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Rekonstruksi Ekonomi Lokal Melalui Pelatihan UMKM Pasca Bencana Gempa di Kabupaten Sumedang Fauziyah, Azizah; Rustiadi, Sonny; Yusuf, Ismail; Rachmani, Nizza Nadya
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.803

Abstract

Adanya gempa bumi akibat sesar baru di Kabupaten Sumedang pada akhir tahun 2023 mengakibatkan adanya keterpurukan ekonomi bagi para pelaku UMKM. Oleh karena itu, kegiatan ini dilakukan untuk membantu pelaku UMKM membuat strategi usaha pasca gempa dengan penggunaan content promosi digital pada usaha yang dijalankan. Pengabdian ini terdiri dari 3 tahapan, persiapan, pelaksanaan dan evaluasi dengan adanya indikator keberhasilan berupa kualitatif dan kuantitatif. Kemampuan UMKM di Kabupaten Sumedang dalam melakukan rekonstruksi ekonomi pasca gempa cukup baik yang dilihat dari tercapainya seluruh indikator. Pelaku UMKM bersedia untuk memperbaiki strategi bisnis pasca gempa dengan penggunaan content promosi digital dengan keterbatasan pemahaman penggunaan istilah yang digunakan. Terdapat sepuluh strategi untuk mempertahankan usaha melalui optimalisasi content promosi digital dengan adanya evaluasi.
Pengaruh Pendidikan Kewirausahaan terhadap Keberlanjutan Usaha Siswa Pintanawati, Septia; Fauziyah, Azizah; Rachmani, Nizza Nadya
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15092

Abstract

Keberlanjutan usaha merupakan tantangan utama dalam pengembangan kewirausahaan di kalangan pelajar SMK. Banyak siswa yang memulai usaha melalui Program Sekolah Pencetak Wirausaha (SPW), namun hanya sebagian kecil yang mampu mempertahankan usahanya setelah program berakhir. Kondisi ini turut berkontribusi pada tingginya angka pengangguran lulusan SMK, termasuk di SMK Muhammadiyah Kota Tasikmalaya. Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan kewirausahaan terhadap keberlanjutan usaha siswa SMK Muhammadiyah Kota Tasikmalaya. Penelitian ini menggunakan mentode kuantitatif dengan pendekatan deskriptif verifikatif. Populasi dalam penelitian ini adalah seluruh siswa peserta program Sekolah Pencetak Wirausaha (SPW) di SMK Muhammadiyah Kota Tasikmalaya tahun ajaran 2023/2024 sebanyak 418 siswa, dengan teknik purposive sampling yang menghasilkan sampel sebanyak 35 siswa kelas XII yang melanjutkan usaha setelah mengikuti program SPW. Pengumpulan data dilakukan melalui kuesioner yang telah diuji validitas dan reliabilitasnya, serta wawancara awal untuk memperoleh gambaran awal penelitian. Teknik analisis data yang digunakan mencakup analisis deskriptif, uji validitas dan reliabilitas, serta analisis regresi linier sederhana dengan uji t. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan berpengaruh positif dan signifikan terhadap keberlanjutan usaha siswa. Artinya, semakin tinggi pula potensi keberlanjutan usaha yang dijalankannya. Temuan ini memberikan implikasi bahwa sekolah perlu terus meningkatkan kualitas program pendidikan kewirausahaan melalui metode yang aplikatif dan berbasis pengalaman nyata, agar siswa tidak hanya mampu memulai usaha tetapi juga memiliki daya tahan untuk mempertahan usaha secara berkelanjutan dalam jangka panjang. Penelitian selanjutnya disarankan untuk mengkaji pengaruh variabel eksternal seperti lingkungan sosial, akses permodalan, serta peran pendampingan usaha dalam meningkatkan keberlanjutan usaha siswa.
The Role of Teaching Factory Learning on Entrepreneurial Readiness of Students of Visual Communication Design Competency SMKN 1 Tasikmalaya Irma Suryaningsih; Azizah Fauziyah; Ismail Yusup
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship has a very important role in overcoming the problem of unemployment because, through entrepreneurship, a person can create and provide new jobs. The birth of an entrepreneur is motivated by entrepreneurial readiness or there is a feeling of readiness equipped with the ability, willingness, and desire to face various situations and conditions in entrepreneurship. The purpose of this study is to identify the effect of Teaching Factory learning on student entrepreneurial readiness in Visual Communication Design competency of SMKN 1 Tasikmalaya. This study involved a population of 93 students in grade XI of the competency. Determination of the sample in this study is using purposive sampling technique or sampling with certain considerations. The sample of this study consisted of 34 students who were taking Teaching Factory learning. The data collection technique in this study was through interviews and distributing questionnaires via Google Forms. Simple linear regression analysis was used to analyze the data. The results of this study indicate that teaching factory learning has an effect of 47.7% on the entrepreneurial readiness of visual communication design competency students of SMKN 1 Tasikmalaya.
The Effect of Family Management Style on Family Business Growth of UPI Tasikmalaya Students Difa Nuresa; Falia Musi Ardani; Lulu Alya Rudiyanto; Indirwan Satria Purnama; Mira Nurfitriya; Azizah Fauziyah
Journal of Economics, Social, and Humanities Vol. 1 No. 2 (2023): JESH: Journal of Social, Economics, and Humanities
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jesh.v1i2.152

