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All Journal Jurnal Siasat Bisnis Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal The Winners Media Ekonomi dan Manajemen Gadjah Mada International Journal of Business JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MODUS-Jurnal Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen & Keuangan AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen Jurnal Ekonomi Manajemen Jurnal Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Digital Marketing and Halal Industry International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Journal of Management and Entrepreneurship Research Asian Management and Business Review Journal of Innovation in Community Empowerment (JICE) Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Relevance: Journal of Management and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan International Journal of Management Research and Economics The Manager Reveiew Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER Green Economics: International Journal of Islamic and Economic Education Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan
Roymon Panjaitan
Department Of Management, Faculty Of Economic And Business, Universitas Dian Nuswantoro, Semarang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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PENGARUH DISIPLIN KERJA, FASILITAS KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA KOPERASI SIMPAN PINJAM PRIMKOPABRI KABUPATEN KENDAL Ulhaq, Abryan Zadda; Purwatiningsih, Aris Puji; Panjaitan, Roymon; Wibowo, Mochammad Eric Suryakencana
The Manager Review Vol. 8 No. 1 (2026)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v8i1.48557

Abstract

This study aims to analyze the effect of work discipline, work facilities, and work motivation on employee performance at the PRIMKOPABRI Savings and Loan Cooperative, Kendal Regency. Employee performance is an essential factor in supporting cooperative organizational effectiveness, particularly in providing optimal services to members. Preliminary findings indicated several performance-related issues, including suboptimal task completion, delays in work discipline, inadequate work facilities, and insufficient employee motivation. This research employed a quantitative approach using a survey method. The research population consisted of all 57 employees of PRIMKOPABRI Kendal Regency, and a census sampling technique was applied. Data were collected through structured questionnaires using a four-point Likert scale and analyzed using multiple linear regression with the assistance of IBM SPSS. The results show that work discipline, work facilities, and work motivation have a positive and significant effect on employee performance. Among the three variables, work facilities were identified as the most dominant factor in improving employee performance. Simultaneously, the independent variables explain 91.7% of the variance in employee performance. In conclusion, improving employee performance at PRIMKOPABRI Kendal Regency can be achieved through consistent enforcement of work discipline, adequate provision of work facilities, and continuous strengthening of employee motivation to support optimal cooperative performance.
The Role Of Market Performance Studies With A Strategic Orientation Syam'un Syam'un; Roymon Panjaitan; Andry Mochamad Ramdan; Dhiraj Kelly Sawlani; Akmal Abdullah
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): 10 original research articles were authored/co-authored by 41 authors from 3 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

Abstract

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS  3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.
The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality Fery Riyanto; Achmad Daengs GS; Roymon Panjaitan; Muhammad Yusuf; Saipul Al Sukri
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 2 (2023): 10 original research articles were authored/co-authored by 35 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1070

Abstract

The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type of study is explanatory. This study used a purposive sampling method and included 100 Shopee users as respondents from Kebumen and the nearby districts. Data analysis was performed descriptively, and path analysis.  The results of this studied indicate that cognitive factors partially; brand association and brand reputation have a significant impact effect on brand personality, brand image and perceived quality of brand did not affect brand personality, perceived quality of brand, brand image and brand personality have positive effect on brand equity. Brand personality is proven to be able to mediate brand association and brand reputation towards brand equity. The perceived quality of brand and brand image are proven not to be mediated by brand personality.
PENGARUH BUZZ MARKETING, EMOTIONAL BRANDING, CUSTOMER EXPERIENCE, DAN REVIEWS TERHADAP KEPUTUSAN PEMBELIAN TIKTOK SHOP SEMARANG Yuni Nur Maulida; Yohan Wismantoro; Roymon Panjaitan; Pradana Jati Kusuma
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2449

