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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) eCo-Buss Jurnal Ekuivalensi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia Arus Jurnal Sosial dan Humaniora Jurnal Impresi Indonesia Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Eduvest - Journal of Universal Studies Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Cendikia Nusantara SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) International Journal of Education Management and Religion
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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The Influence Of Brand Image, Product Quality, And Customer Value On Erha Skincare Purchase Decisions In Batam City Lamtumiar Sipahutar; Wasiman Wasiman
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3537

Abstract

Companies must compete to continue to develop products with new creativity and innovation so that products can be marketed well so that they can achieve success in fierce competition. Different product development efforts may provide an effective and inventive approach for organizations to provide novel product offers, resulting in a decision made by both the company and the buyer. Similarly, Erha's skincare products are competing in the Indonesian beauty business. The goal of this study is to find a favorable correlation between brand image, product quality, and customer value and buying decisions. This study is based on a sample of 100 Batu Aji respondents. This study uses a non-probability sampling technique with purposive sampling. The results of this study are that brand image has a positive and significant effect. The quality of the Product had a positive and significant effect. The customer value had a positive and significant effect. Brand image, product quality, and customer value have a positive effect simultaneously and significantly on purchasing decisions with a significant value. The study's findings are clear: brand image variables, product quality, and customer value significantly influence purchasing decisions for ERHA skincare products in Batam City.The study's findings are clear: brand image variables, product quality, and customer value significantly influence purchasing decisions for ERHA skincare products in Batam City.
Literature Review: Human Resource Management Strategy in Improving Employee Performance of Profit-Oriented Organizations Alice Erni Husein; Wasiman Wasiman
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52773

Abstract

This literature review investigates the role of Human Resources Management (HRM) as a strategic factor in improving employee performance with regards of profit-oriented organizations. By analyzing 35 selected academic articles that published from 2021 to 2025, the study identifies several core HRM approaches that enhancing employee performance. Key focuses included work discipline, motivation, career development, communication, and organization culture respectively. Findings indicates that strategic HRM as far as the aforementioned key focuses are concerned, significantly improves the resilience of organization in addressing global concerns. The report advocated for centered around humanity, empirical data-driven approach to establish an economically feasible HRM framework for profit-oriented organizations. Research gaps are found, hence future investigation being recommended too.
PERAN LINGKUNGAN DAN PERGAULAN TERHADAP PRESTASI SISWA SEKOLAH SMA NEGERI 1 BATAM Wasiman Wasiman; Asron Saputra; Poppy Okta Fiana Putri; Mauli Siagian; Nelly Chandrawati Manalu
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.531

Abstract

The community service program held at SMA 1 Kota Batam, with the theme "The Role of the School Environment and Social Networks in Student Achievement," is quite an interesting topic in the era of technology and Generation Z. The objectives of this community service program are: 1) to provide education and understanding about the importance of student awareness of the school environment, and 2) to provide students with an understanding of the importance of socializing with friends at school and in the community. A comfortable school environment is crucial, considering that the influence of the school environment, such as the physical environment, including the school building, adequate facilities, and infrastructure, significantly impacts student academic and non-academic achievement. The implementation of appropriate learning methods for Generation Z is also necessary to prevent boredom and fatigue in the classroom. Good school social networks can increase student motivation and achievement. Student social groups can shape students' character in learning. This is important because character is formed through group and collaborative learning activities, which students engage in to improve achievement. Furthermore, the role of teachers in shaping students' character, leading to commitment and continuous improvement in school and community achievement, is also crucial.
PENGARUH WORD OF MOUTH, BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURAL HONEY DI KOTA BATAM Mariani; Wasiman Wasiman
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10428

Abstract

Tujuan riset adalah untuk menguji pengaruh “word of mouth,” brand awareness” dan brand image” terhadapkeputusan pembelian produk Natural Honey di Kota Batam. Penelitian ini bersifat deskriptif denganpendekatan kuantitatif. Populasi yang diteliti adalah pengguna atau pembeli dari produk Natural Honey di KotaBatam yang tidak diketahui secara pasti jumlahnya. Penentuan sampel dilakukan dengan menggunakanrumus Jacob Cohen yang menghasilkan sebanyak 204 responden ditarik didasari purposive sampling.Temuan analisis regresi linier berganda “word of mouth” berpengaruh terhadap keputusan pembelian sebesar32%. brand awareness berpengaruh terhadap keputusan pembelian sebesar 27,6% brand image berpengaruhsebesar 40,4%.terhadap keputusan pembelian. Analisis koefisien determinasi (R2) menunjukkan bahwavariasi variabeel (Y) dapat dijelaskan oleh kombinasi word of mouth (X1), brand awareness (X2), dan brandimage (X3) sebesar 59,6%. Hasil uji t dan uji f menunjukkan bahwa word of mouth (X1), brand awareness(X2), dan brand image (X3) mempunyai pengaruh positif dan signifikan baik secara parsial maupun simultan
The Influence of Service Quality and Brand Image on Customer Loyalty At the Post Office in Batam City Syahrul Bahri; Wasiman Wasiman
Jurnal Impresi Indonesia Vol. 5 No. 2 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i2.7533

Abstract

This research aims to investigate and analyze the influence of Service Quality and Brand Image on Customer Loyalty at the post office in Batam City, specifically in the context of parcel delivery services. This research employs a quantitative approach using primary data collected through a questionnaire. The sample consisted of 100 customers who used postal services in Batam City in 2025, selected using the Slovin formula. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results of this study indicate that Service Quality has a positive and significant effect on Customer Loyalty. Similarly, Brand Image also has a positive and significant effect on Customer Loyalty. Furthermore, the F-test results show that Service Quality and Brand Image simultaneously have a significant effect on Customer Loyalty at the post office in Batam City. The findings confirm that both service quality and brand image play crucial roles in shaping customer loyalty. Improving service quality and strengthening brand image can effectively enhance customer loyalty. Therefore, the post office in Batam City should focus on these factors to maintain and increase customer loyalty.
Pengaruh Escapism, Hedonic Motivation, Dan Interaksi Sosial Terhadap Niat Beli Diamond Mobile Legends Di Kota Batam Siti Nurlailliyah; Wasiman Wasiman
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.11727

Abstract

This study aims to analyze the influence of Escapism, Hedonic Motivation, and Social Interaction on the purchase intention of Mobile Legends Diamonds in Batam City. The study employed a quantitative research method by distributing questionnaires to Mobile Legends players who had purchased or had the potential to purchase Diamonds. The findings indicate that Escapism has a positive and significant effect on purchase intention, suggesting that players' desire to escape from daily routines encourages them to make in-game purchases. Furthermore, Hedonic Motivation was found to have a positive and significant influence, indicating that the enjoyment and emotional satisfaction derived from gameplay increase players' tendency to purchase Diamonds. Social Interaction also has a positive and significant effect on purchase intention, as social relationships within the game, teamwork, and the desire to enhance one's status within the gaming community strengthen players' motivation to make purchases. Simultaneously, these three variables significantly influence the purchase intention of Mobile Legends Diamonds. Therefore, higher levels of escapism, hedonic motivation, and social interaction are associated with a greater likelihood of purchasing Mobile Legends Diamonds. These findings provide valuable insights for game developers in designing more effective marketing strategies.
EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT, LIFESTYLE, COFFEE CULTURE TO CAFÉ VISIT INTENSITY AMONG STUDENTS David Humala Sitorus; Wasiman Wasiman; Mauli Siagian
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10899

Abstract

This study investigates the relationship between Social Media Engagement, Lifestyle, and Coffee Culture on Café Visit Intensity among university students. Using a quantitative explanatory design, data were collected from 100 respondents at the University of Putera Batam and analyzed through multiple regression. The results reveal that Social Media Engagement and Coffee Culture significantly and positively influence Café Visit Intensity, whereas Lifestyle demonstrates no significant effect. Furthermore, the combined model indicates a statistically significant joint influence of all three variables on café visitation behavior. These findings contribute to the understanding of digital-mediated consumption among youth and highlight the importance of social and cultural factors in shaping students’ behavioral patterns toward café visitation in urban contexts.
PENGUATAN JIWA WIRAUSAHA SISWA SMK HANG NADIM MELALUI PELATIHAN KONTEN KREATIF DAN PROMOSI DIGITAL PRODUK KULINER DAN FASHION Mauli Siagian; Wasiman Wasiman; David Humala Sitorus; Neni Marlina Br Purba
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.459

Abstract

This community service activity aims to strengthen the entrepreneurial spirit of students at Hang Nadim Vocational High School through training and mentoring in creative content production and digital promotion of culinary and fashion products. The program was designed in response to the challenge of students’ limited digital promotion skills, which have resulted in a restricted marketing reach for their products. The implementation method employed a participatory approach encompassing needs analysis, theoretical and practical training in digital marketing, content creation mentoring, and outcome evaluation. The results indicate a significant improvement in participants’ understanding of digital promotion strategies and their ability to produce creative content for social media. Approximately 90% of the participants were able to create engaging and effective promotional content. The impact of this activity includes increased entrepreneurial motivation, enhanced creativity, and improved student competence in utilizing digital platforms for business development. Therefore, this program successfully fostered a spirit of digital entrepreneurship among students at Hang Nadim Vocational High School as preparation for facing future challenges in the creative economy.
PELATIHAN MANAJEMEN KEWIRAUSAHAAN, MANAJEMEN KEUANGAN, MANAJEMEN PEMASARAN PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) KOTA BATAM Wasiman Wasiman; Syaifullah Syaifullah; Suhardi Suhardi
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 2 (2023): Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/b8prbq75

Abstract

Dinas Koperasi Usaha Mikro, Kecil dan Menengah (UMKM) pada Pemerintahan Kota Batam saat ini sedang giat-giatnya berusaha mengembangkan potensi usaha dengan menggandeng para UMKM. Pelaku usaha UMKM khususnya di daerag Batu Aji Kota Batam saat ini masih ada yang menggunakan manajemen dan administrasi pembukuan secara manual/tradisional dan masih banyak ditemukan kesalahan-kesalahan dalam pembukuan sehingga sulit untuk dewan pengawas menjalankan fungsi pengawasanya. Sehingga tujuan pengabdian kepada masyarakat ini adalah melakukan pembinaan dan penyuluhan secara komprehensip kepada UMKM yang ada di Kota Batam agar dapat menghasilkan UMKM yang mampu bersaing baik disisi kualitas produk yang dihasilkan, maupun dalam kualitas pelayanan. Dalam melaksanakan program pengabdian ini pengabdi menggunakan metode adalah melakukan pembinaan dengan penyuluhan dan sekaligus melakukan pelatihan tentang manajemen kewirausahaan, manajemen keuangan serta manajemen pemasaran kepada UMKM yang berada di wilayah Batu Aji Kota Batam. Dengan dilakukannya pengabdian kepada masyarakat ini, hasil yang didapat adalah para UMKM telah mampu me-manage usahanya (manajemen kewirausahaan), dan mengetahui tata kelola keuangan (manajemen keuangan) dengan menggunakan aplikasi menjadi zero kesalahan, dan para peserta UMKM dapat menerapkan ilmu pelatihan yang sudah didapatkan dalam manajemen pemasaran (administrasi) dalam mengembangkan produk (omset) yang berkualitas dan pelayanan yang efektif dan efisien. Abstract The Office of Cooperatives for Micro, Small and Medium Enterprises (MSME) in the Batam City Government is currently actively trying to develop business potential by cooperating with MSMEs. MSME business actors, especially in the Batu Aji area, Batam City, currently still use manual/traditional bookkeeping management and administration and there are still many errors in bookkeeping that make it difficult for the supervisory board to carry out its supervisory function. So that the purpose of this community service is to provide comprehensive coaching and counseling to MSMEs in Batam City so that they can produce MSMEs that are able to compete both in terms of the quality of the products produced, as well as in the quality of service. In carrying out this service program, the servant uses the method of conducting guidance with counseling and at the same time conducting training on entrepreneurship management, financial management and marketing management for MSMEs in the Batu Aji area of ​​Batam City. By doing this community service, the results obtained are that MSMEs have been able to manage their business (entrepreneurship management), and know financial governance (financial management) by using the application to become zero errors, and MSME participants can apply the training knowledge they have learned. obtained in marketing management (administration) in developing quality products (turnover) and effective and efficient services..
MENINGKATKAN KARAKTERISTIK  ANAK  MELALUI PROGRAM  EKTRAKURUKULER DI PERUMAHAN BUANA IMPIAN 2 KOTA BATAM Wasiman; Sunarto Wage; Mauli Siagian
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/w6h48r73

Abstract

UU Nomor 20 Tahun 2003 Pasal 3 tentang Sistem Pendidikan Nasional  bertujuan untuk mencerdaskan kehidupan masyarakat yang didasarkan pada budi pekerti dan kepribadian warga negara Indonesia. Dengan adanya kegiatan ekstrakurikuler yang ditentukan oleh Kementerian Indonesia akan membantu meningkatkan karakter siswa. Permendikbud Nomor 62 Tahun 2014 kegiatan ekstrakurikuler adalah kegiatan  yang diikuti siswa di luar jam pelajaran dengan diawasi dan dibimbing sekolah. Kegiatan ekstrakurikuler dilaksanakan dengan tujuan untuk mengembangkan secara optimal potensi, bakat, minat, keterampilan, individualitas, kerjasama dan kemandirian siswa dalam rangka mendukung tercapainya tujuan pendidikan. Melalui penelitian tinjauan pustaka diketahui bahwa pendidikan karakter adalah pendidikan nilai, pendidikan moral, pendidikan budi pekerti dan pendidikan watak  yang bertujuan untuk mengembangkan kemampuan siswa sekolah. Pengembangan karakter siswa di sekolah berlangsung melalui kegiatan  sekolah dan peran guru serta orang tua dalam membimbing aktivitas anak di sekolah dan di masyarakat. Pendidikan tidak hanya harus membuat anak menjadi cerdas, namun juga harus  menciptakan nilai-nilai luhur dan karakter bangsa. Penanaman nilai-nilai luhur dan budi pekerti harus dimulai sejak dini agar kelak dapat menjadi anak kebanggaan negara. Permasalahan kemerosotan moral dan karakter anak di sekolah membutuhkan inovasi dalam pendidikan karakter untuk meringankan berbagai krisis moral. Indikator kinerja melalui kegiatan ekstrakurikuler yang rutin memungkinkan anak mewujudkan nilai-nilai perilaku yang positif atau baik. Di sisi lain, peran guru dapat dipenuhi melalui kegiatan pembelajaran dan keteladanan. Berdasarkan kesimpulan tersebut, maka kegiatan sehari-hari memerlukan pengawasan dan kerjasama yang baik antara  sekolah, komite sekolah, dan orang tua untuk memantau setiap aktivitas anak di sekolah dan di masyarakat melalui kegiatan ekstrakurikuler.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Alice Erni Husein Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Asron Saputra Azmiana, Risca Baru Harahap Binton, Binton Bipianto, Iwan Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI David Humala Sitorus Debora Tambunan Deni Apriadi DESSY . Dhea Kiran Euunike dompak, timbul Efriyenty, Dian Eky Priyono Erna Noferianti Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti Ervina Sabrilla Putri evyanto, winda Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Feryani Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Hikmah Hikmah Iwan Bipianto Jefery Jefery Jeli Jeslyn Jeslyn Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin Koh Metania Pricilia kurnia hardi, mardilla dwi Lamtumiar Sipahutar Malau, Bergiat Mariani MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Nelly Chandrawati Manalu Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Poniman Poniman Poppy Okta Fiana Putri Pramita Studiviany Soemadijo Prima , Argo Putra Purba, Neni Marlina BR Rahmat Rahmat rainbow Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Siti Nurlailliyah Sitorus, David Humala Soemadijo, Pramita Studiviany Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahrul Bahri Syahrul Bahri Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal