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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Arus Jurnal Sosial dan Humaniora Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Jurnal Pendidikan Indonesia (Japendi) Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
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PENGARUH PROMOSI, LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK JASA LAUNDRY DI LINA LAUNDRY BATAM Simanjuntak, Yuni; Wasiman, Wasiman
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9853

Abstract

This research examines the influence of promotion, location, and facilities on customer purchase decisions at Lina Laundry in Batam. With increasing competition in the laundry service sector, Lina Laundry faces challenges in attracting and retaining customers due to limited promotional strategies, an inconvenient location, and conventional facilities. The aim of this study is to analyze the impact of these factors on customer purchasing decisions and provide insights for enhancing marketing strategies. Using a quantitative approach with causal research design, the study employed descriptive analysis, validity and reliability testing, classical assumption testing, and regression analysis. Data was collected from 100 respondents through purposive sampling. The results indicate that promotion, location, and facilities significantly influence customer purchase decisions, with the promotion having the strongest impact. The findings suggest that a strategic combination of promotional activities, optimal location, and improved facilities can enhance customer satisfaction and increase competitiveness. These insights are expected to guide marketing strategies for similar businesses in the service sector.
The Influence Of Brand Image, Product Quality, And Customer Value On Erha Skincare Purchase Decisions In Batam City Sipahutar, Lamtumiar; Wasiman, Wasiman
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3537

Abstract

Companies must compete to continue to develop products with new creativity and innovation so that products can be marketed well so that they can achieve success in fierce competition. Different product development efforts may provide an effective and inventive approach for organizations to provide novel product offers, resulting in a decision made by both the company and the buyer. Similarly, Erha's skincare products are competing in the Indonesian beauty business. The goal of this study is to find a favorable correlation between brand image, product quality, and customer value and buying decisions. This study is based on a sample of 100 Batu Aji respondents. This study uses a non-probability sampling technique with purposive sampling. The results of this study are that brand image has a positive and significant effect. The quality of the Product had a positive and significant effect. The customer value had a positive and significant effect. Brand image, product quality, and customer value have a positive effect simultaneously and significantly on purchasing decisions with a significant value. The study's findings are clear: brand image variables, product quality, and customer value significantly influence purchasing decisions for ERHA skincare products in Batam City.The study's findings are clear: brand image variables, product quality, and customer value significantly influence purchasing decisions for ERHA skincare products in Batam City.
PENGARUH MOTIVASI KERJA, BEBAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DI PT CENDANA HAN WIJAYA Hellen, Hellen; Wasiman, Wasiman
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 3 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Penelitian ini adalah untuk membahas dan menganalisis masalah Motivasi Kerja, Beban Kerja dan Kompensasi untuk Kinerja Karyawan di PT Cendana Han Wijaya. Desain penelitian yang digunakan adalah desain penelitian kausalitas. Metode yang dipilih oleh peneliti adalah metode penelitian survei kuantitatif di mana kuesioner didistribusikan untuk digunakan sebagai instrumen untuk mengumpulkan data. Tujuan dari metode ini adalah untuk mengumpulkan berbagai hal yang terkait dengan variabel yang diambil dalam pengambilan sampel karyawan PT Cendana Han Wijaya. Teknik pengambilan sampel yang digunakan oleh peneliti adalah teknik sampel jenuh di mana data yang didukung adalah semua anggota dengan 159 responden. Metode Analisis regresi linier berganda digunakan untuk analisis data. Tes kualitas data dalam penelitian ini menggunakan uji validitas dan reliabilitas, tes hipotesis klasik dalam penelitian ini menggunakan tes normalitas, tes collinearity ganda dan uji heteroskedastisitas, serta analisis regresi linier berganda dan analisis analisis determinasi (R2) menggunakan uji f dan uji t dengan bantuan perangkat lunak statistik SPSS 26. Berdasarkan hasil penelitian, terlihat tentang motivasi kerja, beban kerja dan kompensasi positif dan signifikan terhadap kinerja karyawan, t hitung> t tabel dan nilai signifikan <0,05, motivasi kerja , beban kerja, dan kompensasi bersama-sama menguatkan positif terhadap kinerja karyawan. Dan berdampak signifikan f hitung> f tabel, dan pengaruh nilai signifikan <0,05 terhadap kinerja karyawan.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN MOTOR YAMAHA KECAMATAN SEKUPANG KOTA BATAM Wasiman
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 9 No. 4 (2024): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Kualitas Produk, kualitas Pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan Motor Yamaha yang berada di wilayah Kecamatan Sekupang Kota Batam. Penelitian ini menggunakan tiga variabel independen yaitu Kualitas Produk (X1) Kualitas Pelayanan (X2) dan kepuasan pelanggan (X3) dengan loyalitas pelanggan sebagai variabel dependen. Populasi yang digunakan dalam penelitian ini 150 dihitung menggunakan rumus slovin. Metode analisis data menggunakan analisis data linier berganda. Hasil uji R square variabel dependen dapat dijelaskan oleh variabel independen yaitu Kualitas Produk, kualitas Pelayanan dan kepuasan pelanggan sebesar 74,8% dan sisanya sebesar 25,2% dipengaruhi faktor lain di luar penelitian ini.
Reconstructing Employee Engagement Narratives in Remote Work Cultures through Leadership Micro-Interactions Wasiman, Wasiman
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47475

Abstract

This study aims to examine how leadership micro-interactions reshape the narrative of employee engagement in the context of remote work cultures. The massive shift towards hybrid and online work patterns over the past decade has challenged the conventional employee engagement model that has relied on physical interactions, organizational structures, and formal interventions from human resource management. Through a narrative qualitative approach, this study analyzed 24 in-depth interviews with employees from the technology sector and creative industries in Southeast Asia who worked remotely. The results of the thematic analysis show that employee engagement in the context of digital work is formed through the presence of micro leadership, such as informal appreciation, empathy conveyed through short messages, providing contextual feedback, and quick responses to emotional and work needs. This interaction, although not formal, is perceived by employees as an indicator of attention, recognition, and psychological presence from the boss. These findings confirm that attachment in remote work culture is formed through narrative mechanisms born from consistent and meaningful micro-relational experiences. The study concludes that in the era of remote work, the role of leaders shifts from managers of structures to facilitators of meaning and emotional connection. This research contributes to the development of engagement theory by emphasizing the importance of micro and contextual approaches in building authentic working relationships, as well as providing practical implications for organizations in designing relevant engagement strategies in the ever-evolving digital work ecosystem.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KERIPIK IKAN DI KELURAHAN SUNGAI LANGKAI BATAM Evyanto, Winda; Saputra, Asron; Wasiman, Wasiman
JURSIMA Vol 12 No 3 (2025): Volume 12 Nomor 3 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i3.1173

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Keripik Ikan di Kelurahan Sungai Langkai Kecamatan Sagulung Kota Batam. Jenis penelitian yang digunakan adalah penelitian kuantitatif eksplanatif. Data yang diolah adalah hasil penyebaran kuesioner kepada pelanggan. Metode penelitian yang digunakan adalah penelitian kuantitatif, sumber data adalah 100 konsumen keripik ikan di Kelurahan Sungai Langkai Kecamatan Sagulung Kota Batam. Pengumpulan data dengan cara observasi, wawancara dan dokumentasi, serta analisis data dengan analisis data domain. Hasil uji t (parsial) bahwa harga berpengaruh positif dan signifikan terhadap keputusan Pembelian dengan t hitung > t tabel dengan nilai signifikansi < 0,05 yaitu 2.127 > 1,656 dan nilai signifikansi 0,000 < 0,05, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan t hitung > t tabel dengan nilai signifikansi < 0,05 yaitu 5,2.043 > 1,656 dan nilai signifikansi 0,000 < 0,05. Hal ini dibuktikan dari hasil uji F dimana f hitung > f tabel dengan nilai signifikansi < 0,05 yaitu 6.584 > 2,67 dan nilai signifikansi 0,000 < 0,05 yang menyatakan bahwa harga dan kualitas produk berpengaruh positif dan simultan signifikan terhadap keputusan pembelian keripik ikan di kelurahan sungai Langkai Kecamatan Sagulung Kota Batam. Kata Kunci: Harga, Kualitas Produk, Keputusan Pembelian
THE ROLE of PRODUCT CHARACTERISTICS and PRICE DISCOUNTS in ENHANCING CUSTOMER SATISFACTION and LOYALTY Abnur, Asman; Edy wibowo, Agung; Syaiful, Hendra; Christian Lumban Tobing, Vargo; Wasiman, Wasiman; Nyoman Budhiartha, I
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Volume 13 Nomor 2 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i2.10038

Abstract

This study aims to examine the role of product characteristics and price discounts in building customer satisfaction and loyalty. The study is motivated by the growing competition among café businesses, where customer retention and satisfaction are crucial for business sustainability. This research explores whether product features and price discounts can effectively shape customer loyalty, either directly or through the mediating role of customer satisfaction. Using a quantitative approach, data were collected through purposive sampling involving 114 respondent who had previously visited MoMoo Café, located in a popular culinary tourism area. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The results show that price discounts do not have a direct and significant effect on customer loyalty. However, discounts were found to significantly influence customer satisfaction, which in turn significantly affects customer loyalty. This indicates that although discounts do not directly create loyal customers, they enhance satisfaction through the perception of value received, which subsequently drives loyalty. In contrast, product characteristics were found to have no significant influence, either directly on loyalty or on customer satisfaction. These findings highlight the importance of customer satisfaction as a strategic mediator in the formation of loyalty. Therefore, businesses operating in tourist areas should not rely solely on price promotions but should focus on creating a satisfying customer experience. Enhancing service quality, ambiance, and emotional engagement with the brand can result in more sustainable loyalty than price-based incentives alone. This study contributes to the consumer behavior literature in the tourism context by emphasizing the indirect role of price discounts and the central position of satisfaction in building long-term customer relationships.
PERAN GURU DAN BUDAYA SEKOLAH DALAM MEMBENTUK SISWA UNGGUL PADA SEKOLAH SMK HANG NADIM BATAM Wasiman, Wasiman; Realize, Realize; Siagian, Mauli
PUAN INDONESIA Vol. 7 No. 1 (2025): Jurnal PUAN Indonesia Vol. 7 No. 1 Juli 2025
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i1.392

Abstract

Tri Dharma Perguruan Tinggi is the responsibility of every lecturer as a form of contribution to the community as a form of recognition of the knowledge they have so that the role of lecturers can be maximized in an effort to help educate the next generation of the nation. Community service is currently being carried out at SMK Hang Nadim Batam by taking the title The Role of Teachers and School Culture in Forming Excellent Students. The title was chosen because it was inspired by how important teachers are in forming an excellent generation and how school culture includes normative values and ethics that are currently starting to fade in schools and in society. School culture is a bond of norms that must be obeyed by every individual in the school such as the habit of greeting each other, getting used to discipline, getting used to living healthily by maintaining a clean environment, these are good habits that are now starting to fade in schools and society. The role of teachers as good examples is expected to restore the noble values of school culture that are currently starting to disappear, the question is why teachers, yes because teachers are the right figures who are role models in schools and society. School culture with the decreasing level of student discipline in various matters such as doing assignments at school and at home is also the responsibility of teachers assisted by parents of students so that they can work together in disciplining and cultivating students to be responsible for the tasks and work given to them.  
Pengaruh Kepuasan, Motivasi Dan Beban Kerja Terhadap Kinerja Karyawan PT Aurora Nova Tech Batam Anugrah, Fernando; Wasiman, Wasiman
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1398

Abstract

The purpose of this study is to define the influence of satisfaction, motivation and workload on employee performance at PT Aurora Nova Tech Batam. In this study is using quantitative research approach with the nature of replication research. This study have population of 104 peoples and using a non-probability sampling technique where the sample size was the same as the population, namely 104 people. This research obtained the results show (1)Satisfaction has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (2)Motivation has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (3)Workload has a significant and positive effect on the performance of PT Aurora Nova Tech employees. (4)Satisfaction, motivation and workload simultaneously have a significant and positive effect on the performance of PT Aurora Nova Tech Batam employees. The results of this research shows that satisfaction, motivation and workload simultaneously influence employee performance at PT Aurora Nova Tech with a coefficient of determination of 43.5%.
Pengaruh Pemasaran Langsung, Kemudahaan Penggunaan, Dan Kepercayaan Terhadap Minat Beli Marine Safety Equipment Pada PT Hong Yi Indonesia Yuni Rezude Nurita Putri; Rezude Nurita Putri, Yuni; Wasiman, Wasiman
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1453

Abstract

This research aims to explore the influence of direct marketing, ease of use, and trust on interest in purchasing marine safety equipment at PT Hong Yi Indonesia. The population in this study focuses on individuals who are consumers who have made purchases from PT Hong Yi Indonesia, totaling 240 consumers based on the six month period of 2023. The research sample consisting of 150 respondents was selected using a simple random sampling technique based on the Slovin formula. The data analysis process includes multiple linear regression which is tested including data quality testing, classical assumption testing, influence testing and hypothesis testing. The results of multiple linear regression analysis show that direct marketing has an influence of 15.9% on purchasing interest. Ease of use has an influence of 35.0% on buying interest. Trust has an influence of 42.2% on buying interest. Analysis of the coefficient of determination (R2) confirms that overall, direct marketing, ease of use, and trust can explain 85.8% of the variation in purchase intention. Furthermore, the results of the t test and F test show that direct marketing, ease of use, and trust have a positive and significant influence both partially and simultaneously on interest in purchasing marine safety equipment at PT Hong Yi Indonesia.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Bahri, Syahrul Baru Harahap Binton, Binton Bipianto, Iwan Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI Debora Tambunan DESSY . dompak, timbul Eky Priyono Erna Noferianti Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti evyanto, winda Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Ida Ayu Putu Sri Widnyani Iwan Bipianto Jeli Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin kurnia hardi, mardilla dwi Malau, Bergiat MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Polamolo, Rivaldo Antoni Pramita Studiviany Soemadijo Rahmat Rahmat rainbow Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Sipahutar, Lamtumiar Sitorus, David Humala Soemadijo, Pramita Studiviany Solly Aryza Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal