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All Journal Jurnal Abdidas Jurnal Ilmiah Manajemen Ubhara JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah JURNAL ECONOMINA International Journal of Advanced Multidisciplinary Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Manajemen, Akuntansi, Ekonomi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Economics and Social Sciences Jurnal Penelitian Ekonomi Manajemen dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Economics and Strategic Management TECHNOVATE IPSSJ
Wijayaningsih, Rini
Universitas Bhayangkara Jakarta Raya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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The Influence of Personal Branding, Brand Image, and Price on Purchase Decisions on Mother of Pearl Cosmetics Brand Vashelda, Ardhelia Denis; Wijayaningsih, Rini; Handayani, Milda
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 2 No. 3 (2025): July 2025
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.2.3.2025.148-155

Abstract

This research aims to examine the influence of personal branding, brand image and price on purchasing decisions for the mother of Pearl cosmetic brand. The population in this study were all consumers who had purchased Mother of Pearl cosmetic products at the Sociolla outlet, Summarecon Mall Bekasi. The variables used in this research are Personal Branding, Brand Image, and Price as independent variables; and Purchasing Decisions as the dependent variable. The sampling technique used is the survey method and uses a questionnaire instrument. The analytical methods used are Descriptive Statistical Analysis, Data Quality Test, Classical Assumption Test, Multiple Linear Regression Analysis, and Hypothesis Testing. The results of this research show that partially the variables Personal Branding, Brand Image and Price have a significant and positive influence on purchasing decisions for Mother of Pearl cosmetic products at Sociolla Summarecon Mall Bekasi. The research results from 100 respondents also indicate that, simultaneously, the variables Personal Branding, Brand Image, and Price collectively have a significant and positive influence on Purchase Decision for Mother of Pearl cosmetic products at Sociolla Summarecon Mall Bekasi. This is evidenced by the F-test results, which show a significant value of 0.000 < 0.05 and an F-value of 14.871 > 2.70, meaning that H4 is accepted and H04 is rejected. The conclusion is that Price, Brand Image, and Personal Branding simultaneously influence the purchase decision of Mother of Pearl cosmetic products.
The Influence of Product Quality, Brand Image and E-Wom on Makeup Product Purchase Decisions By Lizzie Parra (BLP) Fadilah, Nayla Nur; Wijayaningsih, Rini; Handayani, Milda
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 2 No. 3 (2025): July 2025
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.2.3.2025.156-162

Abstract

This study aims to determine the influence of product quality, brand image, and e-WOM on purchase decisions of makeup By Lizzie Parra (BLP) products (case study of BLP customers at Summarecon Mall Bekasi). This research is a quantitative study using primary data collected through questionnaires distributed directly to customers who have purchased and experienced BLP products at Summarecon Mall Bekasi. A total of 100 questionnaires were distributed. Based on statistical tests, the results show that Product Quality has a significant value (sig.) of 0.000, which is less than 0.05, and a t-count value of 4.231, which is greater than the t-table value of 1.98498, with a positive sign. Thus, hypothesis H1 is accepted, indicating that Product Quality has a positive influence on Purchase Decisions. Brand image has a significance value (sig.) of 0.010, which is less than 0.05, and a t-count value of 2.615, which is greater than the t-table value of 1.98498, with a positive sign. Thus, hypothesis H2 is accepted, indicating that Brand image has a positive influence on Purchase Decisions. e-WOM has a significant value (sig.) of 0.039, which is less than 0.05, and a t-count value of 2.097, which is greater than the t-table value of 1.98498, with a positive sign. Thus, hypothesis H3 is accepted, indicating that e-WOM has a positive influence on Purchase Decisions. For the simultaneous test, Product Quality, Brand image, and e-WOM have a significant value (sig.) of 0.000, which is less than 0.05. Therefore, hypothesis H4 is accepted, indicating that these three variables simultaneously have a significant influence on Purchase Decisions.
Pengambilan Keputusan Seorang Manager Terhadap Perilaku Karyawan Rini Wijayaningsih; Kanizah Kanizah; Mutiara Salsabila; Nabila Zahra Octaviany; Sabrina Fitria; Putri Salsabilla R
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 3 (2024): Agustus : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i3.2285

Abstract

This research aims to analyze how a manager makes decisions regarding employee behavior in a company. This research uses a qualitative approach with library research methods. The data used is secondary data using sources from books, journal articles, websites and other trusted sources. The data analysis technique used is qualitative data analysis. The research results show that managers and employees must always work together to achieve new goals and contribute to the company. A professional manager will bring success to a company. conversely, if a manager does not understand his job duties and requirements and is unable to complete them, the company will suffer and may experience failure, which will be detrimental to employees or subordinates.
The Role of Social Media, the Attractiveness of Advertising, Prices and its Implications on Purchasing Decisions at Café Business in Polewali Mandar, Western Sulawesi Andrian, Andrian; Wijayaningsih, Rini; Hasanuddin, Hasanuddin; Tutiek Yoganingsih
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9022

Abstract

This study aims to determine how prices, the allure of advertising, and the role of social media influence decisions about what to buy at a café in Polewali Mandar, Western Sulawesi. This study will employ a survey and quantitative method with a descriptive research approach and verification analysis because the goal is to provide an organized, factual account of the facts regarding the relationships between the variables under investigation. Survey research is the use of questionnaires as a tool for research in both small and large populations. SPSS 23 was used to analyze the data. According to the findings of this study, 86% of the Purchase Decision factors can be explained significantly by fluctuations in three independent variables: Social Media, Advertising Attractiveness, and Price. In contrast, 14% of the explanations came from sources other than the study's variables.
The Implementation of Service Quality, Perception of Price, Location Towards Purchasing Decisions (Case Study of Coffee Shops in North Bekasi) Rini Wijayaningsih; Andrian
Indonesian Journal of Business Analytics Vol. 4 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i5.11655

Abstract

The purpose of this study is to ascertain how price perception, location, and service quality affect customers' decisions to buy from Identiq Coffee Shop. This kind of study is quantitative in nature. This study's population is unknown. Purposive sampling combined with non-probability sampling is a sampling strategy. There were 96 responders in the study's sample. methods for gathering data by sending out surveys with Google Form. Multiple Linear Regression analysis was used in this work to test hypotheses. A number of coffee shops in North Bekasi are the topic of the study. The study's findings show that the factors of location, price perception, and service quality all significantly and concurrently positively affect the purchasing decision variable.
HUBUNGAN DURASI PAPARAN SINAR ULTRAVIOLET DENGAN INSIDEN KULIT TERBAKAR (SUNBURN) ATLET DI KOTA PAREPARE Rini Wijayaningsih
Integrative Perspectives of Social and Science Journal Vol. 3 No. 05 Mei (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Atlet memiliki profesi yang mengharuskan beraktivitas di luar ruangan dengan durasi yang lama serta intensitas tinggi dari paparan sinar matahari langsung sehingga sering kali dihadapi oleh permasalahan kulit, salah satunya sunburn. Sunburn atau kulit terbakar merupakan reaksi inflamasi pada kulit yang disebabkan oleh paparan sinar ultraviolet dengan intensitas dan durasi tertentu. Kerusakan kulit dapat berupa kemerahan (eritema), yang kemudian diikuti rasa terbakar dengan tingkat keparahan sesuai dengan intensitas serta durasi sengatan sinar ultraviolet. Penelitian ini merupakan penelitian analitik observasional dengan metode cross sectional. Populasi pada penelitian yang digunakan adalah atlet di Kota Parepare dengan jumlah sampel sebanyak 49 sampel. Data diambil dengan menggunakan lembar observasional kemudian dianalisis menggunakan uji analisis chi square pada program SPSS versi 26. Didapatkan hasil penelitian 46,9% responden mengalami sunburn dan 53,1% responden tidak mengalami sunburn. Dari hasil uji analisis diketahui bahwa terdapat hubungan yang signifikan antara durasi paparan sinar ultraviolet terhadap kejadian sunburn pada kulit atlet di Kota Parepare dengan nilai p value = 0,000 (p<0,05).
The Effect of Work Motivation and Job Satisfaction on Employee Engagement at Joglo Printing in Bekasi City Luthfi Nur Ardyansyah; Indah Rizki Maulia; Adi Wibowo Noor Fikri; Rini Wijayaningsih
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1725

Abstract

This research aims to determine the effect of work motivation and job satisfaction on employee engagement at Joglo Printing in Bekasi City. The type of research used in this study is quantitative research. The population in this study was 97 employees, the sampling technique used a saturated sampling technique through a questionnaire created via google form with respondent form all 97 Joglo Printing employees. The data analysis method used multiple linear regression. The data was processed using IMB SPSS Statistics 25. The results of this study indicate that (1) Work motivation has a significant effect on employee engagement at Joglo Printing in Bekasi City. (2) Job satisfaction has a significant effect on employee engagement at Joglo Printing in Bekasi City. (3) Work motivation and job satisfaction have a simultaneous effect on employee engagement at Joglo Printing in Bekasi City.
Implications of Organizational Culture and Work Discipline on The Performance of PT 'X' Employees Rini Wijayaningsih; Intan Nur Azizah; Surachman Surjaatmadja
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.281

Abstract

The researcher will conduct a study entitled "Implications of Organizational Culture and Work Discipline on Employee Performance at PT. 'X'. The population in this study were all employees of PT 'X', the number of samples used in the study followed the slovin formula, totaling 109 respondents. To obtain research results that are in accordance with the research objectives, the data analysis method uses multiple regression with two independent variables, namely Organizational Culture and Employee Discipline and one dependent variable, namely Employee Performance. The tools used are SPSS 24 for Windows. Based on research data that has been obtained from the results of an analysis regarding the influence of organizational culture and work discipline on employee performance at PT 'X' it is concluded the simultaneous test (f-test) this study concluded that together organizational culture and work discipline have implications for employee performance in a positive and significant way for employee performance at PT. 'X'.
Co-Authors AA Sudharmawan, AA Ade Saputra Agenginardi, Xiane Briaventi ahmad rizal Aisyha Destirani Alen Dwi Setyo Alfian Saputra Amir Nur Hasan Ananda Ummu Thoyibah Andi Icha Halifah Rahma Andrian Andrian Andrian Andrian Andrian Angel Maharani Angel Septiani Parhusip Annisa Azahra Aulia Annisa Hediana Anwar, Misbahul Arini Endrawati Ashraff Rizky Setyawan Aurlia Hayatunisa Awalia Romadon Bagas Mulyadi Cahyani Nurwa Putri Cinka Amalia Putri Clara Nabila Cristiana Vicensia Aritonang Della Widya Ayu Devina Elga Ranjani Diah Ayu Sefianggraini Dika Febriansyah Dina Fitria Annuri Elena Syafa Chamilla Endang Hutabarat Fadilah, Nayla Nur Fajar Al Bayhaqi Fajriyati, Yunni Fatimah, Diani Fikri , Adi Wibowo Noor Gita Rezda Andiwa Handayani, Milda Harfanly Bramley Munte Haroen, Zeintya Azra Haryudi Anas Hasanuddin Hasanuddin Hasanuddin Hasanuddin Hazza Hibatullah Hutabarat, Sofia Lorent Hutajulu, Sherly Margaretha Ika Wijayanti Indah Rizki Maulia Indira Salsabila Intan Nur Azizah Jenio Prawirodinata Jumawan, Jumawan Kanizah Kanizah Kardinah Indrianna Meutia Kefas Kristian Telaumbanua Lathiffah Alya Fikri Laurence, Michael Lubis, Yuni Ariska Lufiana Anggrainie Luthfi Nur Ardyansyah Marcellita Capritalim Meri Heni Goretti Sitohang Mohammad Dava Ramdhani Umam Muhammad Wallid Alba Muhammad Zidan Berampu Mutiara Salsabila Nabila Zahra Octaviany Nadya Debora Siregar Najwa Andini Narpati, Bintang Nasywa Tazqiya Ramadani Nazwa Dea Devilia Nila Sari, Pratiwi NOVIA RAHMAWATI Nugra Aditiantara Nur Azizah, Intan Nursal, M. Fadhli Pratiwi Nila Sari Prayuda Putra Ariansyah Putri Salsabilla R Putri, Hanifah Adilla Rakha Randyka Ramadhani, Zalsya Isma Rani Anggitasari Ratna Indriyani Indriyani Raymond Peres Johannes Loi Refalina Indah Lestary Revilia Nur Vardania Putri Rini Tresnawati Ririn Dwi Astuti Rizki, Yusron Rizqina Aura Rizqullah, Tamam Zaidan Sabrina Fitria Sabrina Setyakinasti Safira Tamiya Saibatul Aslamiyah Sari, Risma Indah Sherly Margaretha Hutajulu Siti Khotimah Soehardi Soehardi Soehardi Soehardi Sofia Lorent Hutabarat Surachman Surjaatmadja Surachman Surjaatmadja Syifa Wandayu Salsabilla Tamiya, Safira Tegar Bima Rohaedi Tubagus Abel Ibrahim Zhafran Untari, Dhian Tyas Valentino Juliano Jawa Napa Vashelda, Ardhelia Denis Wahyu Putra, Ch. Indra Widi Winarso Widi Winarso, Widi Widya Rahma Wijayanti, Murti Wisnu Wibisono Xiane Briaventi Agenginardi Yefta Berliana Yoganingsih, Tutiek Yudho Hari Rahmat Yuni Ariska Lubis Yunita, Tyna Yunni Fajriyati Yusuf Rahman Maulana Zaen, Muhammad Fauzan Zalsya Isma Ramadhani Zeintya Azra Haroen Zeinyta Azra Haroen Zeinyta Azra Haroen, Zeinyta Azra Zidan Fadliansyah