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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) Jurnal ASET (Akuntansi Riset) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Conference on Innovation and Application of Science and Technology (CIASTECH) JURNAL PENDIDIKAN TAMBUSAI Edumaspul: Jurnal Pendidikan The International Journal of Business Review (The Jobs Review) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Acitya Bhakti Journal Corner of Education, Linguistics, and Literature Jurnal Ekonomi Proceedings Series on Social Sciences & Humanities Jurnal Minfo Polgan (JMP) Jurnal Manajemen, Bisnis dan Kewirausahaan Industrial Research Workshop and National Seminar Jurnal Pengabdian Masyarakat Bhinneka Jurnal Indonesia Sosial Teknologi Jurnal Mahasiswa Manajemen dan Akuntansi A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research Jurnal Oportunitas : Ekonomi Pembangunan J-CEKI
Azizah Fauziyah
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Analisis faktor demografi dan big five personality terhadap literasi keuangan pengusaha usaha mikro, kecil dan menengah kota Tasikmalaya Azizah Fauziyah; T. Koeswandi; S. Sarah
Journal of Business Management Education (JBME) Vol 5, No 3 (2020)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i3.29055

Abstract

This study aims to determine the effect of demographic factors and big five personality on the financial literacy of UMKM entrepreneurs in Tasikmalaya City. In addition, researchers can find out how the description of the financial literacy of SMEs entrepreneurs in the City of Tasikmalaya so that researchers can formulate solutions for low levels of financial literacy. This study used a quantitative descriptive method, data were collected through an interview process using a closed questionnaire to 30 Tasikmalaya SMEs entrepreneurs who had just started a business ≥ 5 years. By using multiple regression analysis, the researcher found that partially, only demographic factor variables have a significant effect on financial literacy. Simultaneously, demographic factors and big five personality have a significant influence on financial literacy.
A Quasi-Experiment Of Improved Financial Literacy Business On The Young Entrepreneur Imas Purnamasari; Harpa Sugiharti; Azizah Fauziyah
Jurnal ASET (Akuntansi Riset) Vol 15, No 1 (2023): JURNAL ASET (AKUNTANSI RISET) JANUARI-JUNI 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaset.v15i1.56643

Abstract

Abstrak Literasi keuangan merupakan kombinasi dari kesadaran, pengetahuan, keterampilan, sikap dan perilaku yang harus dimiliki oleh seseorang untuk membuat keputusan keuangan yang sehat dan akhirnya mencapai kesejahteraan keuangan. Hasil penelitian sebelumnya menunjukkan, tingkat literasi keuangan pemula wirausaha muda yang rendah, membuat mereka rentan mengalami kegagalan dalam pengambilan keputusan keuangan dengan kelompok usaha baru. Penelitian ini dilakukan untuk mengetahui peran pendidikan keuangan dan pengetahuan risiko bisnis terhadap peningkatan literasi keuangan di kalangan pengusaha muda pemula. Dengan mengambil objek anggota Koperasi Mahasiswa (KOPMA) Universitas Pendidikan Indonesia. Pendekatan penelitian yang digunakan adalah metode eksperimen buatan, dengan rancangan faktorial 3x2. Hasil penelitian menunjukkan pelatihan edukasi keuangan untuk meningkatkan literasi keuangan bisnis pada wirausaha muda. Peningkatan tingkat literasi keuangan pengusaha muda membantu mereka mengambil keputusan keuangan yang lebih baik dan membantu pertumbuhan bisnis yang sedang berjalan. Dengan mengetahui resiko bisnis yang akan dihadapi, pengusaha pemula dapat mempersiapkan diri menghadapi tantangan bisnis yang ada dan mampu mempertahankan usahanya di tengah banyaknya persaingan bisnis. Untuk wirausaha muda dengan tingkat literasi keuangan yang rendah, diperlukan pengembangan dan metode penyampaian lain yang dapat membantu mereka meningkatkan literasi bisnis, untuk tingkat literasi keuangan yang tinggi, pengelolaan keuangan dan pengambilan keputusan keuangan yang bertanggung jawab harus dipertahankan bahkan setelah wirausaha telah menyelesaikan pendidikan formalnya. Kata Kunci: desain eksperimental semu, literasi keuangan, pendidikan keuangan, risiko bisnis AbstractFinancial literacy is a combination of awareness, knowledge, skills, attitudes, and behaviors that someone must own to make healthy financial decisions and reach economic well-being. The results of previous studies show that young entrepreneurs' budding financial literacy rates are low, making them vulnerable to experiencing failure regarding financial decision-making with the new venture group. This research was conducted to determine the role of financial education and knowledge of business risks in increasing financial literacy among young entrepreneurs and budding businesses by taking objects from members of KOPMA Universitas Pendidikan Indonesia students. The research approach used is a method of artificial experiments with a factorial design 3x2. The results showed that financial education training increases financial literacy business for young entrepreneurs. The increase in the level of financial literacy of young entrepreneurs helps them make better financial decisions and supports the growth of the currently running companies. By knowing the business risks that will be faced, novice entrepreneurs can prepare themselves to meet the challenges of existing businesses and be able to maintain their business in the middle of a business competition. Development and another delivery method are needed for young entrepreneurs with low financial literacy levels, which can help them improve their business literacy. Financial management and responsible financial decision-making should be sustained even after the entrepreneurs have finished their formal education for a high financial literacy level. Keywords: quasi-experimental design, financial literacy, financial education, business risks
Peningkatan Literasi Digital Marketing UMKM Kota Tasikmalaya Mira Nurfitriya; Azizah Fauziyah; Tika Annisa Lestari Koeswandi; Ismail Yusuf; Nizza Nadya Rachmani
Acitya Bhakti Vol. 2 No. 1 (2022): ACITYA BHAKTI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/acb.v2i1.14618

Abstract

Tujuan pengabdian kepada masyarakat (PkM) ini adalah untuk mengetahui perbedaan tingkat literasi sebelum dan sesudah diberikan pelatihan digitalisasi marketing UMKM. Objek penelitian dalam penelitian ini adalah 11 peserta pelatihan UMKM Kota Tasikmalaya. Pengabdian ini menggunakan Metode Focus Group Discussion (FGD), dan untuk menganalisis perbedaan tingkat literasi digital marketing menggunakan menggunakan Paired t-test sebagai alat ujinya. Hasil yang diperoleh menunjukkan bahwa tingkat literasi digital marketing UMKM di Kota Tasikmalaya cukup rendah karena kurang optimalnya penggunaan internet dalam operasional usahanya. Selain itu, terdapat perbedaan yang signifikan antara tingkat literasi digital marketing sebelum dan sesudah dilakukan pelatihan, yang ditunjukkan dengan nilai signifikansi (2-tailed) hasil uji paired t-test sebesar 0, 013, yang berarti bahwa hasil pemahaman literasi digital marketing peserta sebelum dan sesudah pelatihan tidak sama (berbeda).
Implications of empathize in the design thinking method on the value of entrepreneurship creativity (study on SMES in Depok City) Uswatun Hasanah; Azizah Fauziyah; Ismail Yusuf
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1363

Abstract

Entrepreneurship is simply associated with activity creating a business that has potential to financial benefits. Many of the business actors in Depok City set up businesses solely because want to gain financial benefits and don’t understand the basic values of entrepreneurship, therefore this research aims to determine the impact of empathize method approach on entrepreneurial creativity value of entrepreneur participants in Depok City in 2020. This a quantitative research use descriptive approach, and a quasi-experimental method. Population in this study taken from New Entrepreneurial Participants in City of Depok for the 2020 Fiscal Year. Saturated sample of 75 participants used in this research. Based on the output, can be concluded that there are differences in creativity after using the empathy map approach. The results can contribute to the field of educational Entrepreneurship, related to the treatment given, namely the empathy approach, which can have an impact on entrepreneurial creativity. The Department of Cooperatives and Micro Enterprises for the City of Depok can focus their training by adding an empathetic approach or design thinking method to the participants to encourage them to see opportunities in a targeted and creative way in entrepreneurship so can improve their entrepreneurial skills and overcome unemployment.
The effect of celebrity endorsement on consumer decisions using the Ruangguru application Dwi Nuryanti; Azizah Fauziyah; Ismail Yufus
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1372

Abstract

Celebrities in the modern era fulfill a powerful role in various marketing communications activities. Indonesia is one country that has many celebrities who take advantage of this condition, have a role as communicators in sales promotions. Currently, the trend in Indonesia, the use of social media spreads instantly which reflects the image, idea, reason or product. In general, consumer perceptions and intentions to buy a product are related to its characteristics or to imitate the person who uses it. The trend of using celebrities in sales promotions is massive and expanding to all sectors, including the education sector. One brand that utilizes the role of celebrities in its marketing is Ruangguru. A Brand engaged in the education sector. This study aims to determine the effect of celebrity endorsers on consumer decisions using the Ruangguru application. The type of research data n is quantitative which comes from filling out the questionnaire. Measurement of data in this study using a Likert scale. The population in this study were students of SMA Negeri 15 Jakarta. The sample used as many as 86 respondents. The sampling technique in this study used sampling with a non-probability sampling technique. The method used in this study is the purposive sampling method. The test instrument used in this study used the Validity Test and Reliability Test. The data analysis technique used in this research simple linear regression analysis. The hypothesis in this study is there is no positive influence between celebrity endorsers and purchasing decisions. The results showed that celebrity endorsers influenced students' decisions to use the Ruangguru application by 59%.
Inovasi Peningkatan Tenant Umkm Melalui Pendekatan Value Proposition Canvas (VPC) Belina Nur Panilan; Azizah Fauziyah; Nizza Nadya Rachmani; Kodrat Sapto Adjie
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8417

