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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL KEPARIWISATAAN PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Jurnal Sosiohumaniora Kodepena (JSK) Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Pada Masyarakat Jurnal Multidisiplin West Science Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies Multidisciplinary Journal of Education, Economic and Culture West Science Social and Humanities Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Pesona Pariwisata Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Journal of Hotel Management
Santi Diwyarthi, Ni Desak Made
Program Studi Administrasi Perhotelan, Politeknik Pariwisata Bali
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Pengaruh E-Service Quality terhadap Kepuasan Pelanggan The Why Resort I Wayan Putu Adityapratama; Ni Luh Gde Sri Sadjuni; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i4.4160

Abstract

Customer satisfaction is an evaluation given by customers after making a purchase of a product or service resulting from a comparison of customer expectations with the performance of products and services purchased by customers. The purpose of this study was to determine the effect of e-service quality on customer satisfaction at The Why Resort Bali Hotel. The population in this study involved customers who had used the electronic services of The Why Resort Bali Hotel. The sample in this study amounted to 160 people selected using non-probability sampling technique. This study used primary data, which was obtained through distributing questionnaires to respondents. The analysis method used simple linear regression with SPSS version 23. The results of this study indicate that the e-service quality variable has a significant effect on Customer Satisfaction with a tcount> ttable value of 14.050> 1.975. E-service quality is positive with a beta value of 0.597 on Customer Satisfaction, so increasing e-service quality will increase Customer Satisfaction. E-service quality has a contribution to influence Customer Satisfaction of 55.5% in the moderate category, while the remaining 44.5% is influenced by other variables not examined in this study.
Pengaruh Sosial Media Instagram terhadap Keputusan Menginap di The Jayakarta Bali Beach Resort & Spa Putu Ricky Danendra; I Nyoman Sukana Sabudi; Prastha Adyatma; Ni Desak Made Santi Diwyarthi
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i4.4190

Abstract

Social media also uses stimuli to influence customer perceptions and behavior. Therefore, companies use it as a strategic tool to develop strategies to enhance their corporate image, brand loyalty, brand awareness, brand equity, and brand sustainability. Currently, companies predominantly build their social media sites and share interesting information about their products to raise awareness and improve brand-building effectiveness and customer acquisition. Social media has become an important and easy platform for delivering information to the public. In this context, The Jayakarta Hotel has followed the promotional trend through digital marketing. The method used in this study is a quantitative method with a descriptive quantitative approach. Data collection was carried out by distributing an online questionnaire using Google Forms to 115 respondents. The method used in this research is purposive sampling. The data analysis techniques employed include simple linear regression analysis, the coefficient of determination, and the t-test. The results of this study show that the influence of Instagram social media on the decision to stay has a significance value (Sig.) of 0.000, which is smaller than 0.05. This means that the regression model used in this study has a partial or valid effect, indicating that H1 is accepted. Thus, it can be concluded that Instagram social media has a positive and significant influence on the decision to stay at The Jayakarta Hotel Bali Beach & Resort.
Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali Santi Diwyarthi, Ni Desak Made; Setiawati, Rahmi; Pratama, I Wayan Adi; Listya Cahya, Darmawan; Daroini, Muchlis
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1447

Abstract

This study investigates the influence of cultural tourism development, accessibility, and community involvement on the attractiveness of tourism destinations in Bali. Employing a quantitative approach, data were collected from 210 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that accessibility has the strongest positive effect on attractiveness, followed by community involvement and cultural tourism development. These findings underscore the importance of integrating infrastructure development, active community participation, and cultural preservation to enhance Bali's appeal as a global tourist destination. The study provides actionable insights for policymakers and tourism stakeholders to promote sustainable and inclusive tourism development.
Persepsi Wisatawan Perempuan terhadap Implementasi Destinasi Ramah Lingkungan di Kabupaten Karangasem Santi Diwyarthi, Ni Desak Made; Kusumarini, Indah; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i1.3628

