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All Journal Jurnal Siasat Bisnis Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal The Winners Media Ekonomi dan Manajemen Gadjah Mada International Journal of Business JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MODUS-Jurnal Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen & Keuangan AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen Jurnal Ekonomi Manajemen Jurnal Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Digital Marketing and Halal Industry International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Journal of Management and Entrepreneurship Research Asian Management and Business Review Journal of Innovation in Community Empowerment (JICE) Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Relevance: Journal of Management and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan International Journal of Management Research and Economics The Manager Reveiew Green Economics: International Journal of Islamic and Economic Education Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan
Roymon Panjaitan
Department Of Management, Faculty Of Economic And Business, Universitas Dian Nuswantoro, Semarang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Religio-centric Product Strategic: Halal Literacy and Brand Management Capabilities Towards Business Performance Achmad Daengs Gatot Soeherman; Roymon Panjaitan
Jurnal Siasat Bisnis VOL 27, NO 1 (2023)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol27.iss1.art7

Abstract

Purpose – This study aims to explore a new model concept finding that can bridge the research gap of halal literacy relationships, brand management skills that are centralized to religio-centric product strategies and the commitment to diversity as a function of moderation. Design/methodology/approach – Quantitative methods were used to collect data from a total of 186 respondents with PLS-SEM, instruments used with questionnaires and interviews taken randomly from a population of 320 spread across the island of Java. Findings – This concept is a novelty in efforts to improve business performance based on the religious nature of centrists in determining product strategies. Furthermore, the growth of product brand innovation is increasingly dynamic, demanding the participation of religion in leading competitive brands and the dissemination of halal literacy Research limitations/implications – In the meantime, in-depth research has not yet been carried out on other dimensions of the function of the previous variable religio-centric product strategy, such as halal marketing innovation capabilities and information technology configuration of halal product literacy. Practical implications – the application of a religion-centred marketing strategy is the company's ability to provide innovation in product strategy decisions that are committed to religious values and can be leveraged in current market understanding and future market forecasts. For stakeholders, this is a new faith-based business opportunity that can open up new segments in heterogeneous market demands. Originality/value – To contribute ideas for knowledge about religious-product strategies and the ability of MSME businesses to spread the importance of halal brand products to customers and through attention on innovation strategies of customer religiosity product needs that are oriented to the needs of halal products customers.
Transparency of Hajj Fund Accountability: Performance of Financial Statements and Investment Optimization Roymon Panjaitan; Echan Adam
AKRUAL: JURNAL AKUNTANSI Vol 14 No 1 (2022): AKRUAL: Jurnal Akuntansi
Publisher : Jurusan Akuntansi Fakultas Ekonomi Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jaj.v14n1.p47-62

Abstract

This research aims to provide a theoretical framework for implementing financial products in the management of Hajj financial funds presented in a transparent and accountable manner with a novelty system that is centrally embedded in the field. This research contribution integrates the management of centralised system fund instruments that are transparent and accountable. This research method uses sampling in the form of interview instruments and questionnaires to 126 employees who work in religious affairs offices located in branch offices on the island of Java. As a result of this research, there is a significant positive effect of direct or indirect integrated systems centralised on transparency and public accountability in producing good financial statement performance, and financial statement performance relationships have a significant positive effect on the optimisation of financial instruments
Improving Entrepreneurial Satisfaction Through Creativity and Intellectual Agility-Resonance: Evidence from Indonesia Roymon Panjaitan; Echan Adam; Muhammad Hasan
Gadjah Mada International Journal of Business Vol 25, No 2 (2023): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.69387

Abstract

Entrepreneurship is a personality attribute that enables a person to discover resources passionately through a combination of new strategies to generate significant market value. Therefore, this research aims to examine the importance of the intellectual agility-resonance of businesses in all industrial sectors in Indonesia. Quantitative data were collected from 303 small and medium-sized micro-enterprises and analyzed using SEM-PLS line analysis. The result showed that the intellectual agility-resonance of entrepreneurial creativity increases satisfaction. Furthermore, empirical research on aspects like psychological well-being, financial optimism, job risks, and outcomes show what can be achieved through intellectual agility-resonance. Theoretically, entrepreneurial creativity is an intellectuality that comes from the dimension of the source of competitive excellence.
Café-Relevant Value and Brand Awareness on Purchase Intention: Empirical Study of Local Brand Cafe Roymon Panjaitan; Edwin Zusrony
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 1 (2022): Edisi Juni 2022
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.436 KB) | DOI: 10.35314/inovbizmik.v2i1.2281

Abstract

The importance of this study is discussed to determine the intensity of purchases resulting from cafe-relevant value, as well as the impact of brand awareness through e-wom. Two hundred forty-six respondents were used as coffee lovers in cafes, most used questionnaires and interviews as data collection methodologies. This study analyzed data from e-WOM-mediated path analysis on purchase intention using SEM-PLS multiple path analysis. The research findings have a positive relationship between cafe relevant value and brand awareness in influencing e-wom and a direct positive contribution between café-relevant value and brand awareness on purchase intention. So, it is proven that e-wom has the potential to increase the intensity of coffee purchases in cafes.
Exploration of Brand Satisfaction on Purchase Decision: Theory of Planned Behavior Perspective Febrianur Ibnu Fitroh Sukono Putra; Roymon Panjaitan; Elia Resha Fatmawati
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 2: SEPTEMBER 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i22023p161

Abstract

Brand satisfaction is prominent to bridge purchasing decisions, and it is often linked with perceived value, social media marketing, and brand trust. This study explores the mediating role of brand satisfaction in the relationship between perceived value, social media marketing, brand trust, and purchase decision. The convenience sampling technique was used to collect the data. A self-administered survey from 226 consumers who were sampled in Semarang was involved in this study, and further data was processed using PLS-SEM software. The findings show that perceived value, social media marketing, brand trust, and satisfaction simultaneously have a positive and significant impact on consumer purchasing decisions. The role of brand satisfaction is proven to bridge the relationship between perceived value and the role of social media in purchasing decisions. However, there are negative results related directly or indirectly through brand satisfaction, from brand trust to purchasing decisions. In addition, social media marketing has no impact on brand satisfaction. The findings indicate that brand decisions have yet to become a benchmark for consumers to determine purchasing decisions for shampoo products. The usefulness of this research can trigger product business owners to observe consumer behavior continuously amid fast-moving product innovation competition.Keywords: Perceived value, Purchase decision, Social media marketing, Brand satisfaction, Brand trust
NASCENT ENTREPRENEUR: A SYSTEMATIC REVIEW AND FUTURE RESEARCH DIRECTION Panjaitan, Roymon
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (725.8 KB) | DOI: 10.55606/jumbiku.v2i1.94

Abstract

The growth of new entrepreneurs becomes a benchmark of entrepreneurial spirit to be independent. The performance of MSMEs still has a number of problems in entrepreneurs first explaining the growth intentions of new business teams with greater family ties. The method used in this study is to collect a number of article literature from reputable journal sources Q1 to Q2. Data collection is done by prisma method which is then data dioalh using Watase software and article clustering using Vos Viewer. Literature searches based on articles published from 2011 – 2021 based on titles, keywords and abstracts. The findings from data sources obtained that the improvement in business planning achieved from nascent entrepreneurs can be improved through institutional strength. The practical implication of these findings is that institutional forces will always be able to excel at measuring the sustainability of innovation performance especially in the context of nascent entrepreneurs. While theoretically strengthening that the institutional strength of the adoption of institutional theory and resource advantage theory of competition to improve the sustainability of MSME performance.
The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality Riyanto, Fery; GS, Achmad Daengs; Panjaitan, Roymon; Yusuf, Muhammad; Sukri, Saipul Al
Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): page 205 - 353
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1070

Abstract

The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a purposive sampling method and included 100 Shopee users as respondents from Kebumen and the nearby districts. Data analysis was performed descriptively, and path analysis.  The results of this studied indicate that cognitive factors partially; brand association and brand reputation have a significant impact effect on brand personality, brand image and perceived quality of brand did not affect brand personality, perceived quality of brand, brand image and brand personality have positive effect on brand equity. Brand personality is proven to be able to mediate brand association and brand reputation towards brand equity. The perceived quality of brand and brand image are proven not to be mediated by brand personality.
The Role Of Market Performance Studies With A Strategic Orientation Syam'un, Syam'un; Panjaitan, Roymon; Ramdan, Andry Mochamad; Sawlani, Dhiraj Kelly; Abdullah, Akmal
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

Abstract

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS  3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.
Pengaruh Kualitas, Presepsi Harga, Dan Citra Merek Terhadap Minat Beli Ulang Produk The Executive Di Kota Semarang Dengan Keputusan Pembelian Sebagai Variabel Intervening Shakti, Niko Wildhan; Mahmud, Mahmud; Panjaitan, Roymon; Purusa, Nanda Adhi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2309

Abstract

The fashion industry is currently very competitive. Most fashion brands provide necessities that are used in everyone's lives. The fashion in question is clothes from the executive. This research aims to examine the influence of quality, price perception, and brand image on the decision to repurchase executive products in Semarang City with the purchase decision being an intervening variable. The method used in this research is quantitative. The method for obtaining samples used a purposive sampling technique using 175 respondents using questionnaires via Google form. In the data analysis process, SMARTPLS is used. The results of data processing imply that brand image does not have a significant influence on repurchase interest in the executive products in Semarang, while price and product quality have a significant influence on purchasing decisions and repurchase interest in the executive brand in the city of Semarang. Keywords: Quality, Price Perception, Brand Image, Purchase Decision and Repurchase Intention
The Role of Competitiveness Mechanism Protection of Marketing Performance: Resource-Advantage Theory Perspective Panjaitan, Roymon
KINERJA Vol. 26 No. 1 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i1.4945

Abstract

The study aims to determine the conceptual and empirical flow of inconsistencies in entrepreneurial, creative relationships on marketing performance centred on protecting competitiveness mechanisms. This conception is built to explore the critical role of protecting the competitiveness mechanisms of entrepreneurial creativity and product innovativeness. Optimization of post-pandemic marketing performance requires creativity and innovativeness and the importance of safeguarding competitiveness mechanisms. Seven hypotheses were developed and tested with the SEM-PLS technique in a sample frame of 230 MSMEs in Central Java, Indonesia. The study's findings contribute to the protection of competitiveness mechanisms conceptually, both empirically and practically. First, directly entrepreneurial creativity has a positive impact. On the contrary, there is a negative relationship of products innovatively in marketing performance. Second, the protection of competitiveness mechanisms can positively bridge innovative product relationships and entrepreneurial creativity in marketing performance. Third, the potential mediator of protection of competitiveness mechanisms can overcome the negative association of product innovativeness on marketing performance. The practical implications of criticizing MSMEs are not enough just creative and innovative, but still, require the protection of resource excellence. External factors protecting intellectual competitiveness mechanisms contribute to providing a competitive advantage. The theoretical implication is that the theory of competing resource advantages that a competitor's scarce resources have has the potential to gain a comparative advantage.
Co-Authors Adrianno, Dunga Agustinus Budi Santoso Agustinus Moonti Akmal Abdullah Alicasari, Shalom Olivia Amron Amron Amron Amron Amron, Amron Andry Mochamad Ramdan Anggi Permata Sari Aprilya, Dandy Ariati Anomsari Aryanto, Vincent Didiek Wiet Astuti, Sih Dari Atthariq, Adlan Jingglang Awanis Linati Haziroh Bobur Sobirov Cahya, Handy Nur Chasanah, Amalia Nur Damar, Haunan Deddy Sulaimawan Della Christine Parhusip Dian Indriyani Diana Aqmala Diana Puspitasari Dwi Setiawan Echan Adam Edwin Zusrony Elia Resha Fatmawati Fadia Zulfa Kanaya Fakhmi Zakaria Farida Indriani Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto GS , Achmad Daengs Guruh Taufan H Handy Nur Cahya Ida Ayu Putu Sri Widnyani Imam Nuryanto Kasturi, Dila Nor Krisnando, Febrian Kurnia Agari, Bella Fitri Kusuma, Pradana Jati Lamidi, Lamidi Luthfy Purnanta Anzie Mahmud Mahmud Mahmud Mahmud Muhammad Hasan Muhammad Iqbal Fassa Muhammad Yusuf Myra Andriana Nada Trasthya Ibaneza Nanda Adhi Purusa Oktoriza, Linda Ayu Priyadi Priyadi Puji Purwatiningsih, Aris Purusa, Nanda Adhi Puspita Sari, Rizki Putra, Raffa Ardarajuna Putri, Kinanti Nabila Qonita Maharani Ramadhan, Firza Arief Risanda Alirastra Budiantoro Riyanto, Fery Rumanti, Seline Widi Saipul Al Sukri Sari, Embun Oktavia Sawlani, Dhiraj Kelly Seftarina Azzahra Shakti, Niko Wildhan Sindhu Rakasiwi Sisca Dian Rahmawati Sobirov, Bobur Syam'un, Syam'un Tantiek Sumarlin Tantiek Sumarlin Tantiek Sumarlin Tantik Sumarlin . Tri Yonna Praditya Ulhaq, Abryan Zadda Wibowo, Mochammad Eric Suryakencana Widiastuti, Nadila Yohan Wismantoro Yuli Fitrianto Zakaria, Fakhmi