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All Journal Jurnal Promosi Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Sosial Humaniora JURNAL VISIONIDA IKRA-ITH EKONOMIKA Syntax Idea Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Parta: Jurnal Pengabdian Kepada Masyarakat Journal Of World Science AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pengabdian Masyarakat Formosa (JPMF) JWM (JURNAL WAWASAN MANAJEMEN) SENTRI: Jurnal Riset Ilmiah Jurnal Ekonomi dan Binsis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Applied Economics, Accounting and Management (IJAEAM) Karimah Tauhid International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) Pusat Publikasi Ilmu Manajemen Journal Economic Excellence Ibnu Sina International Journal of Integrated Science and Technology
Titiek Tjahja Andari
Universitas Djuanda
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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The Influence of Promotions and Prices on Consumer Satisfaction at Pontis Kopi & Yard Sukabumi Regency Sudarijati; Titiek Tjahja Andari; Alfira Syahrani
International Journal of Integrated Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i9.2533

Abstract

Consumer satisfaction is the level of a person's feelings when receiving the product or service offered and comparing the performance of the product or service received with the expectations they have. This study aims to determine the effect of promotion and price on customer satisfaction at Pontis Coffee & Page Sukabumi Regency. This study uses descriptive and verification research with a survey method. The sample in this study were 100 people using non a probability sampling technique with an accidental sampling procedure. Data collection techniques through interviews, observations, questionnaires and literature studies. The data analysis used is multiple linear regression analysis. The results showed that simultaneously and partially the promotion and price variables had a positive and significant effect on consumer satisfaction at Pontis Coffee & Page Sukabumi Regency
The Influence of Product Quality and Prices on Customer Satisfaction at Pt. Sources of Beautiful Works in Bogor City Sudarijati; Titiek Tjahja Andari; Mellyinda Apriliani
International Journal of Integrated Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i9.2538

Abstract

This study aims to analyze and identify the effect of product quality and price simultaneously and partially on customer satisfaction at PT Sumber Karya Indah in Bogor City. The questionnaire was distributed to 100 respondents who were taken with non-probabiliy sampling technique. The analysis method used in this research is descriptive and verification method. The results showed that product quality and price simultaneously and partially had a positive and significant effect on customer satisfaction at PT Sumber Karya Indah Bogor. The most dominant factor affecting customer satisfaction is product quality.
Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Pembelian pada Bahan Bakar Minyak (BBM) Solar Industri Non Subsidi di PT. Surya Agung Misbal (SAM) di Kota Depok Falah, Nenden Nurul; Andari, Titiek Tjahja; Yulianingsih
Karimah Tauhid Vol. 3 No. 10 (2024): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v3i10.15834

Abstract

Tujuan dari studi ini ialah agar mengetahui reaksi konsumen terhadap kualitas pelayanan serta promosi yang disampaikan perusahaan BBM di PT. Surya Agung Misbal (SAM) Kota Depok serta menganalisis kualitas layanan serta promosi yang dampaknya pada keputusan pembelian konsumen. Teknik yang dipakai dalam studi ini ialah deskriptif kuantitatif serta verifikatif. Untuk penelitian ini, 63 konsumen (perusahaan) industri diberikan kuesioner. Analisis regresi berganda, analisis korelasi berganda, analisis koefisien determinasi, dan uji hipotesis dilakukan menggunakan skala ordinal dalam teknik analisis data. Respon pelanggan pada pelayanan baik, promosi baik, dan pilihan pembelian tepat. Studi menggambarkan PT. Surya Agung Misbal (SAM) memiliki BBM dengan kualitas pelayanan dan promosi positif juga signifikan.
Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Guru pada Sekolah Menengah Islam Terpadu Boarding School Sukabumi Helmi Ahmadi; Samsuri Samsuri; Titiek Tjahja Andari
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.164

Abstract

The purpose of this study was to determine the effect of work motivation and work discipline on teacher performance at the Integrated Islamic High School Boarding School Sukabumi. The questionnaire was distributed to 36 respondents, in this study the approach used was quantitative, descriptive and verifiative research types and used surveys. The questionnaire uses validity tests, reliability tests and classical assumption tests. Analysis of research data using multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis and significant tests simultaneously and partially. The result of this study is that simultaneously work motivation and work discipline have a positive and significant effect on teacher performance at the Integrated Islamic High School Boarding School Sukabumi. Partially, work motivation has a positive and significant effect on teacher performance at the Integrated Islamic High School Boarding School Sukabumi, partially work discipline has a positive but not significant effect on teacher performance at the Integrated Islamic High School Boarding School Sukabumi.
PRODUCT BRANDING: STRATEGI MENINGKATKAN BRAND AWARENESS DAN NILAI PRODUK USAHA JAMU BU NENAH Kartini, Tini; Andari, Titiek Tjahja; Harini, Sri; Nurhalisza, Dian Tri; Safitri, Siti Maria; Rivaldi, Muhammad Ilhan; Santika, Eva Julia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.38675

Abstract

Branding merupakan salah satu aspek krusial dalam dunia bisnis untuk menciptakan dan mengelola citra suatu produk di benak konsumen. Namun, tingkat kesadaran akan penting branding di kalangan usaha masih rendah. Kegiatan pengabdian kepada masyarakat ini dilakukan dengan tujuan untuk membahas dan mengimplementasikan strategi branding produk dalam upaya meningkatkan brand awareness dan nilai produk pada usaha jamu Bu Nenah yang berlokasi di Desa Benda, Kabupaten Sukabumi. Meski bisnis ini sudah berjalan bertahun-tahun dan memiliki pelanggan setia, namun potensi peningkatan jangkauan pasar masih sangat besar. Metode pelaksanaan yang diterapkan melalui observasi dan wawancara serta pemberian pelatihan untuk menganalisis langkah-langkah branding yang dilakukan pemilik dalam mempromosikan produk jamu tradisionalnya. Hasil kegiatan pengabdian ini menunjukkan bahwa strategi branding yang tepat seperti menciptakan identitas merek yang kuat, kemasan yang menarik, dan pembuatan banner bisnis dapat meningkatkan kesadaran konsumen terhadap produk dan memperkuat citra. Kegiatan ini memberikan wawasan bagi pengusaha kecil di sektor produk tradisional untuk menerapkan strategi branding sebagai alat penting dalam mengembangkan usahanya.
Pengaruh Brand Trust, Customer Value dan Customer Experience terhadap Customer Satisfaction pada CV. Syifa Adventure Maulida, Wildan Uyunina; Andari, Titiek Tjahja; Yulianingsih, Yulianingsih
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.858

Abstract

Based on the research results and hypothesis testing regarding the influence of brand trust, customer value, and customer experience on customer satisfaction at CV Syifa Adventure, the following conclusions were obtained: Consumer responses to brand trust, customer value, and customer experience on customer satisfaction show that brand trust (X1) has an average rating in the moderately suitable category, with brand honesty as the highest-rated indicator, indicating CV Syifa Adventure's priority on product safety, while the lowest-rated indicator is brand security, indicating that the CV Syifa Adventure brand is easily counterfeited. Customer value (X2) also shows an average rating in the moderately suitable category, with quality value as the highest-rated indicator, indicating consumer satisfaction with the quality of rafting equipment (life jackets, helmets, paddles) and the overall rafting experience, while the lowest-rated indicator is social value, indicating that rafting activities do not help expand social networks. Customer experience (X3) shows an average rating in the moderately interesting category, with action (act) as the highest-rated indicator, indicating smooth rafting activities and good team dynamics, while the lowest-rated indicator is the senses (sense), indicating a lack of cleanliness in the rafting area. Customer satisfaction (Y) is considered moderately satisfactory, with adequate supporting facilities as the main factor in consumers' decisions to recommend CV Syifa Adventure, while the lowest-rated indicator is expectation conformity, indicating that the service received does not meet or exceed expectations. Based on hypothesis testing (F-test), brand trust (X1), customer value (X2), and customer experience (X3) simultaneously have a positive and significant effect on customer satisfaction. Based on partial hypothesis testing (t-test), brand trust (X1), customer value (X2), and customer experience (X3) do not have a negative and significant effect on customer satisfaction (Y).
Co-Authors . Sudarijati A.A. Ketut Agung Cahyawan W Aah Solahuddin Adela, Fanya Adelia Pratiwi agnes Agustini Ahmad Jaenal Awaludin Alfina Damayanti Alfira Syahrani Alpian Mauludin Anissa Ariesty Anita Fitriyani Ans James Sembiring Anshori, Faisal Luthfi Aprilia, Selviana Ernayanti Apriyana, Restu Ariesty, Anissa Astuti, Siti Nuranisa Awaludin, Ahmad Jaenal Chandra Ayu Pramestidewi DEDE HAMDANI, DEDE Dede Ihsan Dede Ihsan Dedeh Widarsih Dinda Anggraini Dwi Gemina Effendi, Zeviana Eka Rahmawati Endang Silaningsih Erny Amriani Asmin Fadillah, Eki Ahmad Faisal Luthfi Anshori Falah, Nenden Nurul Fauziah Nur Rachmah Febri Yanti Fera Nurlisna Gita Rahmawati Gunawan, Rachmat Harahap, Dina Nurul Angelina Helmi Ahmadi Heriyanto Irwan Ch Irwan Ch Irwasnayah Putri, Galvania ISMARTAYA Ismartaya Ismartaya, Ismartaya Junaedi Junaedi Juniar, Nadia Kartini, Tini Kristian, Maryo Kurniawan Kurniawan Lestari, Diyah Lilis Alsucia Marsela Luky Adrianto Lupita, Taristania Mas Nur Mukmin Masayu, Baby Panca Maulana, Lucky Hikmat Maulida, Wildan Uyunina Mellyinda Apriliani Mubarok, Faisal Husni Muhamad Nurfaozi Muhammad Alfon Pratama Muharam, Hari Mutiah Husnul Huluk Mutiara Qurota Ayun Ngadino Surip Diposumarto, Ngadino Surip Nurhalisza, Dian Tri Nursyariah Hasanah Oky Dwi Fahrudin Fahrudin Palahudin, Palahudin Pebrasari, Helda Putri, Aisyah Astri Rahayu, Feni Sri Ria, Anastasia Mince Riansyah Rihadatul Aisy, Zahro Rio Maulana Ririn Andani Rivaldi, Muhammad Ilhan Rizaldi Darmawan Rizka Rosyada Roedofan, M. Ajie Safitri, Siti Maria Samsuri Samsuri Samsuri . Samsuri Samsuri Samsuri Samsuri Santika, Eva Julia Selvia, Dina Selviana Ernayanti Aprilia Sembiring, Ans James Septiyani, Dini Setiawan, Nendi Saepudin Siti Julaiha Solahuddin, Aah Sri Harini Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Sya’diah, Chinta Zulfa Naila taufik, Achmad taufik Tini Kartini Tintin Agustini Yanti , Riska Putri Yulianingsih Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Yusriana Putri Nasution Zannubha Fuzi Afifah Zeviana, Zeviana