Abstract

Alfamidi merupakan salah satu perusahaan ritel terbesar di Indonesia. Selain bergerak pada bidang ritel, Alfamidi juga menjalankan bisnisnya melalui penyewaan tenant. Namun berdasarkan pengamatan beberapa bulan terakhir jumlah keterisian tenant UMKM mengalami perkembangan yang fluktuatif, sehingga perlu adanya strategi untuk meningkatkan keterisian tenant. Tujuan dari penelitian ini yaitu untuk mengetahui strategi dengan menggunakan pendekatan value proposition canvas (VPC) pada tenant UMKM guna meningkatkan keterisian tenant. Jenis penelitian yang di gunakan yaitu kualitatif deskriptif dengan metode pengumpulan data melalui observasi, wawancara dan kuisioner kepada tenant UMKM terkait strategi inovasi untuk meningkatkan keterisian tenant. Sumber data yang digunakan yaitu data primer dan data sekunder. Dari hasil penelitian ini, dapat disimpulkan bahwa terdapat keselarasan antara customer profile dan value map. Kedua diagram menunjukkan bahwa value map mampu mengatasi beberapa masalah yang muncul pada customer profile. Pada penelitian ini website merupakan hasil dari pemetaan value proposition canvas yang digunakan untuk memenuhi kebutuhan penyewa tenant yang telah diseleraskan dengan produk dari perusahaan. Oleh karena itu diharapkan dengan adanya pengembangan website dapat menjadi solusi atas setiap permasalahan yang rasakan dan dapat meningkatkan keterisian tenant. Kata Kunci : Strategi Inovasi, Tenant UMKM, Value Proposition Canvas (VPC)
The Effect of Conflict of Interest and Lack of Innovation on Family Business Failure Aldi Akbar Ramadhan; Ibrahim Hasan; Muhamad Delvin Azzahra; Muhamad Rizki Akbar; Mira Nurfitriya; Azizah Fauziyah
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.918

Abstract

Failure in a family business can result in interpersonal tensions and serious financial problems. Factors such as lack of planning, conflicts of interest and lack of innovation can lead to such failures. The difficulty in maintaining a balance between personal and professional relationships is often a major challenge in family businesses. The purpose of this study is to identify the factors that lead to family business failure, evaluate the associated risks, and explore the recovery actions that can be taken. This research uses a quantitative method with a descriptive verification approach to collect and analyze data. The object of this research is a family business owned by a student family in Tasikmalaya. The results of this study indicate that conflicts of interest and innovation have an effect of 80.5% on the failure of family businesses owned by UPI Tasikmalaya campus students. This proves that if there is a conflict of interest and innovation in the family business that is not immediately resolved properly, the family business will fail.
The Influence of Successful Succession on the Progress of Family Business at PD Ayam Putra Kawalu Amelia Nurisnaeni; Dwi Ramdani; Muhammad Rizqi Mardiansyah; Mira Nurfitriya; Azizah Fauziyah
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.920

Abstract

A company's progress is the goal of its founding, and the transfer of power can influence one form of sustainability. Successful succession is essential to ensure the progress of the family business. This research examines the influence of successful sequence on the better progress of family business companies. The object of this research is a chicken trading company in the Tasikmalaya area, PD Ayam Putra Kawalu, which has branches. This research uses quantitative and descriptive-verification approaches to collect and analyze data. Quantitative data were obtained from questionnaire surveys and interviews with family business owners, including branches and successors. The sample is a family business with a branch company that has experienced succession. The results from the hypothesis show a positive relationship between successful sequence on the progress of the family business and producing leaders who will contribute to the progress of the family business. The findings of this research will contribute to understanding the challenges and opportunities for successful family business succession that will provide progress for the company.
The Effect of Succession Planning and Product Quality Innovation on Business Performance in Family Businesses Arya Abdillah Natadilaga; Aulia Indah Permatasari Romadhona Putri; Siti Alifah Nur Jamil; Mira Nurfitriya; Azizah Fauziyah
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.921

Abstract

Family businesses play an important role in the local economy. The role of succession planning and product quality innovation are key factors that can affect family business performance. This study aims to determine the effect of succession planning and product quality innovation on family business performance. This study uses a quantitative method with a survey as a data collection tool. Data were collected through questionnaires distributed to family business owners. The conjecture of this study is that succession planning has a significant and positive influence on family business performance. This result suggests that companies with a mature succession planning strategy tend to have better performance. In addition, innovation in product quality also contributes positively to business efficiency. Family businesses that actively develop innovative products tend to achieve competitive advantage and better growth. Based on these results, it can be concluded that succession planning and product quality innovation play an important role in improving family business performance. Family businesses that invest in careful succession planning and prioritise product quality innovation are likely to continue to succeed and grow. Therefore, business owners need to pay attention to these important aspects to improve their business performance.
The Impact of Family Conflict on the Development of the Mulya Manggis Family Business Irvan Juliyano; Citra Putri Desmona; Rifan Irawan; Mira Nurfitriya; Azizah Fauziyah
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.933

Abstract

Family businesses have unique characteristics as they are owned and managed by family members. However, family businesses also have unique challenges, such as family conflicts that have an impact on business development. This study aims to determine the impact of family conflict on the development of the Mulya Manggis family business. The object of this research is the Mulya Manggis family business. The method to be used in this research uses quantitative research methods with a descriptive verification approach in the form of interviews conducted in private and filling out questionnaires. The population used is Mulya Manggis family members and the sample used is family members who are directly involved in the Mulya Manggis family business. The alleged results of this study indicate that the impact of family conflict has significant negative implications for the development of family businesses.
Co-Authors Adam Hermawan Agustian, Tito Al Aziz, Ilham Medi Aldi Akbar Ramadhan Amelia Nurisnaeni Arifianisa, Afina Arya Abdillah Natadilaga Aulia Indah Permatasari Romadhona Putri Belina Nur Panilan Cindi Ibriani Citra Putri Desmona Clymenia, Agripina Daffaputra, Idzhar Dede Kurnia Dede Kurnia, Dede Dede Lela Dinanti, Nadira Disman, Disman Dwi Nuryanti Dwi Ramdani Falah, Zatsiah Sekar Fathurrahman, Hanif Zirly Fauzan Hartono, Muhammad Fauzi, Rizki Fazri Sidiq, Ryan Ghaida, Ghia Ghia Ghaida Kanita, Ghia Ghaida Gusganda Suria Manda Hanafi, Mohamad Hani Aliya Wardani Hani Aliya Wardani Hari Sulistiyo Harun Basalamah, Salma Hasanah, Hajar Sri Hengki Vieri Panogari Vincentius Simarmata Ibrahim Hasan Imas Purnamasari Indriati, Dewi Nabila Irvan Juliyano Ismail Yufus Ismail Yusuf Ismail Yusuf Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Ismail, Redi Jamilah, Dinny Julajizah , Nita Kahla, Talitha Kathleen, Sabrina Kencana Wulan Khaerunnisa, Sabrina Khazanah, Latifah Khintari, Muhammad Amien Kodrat Sapto Adjie Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Komalasari, Fira Kurjono, Kurjono Larasati, Irene Putri Lili Latipah Luthfi Hakim Choiri Maesaroh, Syti Sarah Marpaung, Sanny Margaretha Br Medi, Ilham Millania, Jehan Fitri Muhamad Delvin Azzahra Muhamad Rizki Akbar Muhammad Rizqi Mardiansyah Mulyani, Ira Adinda Sri Mutiara Nur Ihsan Muttaqin, Muhammad Tajul Nandang Nandang Nanu Hasanuh Nizza Nadya Rachmani Nofisks, Dara Jingga Puti Nugraha, Imam Rizki Nur, Dini Hajah Nuraida, Siti Nurbayanti, Resti Nurfitriya, Mira Nurmiptah, Vina Nursabela, Chintya Perdiana, Rizal Hendri Primaskara, Ery Adam Puput Puji Lestari Putri Rizki Fitriani Putri, Fellicia Tiara Putri, Sezara Indah Rachmani, Nizza Nadya Rahman, M. Auliya Rahmawati, Linda Rahmawati, Silma Ramadhani, Dimas Bagus Rasyid, Rizva Kirana Reflin, Pasya Mutia Repita Dewi Riansyah, Mochamad Anwar Ridwan, Ilham Daffa Rifan Irawan Rifandi, Rifan Ahmad Rismawan, Arip Rizkiyadi, Aldi Alfa Rosalia, Indah S. Sarah Salwa Salsabila Aulia Rahmani Savitri, Raissa Risty Seni Pitriani Septia Pintanawati Silvia Fajari Rasyieda Siti Alifah Nur Jamil Sugiharti, Harpa Sujaya, Krisna Sulastri Sulastri Suryaningsih, Irma Syafariyah, Meisya Syilmi, Alfi Nur T. Koeswandi Ujang Tajul Uswatun Hasanah Wanda Puspa Dewi Astuti R Yanwar, Choirul Umam Yayi Suryo Prabandari Yusuf , Ismail Yusuf, Ismail Yusuf Zulkarnaen, Tania Navisca