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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia International Journal of Applied Finance and Business Studies Arus Jurnal Sosial dan Humaniora Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Cendikia Nusantara SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) International Journal of Education Management and Religion
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENGARUH KREDIBILITAS MEREK, PERCEIVED QUALITY, DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK THE ORIGINOTE DI KOTA BATAM Anggraini, Nur Afni; Wasiman
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of brand credibility, perceived quality, and digital marketing on purchase intention of The Originote skincare products in Batam City. Using quantitative approach with 100 respondents and multiple linear regression analysis, the results show that perceived quality (p < 0.001) and digital marketing (p = 0.001) significantly influence purchase intention, while brand credibility does not (p = 0.178). Simultaneously, all three variables explain 78.2% of purchase intention variance (F = 119.389, p < 0.001). The findings indicate that perceived quality and digital marketing strategies are more crucial than brand credibility in driving consumer purchase intentions for skincare products. Keywords: brand credibility; digital marketing; perceived quality; purchase intention; skincare products.
DAMPAK KONTEN MARKETING, SOSIAL MEDIA MARKETING DAN KENYAMANAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKET PLACE AESTHETE.YOURLIFE DI KOTA BATAM rainbow; Wasiman
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10409

Abstract

This research aims to explore the impact of content marketing, social media marketing, and online convenience on consumer purchasing decisions online through marketplaces. The development of information technology has transformed consumer shopping habits, making factors such as content marketing, social media marketing, and online convenience crucial in influencing purchasing decisions. Content marketing focuses on providing relevant and valuable information to attract and retain audiences, while social media marketing utilizes platforms like Facebook and Instagram to build more personal interactions with consumers. Online convenience includes aspects such as easy navigation, data security, and fast transaction processes. This research uses primary data from consumer surveys and secondary data from relevant literature. The research findings are expected to provide insights for business practitioners in developing effective digital marketing strategies and help academics gain a deeper understanding of factors influencing consumer behavior in the digital era. Thus, this research aims to contribute to facing the increasingly tight competition in the online market.
PENGARUH WORD OF MOUTH, BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURAL HONEY DI KOTA BATAM Mariani; Wasiman, Wasiman
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10428

Abstract

Tujuan riset adalah untuk menguji pengaruh “word of mouth,” brand awareness” dan brand image” terhadapkeputusan pembelian produk Natural Honey di Kota Batam. Penelitian ini bersifat deskriptif denganpendekatan kuantitatif. Populasi yang diteliti adalah pengguna atau pembeli dari produk Natural Honey di KotaBatam yang tidak diketahui secara pasti jumlahnya. Penentuan sampel dilakukan dengan menggunakanrumus Jacob Cohen yang menghasilkan sebanyak 204 responden ditarik didasari purposive sampling.Temuan analisis regresi linier berganda “word of mouth” berpengaruh terhadap keputusan pembelian sebesar32%. brand awareness berpengaruh terhadap keputusan pembelian sebesar 27,6% brand image berpengaruhsebesar 40,4%.terhadap keputusan pembelian. Analisis koefisien determinasi (R2) menunjukkan bahwavariasi variabeel (Y) dapat dijelaskan oleh kombinasi word of mouth (X1), brand awareness (X2), dan brandimage (X3) sebesar 59,6%. Hasil uji t dan uji f menunjukkan bahwa word of mouth (X1), brand awareness(X2), dan brand image (X3) mempunyai pengaruh positif dan signifikan baik secara parsial maupun simultan
The Role Of Digital Marketing, Innovation, And Product Quality On The Performance Of UMKM In Batam City Feryani; Wasiman
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1108

Abstract

This study examines the role of digital marketing, innovation, and product quality on the performance of UMKM in Batam City as a strategic region adjacent to Singapore and Malaysia. The main problem is the low competitiveness of UMKM amid globalization, changing consumer behavior, and intense competition, despite the number of UMKM fostered by the Batam City Government reaching 1,748 units (April 2024). The research objectives are to test the partial and simultaneous effects of the three variables on UMKM performance. The method used is descriptive quantitative with a sample of 110 MSMEs in the Nagoya, Tembesi, and Sekupang areas, employing a 5-point Likert-based questionnaire and regression analysis via SPSS 21. The main results show that digital marketing (t=3.510; sig. 0.001), innovation, and product quality have a positive and significant partial effect; simultaneously (F-test), the three variables together enhance sales growth, customer base, and profits. The synthesis of findings reinforces that the synergy of these three factors creates sustainable competitive advantage. Conclusion: Batam UMKM must optimize digital platforms, continuously innovate, and maintain quality consistency to compete in the digital economy era. This research provides empirical contributions to UMKM development strategies in border regions.
The Effect Of Price, Location And Promotion On The Decision To Choose An Islamic Boarding School In Batam City Syahrul Bahri; Wasiman
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1151

Abstract

This study employs a quantitative research approach to investigate the factors influencing decision-making an Islamic Boarding School In Batam City. Quantitative research utilizes structured tools such as surveys to gather numerical data, focusing on quantifying relationships and behaviors and employing statistical techniques to test hypotheses. Conducted during the 2023/2024 academic year, the research involved 100 respondents selected through purposive sampling, comprising 22 vocational school students and community members surrounding the boarding school in Tanjung Riau, Batam. Data were collected using an online questionnaire with a 5-point Likert scale and analyzed using SPSS 21 for multiple linear regression to explore the impact of independent variables (Price, Location, Promotion) on the decision to choose the boarding school. Findings reveal that Price significantly affects decision-making (regression coefficient B = 0.299, t-value = 3.222), indicating that higher prices increase the likelihood of choosing the boarding school. Location also has a substantial impact (B = 0.657, t-value = 6.793), suggesting that a strategic location enhances the probability of selection. Promotion shows a significant effect (B = 0.306, t-value = 4.739), albeit slightly weaker than Location. Overall, the multiple linear regression analysis demonstrates the model's significance (F-value = 17.183), implying that Price, Location, and Promotion collectively influence the decision to choose a boarding school. These insights are crucial for educational institutions aiming to understand key decision-making factors..
PENGUATAN JIWA WIRAUSAHA SISWA SMK HANG NADIM MELALUI PELATIHAN KONTEN KREATIF DAN PROMOSI DIGITAL PRODUK KULINER DAN FASHION Siagian, Mauli; Wasiman, Wasiman; Sitorus, David Humala; Br Purba, Neni Marlina
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.459

Abstract

This community service activity aims to strengthen the entrepreneurial spirit of students at Hang Nadim Vocational High School through training and mentoring in creative content production and digital promotion of culinary and fashion products. The program was designed in response to the challenge of students’ limited digital promotion skills, which have resulted in a restricted marketing reach for their products. The implementation method employed a participatory approach encompassing needs analysis, theoretical and practical training in digital marketing, content creation mentoring, and outcome evaluation. The results indicate a significant improvement in participants’ understanding of digital promotion strategies and their ability to produce creative content for social media. Approximately 90% of the participants were able to create engaging and effective promotional content. The impact of this activity includes increased entrepreneurial motivation, enhanced creativity, and improved student competence in utilizing digital platforms for business development. Therefore, this program successfully fostered a spirit of digital entrepreneurship among students at Hang Nadim Vocational High School as preparation for facing future challenges in the creative economy.
PERAN REMAJA DALAM MENGURANGI SAMPAH PLASTIK DI LINGKUNGAN SEKOLAH Wasiman; Husein, Alice Erni; Realize, Realize; Siagian, Mauli; Saputra, Asron
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.474

Abstract

Community Service is an obligation that must be carried out by a lecturer as a form of responsibility for the knowledge they have so that they can share knowledge with the community. The implementation of community service with the title The Role of Teenagers in Reducing Plastic Waste in Schools is an invitation to live a clean culture from an early age and cleanliness is a shared responsibility that must always be instilled from an early age. Instilling cleanliness at an early age will shape the culture and character of adolescents in life at school or in society and is a reflection of a form of concern for a clean environment so as to provide awareness in a clean environment. The role of adolescents in creating a clean environment, namely: 1) Throwing trash in the place provided by the school, 2) inviting other school friends to maintain the cleanliness of the school, 3) Providing education about the importance of clean living in the school environment, 4) the principles of Reduce (Reducing waste) Reuse (Reusing) and Recycle (Recycling) and explaining to students about separating waste according to its type. A clean school culture is also the responsibility of all parties in the school and this reflects a shared awareness that must always be considered and always educated to all students so that a clean environment becomes an absolute must for all parties.
The effect of product quality, trust, and satisfaction on customer loyalty at PT X Raudah, Raudah; Wasiman, Wasiman
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.436

Abstract

This study investigates the influence of product quality, trust, and satisfaction on customer loyalty at PT X, an automotive service company. Using a quantitative approach with 100 respondents and data analyzed through SPSS 25, the results reveal that all three independent variables, product quality, trust, and satisfaction, have positive and significant effects on customer loyalty, both partially and simultaneously. Product quality emerged as the most dominant factor influencing loyalty, while trust and satisfaction contributed to strengthening long-term customer relationships. The findings imply that improving product quality, maintaining customer trust, and enhancing satisfaction are essential strategies for developing sustainable customer loyalty. This research also reinforces consumer behavior theories asserting that loyalty is built through the combined effect of perceived quality, trust, and satisfaction, offering both theoretical and managerial insights for similar industries
Improving The Implementation Of Online-Based Accounting, Taxation And Marketing In Micro, Small And Medium Enterprises, Anek Milan Endez Mbak Tik Efriyenty, Dian; Hikmah, Hikmah; Prima , Argo Putra; Poniman, Poniman; Wasiman, Wasiman; Azmiana, Risca
Jurnal Pengabdian Cendikia Nusantara Vol 3 No 2 (2025): Jurnal Pengabdian Cendikia Nusantara
Publisher : Lembaga Riset Cendekia, Yayasan Berkah Putera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70104/pcn.v3i2.143

Abstract

Kegiatan pengabdian yang terdiri dari Pencatatan Secara Akuntansi dan Peningkatan Pemasaran Kepada UMKM Aneka Cemilan Endez Mbak Tik. Peramsalahan yang dihadapi adalah kurang memahami laporan keuangan sesuai standar UKM dan belum ada media pemasaran berbasis digital. Kekurangan ini menyebabkan UMKM kesulitan untuk menyusun laporan keuangan yang sesuai UMKM dan menghitung kewajiban perpajakannya serta memasarkan produknya menggunakan media digital. Tindakan pembinaan ini dilakukan dengan mengelola laporan keuangan salah satunya dengan standar keuangan. Selanjutnya kegiatan itu dengan mengumpulkan dokumen fisik untuk dikelola dan mempromosikan produk usaha. Salah satu memasarkan produk dengan digital dapat dikenal orang serta dapat menyusun laporan keuangan yang sesuai dan melaporkn pajak usaha. Tujuan dari pembinaan UMKM ini adalah Mbak Tik dapat menggunakan aplikasi akuntansi dan dapat menggunakan media pemasaran untuk memasarkan produknya serta bisa mengaplikasikan sistem pelaporan pajak UMKM. Hasil dari kegiatan pengabdian UKM sudah mulai beradaptasi pembukuan MYOB, pelaporan pajak dan pemasaran produk berbasis digital dalam kegiatan usaha.
Literature Review: Human Resource Management Strategy in Improving Employee Performance of Profit-Oriented Organizations Erni Husein, Alice; Wasiman, Wasiman
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52773

Abstract

This literature review investigates the role of Human Resources Management (HRM) as a strategic factor in improving employee performance with regards of profit-oriented organizations. By analyzing 35 selected academic articles that published from 2021 to 2025, the study identifies several core HRM approaches that enhancing employee performance. Key focuses included work discipline, motivation, career development, communication, and organization culture respectively. Findings indicates that strategic HRM as far as the aforementioned key focuses are concerned, significantly improves the resilience of organization in addressing global concerns. The report advocated for centered around humanity, empirical data-driven approach to establish an economically feasible HRM framework for profit-oriented organizations. Research gaps are found, hence future investigation being recommended too.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Azmiana, Risca Bahri, Syahrul Baru Harahap Binton, Binton Bipianto, Iwan Br Purba, Neni Marlina Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI Debora Tambunan Deni Apriadi DESSY . Dhea Kiran Euunike dompak, timbul Efriyenty, Dian Eky Priyono Erna Noferianti Erni Husein, Alice Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti Ervina Sabrilla Putri evyanto, winda Fahmi Dzulqarnain Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Feryani Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Hikmah Hikmah Husein, Alice Erni Ida Ayu Putu Sri Widnyani Iwan Bipianto Jefery Jefery Jeli Jeslyn Jeslyn Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin Koh Metania Pricilia kurnia hardi, mardilla dwi Lamtumiar Sipahutar Malau, Bergiat Mariani MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Polamolo, Rivaldo Antoni Poniman Poniman Pramita Studiviany Soemadijo Prima , Argo Putra Rahmat Rahmat rainbow Raudah Raudah Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Sitorus, David Humala Soemadijo, Pramita Studiviany Solly Aryza Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahrul Bahri Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal