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All Journal Jurnal Ekonomi Syariah Teori dan Terapan JURNAL EKONOMI DAN BISNIS AIRLANGGA Journal of Information Systems Engineering and Business Intelligence Al-Ihkam: Jurnal Hukum dan Pranata Sosial Jurnal Ekonomi dan Bisnis Islam al-Uqud : Journal of Islamic Economics Indonesian Journal of Islamic Literature and Muslim Society Al-Muzara'ah AFEBI Islamic Finance and Economic Review Shirkah: Journal of Economics and Business Iqtishoduna: Jurnal Ekonomi Islam Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam Indonesian Journal of Halal Research Journal of Economics, Business, and Government Challenges Indonesian Journal of Electrical Engineering and Computer Science Airlangga International Journal of Islamic Economics and Finance PROFICIO: Jurnal Pengabdian Masyarakat JRABA Indonesian Journal of Society Development (IJSD) Journal of Islamic Economics Lariba IIJSE Kubis Indonesian Journal of Islamic Literature and Muslim Society
Yan Putra Timur
Universitas Negeri Surabaya
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Pengaruh Penggunaan Media Sosial Dan Religiositas Islam Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Pada Karyawan Amdk Di Indonesia Della Rista Pratiwi; Ahmad Ajib Ridlwan; A’rasy Fahrullah; Yan Putra Timur
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6455

Abstract

This study aims to analyze the influence of social media usage and Islamic religiosity on employee performance, with job satisfaction as a mediating variable, among bottled drinking water (AMDK) industry employees in Indonesia. A quantitative approach was used with a non-probability purposive sampling technique, involving 214 respondents. Data were collected through online questionnaires, then analyzed using SPSS 24 for descriptive analysis and Smart PLS 4 for structural model analysis. The results show that social media usage and Islamic religiosity, both directly and indirectly (through job satisfaction), positively and significantly affect employee performance. This study enriches the understanding of the relationship between these variables in the context of the AMDK industry in Indonesia, while highlighting the importance of optimizing social media usage and integrating religious values to enhance employee performance.
STRATEGI PEMBERDAYAAN UMKM BERBASIS BRANDING DAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING EKONOMI LOKAL: STUDI KASUS PKK WIYUNG, SURABAYA Fitriah Dwi Susilowati; Ahmad Ajib Ridlwan; Khusnul Fikriyah; Yan Putra Timur; Muhammad Widyarta Wijaya
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 1 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i1.5841

Abstract

Kegiatan pemberdayaan masyarakat melalui penguatan branding dan optimalisasi digital marketing menjadi kebutuhan strategis bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di era transformasi digital. Artikel ini membahas strategi pemberdayaan UMKM berbasis branding dan digital marketing yang diterapkan kepada kelompok UMKM PKK Wiyung, Surabaya. Tujuan kegiatan ini adalah untuk meningkatkan daya saing ekonomi lokal melalui peningkatan kapasitas literasi digital, kemampuan pemasaran daring, serta penguatan identitas produk lokal. Metode yang digunakan dalam kegiatan ini adalah participatory action research (PAR) dengan pendekatan capacity building dan digital branding workshop. Hasil menunjukkan bahwa melalui pelatihan branding, pengelolaan media sosial, dan pendampingan pembuatan konten digital, pelaku UMKM PKK Wiyung mengalami peningkatan signifikan dalam hal kesadaran merek (brand awareness), peningkatan volume penjualan, serta perluasan jangkauan pasar. Selain itu, kegiatan ini juga menumbuhkan semangat kemandirian ekonomi dan memperkuat kohesi sosial di lingkungan masyarakat. Artikel ini menegaskan bahwa pemberdayaan berbasis branding dan digital marketing merupakan strategi efektif dalam memperkuat ketahanan ekonomi lokal di era ekonomi digital.
The Impact of Digital Media Use on Muslim Entrepreneurs' Intention to Apply for Halal Certificate: Empirical Evidence from Indonesia Ridlwan, Ahmad Ajib; Timur, Yan Putra; Ryandono, Muhammad Nafik Hadi; Takidah, Erika; Abdul Aziz, Azreen Hamiza; Juniarti, Rosa Prafitri
Indonesian Journal of Halal Research Vol. 7 No. 1 (2025): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v7i1.40271

