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Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali Adi Pratama, I Wayan; Santi Diwyarthi, Ni Desak Made; Darmiati, Made; Mas Wiartha, Nyoman Gede; Citrawati, Luh Putu; Yudhawijaya, Made
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.823

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede; Kusumarini, Indah; Adi Pratama, I Wayan; Jata, I Wayan
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN HOTEL HARRIS RIVERVIEW KUTA Permana, Kadek Bagus Jaya; Sihombing, Irene Hanna H.; Diwyarthi, Ni Desak Made Santi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1186

Abstract

Good human resource performance with a high work ethic will be able to help companies meet the company's targets and help the company gain profits, whereas if employee performance decreases and is bad it will harm the company. The purpose of this study was to determine whether or not there was an influence of work discipline on employee performance at the Harris Riverview Kuta Hotel. This study uses a quantitative approach . The subjects of this study were employees at the Harris Review Kuta Bali Hotel. The number of employees is 45 employees. the sample in this study were all employees, totaling 45 people. The analysis technique used is simple linear regression analysis. Based on the results of data analysis and discussion in the previous chapter, it can be concluded that work discipline has a positive and significant effect on the performance of employees at the Harris Riverview Kuta Hotel. based on the results of a simple linear regression test performed with the regression equation Y = 20.634 + 0.634x. The influence given is also a significant influence based on the results of the t test, with a calculated t value of 4.214 and a significance value of 0.000. The influence contribution given by the Work Discipline variable on Employee Performance is classified as a weak influence that is equal to 29.2%.
Perspektif Gen Z Politeknik Pariwisata Bali terhadap Peranan Sosial Media dalam Mengembangkan Bisnis Kuliner Santi Diwyarthi, Ni Desak Made; Adi Pratama, Wayan; Jata, I Wayan; Mas Wiartha, Nyoman Gede
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 6 No 4 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v6i4.2664

Abstract

This research explored the perspectives of Generation Z at Politeknik Pariwisata Bali on the role of social media in shaping entrepreneurship in culinary business. The study employs a quantitative approach, utilizing questionnaires, observations, and interviews to collect data from a sample of 100 Generation Z students majoring in Hotel Management Study Program. The results of the analysis indicate that the majority of respondents (95%) view social media as a source of inspiration and a platform for interaction for young entrepreneurs. Additionally, 87% expressed that the institution has provided adequate avenues for entrepreneurship in culinary business through internet networking (87%), entrepreneurship-related events or activities (92%), and the Student Activity Unit at Politeknik Pariwisata Bali (78%). However, there were findings regarding potential negative impacts of social media on entrepreneurial character, such as perceptions of instant success (86%) and a perceived lack of management involvement in organized activities (86%). These findings underscore the importance of adopting a thoughtful approach in integrating social media to support the development of entrepreneurship in culinary business among Generation Z, particularly those at Politeknik Pariwisata Bali.
The The Impact of Workload and Job Insecurity toward Employee Work Stress due to Covid-19 Pandemic (Case Study at LA Hotel Seminyak) Adi Pratama, I Wayan; Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 2 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i2.3127

Abstract

This study aimed to investigate how job insecurity and workload, both individually and in combination, affected employee work stress at LA Hotel Seminyak during the Covid-19 pandemic. The data for this research were collected through various methods, including observation, interviews, documentation, and questionnaires. A total of 36 respondents participated in the study, and a saturated sampling technique was used. The data analysis involved classical assumption testing, multiple linear regression analysis, t-tests, F-tests, and the determination of the coefficient of determination. The findings of this study revealed that job insecurity, when considered individually, had a positive and statistically significant impact on employee work stress. Similarly, workload, when examined in isolation, also had a positive and significant effect on employee work stress. When both job insecurity and workload were considered together, they collectively had a significant influence on employee work stress. The coefficient of determination test indicated that job insecurity and workload together accounted for 66.0% of the variance in work stress, while the remaining 34.0% was attributed to other variables not addressed in this study.
Aktivitas PKM berupa Penguatan Desa Wisata dalam Bentuk Pelatihan Pemasaran Digital di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Pratama, I Wayan Adi
Jurnal Pengabdian Pada Masyarakat Vol 9 No 1 (2024): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v9i1.678

Abstract

Program pengabdian kepada masyarakat merupakan langkah bijak dalam mengembangkan potensi desa. Pengabdian kepada masyarakat ini berlangsung selama dua hari pada tanggal 21-22 bulan september tahun 2023 di desa wisata cemagi. pengabdian masyarakat berupa pelatihan digital marketing pada 25 pemuda desa. Program pengabdian kepada masyarakat sangat dibutuhkan terkait keberadaan desa wisata Cemagi dalam perkembangan pariwisata global. Program pelatihan terkait digital marketing diselenggarakan selama dua hari, bertempat di balai desa wisata Cemagi. Program pengabdian kepada masyarakat memberikan kontribusi kepada masyarakat melalui penerapan digital marketing menjadi langkah esensial dalam mendukung perkembangan desa wisata dan meningkatkan daya saingnya di era digital saat ini. Dengan menggunakan alat-alat digital yang sesuai dan melibatkan penduduk setempat, desa wisata dapat mengoptimalkan potensi wisatawan, menciptakan pekerjaan lokal, serta mempromosikan dan melestarikan warisan budaya mereka secara global. Oleh karena itu, penggunaan digital marketing merupakan investasi yang sangat bernilai untuk memajukan masa depan desa wisata.Hasil yang diperoleh adalah meningkatnya kemampuan dan ketrampilan yang dimiliki masyarakat desa wisata Cemagi terkait pemasaran digital, terhadap produk industry pariwisata, seperti pondok wisata, paket wisata, dan produk UMKM. Community engagement programs are a wise step in harnessing the potential of a village. This community engagement program will take place for two days, from September 21st to 22nd, 2023, in the Cemagi tourism village. The community engagement program consists of digital marketing training for 25 young individuals from the village, in two days training program. The community engagement with digital marketing training was needed as global development in tourism village. Contributing to the community through digital marketing is a crucial step in helping rural tourism villages thrive and compete in this digital age. By utilizing the right digital tools and involving local residents, tourism villages can harness the potential of a larger tourist influx, create local job opportunities, and promote their cultural heritage to the world. Therefore, digital marketing represents a highly valuable investment for the future of tourism villages. The result was community competence of Cemagi tourism village in digital marketing, especially in tourism industry product, such as guesthouse, tour packages, and UMKM’s product.
Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Witarsana, I Gusti Agung Gede; Pratiwi, Kadek Andita Dwi; Suastini, Ni Made; Jata, I Wayan; Adyatma, Prastha; Adinda, Clearesta; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i3.240

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The purpose of community service activities is to carry out the socialization of the tourist village program, which was carried out by the Hospitality Management Study Program, Bali Tourism Polytechnic, on June 23, 2023. The implementation of community service activities is carried out through the delivery of material related to the socialization of government regulations on tourist villages, the scope and steps in managing tourist villages, including accommodation related to tourist villages, in an effort to identify the various strengths, weaknesses, obstacles and opportunities faced by Cemagi Tourism village. The Cemagi Tourism Village study involved 25 community members, accommodation business managers, village government, and village community organizations. The results found that Cemagi Tourism Village has the strengths of beautiful and unique natural resources and a calm atmosphere, weaknesses in the form of tourism facilities and products that characterize it, opportunities in the form of infrastructure development and promotion that support tourism growth and increase attractiveness for visitors, and threats in the form of competition with other tourist destinations in Bali that are close to each other, and environmental impacts due to the surge in visitors can damage the natural preservation of Cemagi village
Pengaruh E-Service Quality terhadap Kepuasan Pelanggan The Why Resort I Wayan Putu Adityapratama; Ni Luh Gde Sri Sadjuni; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i4.4160

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Customer satisfaction is an evaluation given by customers after making a purchase of a product or service resulting from a comparison of customer expectations with the performance of products and services purchased by customers. The purpose of this study was to determine the effect of e-service quality on customer satisfaction at The Why Resort Bali Hotel. The population in this study involved customers who had used the electronic services of The Why Resort Bali Hotel. The sample in this study amounted to 160 people selected using non-probability sampling technique. This study used primary data, which was obtained through distributing questionnaires to respondents. The analysis method used simple linear regression with SPSS version 23. The results of this study indicate that the e-service quality variable has a significant effect on Customer Satisfaction with a tcount> ttable value of 14.050> 1.975. E-service quality is positive with a beta value of 0.597 on Customer Satisfaction, so increasing e-service quality will increase Customer Satisfaction. E-service quality has a contribution to influence Customer Satisfaction of 55.5% in the moderate category, while the remaining 44.5% is influenced by other variables not examined in this study.
Pengaruh Sosial Media Instagram terhadap Keputusan Menginap di The Jayakarta Bali Beach Resort & Spa Putu Ricky Danendra; I Nyoman Sukana Sabudi; Prastha Adyatma; Ni Desak Made Santi Diwyarthi
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i4.4190

