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The effect of product quality, trust, and satisfaction on customer loyalty at PT X Raudah, Raudah; Wasiman, Wasiman
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.436

Abstract

This study investigates the influence of product quality, trust, and satisfaction on customer loyalty at PT X, an automotive service company. Using a quantitative approach with 100 respondents and data analyzed through SPSS 25, the results reveal that all three independent variables, product quality, trust, and satisfaction, have positive and significant effects on customer loyalty, both partially and simultaneously. Product quality emerged as the most dominant factor influencing loyalty, while trust and satisfaction contributed to strengthening long-term customer relationships. The findings imply that improving product quality, maintaining customer trust, and enhancing satisfaction are essential strategies for developing sustainable customer loyalty. This research also reinforces consumer behavior theories asserting that loyalty is built through the combined effect of perceived quality, trust, and satisfaction, offering both theoretical and managerial insights for similar industries
Improving The Implementation Of Online-Based Accounting, Taxation And Marketing In Micro, Small And Medium Enterprises, Anek Milan Endez Mbak Tik Efriyenty, Dian; Hikmah, Hikmah; Prima , Argo Putra; Poniman, Poniman; Wasiman, Wasiman; Azmiana, Risca
Jurnal Pengabdian Cendikia Nusantara Vol 3 No 2 (2025): Jurnal Pengabdian Cendikia Nusantara
Publisher : Lembaga Riset Cendekia, Yayasan Berkah Putera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70104/pcn.v3i2.143

Abstract

Kegiatan pengabdian yang terdiri dari Pencatatan Secara Akuntansi dan Peningkatan Pemasaran Kepada UMKM Aneka Cemilan Endez Mbak Tik. Peramsalahan yang dihadapi adalah kurang memahami laporan keuangan sesuai standar UKM dan belum ada media pemasaran berbasis digital. Kekurangan ini menyebabkan UMKM kesulitan untuk menyusun laporan keuangan yang sesuai UMKM dan menghitung kewajiban perpajakannya serta memasarkan produknya menggunakan media digital. Tindakan pembinaan ini dilakukan dengan mengelola laporan keuangan salah satunya dengan standar keuangan. Selanjutnya kegiatan itu dengan mengumpulkan dokumen fisik untuk dikelola dan mempromosikan produk usaha. Salah satu memasarkan produk dengan digital dapat dikenal orang serta dapat menyusun laporan keuangan yang sesuai dan melaporkn pajak usaha. Tujuan dari pembinaan UMKM ini adalah Mbak Tik dapat menggunakan aplikasi akuntansi dan dapat menggunakan media pemasaran untuk memasarkan produknya serta bisa mengaplikasikan sistem pelaporan pajak UMKM. Hasil dari kegiatan pengabdian UKM sudah mulai beradaptasi pembukuan MYOB, pelaporan pajak dan pemasaran produk berbasis digital dalam kegiatan usaha.
Literature Review: Human Resource Management Strategy in Improving Employee Performance of Profit-Oriented Organizations Erni Husein, Alice; Wasiman, Wasiman
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52773

Abstract

This literature review investigates the role of Human Resources Management (HRM) as a strategic factor in improving employee performance with regards of profit-oriented organizations. By analyzing 35 selected academic articles that published from 2021 to 2025, the study identifies several core HRM approaches that enhancing employee performance. Key focuses included work discipline, motivation, career development, communication, and organization culture respectively. Findings indicates that strategic HRM as far as the aforementioned key focuses are concerned, significantly improves the resilience of organization in addressing global concerns. The report advocated for centered around humanity, empirical data-driven approach to establish an economically feasible HRM framework for profit-oriented organizations. Research gaps are found, hence future investigation being recommended too.
EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT, LIFESTYLE, COFFEE CULTURE TO CAFÉ VISIT INTENSITY AMONG STUDENTS Sitorus, David Humala; Wasiman; Siagian, Mauli
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10899

Abstract

This study investigates the relationship between Social Media Engagement, Lifestyle, and Coffee Culture on Café Visit Intensity among university students. Using a quantitative explanatory design, data were collected from 100 respondents at the University of Putera Batam and analyzed through multiple regression. The results reveal that Social Media Engagement and Coffee Culture significantly and positively influence Café Visit Intensity, whereas Lifestyle demonstrates no significant effect. Furthermore, the combined model indicates a statistically significant joint influence of all three variables on café visitation behavior. These findings contribute to the understanding of digital-mediated consumption among youth and highlight the importance of social and cultural factors in shaping students’ behavioral patterns toward café visitation in urban contexts.
Human capital management: new factors of production in the Indonesian life insurance industry Suhardi Suhardi; Wasiman Wasiman; Pramita Studiviany Soemadijo; Yvonne Wangdra; Titik Purwati
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243130

Abstract

In the current era of the Information Society, competition in any business industry is increasingly fierce. However, the lack of skilled workers is a major obstacle in increasing company production. Human Resources problems are still not enough to overcome complex problems. In the current era of modern globalization, competitive advantage is largely determined by the formation of Human Capital. The inadequate level of knowledge from theoretical and practical aspects of Human Capital Management in increasing sustainable production determines the objectives of this research and problem formulation so that solutions can be found, because the attention of developed and developing countries is currently more focused on developing Human Capital which is one of the company's solutions in Human Resources development which tends to have a significant impact on performance. This research examines Human Capital's direct impact on employee performance and becomes a new production factor in the Indonesian Life Insurance industry. The results of this research are to justify and develop that human capital management including TASK (Talent, Attitude, Skill, Knowledge) through continuous training with studies in the Indonesian Life Insurance Industry sector is a production factor that can also improve employee and company performance.
Pengaruh Gaya Hidup, Harga, Kualitas Produk dan Iklan Media Sosial terhadap Keputusan Pembelian Mobil Listrik di Kota Batam Apriadi, Deni; Wasiman
Jurnal Disrupsi Bisnis Vol. 9 No. 2 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i2.57601

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup, harga, kualitas produk, dan iklan media sosial terhadap keputusan pembelian mobil listrik di Kota Batam. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Sampel penelitian terdiri atas 110 responden yang merupakan konsumen pada showroom Chery Batam. Data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa gaya hidup, harga, kualitas produk, dan iklan media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian mobil listrik, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa preferensi gaya hidup modern, persepsi harga, kualitas produk, serta efektivitas iklan media sosial menjadi faktor penting dalam mendorong keputusan pembelian mobil listrik di Kota Batam. Penelitian ini memberikan kontribusi empiris dalam pengembangan kajian pemasaran kendaraan listrik dengan menyoroti peran faktor konsumen dan komunikasi pemasaran digital pada konteks wilayah perkotaan.
The Influence of Organization Culture and Agile Leadership on Employee Performance Fahmi Dzulqarnain; Wasiman, Wasiman
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7645

Abstract

As the technology industry develops rapidly, it is vital that leaders adapt to this change and maintain their position within the marketplace through their workforce opportunities. This will not only allow the organisation to be competitive, but also to attract and retain the best talent. The purpose of this study was to identify what causes employees in the company, Silentmode Sdn Bhd (a Malaysia-based software provider), to perform effectively or ineffectively. To accomplish this, research analysed the relationship between Organisational Culture and Leadership and how both affect employee productivity. A quantitative causal design was utilised to gather data from every employee (census), with a result of 89 valid responses following extensive data cleaning and analysis by Multiple Linear Regressions. The analysis of results showed a significant difference between the two variables; Culture was not statistically significant, which indicates that Culture is viewed as an administrative policy rather than an influence on behaviour. Conversely, Agile Leadership was determined to have a statistically significant positive effect on employee performance, as it focuses on adaptiveness to change in order for the organisation to remain viable through the challenges of today's marketplace. Culture and Leadership together account for 16.4% of the variance in employee performance. Consequently, it was concluded that while Culture provides a foundation for establishing the settings in which employees operate, Agile Leadership is the foundation on which productivity occurs in the technology industry. Therefore, it is recommended that Management place emphasis on continuing to increase and renew the internalisation of Culture while also developing the Agile competency of the leadership team.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Azmiana, Risca Bahri, Syahrul Baru Harahap Binton, Binton Bipianto, Iwan Br Purba, Neni Marlina Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI Debora Tambunan Deni Apriadi DESSY . dompak, timbul Efriyenty, Dian Eky Priyono Erna Noferianti Erni Husein, Alice Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti evyanto, winda Fahmi Dzulqarnain Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Feryani Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Hikmah Hikmah Husein, Alice Erni Ida Ayu Putu Sri Widnyani Iwan Bipianto Jeli Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin kurnia hardi, mardilla dwi Malau, Bergiat Mariani MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Polamolo, Rivaldo Antoni Poniman Poniman Pramita Studiviany Soemadijo Prima , Argo Putra Rahmat Rahmat rainbow Raudah Raudah Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Sipahutar, Lamtumiar Sitorus, David Humala Soemadijo, Pramita Studiviany Solly Aryza Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahrul Bahri Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal