Articles
<![CDATA[Improving SMEs Production Performance through Local Brand and Augmented Reality: Evidence from Sumatera of Indonesia ]]>
<![CDATA[Roymon Panjaitan]]>
<![CDATA[ JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 8, No 1: JULY 2022 ]]>
Publisher : <![CDATA[Universitas Negeri Malang ]]>
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<![CDATA[This research aims to discuss the performance relationships of small-medium enterprise production mediated by local brand empowerment as well as investigates the role of technology adaptation of livelihood activities, fast-moving enterprise, and government policy support. This study involved 115 micro small business activists and medium respondents in the Sumatran region. A compound path test of SEM-PLS is used in this study to obtain data from the analysis of the path mediated by local brand empowerment, augmented reality preference, and acceptance of adaptive technology moderation for production performance enhancement. The findings indicate that fast-moving enterprise and government policy have a positive impact, while livelihood activities negatively impact local brand empowerment, and local brand empowerment negatively correlates to production performance. The direct stimulus of livelihood activities is meaningless, but government policy support is meaningful to the increased production of SMEs. The contribution of this study is found in the conceptual model of the acceptance of technological adaptation and optimization capabilities of the use of augmented local brand applications empowerment to increase the production of small and medium enterprises. Keywords: Augmented Reality, Local Brand empowerment, Government Support, Product Performance]]>
<![CDATA[Mediating Role of Customer Engagement: Brand Image Enhancement from Social-Media Marketing ]]>
<![CDATA[Roymon Panjaitan]]>
<![CDATA[ Jurnal Maksipreneur Vol 12, No 1 (2022) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 ]]>
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DOI: 10.30588/jmp.v12i1.971
<![CDATA[To be more competitive, the growth of the creative economy requires customer interaction. This necessitates the use of social media marketing as an efficient marketing platform for products or services based on the existing brand image. The purpose of this study was to examine the role of customer engagement in mediating brand image from relational social media marketing, as well as the role of brand image in mediating consumer engagement from relational social media marketing. The sampling approach is probability sampling, and the method is quantitative. With the sampling approach used, simple random sampling through the distribution of questionnaires, data was collected from 100 respondents. The results of the data analysis were then processed using SPSS 25 software. According to the findings of this investigation, the mediation function is important.]]>
<![CDATA[Pelatihan Motivasi Kewirausahaan Bisnis Produk Online dan Penyusunan Laporan Keuangan di Perguruan Taman Siswa Semarang ]]>
<![CDATA[Roymon Panjaitan]]>;
<![CDATA[Tantiek Sumarlin]]>;
<![CDATA[Myra Andriana]]>
<![CDATA[ The Journal of Innovation in Community Empowerment Vol 1 No 1 (2019): Journal of Innovation in Community Empowerment (JICE) ]]>
Publisher : <![CDATA[Universitas Jenderal Achmad Yani Yogyakarta ]]>
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DOI: 10.30989/jice.v1i1.202
<![CDATA[Pembangunan ekonomi di segala sektor mendorong pelaku usaha untuk meningkatkan pendapatan diluar pekerjaan tetapnya. Mengikuti perkembangan teknologi dan tren pemasaran saat ini, pelatihan kewirausahaan bisnis produk online dan membuat laporan keuangan bagi guru-guru di Perguruan Taman Siswa Semarang sangat diperlukan. Metode yang digunakan dalam pengabdian masyarakat ini adalah dalam bentuk pemaparan alur produk, praktek membuat akun pribadi di blog atau domain, teknik promosi lewat kata-kata dan menghitung langsung biaya terhadap suatu produk dalam laporan keuangan. Hasil yang dicapai, guru-guru dan staf sekolah telah mampu melakukan pemasaran secara online dengan menggunakan media sosial, menghitung biaya modal harga pokok produksi dan menyusun laporan keuangan. Setelah para guru dan staf SMK Taman Siswa melakukan pelatihan ini mereka merasa puas dan termotivasi dengan adanya pelatihan ini untuk menambah pengetahuan tentang jenis-jenis kewirausahaan yang sangat mudah diikuti dan tidak terikat dalam waktu, usia, tempat maupun modal yang diperlukan]]>
<![CDATA[Towards Resilient MSMEs: The Role of Organizational Resilience and Entrepreneurial Resilience ]]>
<![CDATA[Roymon Panjaitan]]>
<![CDATA[ Jurnal Manajemen dan Keuangan Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN KEUANGAN ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi Universitas Samudra ]]>
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DOI: 10.33059/jmk.v11i1.5035
<![CDATA[Resilient MSMEs can be influenced by strong entrepreneurial resilience and organizational resilience in facing the challenges of business competition dynamics. This study discussion aims to analyze the success of the seller's intelligent proactive ability in bridging entrepreneurial resilience and organizational resilience in resilient MSMEs, as well as the effect of moderation of environmental turbulence from the relationship of the smart proactive ability of sellers to resilient MSMEs. A total of 186 respondents were sampled to MSME businesses, data collection techniques in the form of questionnaires and interviews. SEM-PLS compound path analysis is used in this research, where the seller's intelligent proactive ability is used as mediation and environmental turbulence as a moderation function. The results of this study there is a positive correlation between entrepreneurial and organizational resilience to the proactive ability of smart sellers, positive relationships of the smart ability of sellers on resilient MSMEs, and the positive impact of the direct influence of entrepreneurial resilience to Tangguh MSMEs. However, there is a negative relationship of moderation of environmental turbulence as well as organizational resilience relationships in resilient MSMEs. The conceptual contribution of this study model provides positive stimulus in measuring resilience for MSMEs obtained from internal factors and external disturbances.]]>
<![CDATA[Pengaruh Rasio Laba atas Investasi, Rasio Hutang atas Ekuitas, Rasio Kredit atas Dana Pihak Ketiga, dan Rasio Kredit Macet terhadap Rasio Kecukupan Modal ]]>
<![CDATA[Roymon Panjaitan]]>
<![CDATA[ Jurnal Ilmiah Aset Vol 20 No 2 (2018): Jurnal ASET Volume 20 No 2 ]]>
Publisher : <![CDATA[STIE Widya Manggala ]]>
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<![CDATA[Research on the selection of variable Capital Adequacy Ratio (CAR) as the dependent variables because the CAR is the most important indicator accordingto Bank Indonesia in keeping the health level of the bank. CAR is affect by many factors such as Return On Investment ( ROI ), Debt to Equity Ratio ( DER ), Loan to Deposit Ratio ( LDR ) and Non Performing Loan ( NPL). The population in this research is the retired Nationals Savings Bank, Tbk (financial report 2010 – 2015 ). Research samples taken by using purposive sampling technique. The research method used was explanatory by using multiple linear regression test. The results showed that there is a positive influence of Return On Investment ( ROI) , Loan to Deposit Ratio ( LDR ), and Non Performing Loan ( NPL) against Capital Adequacy Ratio ( CAR ), while there was a negative influence of Debt to Equity Ratio ( DER ) to the Capital Adequacy Ratio (CAR ).]]>
<![CDATA[Technology Readiness and Digital Competing Capabilities: Digital Value Resonance ]]>
<![CDATA[Roymon Panjaitan]]>;
<![CDATA[Agustinus Moonti]]>;
<![CDATA[Echan Adam]]>
<![CDATA[ Shirkah: Journal of Economics and Business Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[IAIN Surakarta ]]>
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DOI: 10.22515/shirkah.v6i2.385
<![CDATA[The digital economy for MSMEs still possesses complex problems in the debate over technology readiness and competitive digital capabilities. The increase of dynamic product innovation changes is only effectively supported by digital value resonance. Addressing this issue, this research aims to explore the readiness of technology and the ability to compete digitally for innovative products through the resonance of digital value, especially for multi-business businesses. The data were collected from 170 respondents of small and medium-sized businesses through questionnaires. SEM-PLS techniques were used to analyze the data with a path mediated by digital value resonance on product innovation. The results showed that the resonance of digital value successfully mediated the relationship of technological readiness and digital competing capabilities, as well as direct links to the improvement of innovative products. Digital consumer habits also successfully strengthened the relationship of technological readiness and digital competing capabilities on the resonance of digital value. The advantages of this research lie in the synthesis of proposed digital value resonance variables from the results of resource-based view theory propositions in bridging the previous researcher gaps and contributing as a conceptual novelty model that can personalize digital value in the level of competition and increase MSMEs innovation products.]]>
<![CDATA[Pengaruh Teknologi Informasi dan Sistem Informasi Perpajakan Terhadap Kinerja Manajerial Keuangan ]]>
<![CDATA[Myra Andriana]]>;
<![CDATA[Tantiek Sumarlin]]>;
<![CDATA[Roymon Panjaitan]]>
<![CDATA[ Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 1 (2020): Volume 3 Nomor 1 Periode Januari 2020 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga ]]>
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DOI: 10.36778/jesya.v3i1.127
<![CDATA[The company's financial managerial performance is heavily based on several factors in the decision making process. The factor analysis indicated on several factors independent variables are information technology and information systems of taxation. Both variables are the gauge of their influence on managerial performance in some manufacturing industries. This study was aimed to prove empirically the influence of information technology and information system on financial manager performance of manufacturing companies in Semarang district. The research data collection process through interview and questionnaire on with random data of 95 respondents with purposive sampling method. Analysis of data used with validity and reliability tests, testing using T test, F test and coefficient of determination. The results of this study showed there was a positive influence on information technology and information systems simultaneously based on the value of Adjusted R Square (R2) Information technology variables of 57% and the system variables of taxation information of 43% against performance Financial management in the manufacturing company.]]>
<![CDATA[Keterlibatan Manajemen Pengetahuan dan Manajemen Bakat Pada Kinerja Karyawan di PT Ditoeku ]]>
<![CDATA[Roymon Panjaitan]]>
<![CDATA[ Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 4 No 2 (2021): Article Research Juni 2021 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga ]]>
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DOI: 10.36778/jesya.v4i2.385
<![CDATA[The goal of this study is to further discuss the participation of knowledge management and talent management in enhancing employee performance. The study used in quantitative method amounted to 55 employees at PT Ditoeku as respondents. Data collection instruments are conducted through the dissemination of questionnaires, surveys, interviews, and literature study support. Analyze data processing with descriptive analysis and linear regression for further hypothesis development. The research showed that information factors have a significant positive influence on employee in part and that some talent management has a significant positive effect on employee.. This correlation relationship has two positive contributions, the first practically implicating the managerial of the company that can directly improve the performance of employees from employee talent, both real knowledge management can improve employee performance that impacts the individual and for the company.]]>
<![CDATA[LITERASI METODE PENELITIAN DAN BISNIS TEKNOLOGI KREATIF DI ERA NEW NORMAL ]]>
<![CDATA[Roymon Panjaitan]]>;
<![CDATA[Myra Andriana]]>;
<![CDATA[Tantik Sumarlin]]>;
<![CDATA[Sindhu Rakasiswi]]>;
<![CDATA[Yuli Fitrianto]]>
<![CDATA[ Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 3, No 2: Januari 2021 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen Stiami ]]>
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DOI: 10.31334/jks.v3i2.1272
<![CDATA[The Covid-19 pandemic that hit the world including Indonesia had an impact on all aspects, one of which was the economic aspect. MSMEs are the most affected, where 50% of MSMEs are forced to go out of business because economic activities are stopped suddenly, and demand decreases. MSME turnover has dropped dramatically by around 40%-70%. Business people, especially MSMEs, have to start adapting to the new normal to maintain their business. At this webinar, various solutions will be given to the confusion of the community, especially MSME entrepreneurs, where they can choose the tips and solutions offered that are suitable to be applied according to their fields to survive and even grow during a pandemic, starting from business opportunities, to tips and tricks for using the right technology that can support MSME programs. The material in this webinar was delivered by 5 resource persons who are experts in their fields. The implenetation of this activity is carried out through the Zoom application and Live Youtube, with a total of 514 participants from various professions and MSME players. Webinar participants are given the opportunity to conduct questions and answer after all the resource persons have delivered their material. Participant who attend and fill in attendance receive certificates and material that are presented in this webinar.]]>
<![CDATA[ANALISIS PENERAPAN E-BUSINESS STUDI KASUS PADA BANK TABUNGAN PENSIUNAN NASIONAL ( BTPN ), TBK ]]>
<![CDATA[ROYMON PANJAITAN]]>
<![CDATA[ E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2019): Jurnal Ilmiah Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[STEKOM PRESS ]]>
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<![CDATA[The application of information technology to support business and various service activities cannot be avoided in the banking industry. The application of e-business in the current era of technology can provide increased profits in transaction services or marketing of banking products, but on the other hand the application of e-business tends to provide losses due to the high cost requirements to operationalize technology. The purpose of this research is to try to do an analysis of the application of e-business in one of the banking industries, namely Bank BTPN, Tbk.The results of the analysis of the application of e-business at Bank BTPN, Tbk is that the application provides many benefits to stakeholders and management. Stakeholders from the customer can easily obtain information and services without having to meet face to face, while the company's internal parties facilitate the company's operational activities, accelerate service and synergize products to increase profits and can continue to be competitive in the midst of the intense competition in the banking business today. In addition to financial benefits, the bank's good image is useful for increasing public trust.]]>