Abstract

Social media also uses stimuli to influence customer perceptions and behavior. Therefore, companies use it as a strategic tool to develop strategies to enhance their corporate image, brand loyalty, brand awareness, brand equity, and brand sustainability. Currently, companies predominantly build their social media sites and share interesting information about their products to raise awareness and improve brand-building effectiveness and customer acquisition. Social media has become an important and easy platform for delivering information to the public. In this context, The Jayakarta Hotel has followed the promotional trend through digital marketing. The method used in this study is a quantitative method with a descriptive quantitative approach. Data collection was carried out by distributing an online questionnaire using Google Forms to 115 respondents. The method used in this research is purposive sampling. The data analysis techniques employed include simple linear regression analysis, the coefficient of determination, and the t-test. The results of this study show that the influence of Instagram social media on the decision to stay has a significance value (Sig.) of 0.000, which is smaller than 0.05. This means that the regression model used in this study has a partial or valid effect, indicating that H1 is accepted. Thus, it can be concluded that Instagram social media has a positive and significant influence on the decision to stay at The Jayakarta Hotel Bali Beach & Resort.
Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali Santi Diwyarthi, Ni Desak Made; Setiawati, Rahmi; Pratama, I Wayan Adi; Listya Cahya, Darmawan; Daroini, Muchlis
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1447

Abstract

This study investigates the influence of cultural tourism development, accessibility, and community involvement on the attractiveness of tourism destinations in Bali. Employing a quantitative approach, data were collected from 210 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that accessibility has the strongest positive effect on attractiveness, followed by community involvement and cultural tourism development. These findings underscore the importance of integrating infrastructure development, active community participation, and cultural preservation to enhance Bali's appeal as a global tourist destination. The study provides actionable insights for policymakers and tourism stakeholders to promote sustainable and inclusive tourism development.
Co-Authors Ade Pradnyana, Ida Bagus Adi Pratama, I Wayan Adi Pratama, Wayan Adi Wiguna, Anak Agung Made Restu Adinda, Clearesta Adnyana, I Made Sucipta Agastya, I Putu Arya Agung, Bangsawan Satria Amara Laksmi, Ni Made Dinda Ambara Putra, I Made Anak Agung Aditya Priambada Anak Agung Dhimas Dharmika Pemayun Anggita, Felicita Maya Anggreni, Annisa Larasati Anjani Jasmine Patria Antari Putri, Ni Made Sherly Ardhana Reswari Masykuri Ari Kusuma Dewi, Ni Made Ari Swastiari, Anak Agung Istri Arisanti, Ivon Arisanti, Putu Dea Oktavia Arnes Yuli Vandika Arya Pratama, I Putu Dharma Arya Saputra, I Nyoman Astiti Putri, Ni Wayan Ari Ayu Aryasih, Putu Ayu Putri, Ni Komang Carrissa Bahuda Wedanta, Komang Daiva Rama Bambang Suharto Budi Darma, Priscilla Patricia Cahaya Dewi, Komang Indah Cahyani, Ai Rainaya Candra Dewi, Made Kartika Candra Purwaningsih, Ni Made Chintia Pinaria, Ni Wayan Citrawati, Luh Putu claudia, claudia Clearesta Adinda Darmiati, Made Daroini, Muchlis Devi, Putu Divyanti Permata Dewa Ayu Yudiari Dewi, Ni Gusti Ayu Made Yuliana Diandra Parasara, Ni Putu Dwi Pratiwi, Kadek Andita Dwi Trisna, Ni Kadek Dziaulhaq, Naufal Rafi Emmanuel, Johnatan Christian Erlina Arisyandewi, Ni Kadek Fakhri Fakhrur Rozy Gangga Dwicaksana, Dewa Gede Gede Witarsana, I Gusti Agung Giri, Julio Marvel Grey, Kadek Rivaldo Guna Saputra, I Gede Made Indra Harlina, Sitti I Gusti Ayu Putu Wita Indrayani I Nyoman GD Mas Wiartha I Nyoman Sukana Sabudi I Nyoman Sukana Sabudi I Wayan Adi Pratama I Wayan Jata I Wayan Putu Adityapratama Ichwan, Odelia Valda Ida Ayu Nyoman Yuni Devi Antari Indah Kusumarini Irdhayanti, Efa Irene Hanna H Sihombing Irfan Maulana, Irfan Ismail, Achmad Sofyan Iwan Harsono Jata, I Wayan Jayanti Wardana, Pande Luh Putu Maharani Judijanto, Loso Juniasti Rusmandani, Ni Nengah Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kamista Putra, I Putu Raka Kepakisan, Ngurah Krisnayana Khuan, Hendri Komala Dewi, Ni Kadek Febriyanti Krisna Mahagangga, Putu Mas Kristiurman Jaya Mendrofa Kusuma Ningrat, Anak Agung Gede Rama Kusumarini, Indah Lingga Buana, I Putu Sila Smara Listya Cahya, Darmawan Loanata , Cahyo Purnomo Loanata, Cahyo Loanata, Cahyo Purnomo Made Darmiati Maharani, Ni Kadek Ayu Mahayogi Arya Suta, I Gusti Ngurah Aditya Mardiani, Eri Mas Wiartha, Nyoman Gede Midun, Benediktha Aprilliani Muhammad Ade Kurnia Harahap Muhammad Yusuf Nasarani Sani, Gabriella Marcelina Natasha Wira, Ketut Nia Ni Luh Gde Sri Sadjuni Ni Made Ari Kusuma Dewi Ni Made Suastini, Ni Made Ni Putu Diah Sri Maharani Noviari Wedanti, Dewa Ayu Nyoman Gandha Pradipta Adisastra Nyoman Gede Mas Wiartha Octa Pramesta, I Wayan Reyvas Padma Wulandari, Ni Putu Putri Padmawardhani Rakeswari, Ni Made Parusa, Jonathan Paschalia Karnoto, Delviola Stefani Pebriyanti, Ketut Dinda Permana, Kadek Bagus Jaya Permana, Kadek Rian Permatasari, Ayu Ulan Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pinaria, Ni Wayan Chintya Prabawa Putri, Gusti Agung Ayu Novanda Pradipta Adisastra, Nyoman Gandha Pradipta Daniswara, I Gusti Agung Yogi Pradnya Wiweka, I Gede Giyan Pradyumna, Ayu Gania Pramana, I Dewa Putu Hendri Pramesti Putri, Ni Luh Putu Dela Prastha Adyatma Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Pratiwi, Ni Wayan Amelia Prawira, Kadek Dwika Putra Pradyasta, I Putu Arya Dharma Putri Pratiwi, Putu Dilla Putu Diah Prabawati Putu Ricky Danendra Rahmiyati , Nekky Reni Ariasri, Nyoman Riani Puspasari, Ni Made Robertus Adi Nugroho Ryan Iswaratama, I Made Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Sadjuni , Ni Luh Gede Sri Saputra Wijaya, I Putu Saputra, Ritzky Huda Satya Upayanti, Ni Wayan Diah Setiadi, Bekti Setiawan, Gede Dedi Setiawan, Zunan setiawati, rahmi Sintya Dewi, Ni Putu Ayu Gita Sitha Mahadewi, Anak Agung Istri Slovenia, Regita Sri Maharani, Anak Agung Ayu Sri Sadjuni, Ni Luh Gede Sriary Bhegawati, Desak Ayu Suantara, I Putu Adi Suastini , Ni Made Suka Anjasmara, I Kadek Andre Sulistyawati, Ni Luh Ketut Sri Supada, Made Andi Surya Advika, I Putu Dipta Surya Syahputra, Irvan Tejawati, Kadek Liana Triana Putra, I Nyoman Trisania Pramesti, Ayu Irmma Utama Sembiring, Afen Prana Wardhani, Diky Wiartha, Nyoman Gede Mas Wiartha, Nyoman Gede Mas Wiartha Widiantara, I Gusti Made Agung Bagus Widyanata, I Putu Aditya Wiguna, Anak Agung Made Restu Adi Wijaya, I Putu Ari Wiraraja, Satria Yudha Arya Witarsana , Agung Gede Witarsana, I Gusti Agung Gede Witranatha, I Wayan Yanti, Kadek Karisma Yenny Verawati Yoga Saputra, Ida Bagus Yudhawijaya, Made Yuliana Dewi, Ni Gusti Ayu Made Yulianti, Adinda Prasetya Yuna Sugiantari, Ni Made Yuni Devi Antari, Ida Ayu Nyoman