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All Journal Jurnal Promosi Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Sosial Humaniora JURNAL VISIONIDA IKRA-ITH EKONOMIKA Syntax Idea Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Parta: Jurnal Pengabdian Kepada Masyarakat Journal Of World Science AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pengabdian Masyarakat Formosa (JPMF) JWM (JURNAL WAWASAN MANAJEMEN) SENTRI: Jurnal Riset Ilmiah Jurnal Ekonomi dan Binsis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Applied Economics, Accounting and Management (IJAEAM) Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) Pusat Publikasi Ilmu Manajemen Journal Economic Excellence Ibnu Sina International Journal of Integrated Science and Technology

Titiek Tjahja Andari

Universitas Djuanda

Author-ID : 887368

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Utilization of Digital Marketing to Increase the Competitive Advantage of MSMEs in Sentul Village, Babakan Madang District, Bogor Regency Muhamad Nurfaozi; Eka Rahmawati; Rio Maulana; Alfina Damayanti; Gita Rahmawati; Chandra Ayu Pramestidewi; Samsuri; Titiek Tjahja Andari
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i5.5985

Digital transformation impacts all aspects, including online marketing. Students in a community service initiative have identified economic challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in Sentul Village, Bogor Regency, related to their limited understanding of digital marketing. To address this, the students propose a program that focuses on enhancing the MSMEs' digital marketing competence, aiming to improve sales efficiency, increase revenue, and expand market reach. The implementation method is descriptive, and the participating MSMEs, Adok Furniture and Tahu Babakan, will receive tailored training and support in digital marketing.

PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MADAME GIE Febri Yanti; Titiek Tjahja Andari; Tini Kartini
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 1 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i1.41

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan harga terhadap keputusan pembelian produk kosmetik Madame Gie. Kuesioner didistribusikan kepada 100 responden. Hasil penelitian menunjukkan bahwa (1) citra merek berpengaruh positif dan signifikan terhadap keputusan pembeian, (2) harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan bentuk penelitian yaitu deskriptif dan verifikatif. Hasil persamaan regresi menunjukkan bahwa (1) koefisien regresi citra merek bernilai positif 0,297, (2) koefisien regresi harga bernilai positif 0,666. Hasil analisis korelasi ganda menyatakan bahwa terdapat hubungan yang sangat kuat antara citra merek dan harga terhadap keputusan pembelian, hasil dari koefisien determinasi dapat dijelaskan sebesar 85,4% keputusan pembelian dipengaruhi oleh citra merek dan harga sedangkan 14,6% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.

Keputusan Pembelian Berbasis Produk, Harga, dan Lokasi Zannubha Fuzi Afifah; Sudarijati Sudarijati; Titiek Tjahja Andari
Journal Economic Excellence Ibnu Sina Vol. 1 No. 3 (2023): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v1i3.286

Researched analyzes the effect of product, price, and location has a positive and significant effect on purchasing decisions using non-probability sampling techniques, purposive sample methods, research designs namely verification and descriptive methods. The analysis used is multiple linear regression analysis. As for the research results product, price, and location simultaneously and partially have a positive & significant effect on purchasing decisions.

PENGARUH KUALITAS JASA TERHADAP KEPUASAN PASIEN JAMKESDA RAWAT INAP DI RSP DR.M.GOENAWAN PARTOWIDIGDO CISARUA BOGOR Tintin Agustini; Titiek Tjahja Andari; Rachmat Gunawan
Jurnal Visionida Vol. 1 No. 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

This study aims to determine the response inpatients jamkesda card holder on the quality of services on the RSP DR. M. Gunawan Partodigdo Cisarua Bogor, either simultaneously or partially. Forms of verification research, test instruments used. The testing was conducted on the validity and reliability test. Reliability testing is used to measure the consistency of responses. Test of validity is performed to determine whether all the questions (instrument) study to measure the research variables are valid. Criteria testing is done with a Cronbach Alpha sampling method using Non-Profitability sampling (random sampling), while the technique is simple random sampling. The samples used were 100 respondents. Data were analyzed using multiple linear regressions. The results showed the average responses of respondents in tangible dimension of service quality (enough); empathy (well, seriously); reliability (good); responsiveness (enough) and assurance (good). Average responses of respondents on patient satisfaction JAMKESDA card holder (satisfied). Based on the results of multiple linear regression analysis of the F test that simultaneously affect the service quality patient satisfaction jamkesda participants, T-test results showed that the tangible (X1) and reliability (X3) has a significant effect on the level of patient satisfaction JAMKESDA cardholders at home pain, whereas empathy (X2), responsiveness (X4) and assurance (X5) there is no significant effect on the level of patient satisfaction JAMKESDA on the RSP card holder DR.M. Gunawan Partowidigdo Cisarua Bogor..Keywords : Tangible , Empathy , Reliability , Responsiveness , Assurance , patient satisfaction JAMKESDA

METODE ECONOMIC QUANTITY INTERVAL (EOI) UNTUK OPTIMALISASI PERSEDIAAN BARANG CONSUMABLE ADEM SARI CHINGKU PADA PT SARI ENESIS INDAH CIAWI BOGOR Anissa Ariesty; Titiek Tjahja Andari
Jurnal Visionida Vol. 2 No. 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

PT Sari Enesis indah is a company of engaged in the beverage industry. In this research will discuss about inventory control consumable goods in 2014 as well recommend the optimal inventory control method and optimalization of total cost for the company. In analyzing inventory control used method EOQ, EOI and min-max stock to compare and search the optimal result and according to the company. The result of analysis or calculation of inventory control will be reanalyzed used sensitivity analysis to determine whether the result of these calculation are sensitive or effect on the price changes of consumable goods caused by inflation West Java. The result of analysis that the optimal method and according with the company is EOI method, and the sensitivity analysis result that EOI method insensitive or no effect on the price changes of consumable goods.Keywords: Inventory Control, consumable Goods, EOQ, EOI, Min-Max, Sensitivity analysis

PENGARUH BAURAN ECERAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MINIMARKET DI KOTA BOGOR Faisal Luthfi Anshori; Titiek Tjahja Andari
Jurnal Visionida Vol. 2 No. 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

The aims of this research is to determine the effect Retailing Mix consist of product, price, promotion, service, ambience of the store, the location of consumer buying decisions in Bogor city’s minimarket both simultantly and partially. Samples are taken from 100 respondents using the random sampling method. Data are collected by questionnaires. Instrument tests are using validity, reliability, and classical assumption method while the data analysis is using multiple regression analysis, correllation analysis, coefition of determination analysis and statistical test (F test and t test). The results show that the X variable of retailing mix consist of product (X1), price (X2), promotion (X3), services (X4), the ambience of the store (X5), location (X6) are valid and reliable. It has significant effect on the consumer’s buying in the minimarket at Bogor city’s minimarket (Y). X1, X2, X4, X5, X6 influence partially to the consumer’s buying decisions in Bogor city’s mnimaarket (Y). While X3 has no effect on consumer’s buying decisions in Bogor city’s minimarket (Y). Ambience store become the dominant variables that influence consumer buying decisions in the minimarket at Bogor city.Keywords: Retailing Mix, Buying Decision, Minimarket

PENGARUH PENERAPAN SISTEM MANAJEMEN KEAMANAN PANGAN ISO 22000:2005 TERHADAP KUALITAS PRODUK PANGAN PADA DEPARTEMEN PRODUKSI NOODLE PT. JAKARANA TAMA FOOD INDUSTRY (FACTORY) BOGOR Selviana Ernayanti Aprilia; Samsuri Samsuri; Titiek Tjahja Andari
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

The purpose of the research is to determine the effect of application food safety management system ISO 22000:2005 to food quality in noodle production departement PT. Jakarana Tama Food Industry (Factory) Bogor. Questioner distributed 100 respondents. Analysis method used is descriptive analysis and verification. The questioner validity and reliability testing and test the classic assumption. Likert scale is used prior to testing with multiple regressions. In order to know the effect of four free variable that is used for dependent variable. Based on the result all indicators expressed validity and reliability, simultaneously with interactive communication (X1), system management (X2), prerequisite programmes (X3) and HACCP principles (X4) have an influence to food quality in noodle production departement PT. Jakarana Tama Food Industry (Factory) Bogor (Y). Partially, only a few prerequisite programmes that gives positive and significant to food quality in noodle production departement.Keywords: Brand Image, Quality Product, Purchasing Decisions

PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BELI PRODUK UMKM BERBAHAN TALAS DI KOTA BOGOR Titiek Tjahja Andari; Ahmad Jaenal Awaludin
Jurnal Visionida Vol. 4 No. 1 (2018): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Tujuan dari penelitian yaitu untuk mengetahui pengaruh secara simultan dan parsial experiental Marketing terhadap minat membeli produk berbahan talas di Bogor. Sampel penelitian berjumlah 100 responden yang ditentukan secara purposive sampling. Penelitian ini merupakan penelitian deskriptif asosiatif dan alat analisis menggunakan regresi berganda. Temuan penelitian menunjukkan bahwa secara simultan sense, feel, think, act dan relate memberikan pengaruh positif terhadap minat beli. Pengaruh variabel tertinggi adalah variabel act, sedangkan yang terendah adalah variabel feel. Uji signifikansi dengan uji-t menunjukkan feel, think, act dan relate mempunyai pengaruh yang signifikan terhadap minat beli sedangkan sense tidak berpengaruh signifikan.Kata kunci : Experiential marketing, sense, feel, think, act, relate dan minat beli.

ANALISIS PENGENDALIAN PERSEDIAAN UNTUK MEMINIMALISASI BIAYA PADA BAHAN KEMASAN BOTOL 70 ML 8 GRAM DI PT. MILKO BEVERAGE INDUSTRY BOGOR Titiek Tjahja Andari; Aah Solahuddin
Jurnal Visionida Vol. 4 No. 2 (2018): December
Publisher : Fakultas Ekonomi Universitas Djuanda

PT. Milko Beverage Industry merupakan perusahaan lokal pada industri minuman susu. Penelitian ini menjelaskan pengendalian persediaan kemasan botol 70 ml 8 gram tahun 2016. Bersamaan dengan penelitian ini memberikan dan merekomendasikan metode persediaan paling optimal biayanya bagi perusahaan, dengan membandingkan metode perhitungan perusahaan dan metode perencanaan kebutuhan material (MRP) Lot For Lot (LFL) dan Economic Order Quantity (EOQ). Perhitungan yang direkomendasikan akan dianalisisa dengan analisis sensitivitas untuk mengetahui hasil terhadap inflasi Bank Indonesia. Hasil penelitian merekomendasikan bahwa MRP LFL memberikan solusi optimal dan paling hemat biaya dibandingkan dengan perhitungan perusahaan dan MRP teknik (EOQ), dan hasil analisis sensitivitas menghasilkan metode tersebut tidak berpengaruh terhadap inflasi. Kata Kunci : Pengendalian Persediaan, Metode Perencanaan Kebutuhan Material (MRP) dan Analisis Sensitivitas

PENGARUH BAURAN PEMASARAN JASATERHADAP KEPUASAN NASABAH TABUNGAN PUNDI PADA PT. BPR NUSANTAR BONA PASOGIT 2 JONGGOL Titiek Tjahja Andari; Nursyariah Hasanah
Jurnal Visionida Vol. 5 No. 1 (2019): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Penelitian ini memiliki tujuan untuk mengetahui pengaruh bauran pemasaran jasa secara simultan maupun parsial terhadap kepuasan nasabah tabungan pundi di PT. BPR Nusantara Bona Pasogit 2 Jonggol. Responden diambil 100 orang dengan teknik proporsional random sampling. Metode analisis yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif. Hasilnya menunjukkan bahwa bauran pemasaran jasa (produk jasa, tarif jasa, tempat, promosi, orang, sarana fisik dan proses) secara simultan memiliki pengaruh terhadap kepuasan nasabah tabungan pundi di PT. BPR Nusantara Bona Pasogit 2 Jonggol. Produk jasa, tarif jasa, tempat, promosi, orang, dan sarana fisik berpengaruh secara parsial terhadap kepuasan nasabah, sedangkan proses tidak memiliki pengaruh secara parsial terhadap kepuasan nasabah tabungan pundi di PT. BPR Nusantara Bona Pasogit 2 Jonggol. Kata Kunci : Bauran Pemasaran Jasa dan Kepuasan Nasabah

Co-Authors . Sudarijati A.A. Ketut Agung Cahyawan W Aah Solahuddin Adela, Fanya Adelia Pratiwi agnes Agustini Ahmad Jaenal Awaludin Alfina Damayanti Alfira Syahrani Alpian Mauludin Anissa Ariesty Anita Fitriyani Ans James Sembiring Anshori, Faisal Luthfi Aprilia, Selviana Ernayanti Apriyana, Restu Ariesty, Anissa Astuti, Siti Nuranisa Awaludin, Ahmad Jaenal Chandra Ayu Pramestidewi DEDE HAMDANI, DEDE Dede Ihsan Dede Ihsan Dedeh Widarsih Dinda Anggraini Dwi Gemina Effendi, Zeviana Eka Rahmawati Endang Silaningsih Erny Amriani Asmin Fadillah, Eki Ahmad Faisal Luthfi Anshori Falah, Nenden Nurul Fauziah Nur Rachmah Febri Yanti Fera Nurlisna Gita Rahmawati Gunawan, Rachmat Harahap, Dina Nurul Angelina Helmi Ahmadi Heriyanto Irwan Ch Irwan Ch Irwasnayah Putri, Galvania ISMARTAYA Ismartaya Ismartaya, Ismartaya Junaedi Junaedi Juniar, Nadia Kartini, Tini Kristian, Maryo Kurniawan Kurniawan Lestari, Diyah Lilis Alsucia Marsela Luky Adrianto Lupita, Taristania Mas Nur Mukmin Masayu, Baby Panca Maulana, Lucky Hikmat Maulida, Wildan Uyunina Mellyinda Apriliani Mubarok, Faisal Husni Muhamad Nurfaozi Muhammad Alfon Pratama Muharam, Hari Mutiah Husnul Huluk Mutiara Qurota Ayun Ngadino Surip Diposumarto, Ngadino Surip Nurhalisza, Dian Tri Nursyariah Hasanah Oky Dwi Fahrudin Fahrudin Palahudin, Palahudin Pebrasari, Helda Putri, Aisyah Astri Rahayu, Feni Sri Ria, Anastasia Mince Riansyah Rihadatul Aisy, Zahro Rio Maulana Ririn Andani Rivaldi, Muhammad Ilhan Rizaldi Darmawan Rizka Rosyada Roedofan, M. Ajie Safitri, Siti Maria Samsuri Samsuri Samsuri . Samsuri Samsuri Samsuri Samsuri Santika, Eva Julia Selvia, Dina Selviana Ernayanti Aprilia Sembiring, Ans James Septiyani, Dini Setiawan, Nendi Saepudin Siti Julaiha Solahuddin, Aah Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Sya’diah, Chinta Zulfa Naila taufik, Achmad taufik Tini Kartini Tintin Agustini Yanti , Riska Putri Yulianingsih Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Yusriana Putri Nasution Zannubha Fuzi Afifah Zeviana, Zeviana

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