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All Journal Inovator : Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Ekonomika Dan Bisnis International Journal of Advanced Multidisciplinary Gema Wisata Jurnal Pijar : Studi Manajemen dan Bisnis International Journal of Educational Technology and Artificial Intelligence Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Journal of Management and Creative Business International Journal of Management Research and Economics Indonesian Journal of Innovation Multidisipliner Research JEBD Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Journal of Business Economics and Management Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian Nusantara Educational Researcher Journal Manager : Jurnal Ilmu manajemen
Syahrum Agung
Universitas Ibn Khaldun Bogor
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Journal : Educational Researcher Journal

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Transformation of HR Management by Artificial Intelligence: A Study on PT Cisarua Mountain Dairy Neng Ayu Sri Wahyuni; Syahrum Agung; Geny Syahdiany
Educational Researcher Journal Vol. 3 No. 1 (2026): Educational Researcher Journal
Publisher : Sekolah Pascasarjana Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71288/educationalresearcherjournal.v3i1.134

Abstract

This study examines the role of Artificial Intelligence (AI) as a catalyst in the transformation of the strategic function of Human Resource Management (HRM) at PT Cisarua Mountain Dairy, an entity in the Fast-Moving Consumer Goods (FMCG) industry. The research background moves from the imperative of digital transformation that drives the evolution of MSDM from a conventional administrative model to a data-driven and predictive paradigm. Using a qualitative approach and instrumental case study design, this study explores the implementation dimensions, operational-strategic impacts, and complexity of challenges in the adoption of AI technology in the HR domain. Data collection was conducted through triangulation of methods, including semi-structured interviews with key informants (HR management, recruitment practitioners, and technologists), non-participant observations, as well as analysis of policy documents and internal digital artifacts. The research findings identify two main domains of AI adoption: (1) optimization of the talent acquisition process through algorithm-based screening and candidate matching systems, and (2) the development of people analytics systems for predictive modeling related to employee retention and development planning. The implementation has an impact on improving process efficiency, reducing bias in selection, and more precise analytical capacity. However, this study also reveals the existence of a significant implementation gap, which is represented by challenges in the form of organizational cultural resistance to automation, digital literacy gap, and ethical dilemmas around data privacy, algorithmic transparency), and accountability of decision-making by machines. This study makes a conceptual contribution by offering a contextual perspective on the transformation of digital HR in a large-scale national enterprise environment, as well as practical implications for the formulation of smart technology integration roadmaps and policies in talent management practices
Co-Authors ., Januar ., Soepeno Abdul Rachim Abdurachman, Gini Gantini Adnan, Siti Nurkhofipah Afifah Tussya Adah Adah Agung Wibowo Agung Wibowo Ahidin, Udin Anak Agung Dewi Megawati, Anak Agung Dewi Andriasan Sudarso Anita Rahayu Anuraga Kusumah Anuraga Kusumah ARDIANSYAH ARDIANSYAH Aryandi, Rizki Asep Setiawan Asti Marlina Atmaja, Wira Avessina, M. Jibril Avessina, Muhammad Jibriel AYU NINGSIH Basrun, Lusy Yuniar Danny Ramdani Denia Maulani Devi Maharani Devi Safitri Diah Yudhawati Dimas Hibatullah Habibi Dina Aulia Dinda Dwi Saputri Dwi Tresnawati, Evita Ecin Kuraesin Elsya Azkiyathul Fangiziah Enggar Tri Irawan Erin Yulia Fadiah Lailani Fahmi, Muhamad Fahriah, Siti Finna Octaviani Firdaus, M. Azis Firdaus, Muhamad Aziz Fitri Nuraeni Geny Syahdiany Hamad, Azam Hanifan, M. Zakie Hanifan, Zakie Hannisa Rahmaniar Hasnin Hanuun, Haniifah Haris Eko Prabowo, Faizal Herlina, Andiani Herniawati, Herniawati Humaira, Farah Huriyaturrohman, Huriyaturrohman Ilhami, Muhammad Syuhud Imaniyah, Kholidatul Jani Subakti Jani Subakti Joevito Rizky Rulif Kamaludin Kamaludin Komalasari Kuraesin, Hj. Ecin Kusuma, Anuraga Kusumah, nuraga Latifah, Erni Lenggogeni, Lenggogeni Lia, Neneng Luthfah, Nur Azizah M. Azis Firdaus Magenta Permata Auradhea Mahpud, Muhamad Marlina, Asti Marlina, Nyai Maulana, Lucky Hikmat Maulidan, Dede Yogi Mekhelluloh, Mekhelluloh Mochammad Ichsan Ibnu Abi Muttaqien Mohammad Jibriel Avessina Muhamad Azis Firdaus Muhammad Bachtiar Ali Muhammad Badri Annury Muhammad Fadly Prambudi Mukhlis, Fardan Adima Munggaran, Alfian Rizki Muniroh, Leny Mutiara, Selvy Najiah, Neng Siti Neng Ayu Sri wahyuni Ningrum, Septia Noer Afifah, Dewi Nufus, Tazqiyatun Nugrahanigsih, Hartanti Nur'Asiah, Nuri Nurhayati, Immas Oktaviani, Rini Purnamasari, Siti Intan Purwaningsih - Putri, Fany Anasya R. Dewi Pertiwi Rachmatullaily Tinakartika Rinda Rachmatullaily, Rachmatullaily Rahmat . Ramdani, Danny Randy, Muhamad Rani, Rahma Oktafiana Renea Shinta Aminda Rezky Muhammad Islam Rinda, Rachmatullaily Tina Kartika Riskiawan, Febry Robiyanti, Fenny Rosmiati, Reni Sagita, Nur Is Salsabila, Nisa Samhana, Siti Zainina Sanpi, Ridho Rusti Sativa, Oriza Sentosa, Ilham Sigit Purwanto Simangungsong, Fernandes Siti Nurjanah Sofan, Arfan Sri Wahyuni Suganda, Ganda Supriyadi, Masim Syahril Maulana Syukur, Dudung Abdul Tifani Nur Adinda Titing Suharti Triani, Novi Undang Suryana Valendra, Yosa Wanda Hamida Wardana, Wikrama Widhi Ariyo Bimo Widhyatomo, Rifyal Ihza Yanwar, Muhamad Yulia Putri Andini Yulia Putri Andini