Abstract

The Indonesian government is striving to encourage Muslim entrepreneurs to obtain halal certification for all products produced, imported, and sold within Indonesia. Digital media has emerged as a viable solution to enhance the convenience and practicality of Muslim entrepreneurs in applying for halal certification. This study aims to examine factors that influence Muslim entrepreneurs' halal certification applications through digital media, using the DeLone and McLean and the Unified Theory of Acceptance and Use of Technology (UTAUT) models. This quantitative study analyses 350 Indonesian Muslim entrepreneurs using partial least square structural equation modeling (PLS-SEM). Researchers obtain data using non-probability sampling approaches. The results of the study indicate that the constructs of performance expectancy (PE), effort expectancy (EE), social influence (SI), and service quality (SEQ) have a positive and significant effect on intention (INT). In addition, the facilitating condition (FC) has a positive influence on INT but is not significant. While the constructs of system quality (SYQ) and information quality (IQ) have a positive and significant effect on user satisfaction (US), the correlation of the two constructs to INT is not significant. Therefore, it can be concluded that PE, EE, and SI are the key driving factors for Muslim entrepreneurs in using digital media to apply for halal certification. According to the results, developing user-friendly features and technology systems is highly recommended. Pre- and post-submission service quality must be improved. Therefore, halal process assistance officers (PPH) are proposed to support Indonesian Muslim entrepreneurs.
The Impact of Technology on Halal Certification Intentions of MSMEs: A Gender-Based Analysis Yan Putra Timur; Ririn Tri Ratnasari; Anwar Allah Pitchay; Usman Jamilu; Dyah Permata Sari; Firdan Thoriq Faza; Muhammad Rifqi
AL-MUZARA'AH Vol. 13 No. 2 (2025): AL-MUZARA'AH (December 2025)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.13.2.297-315

Abstract

This study aims to identify the main determinants influencing MSMEs in applying for halal certification through digital media, using a combination of the DeLone & McLean and UTAUT models, with a comparison between male and female MSME owners. The PLS-SEM Multi-Group Analysis (MGA) approach was employed as the evaluation method in this quantitative study, using SmartPLS 3.0. A total of 300 respondents met the required criteria. The findings show that service quality is not a major determinant for the male group. On the other hand, for the female group, system quality does not significantly influence intention to apply halal certificate. Several other constructs, such as performance expectancy, effort expectancy, social influence, and information quality, show similar results across both groups, while facilitating condition does not have a significant impact on either male or female groups. These findings provide practical implications, particularly for policymakers. The government should improve performance, ease of use and information clarity for MSMEs. For male MSMEs, focus on system quality and customer support, while for female MSMEs, extension officer assistance would be more effective in encouraging halal certificate applications.
Co-Authors Abdul Aziz, Azreen Hamiza Abdul Basit Ach. Yasin Achmad Yasin Ahmad Ajib Ridlwan Ahmad Ajib Ridlwan Ahmad Ajib Ridlwan AHMAD ARSYAD Aini, Zahriya Nurul Alam, Md. Kausar Ali, Asiah Binti Anwar Adem Shikur Anwar Allah Pitchay Anwar Allah Pitchay Anwar Allah Pitchay Anwar Allah Pitchay, Anwar Allah Araminta, Donna Vanny Ari Prasetyo Author, Nailul A’rasy Fahrullah Badrul Munir, Maryam Bte Battour , Mohamed Battour, Mohamed Cinantya Sriyono Putri Cinantya Sriyono Putri Cinantya Sriyono Putri Citra Dewi , Tazkiyah Nur Laili Clarashinta Canggih Della Rista Pratiwi Dyah Permata Sari Erika Takidah Fadlilah, Fajriyani Nur Fahrullah, A’rasy Fathoni, Mohamad Rifqi Firdan Thoriq Faza Fitriah Dwi Susilowati Hadi, T.Saipul Ilmiawan Auwalin Imron Mawardi Jaenudin, M Jamilu, Usman Juliana Juliana Khusnul Fikriyah Lu'liyatul Mutmainah Lutfi, Bintang Aulia MOCH. KHOIRUL ANWAR Muhamad Nafik Hadi Ryandono, Muhamad Nafik Muhammad Rifqi Muhammad Rifqi Muhammad Widyarta Wijaya Nanda Lismatiara Zubaid Nurafini, Fira Nurillah, Shinta Lintang Nurul Ilmi, Nurul Putri, Cinantya Sriyono Qudziyah, Qudziyah Rachma Indrarini Ramadhanty, Rifka Putri Rifka Putri Ramadhanty Ririn Tri Ratnasari Ririn Tri Ratnasari Ririt Iriani Sri Setiawati Rosa Prafitri Juniarti Sari, Dyah Permata Shinta Lintang Nurillah Siti Zulaikha Sri Abidah Suryaningsih Sri Herianingrum Sri Herianingrum Sulistya Sulistya Sulistya Rusgianto Tika Widiastuti Tsaqyfa, Mazaya Najmy Usman Jamilu Usman Jamilu Zaimy Johana Johan Zubaid, Nanda Lismatiara