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All Journal Jurnal Pengabdian UntukMu NegeRI Al Ishlah Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Dimensi Pendidikan dan Pembelajaran Jurnal SOLMA MATAPPA: Jurnal Pengabdian Kepada Masyarakat Lectura : Jurnal Pendidikan JABE (Journal of Applied Business and Economic) Altasia : Jurnal Pariwisata Indonesia Majalah Ilmiah Warta Dharmawangsa JURNAL ILMU PENDIDIKAN AHLUSSUNNAH RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Studies in Learning and Teaching Airlangga Journal of Innovation Management Jurnal Pendidikan Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Keadilan Jurnal Ilmiah Wahana Pendidikan Jurnal USAHA Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Formosa Journal of Sustainable Research (FJSR) Journal of Scientific Research, Education, and Technology Innovative: Journal Of Social Science Research Keadilan Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika
Vernia, Dellia Mila
Universitas Indraprasta PGRI
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Sinergi Work Life Balance Dan Workplace Spirituality Dalam Peningkatan Kinerja Karyawan Perusahaan Ritel Jakarta Vernia, Dellia Mila
Jurnal Warta Dharmawangsa Vol 20, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v20i1.8242

Abstract

Sosialisasi Hak Merek dalam Dunia Usaha Ritel : Bekal Kewirausahaan bagi Siswa di Madrasah Aliyah Sa’adatuddarain Lailah, Febri Shollihatul; Fitriyawardhani, Nurwentari Dyah; Vernia, Dellia Mila; Meisa, Deva; Putri, Ananda Mutiara Darussalam
Jurnal SOLMA Vol. 15 No. 1 (2026)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v15i1.22048

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman siswa siswi tentang pentingnya merek dalam pengembangan produk kreativitas hasil pembelajaran kewirausahaan. Program bertemakan "Sosialisasi Hak Merek" dilaksanakan di Madrasah Aliyah Sa’adatuddarain, Jakarta Selatan. Melalui sosialisasi dan workshop, siswa-siswi diperkenalkan pada konsep merek dan mengembangkan usaha kreatif. Metode yang digunakan meliputi pengenalan merek yang mengandung unsur ketertarikan konsumen, kegiatan interaktif seperti sesi diskusi untuk merefleksikan pengalaman mereka. Hasil dari kegiatan ini menunjukkan peningkatan kesadaran siswa-siswi terhadap isu-isu merek yang berkembang di masyarakat, dan motivasi untuk mengembangkan usaha hasil kreativitas. Dengan demikian, Sosialisasi Hak Merek tidak hanya sekedar pengenalan merek, tetapi juga menumbuhkan rasa sadar akan manfaat dari pemberikan nama pada produk serta mendorong untuk lebih kreatif dan inovatif. Program ini diharapkan dapat menjadi model bagi lembaga pendidikan dalam mengintegrasikan materi tentang hak kekayaan intelektual, khususnya hak merek dalam pembelajaran kewirausahaan dengan metode yang interaktif, serta pemerintah diharapkan dapat meningkatkan sosialisasi dan edukasi mengenai hak merek kepada masyarakat.
Digital Payment and Online Promotion Effects on Buying Decisions in Digital Retail Frihatini, Farida; Vernia, Dellia Mila; Haryadi, Rahmat; Hutasuhut, Alya Febryana; Maharani, Iralita
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.86488

Abstract

The rapid development of information technology has changed consumer shopping behavior, with conventional transactions becoming part of a more dynamic digital retail ecosystem, as shown by the increase in the use of digital payment systems and online promotion strategies that also influence the way consumers make purchasing decisions. This study aims to analyze the influence of digital payment systems with online promotions on purchasing decisions in the context of modern retail. The research method used is a quantitative method in which primary data is collected from active users of online shopping platforms using structured questionnaires. After that, the data was analyzed using multiple linear regression, which was used to find out the relationship between the variables studied. The results of the study indicate that the digital payment system has had a significant influence on purchasing decisions because it can increase convenience, speed in transactions, and a sense of security for consumers. In addition, online promotion has an important role in shaping consumer preferences in increasing product attractiveness, visibility, and perceived value by consumers. The combination of the two factors indicates that the practical integration of payment systems with promotional strategies can effectively strengthen consumer interest and purchasing decisions. Therefore, retailers need to develop features in digital payments that are safe, efficient, and easy to use. In addition, promotions also need to be designed to be more personal and attractive so that they can increase competitiveness and maintain customer involvement in a competitive digital market.
Co-Authors Adhis Darussalam Pamungkas Ahmad Fahrudin Alifah, Siti Aliya Fazila Daulay Anjah Akhmad Ulinnuh Ari Fiyanto Bambang Sumadyo CLEOPATRA, MARIA Dwi Narsih Febri Shollihatul Lailah Fitriyawardhani, Nurwentari Dyah Frihatini, Farida Hanggono Arie Prabowo Hanggono Arie Prabowo Haryadi, Rahmat Hawa Liberna Hermanto , Hermanto Hermanto Hermanto Hugo Aries Suprapto Husain Nurisman Husain Nurisman Husain Nurisman Hutasuhut, Alya Febryana Indra Setiawan Purba Iramdan Iramdan Lailah, Febri Shollihatul Leksono, Ari Wahyu Lengsi Manurung Lengsi Manurung Leni Tiwinyanti Lidya Natalia Sartono Lies Sunarmintyas Lies Sunarmintyas Loecita Sandiar Lusiana Wulansari Lusiana Wulansari Maharani, Iralita Maman Achdiat Maulida, Tiara Megayanti, Windi Meisa, Deva Mu'thia Mubasyira Mu'thia Mubasyira N. Yeffa Afnita Apriliyani Nana Suyana Nana Suyana Nova Yulianti Nur Rizkiyah Nur Rizkiyah Nurdin Nurdin Nurisman, Husain Nurrahmah, Arfatin Nurwentari Dyah Fitriyawardhani Oktariswan, Dony Parabowo, Hanggono Arie Putri, Ananda Mutiara Darussalam Rita Ningsih, Rita Riyono, Bado Rofi Rofaida Sa'adah, Alfiyan Syahrotus Sara Sahrazad Saring Saring Saring, S Setiawan, Rochiyat Setyastanto, Albertus Maria Setyowati, Luluk Sigit Widiyarto Siti Alifah Siti Wahyuni Subhan Harie Sumadyo , Bambang Sunarmintyas, Lies Supandi, Agus Supandi, Agus Sutina, Sutina Suyana, Nana Syamsul Hadi Senen, Syamsul Hadi Tjutju Kuniarsih Tony Margiyanto Toto Widiarto Widya Nuriyanti Wulansari, Lusiana