tantangan seperti fluktuasi harga, keterbatasan akses pasar, tingginya biaya input, ketergantungan pada pupuk kimia, serta rendahnya penerapan teknologi budidaya. Penelitian ini bertujuan untuk mengetahui profil penyuluh dan petani, serta menganalisis faktor-faktor yang mempengaruhi keberlanjutan usahatani sayuran berdasarkan dimensi ekonomi, ekologi, sosial, teknologi, dan kelembagaan. Penelitian dilaksanakan pada September 2025 hingga Maret 2026 dengan metode deskriptif kualitatif. Sebanyak 7 responden dipilih secara purposive yang terdiri dari penyuluh pertanian dan pengurus kelompok tani. Data dikumpulkan melalui observasi, wawancara, dan studi literatur, kemudian dianalisis menggunakan analisis deskriptif dan metode MICMAC. Hasil penelitian menunjukkan bahwa petani didominasi laki-laki usia produktif dengan pendidikan mayoritas SMP dan pengalaman lebih dari 10 tahun, serta sebagian besar memiliki lahan 1–2 ha. Hasil MICMAC menunjukkan bahwa penggunaan pupuk kimia menjadi faktor paling berpengaruh, sedangkan pendapatan petani memiliki tingkat ketergantungan tertinggi. Temuan ini menunjukkan bahwa keberlanjutan usahatani sangat ditentukan oleh efisiensi penggunaan input produksi dan kondisi ekonomi petani, sehingga upaya peningkatan penggunaan benih unggul dan penerapan teknologi budidaya menjadi penting untuk mengurangi ketergantungan pada pupuk kimia serta meningkatkan pendapatan petani secara berkelanjutan. 
Co-Authors Ahmad Rifai Aisyah Aisyah Amrul Khoiri Andriani, Yulia Andrina, Hanifaturrahmi Angraini, Elisya Arifuddin Arifuddin Arifudin Arifudin Arifudin Cepriadi Dery Alafghani Alim Didi Muwardi Diva Gusti Wira Asmara Early Aprilisa Fajar Restuhadi Fazur Rahman Harahap Fitria Ningsih Gabriella Tiurma Powatu Gian Juliano Gusviani, Annisa Azzahra Hamidi, Rasyid Hanifaturrahmi Andrina Hanifaturrahmi Hanifaturrahmi Ibnu Phonna Ibnu Phonna Nurdin, Ibnu Phonna Icelsea Maderlinau Icin Imam Hidayat Imelda Yunita Indradewa, Rhian Jali, , M. Ridho Jayawarsa, A.A. Ketut Joni Irawan, Joni Kausar Kausar Kausar, Kausar Khairiyansyah Salman Khairunnas Khairunnas Khairunnas Khairunnas Khairunnas Khairunnas, Khairunnas Kurnia, Deby M Andry Kurniawan M. Bayu Fathar Hayatullah M. Rasyid Hamidi Masruri, Niskan Walid Metananda, Arya A. Mitha Aprilia Muhammad Ilham Mustaqim Mustaqim Mustaqim Mustaqim Mustaqim Mustaqim Mustaqim Mustaqim Mustaqim Mustaqim Mustaqim, Mustaqim Nailah Salsabila Rahmadianti NB, Mudzakkar Nofri Sandria Novian Novian, Novian Nur Hasnah Nur Suhada, Nur Nur Wulan Fitriani Nurfitasari, Mimi Pebriandi, Pebriandi Phreti Phreti Puan Maharani Antika Raihanny Fayyaza Shaira Rifa’I, Ahmad Riki Yulianda Riska Dian Oktari, Riska Dian Rosnita Rosnita Rosnita Rosnita Roza Yulida Roza Yulida Sakti Hutabarat Salsabila Sandra, Mentari Dewi Sapitri Sapitri, Sapitri Septya, Fanny Shorea Khaswarina SISPA PEBRIAN Sofita Maierlin Putri Sulistiowati, Siti Intan Tia Sofiani Napitupulu Tua, Diah Uli Wani Angelia Purba Wulan Sri Rahayu Yazid, Hamdan Yomahanda, Gion Yulia Andriani Yulia Andriani Yulia Andriani, Yulia Yulianda, Riki Yusri, Jum'atri zahra zakia muharomah Zulhamid Ridho Zulhamid Ridho Zulhamid Ridho Zulhamid Ridho Zulhamid Ridho Zulhamid Ridho Zulhamid Ridho