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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cafetaria STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Disrupsi Bisnis Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia International Journal of Applied Finance and Business Studies Arus Jurnal Sosial dan Humaniora Jurnal Puan Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis, Manajemen, dan Akuntansi Postgraduate Management Journal Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Journal of Data Science Theory and Application Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmu Multidisiplin Jurnal Ilmu-Ilmu Pertanian Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Cendikia Nusantara SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) International Journal of Education Management and Religion
Wasiman, Wasiman
UNIVERSITAS PUTERA BATAM
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EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT, LIFESTYLE, COFFEE CULTURE TO CAFÉ VISIT INTENSITY AMONG STUDENTS Sitorus, David Humala; Wasiman; Siagian, Mauli
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10899

Abstract

This study investigates the relationship between Social Media Engagement, Lifestyle, and Coffee Culture on Café Visit Intensity among university students. Using a quantitative explanatory design, data were collected from 100 respondents at the University of Putera Batam and analyzed through multiple regression. The results reveal that Social Media Engagement and Coffee Culture significantly and positively influence Café Visit Intensity, whereas Lifestyle demonstrates no significant effect. Furthermore, the combined model indicates a statistically significant joint influence of all three variables on café visitation behavior. These findings contribute to the understanding of digital-mediated consumption among youth and highlight the importance of social and cultural factors in shaping students’ behavioral patterns toward café visitation in urban contexts.
Human capital management: new factors of production in the Indonesian life insurance industry Suhardi Suhardi; Wasiman Wasiman; Pramita Studiviany Soemadijo; Yvonne Wangdra; Titik Purwati
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243130

Abstract

In the current era of the Information Society, competition in any business industry is increasingly fierce. However, the lack of skilled workers is a major obstacle in increasing company production. Human Resources problems are still not enough to overcome complex problems. In the current era of modern globalization, competitive advantage is largely determined by the formation of Human Capital. The inadequate level of knowledge from theoretical and practical aspects of Human Capital Management in increasing sustainable production determines the objectives of this research and problem formulation so that solutions can be found, because the attention of developed and developing countries is currently more focused on developing Human Capital which is one of the company's solutions in Human Resources development which tends to have a significant impact on performance. This research examines Human Capital's direct impact on employee performance and becomes a new production factor in the Indonesian Life Insurance industry. The results of this research are to justify and develop that human capital management including TASK (Talent, Attitude, Skill, Knowledge) through continuous training with studies in the Indonesian Life Insurance Industry sector is a production factor that can also improve employee and company performance.
Pengaruh Gaya Hidup, Harga, Kualitas Produk dan Iklan Media Sosial terhadap Keputusan Pembelian Mobil Listrik di Kota Batam Apriadi, Deni; Wasiman
Jurnal Disrupsi Bisnis Vol. 9 No. 2 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i2.57601

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup, harga, kualitas produk, dan iklan media sosial terhadap keputusan pembelian mobil listrik di Kota Batam. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Sampel penelitian terdiri atas 110 responden yang merupakan konsumen pada showroom Chery Batam. Data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa gaya hidup, harga, kualitas produk, dan iklan media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian mobil listrik, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa preferensi gaya hidup modern, persepsi harga, kualitas produk, serta efektivitas iklan media sosial menjadi faktor penting dalam mendorong keputusan pembelian mobil listrik di Kota Batam. Penelitian ini memberikan kontribusi empiris dalam pengembangan kajian pemasaran kendaraan listrik dengan menyoroti peran faktor konsumen dan komunikasi pemasaran digital pada konteks wilayah perkotaan.
The Influence of Organization Culture and Agile Leadership on Employee Performance Fahmi Dzulqarnain; Wasiman, Wasiman
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7645

Abstract

As the technology industry develops rapidly, it is vital that leaders adapt to this change and maintain their position within the marketplace through their workforce opportunities. This will not only allow the organisation to be competitive, but also to attract and retain the best talent. The purpose of this study was to identify what causes employees in the company, Silentmode Sdn Bhd (a Malaysia-based software provider), to perform effectively or ineffectively. To accomplish this, research analysed the relationship between Organisational Culture and Leadership and how both affect employee productivity. A quantitative causal design was utilised to gather data from every employee (census), with a result of 89 valid responses following extensive data cleaning and analysis by Multiple Linear Regressions. The analysis of results showed a significant difference between the two variables; Culture was not statistically significant, which indicates that Culture is viewed as an administrative policy rather than an influence on behaviour. Conversely, Agile Leadership was determined to have a statistically significant positive effect on employee performance, as it focuses on adaptiveness to change in order for the organisation to remain viable through the challenges of today's marketplace. Culture and Leadership together account for 16.4% of the variance in employee performance. Consequently, it was concluded that while Culture provides a foundation for establishing the settings in which employees operate, Agile Leadership is the foundation on which productivity occurs in the technology industry. Therefore, it is recommended that Management place emphasis on continuing to increase and renew the internalisation of Culture while also developing the Agile competency of the leadership team.
Pengaruh Brand Ambassador, e-WOM, dan Digital Marketing Terhadap Minat Beli Konsumen Tokopedia di Kota Batam Koh Metania Pricilia; Wasiman Wasiman
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3539

Abstract

Perkembangan e-commerce mendorong perusahaan untuk memperkuat strategi komunikasi pemasaran digital guna membentuk minat beli konsumen. Kajian ini mengkaji keterkaitan brand ambassador, electronic word of mouth (e-WOM), dan digital marketing dengan minat beli pengguna Tokopedia di Kota Batam. Pendekatan kuantitatif digunakan dengan pengumpulan data melalui kuesioner daring kepada 207 responden yang dipilih secara purposive. Instrumen disusun menggunakan skala Likert dan dianalisis dengan bantuan SPSS melalui statistik deskriptif, uji kualitas data, uji asumsi klasik, serta regresi linier berganda. Hasil analisis parsial memperlihatkan bahwa brand ambassador, e-WOM, dan digital marketing memiliki kontribusi pada minat beli, dengan digital marketing menempati peran relatif paling kuat. Analisis simultan juga memperlihatkan bahwa ketiga variabel bekerja secara bersama dalam menjelaskan variasi minat beli. Temuan ini menegaskan pentingnya integrasi figur representatif, kredibilitas ulasan pengguna, dan kualitas komunikasi digital dalam membangun ketertarikan konsumen pada platform e-commerce. Kajian ini memberikan kontribusi empiris bagi pengembangan literatur pemasaran digital serta menjadi rujukan praktis bagi pengelola marketplace dalam merancang strategi yang lebih terarah dan berbasis perilaku konsumen.
Pengaruh Digital Marketing, Variasi Produk, dan Kualitas Produk Terhadap Minat Beli Pada e-Commerce Shopee di Kota Batam Jefery Jefery; Wasiman Wasiman
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3568

Abstract

Kajian ini mengkaji peran digital marketing, variasi produk, dan kualitas produk dalam membentuk minat beli konsumen pada platform e-commerce Shopee di Kota Batam. Fokus diarahkan pada perilaku pengguna yang berinteraksi dengan salah satu tdi platform shopee sebagai objek kajian. Pendekatan kuantitatif diterapkan melalui penyebaran kuesioner kepada 135 responden yang memenuhi kriteria sebagai pengguna aktif Shopee. Data dianalisis melalui serangkaian uji statistik, meliputi uji validitas, reliabilitas, asumsi klasik, serta analisis regresi linier berganda. Hasil analisis memperlihatkan bahwa digital marketing dan kualitas produk memiliki peran signifikan dalam pembentukan minat beli, sedangkan variasi produk tidak memiliki peran signifikan secara parsial. Meskipun demikian, ketiga variabel tersebut secara bersama-sama membentuk model yang kuat dalam menjelaskan variasi minat beli konsumen. Temuan ini menegaskan pentingnya pengelolaan promosi digital yang efektif serta pemeliharaan kualitas produk dalam meningkatkan daya tarik konsumen pada lingkungan marketplace yang kompetitif. Implikasi praktis dari kajian ini menekankan perlunya integrasi strategi pemasaran digital, pengendalian mutu produk, dan pengelolaan varian produk secara terpadu guna memperkuat posisi penjual di platform e-commerce.
Pengaruh E-WoM, Brand Awareness, dan Perceived Quality Terhadap Keputusan Pembelian Pada Divergent Supply Printing di Kota Batam Ervina Sabrilla Putri; Wasiman Wasiman
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3587

Abstract

Studi ini bertujuan mengkaji keterkaitan electronic word of mouth, brand awareness, dan perceived quality dengan keputusan pembelian pada UMKM jasa sablon Divergent Supply Printing di Kota Batam. Pendekatan kuantitatif diterapkan melalui survei terhadap 107 konsumen yang pernah melakukan pemesanan. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis melalui regresi linear berganda setelah memenuhi uji validitas, reliabilitas, serta asumsi klasik. Hasil uji parsial memperlihatkan bahwa E-WoM (Sig. 0,030), brand awareness (Sig. 0,003), dan perceived quality (Sig. 0,000) memiliki keterkaitan yang bermakna dengan keputusan pembelian, dengan perceived quality sebagai faktor yang paling dominan. Uji simultan juga memberi hasil signifikan, yang menandakan bahwa ketiga variabel tersebut secara bersama-sama menjelaskan sebagian besar variasi keputusan pembelian. Nilai koefisien determinasi memperlihatkan bahwa lebih dari dua pertiga perubahan keputusan pembelian dapat diterangkan oleh model yang dibangun. Temuan ini menegaskan bahwa persepsi mutu layanan, tingkat pengenalan merek, serta arus informasi dari konsumen lain menjadi landasan penting dalam membentuk keputusan beli pada jasa sablon berbasis pesanan khusus.
Pengaruh Content Marketing, E-WOM, dan Online Customer Review Terhadap Keputusan Pembelian Konsumen Shopee di Kota Batam Jeslyn Jeslyn; Wasiman Wasiman
eCo-Buss Vol. 8 No. 3 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i3.3590

Abstract

Perkembangan e-commerce di Indonesia mendorong perubahan pola pengambilan keputusan pembelian konsumen, terutama pada platform marketplace yang sarat informasi digital. Arus konten pemasaran, percakapan antarkonsumen, dan ulasan daring membentuk persepsi sebelum transaksi dilakukan. Kajian ini bertujuan menganalisis peran content marketing, electronic word of mouth (E-WOM), dan online customer review dalam pembentukan keputusan pembelian konsumen Shopee di Kota Batam. Pendekatan kuantitatif diterapkan dengan analisis regresi linear berganda. Data dihimpun melalui kuesioner tertutup berskala Likert dari 144 responden yang memenuhi kriteria sampel. Hasil uji t memperlihatkan bahwa content marketing, E-WOM, dan online customer review memiliki nilai signifikansi < 0,05 dengan koefisien positif, sehingga masing-masing variabel memiliki peran bermakna secara parsial. Uji F menghasilkan nilai signifikansi 0,000 dengan F hitung sebesar 103,106, yang menegaskan kelayakan model secara simultan. Nilai adjusted R2 sebesar 0,682 memperlihatkan kemampuan model dalam menjelaskan variasi keputusan pembelian. Pentingnya integrasi strategi konten, percakapan pengguna, dan pengelolaan ulasan daring dalam mendorong keputusan pembelian konsumen di marketplace.
Analysis of Factors Influencing Students' Decision-Making in Choosing Islamic Boarding School at Nahdlatul Wathan Islamic Centre Bahri, Syahrul; Wasiman, Wasiman
Jurnal Pendidikan Indonesia Vol. 6 No. 1 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i1.7118

Abstract

This study employs a quantitative research approach to investigate the factors influencing decision-making at Pondok Pesantren Islamic Centre Nahdlatul Wathan. Quantitative research utilizes structured tools such as surveys to gather numerical data, focusing on quantifying relationships and behaviors and employing statistical techniques to test hypotheses. Conducted during the 2023/2024 academic year, the research involved 100 respondents selected through purposive sampling, comprising 22 vocational school students and community members surrounding the boarding school in Tanjung Riau, Batam. Data were collected using an online questionnaire with a 5-point Likert scale and analyzed using SPSS 21 for multiple linear regression to explore the impact of independent variables (Price, Location, Promotion) on the decision to choose the boarding school. Findings reveal that Price significantly affects decision-making (regression coefficient B = 0.299, t-value = 3.222), indicating that higher prices increase the likelihood of choosing the boarding school. Location also has a substantial impact (B = 0.657, t-value = 6.793), suggesting that a strategic location enhances the probability of selection. Promotion shows a significant effect (B = 0.306, t-value = 4.739), albeit slightly weaker than Location. Overall, the multiple linear regression analysis demonstrates the model's significance (F-value = 17.183), implying that Price, Location, and Promotion collectively influence the decision to choose a boarding school. These insights are crucial for educational institutions aiming to understand key decision-making factors.
Pengaruh Kemudahan Bertransaksi dan Kualitas Layanan E-Commerce Terhadap Keputusan Pembelian di Kota Batam Dhea Kiran Euunike; Wasiman, Wasiman
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7964

Abstract

This study was conducted to systematically explore the influence of the level of ease of transactions and the quality of e-commerce services on the process of determining consumer purchasing decisions in Batam City. The research framework was built with a descriptive-oriented quantitative approach through the involvement of 100 respondents who actively utilize digital transaction services, which were determined using a purposive sampling technique based on the Lemeshow formulation to ensure the adequacy and representativeness of the sample. Empirical data were collected through a structured questionnaire and then processed using statistical analysis stages that included testing the validity and reliability of the instrument, evaluation of classical assumptions, multiple linear regression modeling, and verification of hypotheses through t-tests and F-tests. The results of data processing revealed that the variable of ease of transactions contributed 18.8% to purchasing decisions, while service quality contributed an influence of 63.5%. The coefficient of determination (R²) reaching 73.3% indicates that both independent variables simultaneously have substantial explanatory power towards variations in consumer purchasing behavior. Both partial and simultaneous testing confirmed a significant influence, thus confirming that simplifying transaction mechanisms and strengthening digital service quality are strategic determinants in driving e-commerce consumer purchasing decisions in Batam City.
Co-Authors A.A. Ketut Agung Cahyawan W Agustina Ahmad Fadli Aisyah, Assalamah Amelia, Wulan Anggraini, Nur Afni Anugrah, Fernando Apriani, Ai Arni Yati Anabokay Asman Abnur, Asman Azmiana, Risca Bahri, Syahrul Baru Harahap Binton, Binton Bipianto, Iwan Br Purba, Neni Marlina Celsyanes Cornelya Chang, Dennis Christian Lumban Tobing, Vargo CICI PERMATA SARI Debora Tambunan Deni Apriadi DESSY . Dhea Kiran Euunike dompak, timbul Efriyenty, Dian Eky Priyono Erna Noferianti Erni Husein, Alice Erni Ratika Sari Br Pakpahan Erni Yanti Natalia, Erni Yanti Ervina Sabrilla Putri evyanto, winda Fahmi Dzulqarnain Fathin, Lina Nur Fernanda, Muhammad Fernando, Kelvin Feryani Fifi, Fifi Fina, Syahrinda Fitriani Harmita Mukhtar Frangky Silitonga Friendy, Friendy Handoko, Koko HARYANTO . Hellen, Hellen Hendeka Putra Hikmah Hikmah Husein, Alice Erni Ida Ayu Putu Sri Widnyani Iwan Bipianto Jefery Jefery Jeli Jeslyn Jeslyn Juliansyah, Roni Juyana Juyana Kellin Kervin Kervin Koh Metania Pricilia kurnia hardi, mardilla dwi Lamtumiar Sipahutar Malau, Bergiat Mariani MAULI SIAGIAN Mayesti Mayesti Melianti, Silvia Messy Juliaya Saputri NANDA HARRY MARDIKA Noviyadi, Noviyadi Nurrokhmah, Tiama Aulia Nyoman Budhiartha, I Polamolo, Rivaldo Antoni Poniman Poniman Pramita Studiviany Soemadijo Prima , Argo Putra Rahmat Rahmat rainbow Raudah Raudah Realize, Realize Recit Pernanda Rezude Nurita Putri, Yuni Roja Mazalifah Ronald Wangdra rusmitha, rusmitha Samosir, Erina Safitri Santi Saputra, Asron Saputra, Irvan Maulana SELLY SEPTIANA Shelly, Shelly Siagian, Mauli Siagian, Mauli Siallagan, Dwi Natalia Angela Sigalingging, Kesya Agrariani Simanjuntak, Pastima Simanjuntak, Yuni Sinaga, Ledyana Nitami Sitorus, David Humala Soemadijo, Pramita Studiviany Solly Aryza Stanley, Stanley Suci Melani, Suci Suhardi Suhardi Suhardi Suhardi Sulistyowati, Tussi Sunarto Wage Sutrisno, Hendy Syahril Effendi Syahrinda Fina Syahrul Bahri Syahyudi, Riki Syaiful, Hendra Syaifullah Syaifullah Thomas, Dendi Titik Purwati Tussi Sulistyowati Ulva Marsiti Vanness Chuang Vendi Vermanto Vincent Vincent Vira Desnita wage, Sunarto Wahyuni Windasari Wangdra, Ronald Wangdra, Suvianto Wangdra, Yvonne Wibowo, Agung Edy Winnie Frisia Wulandari, Sonya Yati Anabokay, Arni Yuni Rezude Nurita Putri Yvonne Wangdra Zakia Fadila Zakrimal Zakrimal