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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Arus Jurnal Sosial dan Humaniora Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Jurnal Pendidikan Indonesia (Japendi) Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
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Pengaruh Brand Awareness, Persepsi Konsumen dan Kualitas Produk terhadap Keputusan Pembelian Produk Wedrink di Kota Batam Sinaga, Ledyana Nitami; Wasiman, Wasiman
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1606

Abstract

Wedrink, a rapidly expanding beverage brand originating from China, has gained popularity in Batam, Indonesia. In a highly competitive market, understanding consumer behavior is essential for maintaining business sustainability. This study aims to examine the influence of brand awareness, consumer perception, and product quality on purchase decisions of Wedrink products in Batam. A quantitative descriptive approach was employed, with data collected through an online questionnaire distributed to 384 respondents using accidental sampling. The data were analyzed using SPSS version 26, incorporating validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), and multiple linear regression analysis. The results reveal that brand awareness, consumer perception, and product quality each have a significant and positive impact on purchase decisions. The model demonstrates a strong explanatory power with an adjusted R² of 45.0%, while the F-test confirms the joint significance of the independent variables (p < 0.001). These findings highlight the importance of building brand familiarity, delivering consistent product quality, and aligning offerings with consumer expectations to strengthen purchasing behavior in the beverage industry.
Pengaruh Pengalaman Belanja, Customer Review Online dan Layanan Pelanggan terhadap Kepuasan Pelanggan Shopee di Kota Batam Syahyudi, Riki; Wasiman
Arus Jurnal Sosial dan Humaniora Vol 4 No 2: Agustus (2024)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v4i2.544

Abstract

Salah satu penggunaan internet yang lazim saat ini dalam bisnis adalah penerapan e-commerce. E-commerce (perdagangan elektronik) terdiri dari pembelian dan penjualan produk atau jasa melalui sistem elektronik seperti internet dan jaringan komputer lainnya. Saat ini, Shopee menjadi marketplace e-commerce dengan pengunjung terbanyak di Indonesia. Metodologi yang dipilih adalah metodologi kuantitatif dengan tujuan utama menguji hipotesis yang ditetapkan sebelumnya menggunakan sampel dan populasi tertentu. Ada pengaruh positif yang signifikan antara variabel Pengalaman Belanja (X1) dan Kepuasan Pelanggan (Y), karena nilai t lebih besar dari nilai t-tabel (2,317 > 1,9719) dan nilai signifikansi adalah 0,022 < 0,05. Ulasan Pelanggan Online (X2) juga mempengaruhi Kepuasan Pelanggan (Y), karena nilai t lebih kecil dari nilai t-tabel (0,215 < 2,0395) dan nilai signifikansi adalah 0,830 > 0,05. Terdapat pengaruh positif yang signifikan antara variabel Delivery Service (X3) dan Customer Satisfaction (Y), karena t-value lebih besar dari nilai t-table (10,416 > 1,9719) dan nilai signifikansi 0,000 < 0,05. Pengalaman berbelanja yang positif secara signifikan meningkatkan kepuasan pelanggan. Ulasan pelanggan online berperan dalam membangun kepercayaan dan pengaruh, sehingga berdampak positif pada kepuasan pelanggan. Layanan pengiriman yang cepat dan andal juga merupakan faktor kunci dalam menentukan tingkat kepuasan pelanggan.
Penerapan Pengendalian Penyakit Mosaik Kuning Kacang Hijau di Desa Bendungan Kecamatan Kuwarasan Kabupaten Kebumen Wasiman, Wasiman
Jurnal Ilmu-Ilmu Pertanian Vol. 30 No. 2 (2023): Jurnal Ilmu Ilmu Pertanian
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55259/jiip.v30i2.27

Abstract

Kendala teknis yang dihadapi petani kacang hijau salah satunya yaitu serangan organisme pengganggu tanaman (OPT) baik berupa hama, penyakit, maupun gulma. Penelitian ini bertujuan untuk mengetahui inovasi, sasaran, cara pengambilan keputusan, saluran komunikasi, dan penyuluh pertanian pada pada penerapan pengendalian penyakit mosaik kuning kacang hijau pada petani kacang hijau. Penelitian dilaksanakan mulai 10 Juni 2022 sampai 1 Agustus 2023 di Desa Bendungan, Kecamatan Kuwarasan, Kabupaten Kebumen. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan sampel sebanyak 30 orang yang berasal dari Kelompok Tani Mekar Jaya I dan Mekar Jaya I. Hasil penelitian menunjukan penerapan pengendalian penyakit mosaik kuning kacang hijau pada aspek inovasi memiliki kategori sedang dengan persentase 64,07%, aspek sasaran memiliki kategori sedang dengan persentase 62,70%, aspek cara pengambilan keputusan memiliki kategori sedang dengan persentase 67,78%, aspek saluran komunikasi memiliki kategori sedang dengan persentase 66,67%, dan aspek penyuluh pertanian memiliki kategori tinggi dengan persentase 85,93%. Pemberdayaan dilakukan untuk meningkatkan perilaku petani dalam mengambil keputusan pengendalian penyakit mozaik kacang hijau. Penyuluhan yang dilakukan mampu meningkatkan pengetahuan dan sikap petani dalam mengendalikam penyakit mozaik kuning sebesar 39,45 dan 36,33 %.
Analisis Manajemen Konflik dan Stres Kerja Pengaruhnya Terhadap Kinerja Karyawan pada PT XYZ di Kota Batam Bipianto, Iwan; Wasiman, Wasiman
Prosiding Vol 6 (2024): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the impact of conflict and work stress on employee performance at PT XYZ in Batam City. The results indicate that work conflict does not significantly affect employee performance, as evidenced by a correlation coefficient of only 0.001. The t-test results show that H0 cannot be rejected with a t-value of -0.005 < t-table value of 2.042. On the other hand, work stress has a significant effect on employee performance with a correlation coefficient of 0.459, indicating a 21.06% impact of work stress on performance. However, when considered together, conflict and work stress have a significant combined effect on employee performance with a correlation coefficient of 0.647, accounting for 41.86% of the influence on performance. The remaining 58.14% is affected by factors not included in this study
Persepsi Karyawan Bank Pemerintah Di Kota Batam Tentang Internal Audit Natalia, Erni Yanti; Wasiman, Wasiman; Sitorus, David Humala
Prosiding Vol 6 (2024): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Corruption, Asset Misuse and Financial Statement Fraud are three types of fraud that often occur in financial and business contexts. The forerunner of opportunities to commit fraud is one of the reasons for the weakness of Internal Audit in a company. This study aims to find out how the perception of government bank employees in Batam City about the Internal Audit is carried out. The qualitative descriptive research method is by collecting data in the form of a questionnaire using indicators presented by The Institute of Internal Auditors. The collected data is then processed and interpreted and conclusions are drawn using the level of perception, namely: Negative if the average percentage of total component items ≤ 40%, and Positive if the average percentage of total component items > 40%. The results of the study showed: (1) The perception of Government bank employees (BUMN) for the indicators of Manage Internal Audit Activities, The Nature Of Work, Assignment Planning, Implementation Of Assignments, Communication Of Assignment Results, Monitoring Progress, Communication On Risk Acceptance showed positive results because the percentage of respondents who answered Agree and Strongly Agree > 40%.; (2) There is a perception of Government bank employees who show Negative by answering Disagree, namely for The Nature Of The Work indicator, statement item number 4, which is 1.3% and for statement indicator number 9 as much as 1.3% as well. However, this result is < 40% so it can be said that it is not significant indicating a negative result.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION PADA PT INDOMARCO PRISMATAMA (INDOMARET) Wasiman, Wasiman; Wangdra, Yvonne; Wibowo, Agung Edy; Wangdra, Suvianto
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8236

Abstract

This study set out to determine if hedonic values and utilitarian values both had an effect on consumer satisfaction. 3) To examine the relationship between hedonic and utilitarian values and consumer happiness. 4) To determine how utilitarian and hedonistic values affect consumer satisfaction. The quantitative descriptive techniques used in this investigation. the procedure of collecting data via a questionnaire. The population of the research consisted of clients of PT Indomarco Prismatama (Indomaret) in Batam. The Slovin formula sampling method was used to choose up to 423 respondents. The research's conclusions are as follows: With a significance threshold of less than 0.05, the t test variable utilitarian value (X1) on customer happiness (Y) provided a value of 5.905 that was higher than the t table (5.905 > 1.9719). (0 . 000 0.05). The value of t arithmetic, which is more than t table (136.479 > 1.9719), is 136.479 in the hedonic variable value (X2) to Repurchase Intention with a significance of less than 0.05 (0.000 0.05). (Y). the multiple linear regression formula, Y = (-1.351) + 0.413 (X1) + 0.674 (X2) + e The study's findings suggest that hedonic and utilitarian value determinants have an impact on PT Indomarco Prismatama (Indomaret) consumers in Batam.
ANALISIS PERILAKU, KOMPETENSI, DAN MOTIVASI ORGANISATIONAL CITIZENSHIP TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN PROPERTI DI KOTA BATAM Wasiman, Wasiman; Wangdra, Yvonne; Effendi, Syahril
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8892

Abstract

This research aims to explore the impact of Organizational Citizenship Behavior (OCB), competence, and motivation on the performance of employees in property companies in Batam City. It also seeks to measure the extent of the influence of these variables through regression analysis, as well as the outcomes of t-tests and f-tests. The study originated from a survey that highlighted various complaints regarding OCB, competence, and motivation within these companies, prompting the researchers to investigate the issue further. The methodology involved conducting a survey and distributing questionnaires to 10 property companies in Batam City, deemed representative for the study. A total of 125 respondents were sampled, and several tests were conducted, including validity, reliability, regression, normality, t-test, and f-test. The validity test results indicated that all variables and statements were valid, while the reliability test confirmed the reliability of all statements. The analysis concluded that OCB, competence, and motivation significantly affect employee performance. Both the t-test and f-test results also demonstrated a significant impact on employee performance. The R-squared test results revealed that 81% of the variance in employee performance could be explained by the independent variables.
UTILIZATION OF AI TO ENHANCE STUDENT ENTREPRENEURSHIP ON SOCIAL MEDIA PLATFORMS Sitorus, David Humala; Wasiman, Wasiman; Siagian, Mauli; Wage, Sunarto
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 13 No 1 (2024): Volume 13 Nomor 1 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i1.9454

Abstract

This study examines the utilization of artificial intelligence (AI) in automating promotional content to enhance student entrepreneurship on social media platforms. By leveraging AI technologies, student entrepreneurs can efficiently generate, manage, and optimize promotional content, significantly improving engagement and reach. The study highlights key AI tools and algorithms that enable personalized and data-driven content creation, demonstrating their impact on marketing effectiveness. Conducted at Universitas Putera Batam with 100 student respondents, the research provides insights into the advantages and challenges of integrating AI into social media strategies for student-led businesses, ultimately fostering innovation and entrepreneurial growth in the academic environment
Analysis of Factors Influencing Students' Decision-Making in Choosing Islamic Boarding School at Nahdlatul Wathan Islamic Centre Bahri, Syahrul; Wasiman, Wasiman
Jurnal Pendidikan Indonesia Vol. 6 No. 1 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i1.7118

Abstract

This study employs a quantitative research approach to investigate the factors influencing decision-making at Pondok Pesantren Islamic Centre Nahdlatul Wathan. Quantitative research utilizes structured tools such as surveys to gather numerical data, focusing on quantifying relationships and behaviors and employing statistical techniques to test hypotheses. Conducted during the 2023/2024 academic year, the research involved 100 respondents selected through purposive sampling, comprising 22 vocational school students and community members surrounding the boarding school in Tanjung Riau, Batam. Data were collected using an online questionnaire with a 5-point Likert scale and analyzed using SPSS 21 for multiple linear regression to explore the impact of independent variables (Price, Location, Promotion) on the decision to choose the boarding school. Findings reveal that Price significantly affects decision-making (regression coefficient B = 0.299, t-value = 3.222), indicating that higher prices increase the likelihood of choosing the boarding school. Location also has a substantial impact (B = 0.657, t-value = 6.793), suggesting that a strategic location enhances the probability of selection. Promotion shows a significant effect (B = 0.306, t-value = 4.739), albeit slightly weaker than Location. Overall, the multiple linear regression analysis demonstrates the model's significance (F-value = 17.183), implying that Price, Location, and Promotion collectively influence the decision to choose a boarding school. These insights are crucial for educational institutions aiming to understand key decision-making factors.
Human capital management: new factors of production in the Indonesian life insurance industry Suhardi, Suhardi; Wasiman, Wasiman; Soemadijo, Pramita Studiviany; Wangdra, Yvonne; Purwati, Titik
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243130

Abstract

In the current era of the Information Society, competition in any business industry is increasingly fierce. However, the lack of skilled workers is a major obstacle in increasing company production. Human Resources problems are still not enough to overcome complex problems. In the current era of modern globalization, competitive advantage is largely determined by the formation of Human Capital. The inadequate level of knowledge from theoretical and practical aspects of Human Capital Management in increasing sustainable production determines the objectives of this research and problem formulation so that solutions can be found, because the attention of developed and developing countries is currently more focused on developing Human Capital which is one of the company's solutions in Human Resources development which tends to have a significant impact on performance. This research examines Human Capital's direct impact on employee performance and becomes a new production factor in the Indonesian Life Insurance industry. The results of this research are to justify and develop that human capital management including TASK (Talent, Attitude, Skill, Knowledge) through continuous training with studies in the Indonesian Life Insurance Industry sector is a production factor that can also improve employee and company performance.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Bahri, Syahrul Baru Harahap Binton, Binton Bipianto, Iwan Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI Debora Tambunan DESSY . dompak, timbul Eky Priyono Erna Noferianti Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti evyanto, winda Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Ida Ayu Putu Sri Widnyani Iwan Bipianto Jeli Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin kurnia hardi, mardilla dwi Malau, Bergiat MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Polamolo, Rivaldo Antoni Pramita Studiviany Soemadijo Rahmat Rahmat rainbow Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Sipahutar, Lamtumiar Sitorus, David Humala Soemadijo, Pramita Studiviany Solly Aryza Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal