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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) eCo-Buss Jurnal Ekuivalensi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Arus Jurnal Sosial dan Humaniora Jurnal Impresi Indonesia Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Eduvest - Journal of Universal Studies Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Cendikia Nusantara SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) International Journal of Education Management and Religion
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION PADA PT INDOMARCO PRISMATAMA (INDOMARET) Wasiman, Wasiman; Wangdra, Yvonne; Wibowo, Agung Edy; Wangdra, Suvianto
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8236

Abstract

This study set out to determine if hedonic values and utilitarian values both had an effect on consumer satisfaction. 3) To examine the relationship between hedonic and utilitarian values and consumer happiness. 4) To determine how utilitarian and hedonistic values affect consumer satisfaction. The quantitative descriptive techniques used in this investigation. the procedure of collecting data via a questionnaire. The population of the research consisted of clients of PT Indomarco Prismatama (Indomaret) in Batam. The Slovin formula sampling method was used to choose up to 423 respondents. The research's conclusions are as follows: With a significance threshold of less than 0.05, the t test variable utilitarian value (X1) on customer happiness (Y) provided a value of 5.905 that was higher than the t table (5.905 > 1.9719). (0 . 000 0.05). The value of t arithmetic, which is more than t table (136.479 > 1.9719), is 136.479 in the hedonic variable value (X2) to Repurchase Intention with a significance of less than 0.05 (0.000 0.05). (Y). the multiple linear regression formula, Y = (-1.351) + 0.413 (X1) + 0.674 (X2) + e The study's findings suggest that hedonic and utilitarian value determinants have an impact on PT Indomarco Prismatama (Indomaret) consumers in Batam.
ANALISIS PERILAKU, KOMPETENSI, DAN MOTIVASI ORGANISATIONAL CITIZENSHIP TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN PROPERTI DI KOTA BATAM Wasiman, Wasiman; Wangdra, Yvonne; Effendi, Syahril
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8892

Abstract

This research aims to explore the impact of Organizational Citizenship Behavior (OCB), competence, and motivation on the performance of employees in property companies in Batam City. It also seeks to measure the extent of the influence of these variables through regression analysis, as well as the outcomes of t-tests and f-tests. The study originated from a survey that highlighted various complaints regarding OCB, competence, and motivation within these companies, prompting the researchers to investigate the issue further. The methodology involved conducting a survey and distributing questionnaires to 10 property companies in Batam City, deemed representative for the study. A total of 125 respondents were sampled, and several tests were conducted, including validity, reliability, regression, normality, t-test, and f-test. The validity test results indicated that all variables and statements were valid, while the reliability test confirmed the reliability of all statements. The analysis concluded that OCB, competence, and motivation significantly affect employee performance. Both the t-test and f-test results also demonstrated a significant impact on employee performance. The R-squared test results revealed that 81% of the variance in employee performance could be explained by the independent variables.
UTILIZATION OF AI TO ENHANCE STUDENT ENTREPRENEURSHIP ON SOCIAL MEDIA PLATFORMS Sitorus, David Humala; Wasiman, Wasiman; Siagian, Mauli; Wage, Sunarto
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 13 No 1 (2024): Volume 13 Nomor 1 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i1.9454

Abstract

This study examines the utilization of artificial intelligence (AI) in automating promotional content to enhance student entrepreneurship on social media platforms. By leveraging AI technologies, student entrepreneurs can efficiently generate, manage, and optimize promotional content, significantly improving engagement and reach. The study highlights key AI tools and algorithms that enable personalized and data-driven content creation, demonstrating their impact on marketing effectiveness. Conducted at Universitas Putera Batam with 100 student respondents, the research provides insights into the advantages and challenges of integrating AI into social media strategies for student-led businesses, ultimately fostering innovation and entrepreneurial growth in the academic environment
Pengaruh Beban Kerja, Pelatihan dan Motivasi terhadap Produktivitas Kerja pada PT Top Baker Indonesia Thomas, Dendi; Wasiman, Wasiman
Jurnal Disrupsi Bisnis Vol. 6 No. 5 (2023): [September-Oktober] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i5.30544

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh dari beban kerja, pelatihan dan motivasi terhadap produktivitas kerja pada PT Top Baker Indonesia. Metode penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Populasi penelitian ini adalah karyawan dari bagian operator pada PT Top Baker Indonesia dengan jumlah karyawan sebanyak 125 responden. Sampel yang terdapat penelitian ini ditentukan dengan penarikan berdasarkan pada sampling jenuh. Penelitian ini menggunakan analisis regresi linier berganda untuk menganalisis data dan perangkat lunak SPSS digunakan untuk menguji kualitas data, menguji asumsi klasik, menguji pengaruh, dan menguji hipotesis. Hasil dari analisis regresi linier berganda menunjukkan bahwa beban kerja memiliki pengaruh sebesar 17,7% terhadap produktivitas kerja. Pelatihan memiliki pengaruh sebesar 30,0% terhadap produktivitas kerja, sedangkan motivasi memiliki pengaruh sebesar 19,9% terhadap produktivitas kerja. Analisis koefisien determinasi (R2) menunjukkan bahwa beban kerja, pelatihan dan motivasi secara bersama-sama dapat menjelaskan 71,9% kepada produktivitas kerja pada PT Top Baker Indonesia. Hasil dari dari temuan penelitian dapat menunjukkan bahwa secara simultan simultan, beban kerja, pelatihan dan motivasi memiliki pengaruh positif dan signifikan terhadap produktivitas kerja pada PT Top Baker Indonesia.
The influence of human resource empowerment, work commitment, and organizational culture on employee performance at PT. Ihsanindo sukses makmur Noviyadi, Noviyadi; Tussi Sulistyowati; Wasiman, Wasiman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The primary objective of this research is to scrutinize the influence of Human Resource Empowerment, Work Commitment, and Organizational Culture on employee performance at PT Ihsanindo Sukses Makmur in Batam. Employing multilinear regression analysis with SPSS 27, the study aims to furnish comprehensive insights into both the individual and collective impacts of these factors. Employing a quantitative approach, the research includes a population of 288 employees, and a sample of 167 respondents chosen through the Slovin formula and random sampling. The aim is to yield statistically significant findings, supported by key metrics such as regression coefficients, t-test results, and an F-test value. The overarching goal is to contribute to a profound understanding of the intricate dynamics shaping colleague performance within the organizational context. The subsequent findings uncover substantial and independent impacts of Human Resource Empowerment, Work Commitment, and Organizational Culture on employee performance. These variables collectively exert a robust and statistically significant influence on performance, highlighted by a calculated regression coefficient of 7.107 and an F-test value of 149.301, surpassing the tabulated threshold. The acceptance of study hypotheses underscores a substantial and positive relationship between these factors and employee performance at PT Ihsanindo Sukses Makmur.
PENGARUH PROMOSI, LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN JASA LAUNDRY DI LINA LAUNDRY BATAM Simanjuntak, Yuni; Wasiman, Wasiman
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.34320

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, lokasi, dan fasilitas terhadap keputusan pembelian produk jasa di Lina Laundry. Populasi penelitian ini adalah pelanggan Lina Laundry yang jumlahnya tidak diketahui karena banyaknya pelanggan. Sampel penelitian ditentukan menggunakan rumus Lemeshow, dengan 100 responden yang dipilih secara purposive sampling. Data yang terkumpul dianalisis menggunakan regresi linier berganda, termasuk uji kualitas data, uji asumsi klasik, uji pengaruh, dan uji hipotesis. Hasil analisis menunjukkan bahwa promosi berpengaruh 26,8% terhadap keputusan pembelian, lokasi berpengaruh 18,3%, dan fasilitas berpengaruh 32,3%. Berdasarkan uji koefisien determinasi (R²), ditemukan bahwa promosi, lokasi, dan fasilitas secara bersama-sama menjelaskan 56% variasi keputusan pembelian. Uji t dan uji F juga menunjukkan bahwa promosi, lokasi, dan fasilitas berpengaruh positif dan signifikan terhadap keputusan pembelian produk jasa di Lina Laundry.
PENGARUH JUMLAH KUNJUNGAN WISATAWAN, JUMLAH OBJEK WISATA, DAN TINGKAT HUNIAN HOTEL TERHADAP PENDAPATAN ASLI DAERAH SEKTOR PARIWISATA DI KOTA BATAM Yati Anabokay, Arni; Wasiman, Wasiman
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 6 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i6.2023.2901-2906