Abstract

This research is a descriptive study with a quantitative approach. It aims to understand the perceptions of female tourists regarding the implementation of green tourism in Karangasem, Bali, particularly at Bias Tugel Beach, considering their significant role in family travel decision-making and their preferences for sustainability concepts. Data were collected through observation, questionnaires, and interviews with 100 female tourists visiting Bias Tugel Beach, Padang Bay District, Karangasem Regency, during the research period in August 2024. Analitical technique were quantitative description technique. Survey results showed that 45% of respondents highly considered environmental aspects when choosing a destination, with 27% preferring destinations with eco-friendly certifications, and 28% actively promoting environmental awareness. A total of 48% of respondents believed that accommodations in Karangasem had already implemented eco-friendly and sustainable principles, though 37% emphasized the need for improved training and skills for local human resources. Moreover, 52% of respondents regarded the preservation of local culture as an important aspect of their tourism experience, with 27% actively involved in cultural preservation efforts. Overall, female tourists in Karangasem exhibited a high level of awareness of green tourism principles and showed a strong preference for destinations that prioritize sustainability and cultural preservation. These findings are expected to support the development of more effective marketing and destination management strategies, positioning Karangasem as a leading destination for green tourism.
Do the Leadership Has an Impact toward Employee Performance at KUBE Hotel in Ubud? Anak Agung Dhimas Dharmika Pemayun; Ni Desak Made Santi Diwyarthi; Clearesta Adinda
TOBA: Journal of Tourism, Hospitality and Destination Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i4.4432

Abstract

Employees play a crucial role in creating added value for a company through innovation, operational efficiency, and excellent customer service. Leadership factors have a significant role in determining the success of an organization's goals in building good employee performance. Motivated by several employee performance issues, this research aims to examine how the leadership style applied at Hotel KUBE, influences employee performance. The data collected in this study consist of questionnaire responses from a sample of 57 participants using purposive sampling. Purposive sampling is a non-probability sampling technique in which the researcher selects samples based on specific considerations or objectives deemed relevant to the study. The sample selection is carried out intentionally to ensure that the samples possess certain characteristics required to answer the research questions. According to the theories of Sugiyono (2017) and Etikan and Bala (2020), purposive sampling is used when researchers have specific criteria or considerations in selecting research subjects, so the selected subjects are expected to provide in-depth information. Data collection utilized Likert scale questionnaires. The data analysis technique employed simple linear regression analysis, t-test, and coefficient of determination test. Based on the analysis and discussion, it can be concluded that the Leadership Style does not have a significant influence on employee performance at Hotel KUBE, with an R2 value of 0.082 or 8.2%. The calculated t-value of -2.213 is smaller than the t-table value of 1.673, and the significance value is <α = 0.031 < 0.005.
Pengaruh Lingkungan Kerja terhadap Kinerja Karyawan di Hotel PRL Ni Made Ari Kusuma Dewi; Ni Luh Gde Sri Sadjuni; Ni Desak Made Santi Diwyarthi
TOBA: Journal of Tourism, Hospitality and Destination Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i4.4434

Abstract

A positive work environment, characterized by fair leadership and supportive colleagues, can enhance employee comfort and performance. Conversely, a negative work environment can hinder performance. This study aimed to examine the influence of the work environment on employee performance at Hotel PRL. The study population comprised 582 employees at the supervisor and staff levels, with a sample of 85 respondents selected through probability sampling using proportionate stratified random sampling. Data were collected through a questionnaire with a 5-point Likert scale to measure 24 statement items. Data analysis techniques employed included simple linear analysis, t-test, and the coefficient of determination, processed using SPSS version 29. The results showed that the work environment had a positive and significant effect of 79.8% on employee performance. This highlights the importance of creating a conducive work environment to improve employee performance, especially since the average employee performance scores in 2022 and 2023 were still below the established standards, despite the positive influence of the work environment..
Pengaruh Gaya Kepemimpinan terhadap Turnover Intention Karyawan Hotel GI di Denpasar Bali Ni Desak Made Santi Diwyarthi; Anjani Jasmine Patria
TOBA: Journal of Tourism, Hospitality and Destination Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i4.4435

Abstract

This study aims to analyze the influence of leadership style on employee turnover intensity at Hotel GI, Bali. The sample consisted of 47 respondents selected using stratified random sampling. This technique is appropriate due to the heterogeneous population with distinct subgroups, ensuring proportional representation. Data collection was conducted through questionnaires with a Likert scale. Leadership style was used as the independent variable and turnover intention as the dependent variable. Validity and reliability tests were carried out to ensure a robust research instrument (Cronbach's Alpha > 0.8). Simple linear regression analysis showed that leadership style has a significant negative effect on turnover intention (R = 62.5%). This means that the application of better leadership styles can reduce employees' desire to leave the organization. This research result is in line with the Leader-Member Exchange (LMX) theory which emphasizes the positive impact of a strong relationship between leaders and employees on job satisfaction and retention. This study also supports previous research on the role of transformational leadership in reducing turnover. It is recommended that leaders implement clear and directed leadership styles to minimize misunderstandings and improve employee retention..
Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made; Suharto, Bambang
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1633

Abstract

This study examines the influence of risk management, visitor satisfaction, and destination accessibility on the reputation of Bali’s tourism industry. Utilizing a quantitative approach, data were collected from 140 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that visitor satisfaction is the most influential factor, followed by destination accessibility and risk management. Visitor satisfaction significantly enhances the reputation by providing high-quality experiences and fostering positive word-of-mouth. Destination accessibility is vital in ensuring seamless travel and inclusivity, while risk management builds trust through effective safety measures. The study underscores the need for an integrated approach that balances these factors to sustain Bali's position as a leading global tourist destination. Recommendations for policymakers and industry stakeholders are provided to enhance reputation through strategic interventions.
SOSIALISASI DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA GREEN ACCOMMODATION AND F&B SERVICE DI DESA WISATA KELIKI Wiartha, Nyoman Gede Mas; Suastini, Ni Made; Diwyarthi, Ni Desak Made Santi; Pratiwi, Kadek Andita Dwi; Pinaria, Ni Wayan Chintia; Sadjuni, Ni Luh Gde Sri; Jata, I Wayan; Sulistyawati, Ni Luh Ketut Sri; Loanata, Cahyo; Sabudi, I Nyoman Sukana
Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif
Publisher : PT. Gelora Cipta Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini bertujuan untuk memberikan gambaran komprehensif tentang kegiatan pengabdian masyarakat yang dilakukan oleh Program Studi Pengelolaan Perhotelan Politeknik Pariwisata Bali, dengan fokus pada partisipasi masyarakat dalam green accommodation dan pelayanan F&B di Desa Wisata Keliki, Gianyar. Pengabdian kepada masyarakat berlangsung selama dua hari, 30-31 Mei, di desa wisata Keliki, Gianyar, diikuti oleh 30 pemuda yang berasal dari desa wisata Keliki. Metode yang digunakan adalah Community Based Development, yang memperlihatkan partisipasi aktif masyarakat lokal dalam menggali potensi sumber daya secara maksimal. Program pengabdian masyarakat ini berhasil meningkatkan partisipasi dan keterampilan masyarakat Desa Wisata Keliki dalam mengelola green accommodation serta pelayanan F&B. Dengan meningkatnya kesadaran tentang pentingnya praktik berkelanjutan dan pelayanan berkualitas, diharapkan daya tarik desa sebagai destinasi wisata akan semakin meningkat. Untuk memastikan keberlanjutan program ini, disarankan agar pelatihan dan sosialisasi dilakukan secara berkala, dengan evaluasi dan monitoring yang terus menerus. Selain itu, perlu diperkuat kemitraan dengan berbagai pihak, termasuk akademisi, pemerintah, dan sektor swasta, untuk mendukung pengembangan pariwisata yang berkelanjutan di Desa Wisata Keliki.
Pengaruh Gaya Kepemimpinan terhadap Loyalitas Karyawan Departemen Housekeeping di Hotel Furamaxclusive Resort and Villas Ubud Anak Agung Aditya Priambada; Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; I Wayan Jata
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2025): Maret 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i1.4150

Abstract

Employee loyalty reflects the commitment of employees to their company, fostering a sense of responsibility and belonging. It goes beyond simply staying with the organization; it involves employees feeling integrated within the company, which helps them maximize their performance. One key factor influencing employee loyalty is leadership style. The effectiveness of any leadership style depends greatly on the situational context in which it is applied. Therefore, understanding how leadership style impacts employee loyalty is essential. This research identified specific elements of leadership style that negatively and significantly affect employee loyalty at Furamaxclusive Resort and Villas Ubud. The study found that leadership style accounts for 56.1% of employee loyalty, indicating a substantial influence. However, 43.9% of the variance in employee loyalty is attributed to other factors that were not explored in this study. In conclusion, while leadership style plays a major role in fostering employee loyalty, organizations should also consider other factors such as work environment, career development, and employee recognition to enhance overall loyalty. Addressing these elements holistically can result in more loyal and dedicated employees.
Co-Authors Adi Pratama, I Wayan Adi Pratama, Wayan Adi Wiguna, Anak Agung Made Restu Adinda, Clearesta Agung, Bangsawan Satria Ambara Putra, I Made Anak Agung Aditya Priambada Anak Agung Dhimas Dharmika Pemayun Anjani Jasmine Patria Ari Kusuma Dewi, Ni Made Ari Swastiari, Anak Agung Istri Arya Saputra, I Nyoman Ayu Aryasih, Putu Bambang Suharto Candra Purwaningsih, Ni Made Chintia Pinaria, Ni Wayan Citrawati, Luh Putu Clearesta Adinda Darmiati, Made Daroini, Muchlis Dewa Ayu Yudiari Dewi, Ni Gusti Ayu Made Yuliana Diandra Parasara, Ni Putu Dwi Pratiwi, Kadek Andita Dwi Trisna, Ni Kadek Erlina Arisyandewi, Ni Kadek Gangga Dwicaksana, Dewa Gede Gede Witarsana, I Gusti Agung I Gusti Ayu Putu Wita Indrayani I Nyoman GD Mas Wiartha I Nyoman Sukana Sabudi I Nyoman Sukana Sabudi I Wayan Adi Pratama I Wayan Jata I Wayan Putu Adityapratama Irdhayanti, Efa Irene Hanna H Sihombing Ismail, Achmad Sofyan Iwan Harsono Jata, I Wayan Jayanti Wardana, Pande Luh Putu Maharani Juniasti Rusmandani, Ni Nengah Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kepakisan, Ngurah Krisnayana Khuan, Hendri Komala Dewi, Ni Kadek Febriyanti Krisna Mahagangga, Putu Mas Kristiurman Jaya Mendrofa Kusumarini, Indah Listya Cahya, Darmawan Loanata , Cahyo Purnomo Loanata, Cahyo Loanata, Cahyo Purnomo MADE YUDHAWIJAYA Mas Wiartha, Nyoman Gede Muhammad Ade Kurnia Harahap Nasarani Sani, Gabriella Marcelina Ni Luh Gde Sri Sadjuni Ni Made Ari Kusuma Dewi Ni Made Suastini, Ni Made Ni Putu Diah Sri Maharani Noviari Wedanti, Dewa Ayu Nyoman Gede Mas Wiartha Parusa, Jonathan Permana, Kadek Bagus Jaya Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pradipta Adisastra, Nyoman Gandha Pradipta Daniswara, I Gusti Agung Yogi Pradnya Wiweka, I Gede Giyan Pradyumna, Ayu Gania Pramana, I Dewa Putu Hendri Prastha Adyatma Prastha Adyatma Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putri Pratiwi, Putu Dilla Putu Diah Prabawati Putu Ricky Danendra Rahmiyati , Nekky Robertus Adi Nugroho Ryan Iswaratama, I Made Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Sadjuni , Ni Luh Gede Sri Saputra Wijaya, I Putu Saputra, Ritzky Huda Setiawan, Gede Dedi setiawati, rahmi Sitha Mahadewi, Anak Agung Istri Slovenia, Regita Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Suka Anjasmara, I Kadek Andre Sulistyawati, Ni Luh Ketut Sri Supada, Made Andi Wiartha, Nyoman Gede Mas Wiartha, Nyoman Gede Mas Wiartha Widiantara, I Gusti Made Agung Bagus Wiguna, Anak Agung Made Restu Adi Witarsana , Agung Gede Witarsana, I Gusti Agung Gede Yanti, Kadek Karisma Yudhawijaya, Made Yuni Devi Antari, Ida Ayu Nyoman