Abstract

Family businesses play an important role in a global economy that is full of challenges in achieving sustainable growth. One factor that continues to be studied in this context is the family management style that includes decision making, resource management, and business strategy development, so as to achieve sustainable growth. The purpose of this study was to determine the description of the influence of family management style and family business growth, and to determine the influence of family management style on family business growth. This research uses quantitative methods with a descriptive verification approach to collect and analyze data. Quantitative data were obtained through questionnaires with a population of 200 students and 48 samples of students whose families own and run businesses. The object of this research is family companies owned by the families of Entrepreneurship Students of Universitas Pendidikan Indonesia. The results of this study indicate that there is an influence of management style on the growth of the family business of students of the Universitas Pendidikan Indonesia Kampus Tasikmalaya. The results of this study provide valuable knowledge on how families can improve their business growth through the right management style.
The Influence of Family Leadership Style on Family Business Performance Redi Ismail; Ihsanul Kamil; Safira Nada Januar; Mira Nurfitrya; Azizah Fauziyah
Journal of Economics, Social, and Humanities Vol. 1 No. 2 (2023): JESH: Journal of Social, Economics, and Humanities
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jesh.v1i2.153

Abstract

Family businesses play a significant role in the global economy, yet leadership styles within families are often unique and complex. Performance in family business has been a focal point concerning the influence of family leadership style on family business performance. This research aims to analyze the influence of leadership style within the family context on family business performance. The study employs a quantitative method with a descriptive-verification approach to collect and analyze data. Quantitative data is obtained through surveys distributed to family members involved in the family business. The research focuses on family businesses owned by Entrepreneurship students at Universitas Pendidikan Indonesia. These family businesses are selected to represent diversity in leadership styles and their business sizes. The results of this study indicate that family leadership style significantly influences family business performance. The findings provide valuable insights into how families can enhance their business performance through effective family leadership styles.
Educate to Activate: A Serial Mediation Approach to Entrepreneurial Intentions among Vocational Students Dede Kurnia; Azizah Fauziyah; Nizza Nadya Rachmani
Pedagogia: Jurnal Ilmiah Pendidikan Vol. 17 No. 1 (2025)
Publisher : FKIP UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55215/pedagogia.v17i1.70

Abstract

This study explores how entrepreneurial education shapes students' entrepreneurial intentions through psychological mechanisms. Specifically, it examines the mediating roles of subjective norms, personal attitudes, and perceived behavioral control in this relationship. A survey was conducted involving 366 vocational high school students in Tasikmalaya. The collected data were analyzed using the Serial Multiple Mediation (SMM) model with Hayes’ PROCESS macro to test the proposed framework. The results indicate that entrepreneurial education does not have a direct effect on students' entrepreneurial intentions. Instead, its impact is entirely mediated by subjective norms, personal attitudes, and perceived behavioral control, each of which shows a significant positive influence on entrepreneurial intentions. These findings highlight the importance of psychological factors in translating entrepreneurial education into actionable intentions, suggesting that enhancing these factors could improve the effectiveness of entrepreneurship programs.
ANALISIS STRATEGI PEMASARAN DIGITAL UMKM TERDAMPAK COVID-19 DI KOTA TASIKMALAYA Tika Koeswandi; Azizah Fauziyah; Mira Nurfitriya; Ery Adam Primaskara
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 3 (2021): Desember: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v1i3.91

Abstract

Penelitian ini merupakan jenis penelitian deskriptif kualitatif, yaitu jenis penelitian yang bertujuan mengidentifikasi, menganalisis, mengsintesis dan menggambarkan implementasi digital mareting yang telah dilakukan oleh UMKM Kota Tasikmalaya selama pandemi Covid-19. Terdapat 97 UMKM di Kota Tasikmalaya yang dijadikan sample penelitian. Data diambil menggunakan teknik FGD, kuesioner dan observasi. Data yang didapatkan kemudian dianalisis dengan menggunakan SWOT, STP dan bauran pemasaran. Hasil dari penelitian ini menunjukan bahwa Penelitian ini menyimpulkan bahwa strategi Digital marketing yang diimplementasikan oleh UMKM di kota Tasikmalaya selama pandemi covid 19 merupakan strategi yang yang mengadaptasikan produk-produk UMKM berdasarkan SWOT, STP, dan bauran pemasaran. Digital marketing telah membantu UMKM untuk dapat beradaptasi dengan perubahan kebutuhan pasar perubahan perilaku konsumen dan juga kebijakan pemerintah. Ada 4 Digital marketing yang digunakan oleh UMKM di kota Tasikmalaya selama pandemi covid 19 di antaranya: sosial media marketing search engine optimization, content marketing, dan affiliate marketing. Saran bagi penelitian selanjutnya adalah untuk menganalisis dampak Digital marketing terhadap kinerja pemasaran UMKM di kota Tasikmalaya.
Integrating Education into Product Diversification: A Value Chain Analysis of Brick and Wall Shops Ahdi, Ahdi; Nandang, Nandang; Fauziah, Dela Aprilia; Nurfauziyyah, Siti Maritza; Fauziyah, Azizah
International Journal Corner of Educational Research Vol. 4 No. 2 (2025): November 2025
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/ijcer.v4i2.697

Abstract

ndonesia's economic development from the early 1980s to the mid-1990s showed a positive trend, with average growth reaching approximately 6.4% per year. However, periods of economic instability have also contributed to trade deficits, creating additional challenges for business sustainability. In such conditions, business diversification becomes an important strategy to strengthen competitiveness. Diversification can be considered successful if it increases revenue, expands market share, and creates synergy among various business lines, enabling companies to survive and compete more effectively in an increasingly competitive industry. The Brick and Lost Wall Shop in Bekasi, West Java, is a business that focuses on providing decorative building materials, particularly brick and loster wall products. Toko Bata Tempel and Loster has also followed technological developments by utilizing digital platforms to promote its products. One of the platforms used is Google Maps, where the shop is registered not only as a business location but also as a source of detailed information about products, services, and customer reviews. Currently, the shop still concentrates on brick and loster products. However, to enhance competitiveness and respond to increasingly diverse consumer demands, it is necessary to consider product diversification strategies. From an educational perspective, diversification efforts can also be supported through knowledge transfer, training, and managerial learning related to value chain analysis, digital marketing, and innovation. Integrating educational elements into business development will help business owners improve strategic decision-making, optimize resources, and strengthen long-term sustainability.
Financial Literacy as an Educational Competency for Creative Economy MSMEs Sartika, Sri Hardianti; Srigustini, Astri; Santosa, Allicia Deana; Kurniawan, Kurniawan; Fauziyah, Azizah
International Journal Corner of Educational Research Vol. 4 No. 2 (2025): November 2025
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/ijcer.v4i2.704

Abstract

Financial literacy is a crucial competency for micro, small, and medium enterprises (MSMEs), particularly within the creative economy sector. This article aims to analyze the factors influencing financial literacy among MSME actors in West Java and discuss their implications for education and training. Using a quantitative approach, data were collected from 309 MSME operators in the culinary, fashion, and craft subsectors. The findings indicate that financial knowledge, understanding of financial concepts, personal financial management skills, and adaptive financial decision-making significantly and positively influence financial literacy. These results confirm that financial literacy is a multidimensional competency that should be strengthened through formal education, entrepreneurship training, and community empowerment programs. Integrating financial literacy education into entrepreneurship curricula and MSME training programs can support business sustainability and economic independence.
The Role of Entrepreneurship Training on Business Sustainability (Study on MSMEs Fostered by Rumah BUMN Bandung) Ryan Fazri Sidiq; Azizah Fauziyah; Ismail Yusuf
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 8 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i8.1338

Abstract

The sustainability of Bandung City MSMEs businesses is an important factor in reducing the problem of unemployment levels and improving the economy of Bandung City. Rumah BUMN Bandung is one of the government's efforts to support the sustainability of Bandung City MSMEs businesses. This research aims to find out how much influence entrepreneurship training has on the business sustainability of MSMEs fostered by Rumah BUMN Bandung. This research focuses on 96 MSMEs fostered by Rumah BUMN Bandung who have actively participated in training, programs or events at Rumah BUMN Bandung at least 3 times. This study using survey method with a descriptive and verification quantitative approach. Data collection was carried out through distributing questionnaires and literature studies. The data analysis technique for this research uses simple linear regression analysis. In Addition, t-test and coefficient of determination were used to test the influence of entrepreneurship training on business sustainability. This research shows that Entrepreneurship Training can influence around 79.3% of the sustainability of UMKN businesses guided by Rumah BUMN Bandung, while 20.7% of the sustainability of UMKM businesses fostered by Rumah BUMN Bandung can be influenced by other factors such as managerial, innovative aspects and external support.
Co-Authors Adam Hermawan Agustian, Tito Ahdi, Ahdi Al Aziz, Ilham Medi Aldi Akbar Ramadhan Allicia Deana Santosa Amelia Nurisnaeni Arifianisa, Afina Arya Abdillah Natadilaga Astri Srigustini Aulia Indah Permatasari Romadhona Putri Belina Nur Panilan Chatarina Umbul Wahyuni Cindi Ibriani Citra Putri Desmona Clymenia, Agripina Daffaputra, Idzhar Dede Kurnia Dede Kurnia Dede Kurnia, Dede Dede Lela Difa Nuresa Dinanti, Nadira Disman, Disman Dwi Nuryanti Dwi Ramdani Ery Adam Primaskara Falah, Zatsiah Sekar Falia Musi Ardani Fathurrahman, Hanif Zirly Fauzan Hartono, Muhammad Fauzi, Rizki Fauziah, Dela Aprilia Ghaida, Ghia Ghia Ghaida Kanita, Ghia Ghaida Gusganda Suria Manda Hanafi, Mohamad Hani Aliya Wardani Hani Aliya Wardani Hari Sulistiyo Harun Basalamah, Salma Hasanah, Hajar Sri Hengki Vieri Panogari Vincentius Simarmata Ibrahim Hasan Ihsanul Kamil Imas Purnamasari Indirwan Satria Purnama Indriati, Dewi Nabila Irma Suryaningsih Irvan Juliyano Ismail Yufus Ismail Yusuf Ismail Yusuf Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Ismail, Redi Jamilah, Dinny Julajizah , Nita Kahla, Talitha Kathleen, Sabrina Kencana Wulan Khazanah, Latifah Khintari, Muhammad Amien Kodrat Sapto Adjie Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Komalasari, Fira Kurjono, Kurjono Kurniawan Kurniawan Larasati, Irene Putri Lili Latipah Lulu Alya Rudiyanto Luthfi Hakim Choiri Maesaroh, Syti Sarah Marpaung, Sanny Margaretha Br Medi, Ilham Millania, Jehan Fitri Mira Nurfitrya Muhamad Delvin Azzahra Muhamad Rizki Akbar Muhammad Rizqi Mardiansyah Mulyani, Ira Adinda Sri Mutiara Nur Ihsan Muttaqin, Muhammad Tajul Nandang Nandang Nanu Hasanuh Natadilaga, Arya Abdillah Nizza Nadya Rachmani Nofisks, Dara Jingga Puti Nugraha, Imam Rizki Nur, Dini Hajah Nuraida, Siti Nurbayanti, Resti Nuresa, Difa Nurfauziyyah, Siti Maritza Nurfitriya, Mira Nurmiptah, Vina Nursabela, Chintya Perdiana, Rizal Hendri Pintanawati, Septia Primaskara, Ery Adam Puput Puji Lestari Putri Rizki Fitriani Putri, Fellicia Tiara Putri, Sezara Indah Rachmani, Nizza Nadya Rahman, M. Auliya Rahmawati, Linda Rahmawati, Silma Ramadhani, Dimas Bagus Rasyid, Rizva Kirana Redi Ismail Reflin, Pasya Mutia Repita Dewi Riansyah, Mochamad Anwar Ridwan, Ilham Daffa Rifan Irawan Rifandi, Rifan Ahmad Rismawan, Arip Rizkiyadi, Aldi Alfa Rosalia, Indah Ryan Fazri Sidiq S. Sarah Safira Nada Januar Salwa Salsabila Aulia Rahmani Savitri, Raissa Risty Seni Pitriani Septia Pintanawati Silvia Fajari Rasyieda Siti Alifah Nur Jamil Sonny Rustiadi Sri Hardianti Sartika, Sri Hardianti Sugiharti, Harpa Sujaya, Krisna Sulastri Sulastri Suryaningsih, Irma Syafariyah, Meisya Syilmi, Alfi Nur T. Koeswandi Tika Koeswandi Ujang Tajul Uswatun Hasanah Wanda Puspa Dewi Astuti R Yanwar, Choirul Umam Yayi Suryo Prabandari Yusuf, Ismail Yusuf Zulkarnaen, Tania Navisca