Article Per Year (5 Year)
p-Index From 2021 - 2026
15.061
P-Index
This Author published in this journals
All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) eCo-Buss Jurnal Ekuivalensi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Arus Jurnal Sosial dan Humaniora Jurnal Impresi Indonesia Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Eduvest - Journal of Universal Studies Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Cendikia Nusantara SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) International Journal of Education Management and Religion
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 131 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 131 Documents
Search

 10   11   12   13   14 
THE INFLUENCE OF SOCIAL IDENTITY, SOCIAL MEDIA AMPLIFICATION, AND VISUAL AESTHETICS ON CONSPICUOUS CONSUMPTION IN SPORTAINMENT LIFESTYLE AMONG GENERATION Z IN PEKANBARU David Humala Sitorus; Wasiman Wasiman
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 2 (2026): Volume 14 Nomor 2 Tahun 2026
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i2.11707

Abstract

This study examines the effects of Social Identity, Social Media Amplification, and Visual Aesthetics on Conspicuous Consumption within the sportainment lifestyle among Generation Z in Pekanbaru. The growing integration of sports and entertainment has shifted consumption from functional purposes toward symbolic and status-oriented behavior, influenced by identity formation, social media exposure, and visual appeal. Using a quantitative explanatory approach, data were collected from 100 Generation Z respondents through a structured questionnaire and analyzed using SPSS, including validity, reliability, classical assumption, multiple regression, t-test, and F-test analyses. Results show that Social Identity (β = 0.328; p = 0.001), Social Media Amplification (β = 0.325; p < 0.001), and Visual Aesthetics (β = 0.335; p < 0.001) positively and significantly affect Conspicuous Consumption. Simultaneously, all variables significantly influence consumption behavior (F = 87.614; p < 0.001), explaining 73.2% of the variance (R² = 0.732). Visual Aesthetics is the most dominant factor. These findings highlight the role of identity, digital influence, and visual appeal in shaping Generation Z’s symbolic consumption behavior.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Alice Erni Husein Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Asron Saputra Azmiana, Risca Baru Harahap Binton, Binton Bipianto, Iwan Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI David Humala Sitorus Debora Tambunan Deni Apriadi DESSY . Dhea Kiran Euunike dompak, timbul Efriyenty, Dian Eky Priyono Erna Noferianti Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti Ervina Sabrilla Putri evyanto, winda Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Feryani Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Hikmah Hikmah Iwan Bipianto Jefery Jefery Jeli Jeslyn Jeslyn Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin Koh Metania Pricilia kurnia hardi, mardilla dwi Lamtumiar Sipahutar Malau, Bergiat Mariani MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Nelly Chandrawati Manalu Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Poniman Poniman Poppy Okta Fiana Putri Pramita Studiviany Soemadijo Prima , Argo Putra Purba, Neni Marlina BR Rahmat Rahmat rainbow Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Siti Nurlailliyah Sitorus, David Humala Soemadijo, Pramita Studiviany Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahrul Bahri Syahrul Bahri Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal