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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia International Journal of Applied Finance and Business Studies Arus Jurnal Sosial dan Humaniora Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Cendikia Nusantara SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) International Journal of Education Management and Religion
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
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The influence of human resource empowerment, work commitment, and organizational culture on employee performance at PT. Ihsanindo sukses makmur Noviyadi, Noviyadi; Tussi Sulistyowati; Wasiman, Wasiman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The primary objective of this research is to scrutinize the influence of Human Resource Empowerment, Work Commitment, and Organizational Culture on employee performance at PT Ihsanindo Sukses Makmur in Batam. Employing multilinear regression analysis with SPSS 27, the study aims to furnish comprehensive insights into both the individual and collective impacts of these factors. Employing a quantitative approach, the research includes a population of 288 employees, and a sample of 167 respondents chosen through the Slovin formula and random sampling. The aim is to yield statistically significant findings, supported by key metrics such as regression coefficients, t-test results, and an F-test value. The overarching goal is to contribute to a profound understanding of the intricate dynamics shaping colleague performance within the organizational context. The subsequent findings uncover substantial and independent impacts of Human Resource Empowerment, Work Commitment, and Organizational Culture on employee performance. These variables collectively exert a robust and statistically significant influence on performance, highlighted by a calculated regression coefficient of 7.107 and an F-test value of 149.301, surpassing the tabulated threshold. The acceptance of study hypotheses underscores a substantial and positive relationship between these factors and employee performance at PT Ihsanindo Sukses Makmur.
PENGARUH PROMOSI, LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN JASA LAUNDRY DI LINA LAUNDRY BATAM Simanjuntak, Yuni; Wasiman, Wasiman
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.34320

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, lokasi, dan fasilitas terhadap keputusan pembelian produk jasa di Lina Laundry. Populasi penelitian ini adalah pelanggan Lina Laundry yang jumlahnya tidak diketahui karena banyaknya pelanggan. Sampel penelitian ditentukan menggunakan rumus Lemeshow, dengan 100 responden yang dipilih secara purposive sampling. Data yang terkumpul dianalisis menggunakan regresi linier berganda, termasuk uji kualitas data, uji asumsi klasik, uji pengaruh, dan uji hipotesis. Hasil analisis menunjukkan bahwa promosi berpengaruh 26,8% terhadap keputusan pembelian, lokasi berpengaruh 18,3%, dan fasilitas berpengaruh 32,3%. Berdasarkan uji koefisien determinasi (R²), ditemukan bahwa promosi, lokasi, dan fasilitas secara bersama-sama menjelaskan 56% variasi keputusan pembelian. Uji t dan uji F juga menunjukkan bahwa promosi, lokasi, dan fasilitas berpengaruh positif dan signifikan terhadap keputusan pembelian produk jasa di Lina Laundry.
PENGARUH JUMLAH KUNJUNGAN WISATAWAN, JUMLAH OBJEK WISATA, DAN TINGKAT HUNIAN HOTEL TERHADAP PENDAPATAN ASLI DAERAH SEKTOR PARIWISATA DI KOTA BATAM Yati Anabokay, Arni; Wasiman, Wasiman
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 6 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i6.2023.2901-2906

Abstract

Tujuan dari penelitian ini ialah untuk mengetahui pengaruh Jumlah Kunjungan Wisatawan, Jumlah Objek Wisata, dan tingkat hunian hotel terhadap pendapatan asli daerah sektor pariwisata Di Kota Batam. Jenis penelitian yang digunakan dalam penelitian ini ialah pendekatan kuantitatif sebab data penelitian berupa angka dan dianalisis dengan menggunakan statistik. Dalam teknik analisis Non- Probability, yaitu purposive sampling. Untuk mendapatkan hasil yang diinginkan dalam penelitian ini, teknik pengambilan sampel dilakukan dengan menentukan ciri-ciri khusus yang sesuai dengan tujuan penelitian. Populasi dalam penelitian ini adalah masyarakat dan wisatawan di Kota Batam. Alat analisis yang digunakan dalam pengolahan ialah program SPSS versi 25. Data yang diperoleh dalam penelitian ini menggunakan kuesioner dengan menggunakan google form yang telah diuji validitas dan reliabilitasnya. Analisis pengaruh menggunakan uji t dan uji F. Hasil penelitian ini menujukkan bahwa variabel jumlah kunjungan wisatawan berpengaruh positif dan secara parsial tidak terdapat pengaruh terhadap pendapatan asli daerah sektor pariwisata di Kota Batam, jumlah objek wisata berpengaruh positif dan secara parsial terdapat pengaruh terhadap pendapatan asli daerah sektor pariwisata di Kota Batam, tingkat hunian hotel, berdasarkan jumlah kunjungan wisatawan, jumlah objek wisata dan tingkat hunian hotel mempunyai pengaruh positif dan secara simultan terdapat pengaruh terhadap pendapatan asli daerah sektor pariwisata di Kota Batam.
PENGARUH KREDIBILITAS MEREK, PERCEIVED QUALITY, DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK THE ORIGINOTE DI KOTA BATAM Anggraini, Nur Afni; Wasiman
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

This study examines the influence of brand credibility, perceived quality, and digital marketing on purchase intention of The Originote skincare products in Batam City. Using quantitative approach with 100 respondents and multiple linear regression analysis, the results show that perceived quality (p < 0.001) and digital marketing (p = 0.001) significantly influence purchase intention, while brand credibility does not (p = 0.178). Simultaneously, all three variables explain 78.2% of purchase intention variance (F = 119.389, p < 0.001). The findings indicate that perceived quality and digital marketing strategies are more crucial than brand credibility in driving consumer purchase intentions for skincare products. Keywords: brand credibility; digital marketing; perceived quality; purchase intention; skincare products.
DAMPAK KONTEN MARKETING, SOSIAL MEDIA MARKETING DAN KENYAMANAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKET PLACE AESTHETE.YOURLIFE DI KOTA BATAM rainbow; Wasiman
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10409

Abstract

This research aims to explore the impact of content marketing, social media marketing, and online convenience on consumer purchasing decisions online through marketplaces. The development of information technology has transformed consumer shopping habits, making factors such as content marketing, social media marketing, and online convenience crucial in influencing purchasing decisions. Content marketing focuses on providing relevant and valuable information to attract and retain audiences, while social media marketing utilizes platforms like Facebook and Instagram to build more personal interactions with consumers. Online convenience includes aspects such as easy navigation, data security, and fast transaction processes. This research uses primary data from consumer surveys and secondary data from relevant literature. The research findings are expected to provide insights for business practitioners in developing effective digital marketing strategies and help academics gain a deeper understanding of factors influencing consumer behavior in the digital era. Thus, this research aims to contribute to facing the increasingly tight competition in the online market.
PENGARUH WORD OF MOUTH, BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURAL HONEY DI KOTA BATAM Mariani; Wasiman, Wasiman
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10428

Abstract

Tujuan riset adalah untuk menguji pengaruh “word of mouth,” brand awareness” dan brand image” terhadapkeputusan pembelian produk Natural Honey di Kota Batam. Penelitian ini bersifat deskriptif denganpendekatan kuantitatif. Populasi yang diteliti adalah pengguna atau pembeli dari produk Natural Honey di KotaBatam yang tidak diketahui secara pasti jumlahnya. Penentuan sampel dilakukan dengan menggunakanrumus Jacob Cohen yang menghasilkan sebanyak 204 responden ditarik didasari purposive sampling.Temuan analisis regresi linier berganda “word of mouth” berpengaruh terhadap keputusan pembelian sebesar32%. brand awareness berpengaruh terhadap keputusan pembelian sebesar 27,6% brand image berpengaruhsebesar 40,4%.terhadap keputusan pembelian. Analisis koefisien determinasi (R2) menunjukkan bahwavariasi variabeel (Y) dapat dijelaskan oleh kombinasi word of mouth (X1), brand awareness (X2), dan brandimage (X3) sebesar 59,6%. Hasil uji t dan uji f menunjukkan bahwa word of mouth (X1), brand awareness(X2), dan brand image (X3) mempunyai pengaruh positif dan signifikan baik secara parsial maupun simultan
The Role Of Digital Marketing, Innovation, And Product Quality On The Performance Of UMKM In Batam City Feryani; Wasiman
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1108

Abstract

This study examines the role of digital marketing, innovation, and product quality on the performance of UMKM in Batam City as a strategic region adjacent to Singapore and Malaysia. The main problem is the low competitiveness of UMKM amid globalization, changing consumer behavior, and intense competition, despite the number of UMKM fostered by the Batam City Government reaching 1,748 units (April 2024). The research objectives are to test the partial and simultaneous effects of the three variables on UMKM performance. The method used is descriptive quantitative with a sample of 110 MSMEs in the Nagoya, Tembesi, and Sekupang areas, employing a 5-point Likert-based questionnaire and regression analysis via SPSS 21. The main results show that digital marketing (t=3.510; sig. 0.001), innovation, and product quality have a positive and significant partial effect; simultaneously (F-test), the three variables together enhance sales growth, customer base, and profits. The synthesis of findings reinforces that the synergy of these three factors creates sustainable competitive advantage. Conclusion: Batam UMKM must optimize digital platforms, continuously innovate, and maintain quality consistency to compete in the digital economy era. This research provides empirical contributions to UMKM development strategies in border regions.
The Effect Of Price, Location And Promotion On The Decision To Choose An Islamic Boarding School In Batam City Syahrul Bahri; Wasiman
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1151

Abstract

This study employs a quantitative research approach to investigate the factors influencing decision-making an Islamic Boarding School In Batam City. Quantitative research utilizes structured tools such as surveys to gather numerical data, focusing on quantifying relationships and behaviors and employing statistical techniques to test hypotheses. Conducted during the 2023/2024 academic year, the research involved 100 respondents selected through purposive sampling, comprising 22 vocational school students and community members surrounding the boarding school in Tanjung Riau, Batam. Data were collected using an online questionnaire with a 5-point Likert scale and analyzed using SPSS 21 for multiple linear regression to explore the impact of independent variables (Price, Location, Promotion) on the decision to choose the boarding school. Findings reveal that Price significantly affects decision-making (regression coefficient B = 0.299, t-value = 3.222), indicating that higher prices increase the likelihood of choosing the boarding school. Location also has a substantial impact (B = 0.657, t-value = 6.793), suggesting that a strategic location enhances the probability of selection. Promotion shows a significant effect (B = 0.306, t-value = 4.739), albeit slightly weaker than Location. Overall, the multiple linear regression analysis demonstrates the model's significance (F-value = 17.183), implying that Price, Location, and Promotion collectively influence the decision to choose a boarding school. These insights are crucial for educational institutions aiming to understand key decision-making factors..
PENGUATAN JIWA WIRAUSAHA SISWA SMK HANG NADIM MELALUI PELATIHAN KONTEN KREATIF DAN PROMOSI DIGITAL PRODUK KULINER DAN FASHION Siagian, Mauli; Wasiman, Wasiman; Sitorus, David Humala; Br Purba, Neni Marlina
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.459

Abstract

This community service activity aims to strengthen the entrepreneurial spirit of students at Hang Nadim Vocational High School through training and mentoring in creative content production and digital promotion of culinary and fashion products. The program was designed in response to the challenge of students’ limited digital promotion skills, which have resulted in a restricted marketing reach for their products. The implementation method employed a participatory approach encompassing needs analysis, theoretical and practical training in digital marketing, content creation mentoring, and outcome evaluation. The results indicate a significant improvement in participants’ understanding of digital promotion strategies and their ability to produce creative content for social media. Approximately 90% of the participants were able to create engaging and effective promotional content. The impact of this activity includes increased entrepreneurial motivation, enhanced creativity, and improved student competence in utilizing digital platforms for business development. Therefore, this program successfully fostered a spirit of digital entrepreneurship among students at Hang Nadim Vocational High School as preparation for facing future challenges in the creative economy.
PERAN REMAJA DALAM MENGURANGI SAMPAH PLASTIK DI LINGKUNGAN SEKOLAH Wasiman; Husein, Alice Erni; Realize, Realize; Siagian, Mauli; Saputra, Asron
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.474

Abstract

Community Service is an obligation that must be carried out by a lecturer as a form of responsibility for the knowledge they have so that they can share knowledge with the community. The implementation of community service with the title The Role of Teenagers in Reducing Plastic Waste in Schools is an invitation to live a clean culture from an early age and cleanliness is a shared responsibility that must always be instilled from an early age. Instilling cleanliness at an early age will shape the culture and character of adolescents in life at school or in society and is a reflection of a form of concern for a clean environment so as to provide awareness in a clean environment. The role of adolescents in creating a clean environment, namely: 1) Throwing trash in the place provided by the school, 2) inviting other school friends to maintain the cleanliness of the school, 3) Providing education about the importance of clean living in the school environment, 4) the principles of Reduce (Reducing waste) Reuse (Reusing) and Recycle (Recycling) and explaining to students about separating waste according to its type. A clean school culture is also the responsibility of all parties in the school and this reflects a shared awareness that must always be considered and always educated to all students so that a clean environment becomes an absolute must for all parties.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Azmiana, Risca Bahri, Syahrul Baru Harahap Binton, Binton Bipianto, Iwan Br Purba, Neni Marlina Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI Debora Tambunan Deni Apriadi DESSY . dompak, timbul Efriyenty, Dian Eky Priyono Erna Noferianti Erni Husein, Alice Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti evyanto, winda Fahmi Dzulqarnain Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Feryani Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Hikmah Hikmah Husein, Alice Erni Ida Ayu Putu Sri Widnyani Iwan Bipianto Jeli Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin kurnia hardi, mardilla dwi Malau, Bergiat Mariani MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Polamolo, Rivaldo Antoni Poniman Poniman Pramita Studiviany Soemadijo Prima , Argo Putra Rahmat Rahmat rainbow Raudah Raudah Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Sipahutar, Lamtumiar Sitorus, David Humala Soemadijo, Pramita Studiviany Solly Aryza Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahrul Bahri Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal