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Journal : E-JRM

Pengaruh Lingkungan Kerja, Komunikasi, Kompetensi, dan Motivasi Terhadap Kinerja Pengurus ( Studi Kasus Pada PK IPNU IPPNU UNISMA ) Ramadhan, Reza Rahmad; Widarko, Agus; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the ifluence of work environment, communication, competence, and motivation on the performance of PK IPNU IPPNU UNISMA. The research was conducted using a survey method of 86 respondents using saturated sampling technique. The data analysis method used in this research was quantitative data analysis using multiple linear regression analysis. The data test used is partial hypothesis testing (t test). The research results show that the work environment, competence, and motivation have a significant effect on management performance, while communication does not have a signicant effect. In conclusion, comfort in the work environment and high competence can improve management perfomance the higher the motivation, the lower the management performance, but good communication does not have a significant effect on management performance. Keywords: Work Environment, Communication, Competence, Motivation, And Management Performance. 
Pengaruh Persepsi Harga, Gaya Hidup, dan Sosial Media Marketing terhadap Minat Beli Pakaian Thrift di Kalangan Mahasiswa UNISMA Haq, M Agung Izul; Widarko, Agus; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze people's buying interest in thrift clothing based on price perceptions, and whether thrift clothing has its own value compared to new clothing. This is relevant because currently many people consider consumption prices as part of a lifestyle in meeting individual needs, as well as its influence on the marketing of thrifty clothing on social media. This research used quantitative methods with the student population of the Islamic University of Malang and involved 96 respondents selected through purposive sampling techniques. Data was obtained from primary sources through distributing questionnaires and analyzed using SPSS version 25.0. The research results show that simultaneously or partially, Price Perception (X1), Lifestyle (X2), and Social Media Marketing (X3) have a positive effect on Purchase Interest (Y). Keywords: Price Perception, Lifestyle, Social Media Marketing, Purchase Intention, Thrift Clothes
Pengaruh Diskon, Gratis Ongkos Kirim, dan Pembayaran COD (Cash On Delivery) Cek Dulu terhadap Keputusan Pembelian pada E-Commerce Shopee Hadiyasin, Prastyo Nova; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of discounts, free shipping, and COD (Cash On Delivery) Check First payment on purchasing decisions in Shopee e-commerce. This research employs a quantitative approach with an explanatory research design. The study sample consists of 100 respondents selected using the accidental sampling technique. Data were collected through an online questionnaire and analyzed using multiple regression analysis. The results indicate that discounts, free shipping, and COD Check First payment have a positive and significant influence on purchasing decisions. These findings imply that e-commerce platforms like Shopee can optimize their marketing strategies by maintaining and enhancing these three factors to encourage consumer purchasing decisions. Keywords: Discount, Free Shipping, COD Check First, Purchase Decision, E-commerce
Strategi Digital Marketing Aplikasi Tiktok dalam Meningkatkan Omzet Penjualan Sepeda Motor (Studi Akun Tiktok @6jayamotormalang) Maulana, Muhammad Naufal Aulia; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to find out and analyze the digital marketing strategy of the Tiktok application in increasing motorbike sales turnover carried out by 6 Jaya Motor Malang. This research uses descriptive qualitative methods. The informants in this research consisted of 11 informants who had been determined using purposive sampling techniques. Data collection methods in this research consist of observation, interviews and documentation. This research data analysis uses Miles and Huberman interactive data analysis techniques, Nvivo software, and SWOT analysis. The results of this research show that the digital marketing strategy for the Tiktok Application carried out by 6 Jaya Motor Malang succeeded in achieving an increase in sales turnover as expected. These results show that the right digital marketing strategy can encourage the development of a company, through content creation, implementation of promotions, and services provided to consumers. Keywords: Digital Marketing Strategy, Tiktok Application, Increasing Sales Turnover
Pengaruh Digitalisasi Terhadap Link and Match Mahasiswa dalam Mencari Pekerjaan (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2021) Akmal, Ahmad Mustahiq; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research examines the effect of digitalization on the alignment between students and job opportunities. Using a quantitative approach, it employs a Likert scale to assess responses from 87 purposively selected participants. Primary data was collected through questionnaires distributed via Google Forms and analyzed using validity and reliability tests, simple regression analysis, hypothesis testing, and the coefficient of determination test in SPSS 26. The results indicate that digitalization plays a significant role in strengthening this alignment, improving the match between students' skills and labor market demands, and enhancing their employment prospects.  Keywords: Digitalization, Link and Match, Job Matching. 
Pengaruh Promosi, Harga Dan Lokasi Terhadap Minat Beli Konsumen Rocket Chicken, Tlogomas Kota Malang Ubaydillah, Awaluddin; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aimed to examine and analyze the impact of promotion, price, and location on consumer purchasing interest at Rocket Chicken Tlogomas, Malang City. An explanatory research method with a quantitative approach was employed, utilizing a Likert scale for measurement. The sample was chosen through a non-probability sampling method, specifically the snowball sampling technique, involving a total of 100 respondents. Primary data was collected through a questionnaire distributed via Google Forms. The data analysis in this study involved validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and determination tests, conducted using SPSS 26 software. The findings reveal that promotion, price, and location collectively influence consumer purchasing interest. Promotion affects consumer purchasing interest. Price affects consumer purchasing interest. Location affects consumer purchasing interest. Keywords: Promotion, Price, Location, Consumer Buying Interest
Analisis Strategi Pemasaran Dalam Menarik Minat Beli Konsumen Melalui Media Sosial Di CV Jasa Gambar Bangunan Probolinggo Prasetyo, Bagus; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze marketing strategies through social media used to attract consumer buying interest at CV Jasa Gambar Bangunan Probolinggo. This study uses a descriptive qualitative method. The informants in this study consisted of 7 informants who had been determined using purposive sampling techniques. Data collection methods in this study consisted of observation, interviews and documentation. Data analysis of this study used segmentation, targeting, positioning and marketing mix analysis techniques. The results of this study indicate that the marketing strategy implemented by CV Jasa Gambar Bangunan Probolinggo has been running quite well in attracting consumer buying interest. However, the effectiveness and efficiency of the strategy are still not optimal. Keywords:  Marketing Strategy, Social Media, Consumer Buying Interest
Pengaruh Kualitas Layanan, Kecepatan Transaksi, Dan Keamanan Data Terhadap Loyalitas Nasabah BRI-Mobile (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2021-2023) Naba, Bachrul; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Digital transformation has significantly brought changes to the way work is conducted across various economic sectors, including the financial industry. This study aims to analyze the loyalty of BRImo customers among students of Universitas Islam Malang (UNISMA) from the 2021-2023 batch. The research uses a quantitative method with students from the 2021-2023 batch of UNISMA as the selected population. The respondents involved in this study number 100 individuals, chosen using purposive sampling as the sampling technique. The data used in this research consists of both secondary and primary data, which are then processed using SPSS version 25. The results of the study conclude that service quality (X1), transaction speed (X2), and data security (X3) simultaneously affect customer loyalty (Y). Furthermore, the variables of transaction speed (X2) and data security (X3) have a partial effect on customer loyalty (Y), while service quality (X1) does not have an effect on customer loyalty (Y). Keywords: Customer Loyalty, Service Quality, Transaction Speed, Data Security, Digital Transformation
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, Dan Kompensasi Terhadap Kinerja Karyawan : Studi Karyawan Pabrik Rokok PR Konci Mas Sakti Bululawang Kabupaten Malang Zuhdi, Afifuddin; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of leadership style, work environment, and compensation on employee performance at PR Konci Mas Sakti, a cigarette factory in Bululawang, Malang Regency. A quantitative research approach is employed, with a population comprising factory employees. Using a non-probability sampling technique, a sample of 86 respondents was selected. Primary data was collected through questionnaires, and SPSS version 25.0 was utilized for data analysis. The results indicate that leadership style (X1), work environment (X2), and compensation (X3) have a positive and significant effect on employee performance (Y), both simultaneously and partially. Keywords: Leadership Style, Work Environment, Compensation, Employee Performance.  
Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, dan Teknologi Informasi Terhadap Kinerja Karyawan (Studi pada Karyawan Pabrik Gula Wonolangan Kabupaten Probolinggo) Rahman, Muhammad Taufiqur; Widarko, Agus; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of transformational leadership, organizational culture, and information technology on employee performance in the study of Wonolangan Sugar Factory employees in Probolinggo Regency. This type of research uses quantitative methods. The population is Wonolangan Sugar Factory employees with a sample of 80 respondents, and applies sampling, namely the saturated sample method. The data sources obtained come from distributing questionnaires and data processing using SPSS version 25.0 analysis media. The results of the analysis and testing show simultaneously and partially that Transformational Leadership (X1), Organizational Culture (X2), and Information Technology (X3) have a positive effect on Employee Performance (Y).  Keywords: Transformational Leadership, Organizational Culture, Information Technology, Employee Performance
Co-Authors A. Agus Priyono Abdur Rahman Abidulloh, Moch. Zidan ABS, M Khoirul Achmad Agus Priyono Ade Kafa Bih Adrian Ferryawan Abel Afi Rachmat Slamet Afi Rahmat Slamet Agus Mubarok Agus Sa’dan Al Irfani Ahmad Amirudin Ahmad Faqih Rahman Ahmad Habib Alaydrus Ahmad Munif Akhmad Azim Shiraj Akmal, Ahmad Mustahiq Aldiansyah Damar Affandi Aleria Irma Hatneny Alfian Budi Primanto Andhika Putra Pratama Andre Maulana Rozikin Andrean Lukyansyah WADUN ANDRY, ANDRY Anifatul fitriyah Antyanadea Maharani Anwarodin, M. Khoirul April Riyan Saputra Arif, Pandu Imansyah Arifin, Khoirul Arini Fitria Mustapita Arman Tijar Armansya, Ryza Maula Arsyianto, Muhammad Tody Ayodya, Muhammad Vigas Frasta Azam Zarkasih Aziz, Yazid Nur Bagus Prasetyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilal Muqtadin Budi Santoso Chalingga, Dicky Cindy Pragati Pratiwi Dinda Intania Karina Cindi Nurhardana Dodik Kurniawan Dzulkifli, Muhammad Eka Farida Endang Isiyowati Eris Dianawati Erlyn Dwi Meganovitasari Euis Emiliasari eva dewi oktaviani Fahrurrozi Rahman Faliddah Mukadar Fauziyah Irfan Fayadl, Moh Fali Fendi Cahyo Setiawan Habibburohman, Habibburohman Hadiyasin, Prastyo Nova Haq, M Agung Izul Haris Herkutanto Hendra Irawan Hendri Kurniawan, Hendri Hidayatulloh Hidayatulloh Hilmi, M. Rizqi Alvan Ifa Nungki Safitri Iik Khoernnikmah Ilmi Rahmawati Imam Bukhori Junaidi Junaidi Junaidin, Junaidin Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoiriatun Nafilah Khumairotul Khuwaroh Kurniati Kurniati Luklu’ul Lum’ah M Naufal Luthfi Azis M. Farhan Taufiqurrohman M. Hufron M. Khoirul Anwarodin Brotosuharto M. Khoirul Anwarudin Broto Suharto M. Rifki Afif Machfud Al Amin Maulana, Muhammad Naufal Aulia Mayantya Dianingtyas Mila Amalia Mirza Rosnita Mochammad Zainul Arifin Moh. Anwar Rusni Moh. Halil Moh. Rechal Sifaul Hamdani Mohamad Efendi Mohamad Hashfi Auzan Mohamad Ramadhany Idris Mohammad Darwis Mohammad Halimi Mohammad Rizal Mohammad Rizal, Mohammad Muchamad Rizal Nurfaizi Muflih Abdur Rohman Muh. Fadel Akbar Sukarno Muhamad Hendika Arifiano Muhamad Rifki Arifian MUHAMMAD AGUS SALIM Muhammad Akbar Cakra Negara Muhammad Arif Muchtarom Muhammad Ishomuddin Muhammad Luqman Khais Muhammad Rijal Yusuf Izzuddin Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Muhammad Tyas Fariskal Ardiannyash Mukminin, Abi Amiril Musmuliadin Musmuliadin Naba, Bachrul Nanang Tri Nugroho NGUMAR NGUMAR Nugroho, Rendra Cahyo Nur Azis Nuraini Nuraini Nurul Humaidah Okky Trio Aldo Pramana, Adham Putra Putri Rahmatania Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ramalda, Nauval Ratna Tri Hardaningtyas, Ratna Tri rida marlita cesar mandasari Rifqi Rahmat Raharjo Rizal Nur Aziz Rizal, Rifki Zuhdi Rizqi Adi Saputra Ryanda Titanio Yunarsyah Saraswati, Ety Shavira Zhulfa Eka Putri Siti Asiyah Slamet, Afi Rahmat Sofiatus Solihah Subhan Riadi Subhan Subhan Suharto, M. Khoirul Anwarudin Broto Suriyanto Suriyanto Syahrul Zahroni Taufiqurrohman Taufiqurrohman Tegar Amirul Huda Tunawati Tunawati Ubaydillah, Awaluddin Wicaksono, Ardhitya Bahana Adil Wiwik Handayani Yogi Eko Purwanto Yogy, Akhmad Yuliadi, Rahmad Agung Zahurotul Bella Maharani Zakia Ilhami Zamroni Zamroni Zidane, Muhamad Yazid Zuhdi, Afifuddin