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All Journal Inovator : Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Ekonomika Dan Bisnis International Journal of Advanced Multidisciplinary Gema Wisata Jurnal Pijar : Studi Manajemen dan Bisnis International Journal of Educational Technology and Artificial Intelligence Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Journal of Management and Creative Business International Journal of Management Research and Economics Indonesian Journal of Innovation Multidisipliner Research JEBD Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Journal of Business Economics and Management Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian Nusantara Manager : Jurnal Ilmu manajemen
Syahrum Agung
Universitas Ibn Khaldun Bogor
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Journal : International Journal Of Science, Technology

 1 
Determination of Content Marketing and Store Atmosphere on Café Consumer Responses Kuraesin, Ecin; Nugrahanigsih, Hartanti; Agung, Syahrum; Dwi Tresnawati, Evita; Hikmat Maulana, Lucky
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1035

Abstract

The development of the culinary business is increasingly rapid, marked by the emergence of many cafes which are increasingly common in Indonesia. Many cafes run culinary businesses that take advantage of practicality in consuming food and drinks. This research aims to determine consumer responses and the influence of content marketing and store atmosphere factors on consumer responses to café visitors simultaneously or partially. The population and sample are 120 consumers taken by nonprobability sampling technique. The analytical method used in this research is descriptive and verification. The instrument test was carried out with validity and reliability. Research data analysis includes multiple linear regression analysis, multiple correlation analysis, and hypothesis testing. The research results show that content marketing and store atmosphere are considered good. Simultaneously and partially, content marketing and store atmosphere factors have a positive and significant effect on consumer responses.
Co-Authors ., Januar ., Soepeno Abdul Rachim Abdurachman, Gini Gantini Adinda, Tifani Nur Adnan, Siti Nurkhofipah Afifah Tussya Adah Adah Agung Wibowo Agung Wibowo Ahidin, Udin Anak Agung Dewi Megawati, Anak Agung Dewi Andriasan Sudarso Anita Rahayu Anuraga Kusumah Anuraga Kusumah ARDIANSYAH ARDIANSYAH Aryandi, Rizki Asep Setiawan Asti Marlina Atmaja, Wira Avessina, M. Jibril Avessina, Muhammad Jibriel AYU NINGSIH Basrun, Lusy Yuniar Danny Ramdani Denia Maulani Devi Maharani Devi Safitri Diah Yudhawati Dina Aulia Dinda Dwi Saputri Dwi Tresnawati, Evita Ecin Kuraesin Enggar Tri Irawan Fadiah Lailani Fahmi, Muhamad Fahriah, Siti Fangiziah, Elsya Azkiyathul Finna Octaviani Firdaus, M. Azis Firdaus, Muhamad Aziz Fitri Nuraeni Habibi, Dimas Hibatullah Hamad, Azam Hanifan, M. Zakie Hannisa Rahmaniar Hasnin Hanuun, Haniifah Haris Eko Prabowo, Faizal Herlina, Andiani Herniawati, Herniawati Humaira, Farah Huriyaturrohman, Huriyaturrohman Ilhami, Muhammad Syuhud Imaniyah, Kholidatul Jani Subakti Jani Subakti Joevito Rizky Rulif Kamaludin Kamaludin Komalasari Kuraesin, Hj. Ecin Kusuma, Anuraga Kusumah, nuraga Latifah, Erni Lenggogeni, Lenggogeni Lia, Neneng Luthfah, Nur Azizah Magenta Permata Auradhea Mahpud, Muhamad Marlina, Asti Marlina, Nyai Maulana, Lucky Hikmat Maulidan, Dede Yogi Mekhelluloh, Mekhelluloh Mochammad Ichsan Ibnu Abi Muttaqien Mohammad Jibriel Avessina Muhamad Azis Firdaus Muhammad Bachtiar Ali Muhammad Badri Annury Mukhlis, Fardan Adima Munggaran, Alfian Rizki Muniroh, Leny Mutiara, Selvy Najiah, Neng Siti Ningrum, Septia Noer Afifah, Dewi Nufus, Tazqiyatun Nugrahanigsih, Hartanti Nur'Asiah, Nuri Nurhayati, Immas Oktaviani, Rini Prambudi, Muhammad Fadly Purnamasari, Siti Intan Purwaningsih - Putri, Fany Anasya R. Dewi Pertiwi Rachmatullaily Tinakartika Rinda Rachmatullaily, Rachmatullaily Rahmat . Ramdani, Danny Randy, Muhamad Rani, Rahma Oktafiana Renea Shinta Aminda Rezky Muhammad Islam Rinda, Rachmatullaily Tina Kartika Riskiawan, Febry Robiyanti, Fenny Rosmiati, Reni Sagita, Nur Is Salsabila, Nisa Samhana, Siti Zainina Sanpi, Ridho Rusti Sativa, Oriza Sentosa, Ilham Sigit Purwanto Simangungsong, Fernandes Siti Nurjanah Sofan, Arfan Suganda, Ganda Supriyadi, Masim Syahril Maulana Syukur, Dudung Abdul Titing Suharti Triani, Novi Undang Suryana Valendra, Yosa Wanda Hamida Wardana, Wikrama Widhi Ariyo Bimo Widhyatomo, Rifyal Ihza Yanwar, Muhamad Yulia Putri Andini Yulia Putri Andini Yulia, Erin