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Optimalisasi Pengelolaan Keuangan Melalui Penerapan Aplikasi Pencatatan Keuangan Digital Pada Usaha Dapoer Mom’s Arum Rasyid, Rizva Kirana; Sujaya, Krisna; Fauziyah, Azizah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4907

Abstract

Pengelolaan keuangan yang buruk menjadi salah satu faktor yang terhambatnya perkembangan usaha. Karena itu, peran pengelolaan keuangan sangat penting bagi keberlangsungan suatu usaha. Kurangnya pengetahuan serta keterampilan dalam mengelola keuangan pelaku UMKM membuatnya mengabaikan aktivitas ini. Termasuk Dapoer Mom’s Arum yang mengaku masih belum melakukan pencatatan keuangan, sehingga pengelolaan keuangan usahanya belum optimal. Berbekal informasi tersebut, penelitian ini dimaksudkan untuk melihat bagaimana pengelolaan keuangan yang dilakukan Dapoer Mom’s Arum serta bagaimana penerapan aplikasi SIAPIK dapat meningkatkan pengelolaan keuangan usaha. Penelitian ini menggunakan metode kualitatif dengan pendekatan participatory action research (PAR). Data yang digunakan dalam penelitian ini berupa data primer juga data sekunder yang diperoleh dari hasil observasi, wawancara, serta studi literatur. Hasil penelitian ini menunjukkan jika penerapan aplikasi pencatatan keuangan digital juga pemberian pemahaman terkait pengelolaan keuangan, dapat meningkatkan penerapan pengelolaan keuangan usaha Dapoer Mom’s Arum.
Peran Electronic Word of Mouth (e-WOM) dan E-Service Quality terhadap Customer Engagement Mahasiswa Kewirausahaan UPI Tasikmalaya Mulyani, Ira Adinda Sri; Sujaya, Krisna; Fauziyah, Azizah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5386

Abstract

The fast advancement of digital technologies and social media has changed how higher education facilitates communication and interaction. The research aims to study how Electronic Word of Mouth (e-WOM) and E-Service Quality affect and have a role in improving Customer Engagement in particular in entrepreneurship students at the University of Education Indonesia (UPI) Campus Tasikmalaya. The research is conducted using a quantitative approach, data is collected with surveys through the dissemination of questionnaires to active entrepreneurship students at UPI Tasikmalaya which are analyzed with descriptive and verification analysis. With a 5% error rate using Slovin formula, 168 students from the 2020-2023 were the samples of the research. Data processing is facilitated by the software tool SPSS v.26 to test the hypothesis. The findings showed revealed that e-WOM and e-service quality had a partial and simultaneous impact of 78.4% on @entre.upi Instagram customer engagement, with other factors affecting it such as brand equity and customer satisfaction influencing the remaining 21.6%. Therefore, it was found that colleges have an important role in improving and maintain student customer engagement through e-WOM and e-service quality. Pesatnya perkembangan teknologi digital dan media sosial mengubah lanskap perguruan tinggi memfasilitasi komunikasi dan interaksi. Penelitian memiliki tujuan untuk mengkaji bagaimana Electronic Word of Mouth (e-WOM) dan E-Service Quality mempengaruhi Customer Engagement khususnya pada mahasiswa kewirausahaan di Universitas Pendidikan Indonesia (UPI) Kampus Tasikmalaya. Penelitian dilakukan dengan pendekatan kuantitatif, data dikumpulkan dengan survei melalui penyebaran kuesioner kepada mahasiswa aktif kewirausahaan UPI Tasikmalaya yang dianalisis dengan analisis deskriptif dan verifikatif. Populasi dalam peneletian yaitu mahasiswa kewirausahaan sebanyak 290 mahasiswa yang berkuliah dari tahun akademik 2020-2023. Dengan tingkat kesalahan 5% menggunakan rumus slovin, 168 mahasiswa dari angkatan 2020-2023 menjadi sampel dari penelitian. Pengolahan data difasilitasi dengan alat perangkat lunak SPSS v.26 untuk menguji hipotesis. Hasilnya menunjukkan bahwa e-WOM dan e-service quality memberikan pengaruh secara parsial dan simultan sebesar 78,4% terhadap customer engagement Instagram @entre.upi dan sebesar 21,6% sisanya dipengaruhi faktor lain yang mempengaruhinya seperti ekuitas merek dan kepuasan pelanggan. Oleh karena itu, ditemukan bahwa perguruan tinggi memiliki peran penting dalam meningkatkan dan mempertahankan customer engagement mahasiswa melalui e-WOM dan e-service quality.
Strategic Succession Plan to Expand the Sustainability of Saluyu Berkah Store: Linking and Integrating Education Komalasari, Fira; Nurbayanti, Resti; Rifandi, Rifan Ahmad; Julajizah , Nita; Fauziyah, Azizah
Journal Corner of Education, Linguistics, and Literature Vol. 4 No. 001 (2024): Special Issues
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/jcell.v4i001.400

Abstract

The ability to endure and thrive is contingent upon the previous generation's preparedness in formulating a comprehensive strategy for the succession process. This study aims to identify the factors that influence business sustainability and to pinpoint effective strategies that successors can employ to enhance performance and competitive strength. The research utilizes a qualitative methodology, focusing on "Toko Berkah Saluyu," located in Kuningan Regency, West Java, with participation from the owner's child. Data was gathered through in-depth interviews with the potential successor. The analysis employed an interactive model approach. The findings indicate that the candidate successor is prepared to carry on the family business, which is characterized as a family-owned and managed enterprise designed to operate and expand across generations. However, it is uncommon for family businesses to have successors who are adequately prepared, possessing both a solid educational background and a strong motivation to continue the family legacy. Furthermore, the research suggests that "Toko Berkah Saluyu" should enhance its succession planning by recognizing the significance of motivation in the succession process, thereby allowing the next generation to cultivate innovative ideas.
The Influence of Entrepreneurial Education and Family Support on Students' Interest in Entrepreneurship Harun Basalamah, Salma; Clymenia, Agripina; Nofisks, Dara Jingga Puti; Nandang, Nandang; Fauziyah , Azizah
Journal Corner of Education, Linguistics, and Literature Vol. 4 No. 001 (2024): Special Issues
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/jcell.v4i001.401

Abstract

One of the main problems in Indonesia that affects the economy is unemployment. The unemployment rate in Indonesia in August 2023 was recorded at 5.32%, down from 5.86% the previous year. Entrepreneurial knowledge is an important concept in the world of business and entrepreneurship, which includes the understanding and skills needed to start and manage a business. To overcome this problem, the government encourages students to enter the world of entrepreneurship as an effort to overcome the gap between the number of workforce and available job opportunities. Entrepreneurial knowledge and entrepreneurial motivation are important factors that can influence students' interest in entrepreneurship. This study aims to examine the Influence of Entrepreneurial Knowledge and Family Roles on Entrepreneurial Interest in Entrepreneurship Study Program Students at the Indonesian Education University, the object of study is Entrepreneurial Interest, which acts as a dependent variable. Meanwhile, Entrepreneurial Knowledge and Family Roles act as independent variables. The subjects of this study were students of the Entrepreneurship Study Program at the Indonesian Education University. The results of this study can be concluded that entrepreneurial knowledge and the role of the family are the most important factors in forming an entrepreneurial behavior. The positive influence between entrepreneurial knowledge and the role of the family on the interest in entrepreneurship together will provide benefits in increasing student motivation and readiness to become entrepreneurs.
The Role of Program Diversification in Shaping Student Enrollment Decisions in Higher Education Fauzi, Rizki; Fathurrahman, Hanif Zirly; Rahmawati, Linda; Nandang, Nandang; Fauziyah, Azizah
Journal Corner of Education, Linguistics, and Literature Vol. 4 No. 001 (2024): Special Issues
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/jcell.v4i001.404

Abstract

In the current era, technological advancements significantly influence consumer attitudes and behaviors regarding the selection, consumption, and utilization of products perceived to possess high quality and standards. The purchasing decision is an integral aspect of consumer behavior, encompassing the study of how individuals, groups, and organizations choose, buy, and use goods, services, ideas, or experiences to fulfill their needs and desires. This research aims to examine the impact of product diversification (X) on purchasing decisions (Y) within the Meatrix business located in Pandeglang, Banten. The findings and discussions of this study lead to a general conclusion regarding the concept of product diversification, which is categorized as good based on consumer ratings. This indicates that the highest indicator within the product diversification variable is consumer needs and expectations, while the lowest indicator pertains to ready-to-consume products. Furthermore, the purchasing decision variable is also categorized as good, with the highest indicator being product selection and the lowest indicator related to the choice of distribution channels.
Analysis Of Business Development Strategy In The Metaverse Industry Through The Business Model Canvas (BMC) And SWOT Analysis Approach At WIR Group Hengki Vieri Panogari Vincentius Simarmata; Azizah Fauziyah; Ismail Yusup
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this decade, technology and science have developed rapidly, creating a new phenomenon known as the metaverse. The metaverse is a concept of a virtual world that combines physical and digital realities, presenting a virtual civilization that provides users the opportunity to explore, communicate, collaborate, and participate in various activities digitally. This study aims to analyze the business development strategy at WIR Group. The research uses a qualitative approach with the Business Model Canvas (BMC) and SWOT analysis. The object of this research is WIR Group or PT WIR Asia Tbk., a company operating in the metaverse field. The findings reveal weaknesses in customer segments, channels, customer relationships, and key partnerships in the Business Model Canvas (BMC) of WIR Group, which require improvements and strategic implementation. The SWOT analysis results show that the company has prominent internal factors (strengths and opportunities) but needs to anticipate external factors (weaknesses and threats) to enhance its market share. Therefore, based on these findings, several strategies can be adopted, including strengthening business expansion plans, conducting both direct and indirect marketing approaches, contributing to the empowerment of the smart society, prioritizing customer satisfaction and comfort, innovating, etc.
The Impact of Family Support on Students' Entrepreneurial Aspirations in Family Businesses Fauzan Hartono, Muhammad; Ramadhani, Dimas Bagus; Rosalia, Indah; Fauziyah, Azizah
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2127

Abstract

Family-run businesses make a significant contribution to the global economy, with estimates suggesting that they control 80-98% of companies worldwide. In Indonesia, family businesses account for more than 95% of all businesses and contribute around 25% to national income. However, the sustainability of these businesses across generations is challenging. Effective succession planning is essential to ensure sustainability, as it requires an understanding of the interests of the next generation. This study discusses the effect of family support on the interest in continuing a family business. The purpose of this study was to determine the effect of family support and interest in continuing a family business. The population used in this study were UPI Tasikmalaya Campus Entrepreneurship Students, batches 22 and 24, totaling 50 students taken by purposive sampling. This study uses a quantitative method with data collection techniques through questionnaires. The data analysis technique uses a regression test with Family Support (X), Interest in Continuing Family Business (Y). Based on the results of this study, it shows that family support has a positive and significant effect on the interest in continuing a family business.
Analysis of Sustainable Competitive Advantage Strategies in Embroidery Industry Centers in Tasikmalaya Hanafi, Mohamad; Fauziyah, Azizah; Nurfitriya, Mira
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11546

Abstract

The embroidery industry in Tasikmalaya is one of the creative economic sectors with significant potential for growth. However, facing increasingly intense competition requires effective strategies to maintain and enhance competitive advantage. This research aims to identify competitive advantages and the VRIO Framework in the embroidery industry in Tasikmalaya, as well as to develop strategies for sustainable competitive advantage within the embroidery industry centers in Tasikmalaya. The VRIO Framework is used to evaluate a company's resources and capabilities based on four criteria: Value, Rarity, Imitability, and Organization. The object of this research is the embroidery industry centers in Tasikmalaya. The research method used is quantitative with a descriptive approach, where data is collected through observation, questionnaires, and interviews structured. The types of data used are primary and secondary data. The tool used to formulate competitive advantage strategies is the VRIO framework. The results of this study indicate that the embroidery industry in Tasikmalaya has advantages in product uniqueness, competitive pricing, and difficulty to replace, and is positioned with a temporary competitive advantage and economic performance above normal.
Analisa Manajemen Hubungan Pelanggan Shartpro Syilmi, Alfi Nur; Fauziyah, Azizah; Ghaida, Ghia
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11623

Abstract

Persaingan bisnis yang semakin ketat membuat perusahaan semaksimal mungkin mempertahankan bisnisnya agar berkelanjutan. Salah satu aspek penting dalam mempertahankan usaha yang berkelanjutan yaitu melalui Customer Relationship Management. Artikel ini bertujuan untuk mengetahui gambaran mengenai customer relationship management yang digunakan creative agency SHARTPRO, serta melakukan Analisa customer relationship management menggunakan kerangka VRIO. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan pendekatan deskriptif untuk mengetahui Customer Relationship Management pada perusahaan secara mendalam dengan pengambilan data melalui kegiatan wawancara. Adapun studi literatur digunakan untuk pengambilan data mengenai teori. Hasil dari penelitian didapatkan bahwa Customer Relationship Management pada SHARTPRO belum ditaraf keunggulan kompetitif berkelanjutan sehingga dibutuhkan beberapa strategi yang tepat untuk pengembangan Customer Relationship Management pada perusahaan agar usahanya dapat bertahan dan berlanjut.
Analysis Of Internal Control System Over Merchandise Inventory At Du Anyam Kahla, Talitha; Azizah Fauziyah; Nizza Nadya Rachmani
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Du Anyam is a social enterprise that produces and distributes woven handicrafts. From 2021 to 2023, Du Anyam consistently faced discrepancies between the actual inventory data and the records in their system which could potentially impact stock reports. This research focuses on evaluating the company’s internal control system over inventory using the COSO Internal Control Framework. The framework was selected due to its comprehensive scope. This qualitative study utilized a case study approach, collecting data through interviews, documentation, and direct observation of Du Anyam's inventory management system. The findings indicate that the internal control system over inventory at Du Anyam, based on the COSO Internal Control Framework, is less effective in three principles and ineffective in two principles. Enhancing the existing internal control system's effectiveness will necessitate several efforts, including the establishment of an audit committee, the creation of written procedures for end-to-end inventory management, and the augmentation of human resources.
Co-Authors Adam Hermawan Agustian, Tito Al Aziz, Ilham Medi Aldi Akbar Ramadhan Amelia Nurisnaeni Arifianisa, Afina Arya Abdillah Natadilaga Aulia Indah Permatasari Romadhona Putri Belina Nur Panilan Chatarina Umbul Wahyuni Cindi Ibriani Citra Putri Desmona Clymenia, Agripina Daffaputra, Idzhar Dede Kurnia Dede Kurnia, Dede Dede Lela Dinanti, Nadira Disman, Disman Dwi Nuryanti Dwi Ramdani Falah, Zatsiah Sekar Fathurrahman, Hanif Zirly Fauzan Hartono, Muhammad Fauzi, Rizki Fazri Sidiq, Ryan Ghaida, Ghia Ghia Ghaida Kanita, Ghia Ghaida Gusganda Suria Manda Hanafi, Mohamad Hani Aliya Wardani Hani Aliya Wardani Hari Sulistiyo Harun Basalamah, Salma Hasanah, Hajar Sri Hengki Vieri Panogari Vincentius Simarmata Ibrahim Hasan Imas Purnamasari Indriati, Dewi Nabila Irma Suryaningsih Irvan Juliyano Ismail Yufus Ismail Yusuf Ismail Yusuf Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Ismail, Redi Jamilah, Dinny Julajizah , Nita Kahla, Talitha Kathleen, Sabrina Kencana Wulan Khaerunnisa, Sabrina Khazanah, Latifah Khintari, Muhammad Amien Kodrat Sapto Adjie Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Komalasari, Fira Kurjono, Kurjono Larasati, Irene Putri Lili Latipah Luthfi Hakim Choiri Maesaroh, Syti Sarah Marpaung, Sanny Margaretha Br Medi, Ilham Millania, Jehan Fitri Muhamad Delvin Azzahra Muhamad Rizki Akbar Muhammad Rizqi Mardiansyah Mulyani, Ira Adinda Sri Mutiara Nur Ihsan Muttaqin, Muhammad Tajul Nandang Nandang Nanu Hasanuh Nizza Nadya Rachmani Nofisks, Dara Jingga Puti Nugraha, Imam Rizki Nur, Dini Hajah Nuraida, Siti Nurbayanti, Resti Nurfitriya, Mira Nurmiptah, Vina Nursabela, Chintya Perdiana, Rizal Hendri Pintanawati, Septia Primaskara, Ery Adam Puput Puji Lestari Putri Rizki Fitriani Putri, Fellicia Tiara Putri, Sezara Indah Rachmani, Nizza Nadya Rahman, M. Auliya Rahmawati, Linda Rahmawati, Silma Ramadhani, Dimas Bagus Rasyid, Rizva Kirana Reflin, Pasya Mutia Repita Dewi Riansyah, Mochamad Anwar Ridwan, Ilham Daffa Rifan Irawan Rifandi, Rifan Ahmad Rismawan, Arip Rizkiyadi, Aldi Alfa Rosalia, Indah S. Sarah Salwa Salsabila Aulia Rahmani Savitri, Raissa Risty Seni Pitriani Septia Pintanawati Silvia Fajari Rasyieda Siti Alifah Nur Jamil Sonny Rustiadi Sugiharti, Harpa Sujaya, Krisna Sulastri Sulastri Suryaningsih, Irma Syafariyah, Meisya Syilmi, Alfi Nur T. Koeswandi Ujang Tajul Uswatun Hasanah Wanda Puspa Dewi Astuti R Yanwar, Choirul Umam Yayi Suryo Prabandari Yusuf , Ismail Yusuf, Ismail Yusuf Zulkarnaen, Tania Navisca