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Fitri Rezeki
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Journal : Joong-Ki

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Penerapan Digital Marketing Sebagai Media Penjualan Agribisnis Dengan Teknik Hidroponik Desa Karang Rahayu Kab Bekasi Fitri Rezeki; Yuan Badrianto
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v1i2.326

Abstract

Digital marketing is very helpful for business people in interacting with consumers directly to producers, to meet the company's operational needs, the ease obtained from digital marketing is expected to develop the agribusiness industry located in Karang Rahayu Village of South Cikarang District of Bekasi Regency. Limited land in the middle of the city becomes a obstaclesto develop hydroponic cultivation. The lack of understanding of the people of Karang Rahayu Village regarding the opportunities of the agribusiness industry and hydroponic cultivation is the main problem that must be resolved immediately. The lack of ability to market will also have an impact on business prospects so that it is necessary to conduct Training on the Application of Digital Marketing as a Medium of Agribusiness Sales with Hydroponic Techniques in Karang Rahayu Village, Bekasi Regency. In community service in Karang Rahayu Village, South Cikarang Subdistrict, there are 4 methods used including observation methods, interview methods and training methods. The results achieved by Training in The Implementation of Digital Marketing as a Medium of Agribusiness Sales with Hydroponic Techniques in Karang Rahayu Village of Bekasi Regency from PKK Mothers earn additional income thanks to hydroponic cultivation and reach broad segmentation to exit the island by utilizing digital marketing.
Co-Authors Abdul Halim Anshor Ade Rizky Oktavian Aji, Rafli Satria Andini Putri Riandani Andri Setiawan Ani Dahlia Anshor, Abdulhalim Aswan Supriyadi Sunge AYU AMBARWATI Ayu Nengsih Clara Natalia Darmawan, Ayuni Rachmawati Della Safitri Deviana Nurul Sholekha Dewi Kurniasih Dhonny Suwazan Dhora Jati, Erwika Dilla, Shavira Nafa Dirhamsyah Dirhamsyah, Dirhamsyah Dyta Suci Aulia Eko Wahyudi Erdi Erina Rulianti Fachrurazi Fadila, Radiatul Fahamsyah, Mohammad Hatta Fanny Rahma Auliya Fauzi Ahmad Muda Galih Tresnaning, Damar Halomoan, Nico Hamzah Muhammad Mardi Putra Haribowo, Rio Ismi Trialfhianty, Tyas Jasman Jati, Erwika Dhora Jayawarsa, A.A. Ketut Juhanah Juniar Rivaldi Subagja Kartika, Rahmawati Dwi Karyono Karyono Kosasih Krismonia Kusuma Praja, Adi Winata Lisa Andriani Miftakul Huda Muhammad Ramdani Nahayatul Novus Nany Librianty Nasrun Baldah Ngudi Wijayanto, Tri Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Made Santi Diwyarthi Nugroho, Arief Teguh Nurhayati Nurhidayanti, Nisa Nursifa, Dea Permana , Indra Preatmi Nurastuti Puspita, Rike Dian Putra, Hamzah M Mardi Putri*, Indri Youlanda Raharjo, sugeng budi Rahmat Hidayat Ramadhani RDS, Yunita Ramadhani, Yunita Restu Wulandari, Septiayu Retno Fitri Astuti Retno Purwani Setyaningrum Retno Purwani Setyaningrum Rina Elviana Rismawati Rizqon Jamil Farhas Rustianah Rustianah Rustianah, Rustianah Sadi Irawan Sintia Arsita Siska Wulandari, Siska Sri Wahyuningsih Sulaeman, Asep Arwan Sunaryati , Titin Supiah Ratnasari Supriyanto Supriyanto Surya Bintarti Susan Kustiwan Sutarto Sutarto Syahrun Andini Utami Santi Maesyaroh Taufiq Rachman Taufiq Rachman, Taufiq TITIN SUNARYATI Tri Ngudi Wiyatno Turmudhi, Anis Wahyu Hadikristanto Wahyu Wirjawan, Tri Wangsadanureja, Miftah Wijayanto, Tri Ngudi Winda Pebrianti Wulandari, Anna Yantony, Didit Yuan Badrianto Yunita Ramadhani RDS