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Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Published by Politeknik Negeri Ketapang
ISSN : -     EISSN : 27753301     DOI : https://doi.org/10.58466/literasi
Core Subject : Education,
Other
LITERASI: Jurnal Pengabdian Masyarakat dan Inovasi dengan nomor registrasi ISSN (online) adalah jurnal ilmiah multidisiplin terbitan Pengelola Jurnal Politeknik Negeri Ketapang. Jurnal ini bertujuan untuk menyebarkan ide dari hasil pengabdian yang telah dicapai melalui kegiatan pengabdian kepada masyarakat.LITERASI: Jurnal Pengabdian Masyarakat dan Inovasi terbit 2 kali dalam setahun, setiap bulan Februari dan Agustus.
Arjuna Subject : Umum - Umum
Articles 4 Documents
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Search results for , issue "vol 6 no 2 (2026)" : 4 Documents clear
Improving Digital Personal Branding through CV Development, LinkedIn Profile Creation, and Digital Footprint Education Rini Indah Sulistyowati; Ganda Januarta; Moeljono; Johanis Souisa
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 2 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/sj6jfk06

Abstract

The development of digital technology requires Vocational High School (SMK) graduates to possess competencies that are not only limited to technical skills, but also the ability to build personal branding as a provision for entering the world of work and further education. This Community Service Activity aims to improve the understanding and skills of vocational high school students in building a professional image through the preparation of a Curriculum Vitae (CV), the creation of a LinkedIn profile, and the development of a digital eduportfolio. The implementation method includes material delivery, demonstrations, direct practice, mentoring, and evaluation of participants' work results. During the activity, participants gained an understanding of the importance of professional identity in the digital era and were able to produce a CV that meets industry standards, create an informative LinkedIn account, and compile a portfolio as a medium for documenting competencies and achievements. The results of the activity showed an increase in students' knowledge, skills, and readiness to face the recruitment process and future career development. This Community Service Activity is expected to be the first step in forming vocational high school graduates who are more confident and competitive, and ready to compete in the era of digital transformation.
Business Plan Development Training for Students at SMK Mataram Semarang Masine Slahanti; Nisa Novia Avien Christy; Enggar Dhian Pratamanti; Soegihartono
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 2 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/bgyp0g18

Abstract

This community service program aims to provide mentoring in business plan development for students at SMK Mataram Semarang to strengthen their future skills in the creative economy era. The program targets students from various skill areas with significant potential for development into creative businesses, such as culinary, fashion, hospitality, and services. Through this program, students are expected to not only understand the theoretical concept of entrepreneurship but also develop a realistic, measurable, and implementable business plan.The activities were carried out through several stages, namely: socialization and pre-test to map students' initial knowledge about entrepreneurship and business plans, training on entrepreneurship materials and introduction to business plan components in a simple and contextual manner, intensive mentoring in preparing business plans in groups, including business profiles, products and markets, marketing-operational strategies, and financial plans, and presentations (pitching) of students' business plans and evaluation of activity results.The expected outcomes of this program are: increased student entrepreneurial knowledge and attitudes, the development of business plans for several student business groups that are feasible to develop, the development of business plans that can be used by teachers on an ongoing basis, and the strengthening of an entrepreneurial culture within the SMK Mataram environment. Thus, this activity is expected to contribute to preparing vocational high school graduates with the vocational competencies and future skills necessary to compete and be independent in the creative economy era.
Peran Kader Dalam Peningkatan Motivasi Dan Partisipasi Masyarakat Dalam Program Bank Sampah “Ayo Kita Menabung” Di Desa Cabean Demak Sulistyorini; Any Setyarini; Ayu Nurafni Octavia; Yohana Agusrina; Afshoqul Miftah; Muhammad Muntohar
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 2 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/4hn44791

Abstract

This community service program was implemented to address the low levels of motivation and participation among the residents of Cabean Village, Demak Regency, regarding the management of the "Ayo Kita Menabung" (Let's Save) Waste Bank. The challenges identified included low public awareness regarding waste sorting, limited capacity among program facilitators (cadres) to conduct outreach, and a suboptimal waste bank administrative system. The program aimed to enhance the capacity of these cadres—acting as program drivers—to motivate the community, boost resident participation, and strengthen the sustainable governance of the waste bank. A community empowerment approach was employed, utilizing methods such as observation, outreach, training, field practice, mentoring, and evaluation. The material covered 3R-based waste management (Reduce, Reuse, Recycle), persuasive communication, strategies to boost community motivation, waste bank administration, and practical outreach to residents. Evaluation was conducted through observation, interviews, group discussions, and questionnaires. The results demonstrated an improvement in the cadres' knowledge and skills regarding education, mentoring, and waste bank administration. Public awareness regarding the importance of waste management and its economic benefits also increased, evidenced by higher resident participation in waste deposits. Furthermore, the administrative system became more organized and transparent, thereby increasing community trust. The program successfully strengthened cadre capacity while supporting the sustainability of the community-empowerment-based waste bank management
Penerapan Digital Marketing Pada Pelaku Umkm Kelurahan Brumbungan Kecamatan Semarang Tengah Kota Semarang Nining Hidayah; Nunik Kusnilawati; Anandha; Juhanes
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 2 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/aptwgf93

Abstract

The Community Service program involved education, training, and mentoring for MSMEs in Brumbungan Village, Central Semarang District, on the use of digital marketing through the Shopee and TikTok Shop marketplaces. Participants were given an understanding of the importance of digital transformation in product marketing and the various benefits of marketplaces, such as expanding market reach, increasing product visibility, simplifying transactions, and supporting business growth. In addition to the material, participants were also guided through the process of creating accounts and managing online stores. The program continued with a discussion and Q&A session to assess participants' knowledge and experience in utilizing digital technology. The community service team administered a pre-test before and a post-test after the training to gauge participants' understanding. The discussion revealed that most MSMEs still rely on conventional marketing and have not yet optimally utilized marketplaces as a marketing tool. The results of the program demonstrated an increase in participants' knowledge, skills, and motivation in using marketplaces as a digital marketing tool. Participants successfully created online stores, understood how to upload products, and began to recognize the importance of digital marketing in developing their businesses. With this training and mentoring, it is hoped that MSMEs will be able to utilize the market sustainably to expand their market share, increase their competitiveness, and encourage increased sales of their products.  

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