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UPT Publikasi Ilmiah, Universitas Islam Bandung. Jl. Tamansari No. 20, Bandung 40116, Indonesia, Tlp +62 22 420 3368, +62 22 426 3895 ext. 6891
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Bandung Conference Series: Business and Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 22828253     DOI : https://doi.org/10.29313/bcsbm.v2i1
Core Subject : Economy,
Economics, Econometrics & Finance
Bandung Conference Series Business and Management (BCSBM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen dan Bisnis dengan ruang lingkup Adjusted Exponential Smoothing, Bauran Produk, Capital Adequacy Ratio, Crash Program, Critical Path Method (CPM), Diagram Preventive, Diferensiasi Produk, Economic Order Quantity (EOQ), Harga, Internet Banking, Ishikawa, Kepuasan Kerja, Keputusan Pembelian, Keuntungan Maksimal, kualitas pelayanan, Lingkungan Kerja, Loan to Deposit Ratio, loyalty consumers, manajemen proyek, Manajemen Rantai Pasok, Matriks SCOR, Metode Hungarian Peramalan, metode lintasan kritis (CPM) brand image, metode Service quality, Metode Simpleks, Mixed-Product Proyek, model Kano network planning, Non Performing Loan Pelayanan Jasa, Pemeliharaan, perputaran persediaan dan piutang, Production Process, Profit, proyek pembangunan, Purchase Of Raw Materials, Rantai Pasok, return on investment, SCOR Kinerja, Service Quality, Simplex Method, Turnover Intention Kinerja, Waktu dan Biaya, Optimal Penugasan Kerja. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 621 Documents
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Pengaruh Green Price dan Environmental Concern terhadap Green Product Purchase Intention Desvia Syahra 10090322008; Dede R. Oktini; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 6 No. 2 (2026): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.23900

Abstract

Abstract. This research is motivated by the increasing problem of plastic waste, which has an impact on environmental damage. One effort to manage plastic waste is carried out by an environmental activist, Mr. Toni, who processes plastic waste into plastic-based paving block products. However, the success of plastic paving block products in the market is greatly influenced by consumer purchasing interest. Therefore, this study aims to determine the influence of green price and environmental concern on green product purchase intention for Mr. Toni's innovative plastic paving block products in the Padalarang area. This study employed quantitative methods with a descriptive and causality verification approach. Data were collected through questionnaires distributed to respondents who met the criteria for potential plastic paving block consumers in Padalarang District. The Slovin formula, with a 10% margin of error, was used as much 100 respondents, selected using purposive sampling. The research results show that green price and environmental concern influence green product purchase intention, both partially and simultaneously. Abstrak. Penelitian ini dilatarbelakangi oleh meningkatnya permasalahan sampah plastik yang terus meningkat. Salah satu upaya pengelolaan sampah plastik dilakukan oleh seorang pegiat lingkungan, yaitu Pak Toni, yang mengolah sampah plastik menjadi produk paving block berbahan dasar plastik. Namun, keberhasilan produk paving block plastik di pasar sangat dipengaruhi oleh minat beli konsumen. Oleh karena itu, penelitian ini bertujuan untuk mencari pengaruh green price dan environmental concern terhadap green product purchase intention pada produk paving block berbahan plastik inovasi Pak Toni di Wilayah Padalarang. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif kausalitas. Data dikumpulkan melalui penyebaran kuesioner kepada responden yang memenuhi kriteria sebagai calon konsumen produk paving block plastik di Kecamatan Padalarang. Untuk pencarian sampel menggunakan rumus Slovin dengan tingkat kesalahan sebesar 10%, sehingga jumlah sampel dalam penelitian ini sebanyak 100 responden yang terpilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa green price dan environmental concern memiliki pengaruh terhadap green product purchase intention, baik secara parsial maupun simultan.

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