Abstract

Tujuan dari penelitian ini ialah untuk mengetahui pengaruh Jumlah Kunjungan Wisatawan, Jumlah Objek Wisata, dan tingkat hunian hotel terhadap pendapatan asli daerah sektor pariwisata Di Kota Batam. Jenis penelitian yang digunakan dalam penelitian ini ialah pendekatan kuantitatif sebab data penelitian berupa angka dan dianalisis dengan menggunakan statistik. Dalam teknik analisis Non- Probability, yaitu purposive sampling. Untuk mendapatkan hasil yang diinginkan dalam penelitian ini, teknik pengambilan sampel dilakukan dengan menentukan ciri-ciri khusus yang sesuai dengan tujuan penelitian. Populasi dalam penelitian ini adalah masyarakat dan wisatawan di Kota Batam. Alat analisis yang digunakan dalam pengolahan ialah program SPSS versi 25. Data yang diperoleh dalam penelitian ini menggunakan kuesioner dengan menggunakan google form yang telah diuji validitas dan reliabilitasnya. Analisis pengaruh menggunakan uji t dan uji F. Hasil penelitian ini menujukkan bahwa variabel jumlah kunjungan wisatawan berpengaruh positif dan secara parsial tidak terdapat pengaruh terhadap pendapatan asli daerah sektor pariwisata di Kota Batam, jumlah objek wisata berpengaruh positif dan secara parsial terdapat pengaruh terhadap pendapatan asli daerah sektor pariwisata di Kota Batam, tingkat hunian hotel, berdasarkan jumlah kunjungan wisatawan, jumlah objek wisata dan tingkat hunian hotel mempunyai pengaruh positif dan secara simultan terdapat pengaruh terhadap pendapatan asli daerah sektor pariwisata di Kota Batam.
PENGARUH KREDIBILITAS MEREK, PERCEIVED QUALITY, DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK THE ORIGINOTE DI KOTA BATAM Anggraini, Nur Afni; Wasiman
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of brand credibility, perceived quality, and digital marketing on purchase intention of The Originote skincare products in Batam City. Using quantitative approach with 100 respondents and multiple linear regression analysis, the results show that perceived quality (p < 0.001) and digital marketing (p = 0.001) significantly influence purchase intention, while brand credibility does not (p = 0.178). Simultaneously, all three variables explain 78.2% of purchase intention variance (F = 119.389, p < 0.001). The findings indicate that perceived quality and digital marketing strategies are more crucial than brand credibility in driving consumer purchase intentions for skincare products. Keywords: brand credibility; digital marketing; perceived quality; purchase intention; skincare products.
DAMPAK KONTEN MARKETING, SOSIAL MEDIA MARKETING DAN KENYAMANAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKET PLACE AESTHETE.YOURLIFE DI KOTA BATAM rainbow; Wasiman
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10409

Abstract

This research aims to explore the impact of content marketing, social media marketing, and online convenience on consumer purchasing decisions online through marketplaces. The development of information technology has transformed consumer shopping habits, making factors such as content marketing, social media marketing, and online convenience crucial in influencing purchasing decisions. Content marketing focuses on providing relevant and valuable information to attract and retain audiences, while social media marketing utilizes platforms like Facebook and Instagram to build more personal interactions with consumers. Online convenience includes aspects such as easy navigation, data security, and fast transaction processes. This research uses primary data from consumer surveys and secondary data from relevant literature. The research findings are expected to provide insights for business practitioners in developing effective digital marketing strategies and help academics gain a deeper understanding of factors influencing consumer behavior in the digital era. Thus, this research aims to contribute to facing the increasingly tight competition in the online market.
The Role Of Digital Marketing, Innovation, And Product Quality On The Performance Of UMKM In Batam City Feryani; Wasiman
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1108

Abstract

This study examines the role of digital marketing, innovation, and product quality on the performance of UMKM in Batam City as a strategic region adjacent to Singapore and Malaysia. The main problem is the low competitiveness of UMKM amid globalization, changing consumer behavior, and intense competition, despite the number of UMKM fostered by the Batam City Government reaching 1,748 units (April 2024). The research objectives are to test the partial and simultaneous effects of the three variables on UMKM performance. The method used is descriptive quantitative with a sample of 110 MSMEs in the Nagoya, Tembesi, and Sekupang areas, employing a 5-point Likert-based questionnaire and regression analysis via SPSS 21. The main results show that digital marketing (t=3.510; sig. 0.001), innovation, and product quality have a positive and significant partial effect; simultaneously (F-test), the three variables together enhance sales growth, customer base, and profits. The synthesis of findings reinforces that the synergy of these three factors creates sustainable competitive advantage. Conclusion: Batam UMKM must optimize digital platforms, continuously innovate, and maintain quality consistency to compete in the digital economy era. This research provides empirical contributions to UMKM development strategies in border regions.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Alice Erni Husein Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Asron Saputra Azmiana, Risca Baru Harahap Binton, Binton Bipianto, Iwan Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI David Humala Sitorus Debora Tambunan Deni Apriadi DESSY . Dhea Kiran Euunike dompak, timbul Efriyenty, Dian Eky Priyono Erna Noferianti Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti Ervina Sabrilla Putri evyanto, winda Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Feryani Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Hikmah Hikmah Iwan Bipianto Jefery Jefery Jeli Jeslyn Jeslyn Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin Koh Metania Pricilia kurnia hardi, mardilla dwi Lamtumiar Sipahutar Malau, Bergiat Mariani MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Nelly Chandrawati Manalu Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Poniman Poniman Poppy Okta Fiana Putri Pramita Studiviany Soemadijo Prima , Argo Putra Purba, Neni Marlina BR Rahmat Rahmat rainbow Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Siti Nurlailliyah Sitorus, David Humala Soemadijo, Pramita Studiviany Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahrul Bahri Syahrul Bahri Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal