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All Journal Jurnal Siasat Bisnis Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal The Winners Media Ekonomi dan Manajemen Gadjah Mada International Journal of Business JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen & Keuangan AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen Jurnal Ekonomi Manajemen Jurnal Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Digital Marketing and Halal Industry International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Journal of Management and Entrepreneurship Research Asian Management and Business Review Journal of Innovation in Community Empowerment (JICE) Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Relevance: Journal of Management and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan International Journal of Management Research and Economics Green Economics: International Journal of Islamic and Economic Education Jurnal Ilmiah Manajemen Dan Kewirausahaan
Roymon Panjaitan
Department Of Management, Faculty Of Economic And Business, Universitas Dian Nuswantoro, Semarang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality Riyanto, Fery; GS, Achmad Daengs; Panjaitan, Roymon; Yusuf, Muhammad; Sukri, Saipul Al
Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): page 205 - 353
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1070

Abstract

The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a purposive sampling method and included 100 Shopee users as respondents from Kebumen and the nearby districts. Data analysis was performed descriptively, and path analysis.  The results of this studied indicate that cognitive factors partially; brand association and brand reputation have a significant impact effect on brand personality, brand image and perceived quality of brand did not affect brand personality, perceived quality of brand, brand image and brand personality have positive effect on brand equity. Brand personality is proven to be able to mediate brand association and brand reputation towards brand equity. The perceived quality of brand and brand image are proven not to be mediated by brand personality.
The Role Of Market Performance Studies With A Strategic Orientation Syam'un, Syam'un; Panjaitan, Roymon; Ramdan, Andry Mochamad; Sawlani, Dhiraj Kelly; Abdullah, Akmal
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

Abstract

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS  3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.
Pengaruh Kualitas, Presepsi Harga, Dan Citra Merek Terhadap Minat Beli Ulang Produk The Executive Di Kota Semarang Dengan Keputusan Pembelian Sebagai Variabel Intervening Shakti, Niko Wildhan; Mahmud, Mahmud; Panjaitan, Roymon; Purusa, Nanda Adhi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2309

Abstract

The fashion industry is currently very competitive. Most fashion brands provide necessities that are used in everyone's lives. The fashion in question is clothes from the executive. This research aims to examine the influence of quality, price perception, and brand image on the decision to repurchase executive products in Semarang City with the purchase decision being an intervening variable. The method used in this research is quantitative. The method for obtaining samples used a purposive sampling technique using 175 respondents using questionnaires via Google form. In the data analysis process, SMARTPLS is used. The results of data processing imply that brand image does not have a significant influence on repurchase interest in the executive products in Semarang, while price and product quality have a significant influence on purchasing decisions and repurchase interest in the executive brand in the city of Semarang. Keywords: Quality, Price Perception, Brand Image, Purchase Decision and Repurchase Intention
The Role of Competitiveness Mechanism Protection of Marketing Performance: Resource-Advantage Theory Perspective Panjaitan, Roymon
KINERJA Vol. 26 No. 1 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i1.4945

Abstract

The study aims to determine the conceptual and empirical flow of inconsistencies in entrepreneurial, creative relationships on marketing performance centred on protecting competitiveness mechanisms. This conception is built to explore the critical role of protecting the competitiveness mechanisms of entrepreneurial creativity and product innovativeness. Optimization of post-pandemic marketing performance requires creativity and innovativeness and the importance of safeguarding competitiveness mechanisms. Seven hypotheses were developed and tested with the SEM-PLS technique in a sample frame of 230 MSMEs in Central Java, Indonesia. The study's findings contribute to the protection of competitiveness mechanisms conceptually, both empirically and practically. First, directly entrepreneurial creativity has a positive impact. On the contrary, there is a negative relationship of products innovatively in marketing performance. Second, the protection of competitiveness mechanisms can positively bridge innovative product relationships and entrepreneurial creativity in marketing performance. Third, the potential mediator of protection of competitiveness mechanisms can overcome the negative association of product innovativeness on marketing performance. The practical implications of criticizing MSMEs are not enough just creative and innovative, but still, require the protection of resource excellence. External factors protecting intellectual competitiveness mechanisms contribute to providing a competitive advantage. The theoretical implication is that the theory of competing resource advantages that a competitor's scarce resources have has the potential to gain a comparative advantage.
The Role Of Market Performance Studies With A Strategic Orientation Syam'un, Syam'un; Panjaitan, Roymon; Ramdan, Andry Mochamad; Sawlani, Dhiraj Kelly; Abdullah, Akmal
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

Abstract

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS  3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.
The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality Riyanto, Fery; GS, Achmad Daengs; Panjaitan, Roymon; Yusuf, Muhammad; Sukri, Saipul Al
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 2 (2023): November 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1070

Abstract

The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a purposive sampling method and included 100 Shopee users as respondents from Kebumen and the nearby districts. Data analysis was performed descriptively, and path analysis.  The results of this studied indicate that cognitive factors partially; brand association and brand reputation have a significant impact effect on brand personality, brand image and perceived quality of brand did not affect brand personality, perceived quality of brand, brand image and brand personality have positive effect on brand equity. Brand personality is proven to be able to mediate brand association and brand reputation towards brand equity. The perceived quality of brand and brand image are proven not to be mediated by brand personality.
NOWADAYS CORPORATE STRATEGY: BUSINESS MODEL CANVAS AND SWOT AS A FOUNDATION Rahmawati, Sisca Dian; Lamidi, Lamidi; Putra, Febrianur Ibnu Fitroh Sukono; Panjaitan, Roymon; Budiantoro, Risanda Alirastra
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 3 No. 2 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jmdb.v3i2.11671

Abstract

The purpose of this study is to determine the development of business strategy with a business model canvas approach and to determine SWOT analysis at company X. This study uses a qualitative research method using the Business Model Canvas (BMC) as a guide to identify business models and then uses SWOT for each metrics. Based on the SWOT analysis that has been produced, there are several business strategies that need to be carried out by PT. X, including producing high enough products, developing target markets, carrying out product development, selling outlet products, e-commerce, and various social media, conducting development of new innovations for products and many more.
Unlocking Purchase Intention: The Role of Value, Brand Awareness, and e-WOM in the Café Industry Nuryanto, Imam; Panjaitan, Roymon
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1813

Abstract

This study aims to empirically investigate the impact of café-relevant values (CRV) and brand awareness (BA) on electronic word-of-mouth (e-WOM) and purchase intention (PI) within the café industry. Additionally, it examines the mediating role of e-WOM in these relationships. The study employed a cross-sectional survey design, collecting data from 246 café customers in Central Java, Indonesia. Structural Equation Modelling (SEM) was used to analyse the relationships between CRV, BA, e-WOM, and PI. The results revealed that both CRV and BA had significant positive effects on e-WOM and PI. Furthermore, e-WOM partially mediated the relationship between CRV and PI, as well as between BA and PI, suggesting that e-WOM enhances the influence of value perceptions and brand awareness on purchase decisions. This study contributes to the existing literature on Service-Dominant Logic by exploring the interplay between perceived value, brand awareness, and e-WOM in the café sector, which has not been extensively examined in previous research. Given these findings, café managers should focus on enhancing perceived value and brand awareness through quality services and strategic brand communication to increase consumer engagement and purchase intentions. Future research should explore these relationships in other industry contexts and consider longitudinal approaches for deeper insights.
A Perspective of Theory of Reasoned Action and Planned Behavior: Purchase Decision Roymon Panjaitan; Handy Nur Cahya
Jurnal Manajemen Vol. 29 No. 1 (2025): February 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i1.2265

Abstract

This research addresses the inconsistencies in findings related to celebrity endorsers, brand image, and trust level that influence buying interest to drive purchase decisions for the 3Second brand product. The role of buying interest represents a novel aspect of this study, further explored through the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA). A quantitative approach involved 100 respondents using the 3Second brand products across Central Java, Indonesia. Data analysis was conducted using SEM-PLS software to develop a structural theory by exploring the relationships between constructs based on TRA and TPB theories. The findings indicate that buying interest significantly contributes, directly and indirectly, to leverage consumer behaviour in making purchase decisions influenced by celebrity endorsers, brand image, and trust level. Additionally, the theoretical implications of TRA and TPB highlight that these theories primarily assume individuals are rational in considering their actions and the implications of those actions.
SISTEM INFORMASI PENYEWAAN KENDARAAN MENGGUNAKAN ACCRUAL BASIS BERBASIS VB.NET Widiastuti, Nadila; Panjaitan, Roymon; Priyadi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 2 (2022): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i2.384

Abstract

Penelitian ini bertujuan untuk merancang sistem informasi penyewaan kendaraan yang lebih efektif dan efisien dan juga untuk keamanan data yang lebih baik, fungsi validasi untuk meminimalkan kesalahan input maupun data ganda, fungsi pencarian dan filter data juga laporan yang terintegrasi dengan sistem agar lebih efisien Penelitian ini menggunakan metode Accrual Basis. Sistem menggunakan Visual Basic.NET, MySQL, Crystal Report. Data diperoleh melalui studi pustaka, observasi dan wawancara, dan pemberian kuesioner. Metode yang digunakan dalam penelitian dan pengembangan ini adalah metode Research and Development (R&D) Penelitian ini menghasilkan sistem informasi penyewaan kendaraan yang lebih efektif dan efisien dan juga untuk keamanan data yang lebih baik, fungsi validasi untuk meminimalkan kesalahan input maupun data ganda, fungsi pencarian dan filter data juga laporan yang terintegrasi dengan sistem agar lebih efisien. Hal ini dibuktikan dengan uji efektivitas antara kinerja sistem lama dibandingkan sistem baru apabila diprosentasekan adalah 28% : 79,6%. Ditambah hasil uji dari validator internal yaitu 4,2 yang berarti sangat valid, sedangkan dari validator eksternal 3,4 yang berarti valid.
Co-Authors Adrianno, Dunga Agustinus Budi Santoso Agustinus Moonti Akmal Abdullah Alicasari, Shalom Olivia Amron Amron, Amron Anggi Permata Sari Aprilya, Dandy Ariati Anomsari Aryanto, Vincent Didiek Wiet Astuti, Sih Dari Atthariq, Adlan Jingglang Awanis Linati Haziroh Bobur Sobirov Cahya, Handy Nur Chasanah, Amalia Nur Damar, Haunan Deddy Sulaimawan Della Christine Parhusip Dian Indriyani Diana Aqmala Diana Puspitasari Dwi Setiawan Echan Adam Edwin Zusrony Elia Resha Fatmawati Fadia Zulfa Kanaya Fakhmi Zakaria Farida Indriani Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto GS , Achmad Daengs Guruh Taufan H Handy Nur Cahya Ida Ayu Putu Sri Widnyani Imam Nuryanto Krisnando, Febrian Kurnia Agari, Bella Fitri Kusuma, Pradana Jati Lamidi, Lamidi Luthfy Purnanta Anzie Mahmud Mahmud Mahmud Mahmud Muhammad Hasan Muhammad Iqbal Fassa Muhammad Yusuf Myra Andriana Nada Trasthya Ibaneza Nanda Adhi Purusa Oktoriza, Linda Ayu Priyadi Priyadi Purusa, Nanda Adhi Puspita Sari, Rizki Putra, Raffa Ardarajuna Putri, Kinanti Nabila Qonita Maharani Ramadhan, Firza Arief Ramdan, Andry Mochamad Risanda Alirastra Budiantoro Riyanto, Fery Rumanti, Seline Widi Saipul Al Sukri Sari, Embun Oktavia Sawlani, Dhiraj Kelly Shakti, Niko Wildhan Sindhu Rakasiwi Sisca Dian Rahmawati Sobirov, Bobur Syam'un, Syam'un Tantiek Sumarlin Tantiek Sumarlin Tantiek Sumarlin Tantik Sumarlin . Tri Yonna Praditya Wibowo, Mochammad Eric Suryakencana Widiastuti, Nadila Yohan Wismantoro Yuli Fitrianto Zakaria, Fakhmi