Abstract

The development of social commerce through the TikTok Shop platform has changed the way consumers make online purchasing decisions, where these decisions are influenced not only by needs but also by social factors, emotional connections, user experience, and information from other consumers. This study aims to analyze and determine the extent of the influence of these four variables, both partially and simultaneously, on the purchasing decisions of TikTok Shop users in Semarang City. This is evidenced by the results of the t-test, where all variables have a t-value greater than the t-table value (1.971) and a significance level of 0.000 < 0.05, with Online Customer Reviews as the most dominant variable. These findings confirm that consumer purchasing decisions on TikTok Shop are influenced by exposure to viral information, emotional brand awareness, a pleasant shopping experience, and trust built through reviews from other customers.
Determinasi Keputusan Pembelian Melalui Brand Image Analisis: Product Quality dan Lifestyle Pada Konsumen Sepatu Merk Adidas di Foot Locker DP Mall Kota Semarang Sulistiani Sulistiani; Amron Amron; Roymon Panjaitan; Pradana Jati Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 6 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i6.11409

Abstract

Companies are required to continue to innovate in creating new products that have high competitiveness, one of which is shoes. The purpose of this study is to determine how product quality and lifestyle influence purchasing decisions through brand image in Adidas Shoe consumers at Foot Locker Dp Mall, Semarang City. Data were collected using a questionnaire (Google Form) with 140 respondents. This study uses Smart-PLS analysis. The results of this study indicate that product quality and lifestyle have a positive and significant effect on brand image. Product quality and lifestyle have a positive and significant effect on purchasing decisions. Then, brand image has a significant effect as a mediator between product quality and lifestyle on purchasing decisions. Management needs to optimize the synergy between product quality excellence and brand image strengthening that is relevant to the dynamics of today's consumer lifestyles..
PERAN KUALITAS LAYANAN, HARGA, DAN CITRA MERK DALAM MENINGKATKAN KEPUASAN PELANGGAN BUS PARIWISATA PO JURUS ELANG SEMARANG Faiz Zakariya; Roymon Panjaitan; Mahmud Mahmud; Aries Setiawan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1188

Abstract

Fierce competition in the tourist bus industry, especially in the price segment, requires companies to understand the key factors that influence customer satisfaction. This study aims to analyze the influence of service quality, price, and brand image on customer satisfaction of PO Jurus Elang in Semarang City through a quantitative approach with an explanatory survey involving 136 respondents selected by purposive sampling. Data were obtained from a Likert scale questionnaire and analyzed using SEM-PLS via SmartPLS. The results of the analysis indicate that service quality and price have a positive but insignificant influence, while brand image has a positive and significant influence on customer satisfaction, with an R-square value of 0.721, reflecting good model strength. These findings emphasize that brand image is a major factor in increasing customer satisfaction, while service quality and price are more likely to be viewed as minimum standards by customers.
MENELISIK PERAN PERSEPSI KONSUMEN MELALUI MINAT BELI: PROMOSI PRODUK RICHEESE FACTORY Ahmad Farih Awwalunnajjah; Roymon Panjaitan; Diana Aqmala; Handy Nur Cahya
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1206

Abstract

This research investigates how the characteristics of virtual influencers influence consumers’ purchase intention, with consumer perception acting as a mediating variable. A quantitative explanatory method was applied, involving 134 social media users who had been exposed to promotional content by the virtual influencer Arbie Seo for Richeese Factory. Data analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM). Results reveal that credibility and authenticity exert a positive influence on purchase intention, whereas attractiveness shows a significant negative effect. In addition, credibility, attractiveness, and authenticity positively affect consumer perception. Consumer perception subsequently increases purchase intention and serves as a mediator in the relationship between virtual influencer characteristics and purchase intention.
OPTIMALISASI KINERJA PEMASARAN MELALUI ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN INOVASI PRODUK PADA UMKM SEKTOR DAGANG DI KOTA SEMARANG Hafizh Rifat Anandasutisna; Roymon Panjaitan; Amron; Mahmud
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1215

Abstract

This study is motivated by the phenomenon of unstable marketing performance of MSME units in Indonesia and the inequality of MSME units in Semarang City, which reflects the urgency of strengthening marketing strategies. The study aims to analyze the influence of entrepreneurial orientation, market orientation, and product innovation on the marketing performance of trading-sector MSMEs. An explanatory quantitative approach was employed involving 130 MSME actors selected through purposive sampling. Data were analyzed using the PLS-SEM method with SmartPLS 4. The results indicate that entrepreneurial orientation and market orientation have a positive and significant effect on marketing performance, while product innovation has a positive but insignificant effect. These findings confirm that marketing performance is more influenced by the ability of business actors to be proactive, adaptive, and responsive to market needs rather than relying solely on product innovation. This study strengthens the Resource-Advantage Theory and provides practical guidance for the MSME sector and stakeholders in designing policies and marketing strategies oriented toward enhancing competitiveness and business sustainability
MENGAPA PEMAIN MEMBELI ITEM GAME? PERAN COLLABORATION BRANDING, KEPUASAN, DAN KETERIKATAN EMOSIONAL Farid Naufal; Roymon Panjaitan; Imam Nuryanto; Pradana Jati Kusuma
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1232

Abstract

Game collaboration branding has emerged as a significant marketing strategy influencing player purchasing behavior. This study aims to analyze the influence of collaboration branding, player satisfaction, and emotional attachment on purchase intention among Honkai: Star Rail players. 280 active members of the Pompomfess community on Platform X (Twitter) participated in a quantitative survey that was analyzed using Structural Equation Modeling–Partial Least Squares (SEMPLS). The results extend the application of the Theory of Planned Behavior to digital game consumption behavior by showing that collaboration branding, player satisfaction, and emotional attachment significantly increases purchase intention. In addition to offering useful advice for game developers and marketers in creating player-oriented brand collaboration strategies, this study conceptually advances the body of knowledge on digital consumer behavior.
INVESTIGASI PELAYANAN, FASILITAS DAN BIAYA PENDIDIKAN DALAM BINGKAI MARKETING MIX (7P) DI SMK NU LASEM Firza Arief Ramadhan; Raffa Ardarajuna Putra; Mochammad Eric Suryakencana Wibowo; Diana Aqmala; Roymon Panjaitan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5638

Abstract

Pendidikan di Indonesia masih menghadapi berbagai tantangan, terutama di daerah yang kurang berkembang, di mana keterbatasan fasilitas, pelayanan, dan biaya menjadi faktor yang mempengaruhi kualitas pendidikan. Penelitian ini bertujuan untuk menganalisis perspektif siswa di SMK NU Lasem mengenai aspek Marketing Mix 7P, yang mencakup Process (pelayanan pendidikan), Physical Evidence (Fasilitas Pendidikan), dan price (biaya pendidikan). Dengan menggunakan metode kualitatif, penelitian ini melibatkan wawancara mendalam dengan dua belas siswa untuk memperoleh pemahaman mengenai pengalaman mereka dalam mengakses layanan pendidikan. Hasil penelitian menunjukkan bahwa keterbatasan tenaga pendidik dalam hal layanan pendidikan yang kurang efektif, serta minimnya sarana dan prasarana menjadi hambatan utama dalam meningkatkan kualitas pendidikan. Kurangnya ketepatan penentuan biaya menyebabkan terbatasnya fasilitas dan pelayanan akademik. Penelitian ini diharapkan dapat memberikan wawasan lebih dalam mengenai bagaimana aspek pelayanan, fasilitas, dan biaya dalam pemasaran pendidikan mempengaruhi aksesibilitas kualitas pembelajaran. Dengan memahami kebutuhan siswa, diharapkan pihak terkait dapat mengambil langkah-langkah strategis untuk meningkatkan efisiensi sistem pendidikan dan memastikan akses pendidikan yang lebih merata bagi seluruh pengguna.
Co-Authors Adrianno, Dunga Agustinus Budi Santoso Agustinus Moonti Ahmad Farih Awwalunnajjah Akmal Abdullah Alicasari, Shalom Olivia Amalia Nur Chasanah Amron Amron Amron Amron Amron Amron Amron, Amron Andry Mochamad Ramdan Anggi Permata Sari Aprilya, Dandy Ariati Anomsari Aries Setiawan Astuti, Sih Dari Atthariq, Adlan Jingglang Awanis Linati Haziroh Bobur Sobirov Cahya, Handy Nur Damar, Haunan Deddy Sulaimawan Della Christine Parhusip Dhiraj Kelly Sawlani Dian Indriyani Diana Aqmala Diana Aqmala Diana Puspitasari Dwi Setiawan Echan Adam Edwin Zusrony Elia Resha Fatmawati Fadia Zulfa Kanaya Faiz Zakariya Fakhmi Zakaria Farid Naufal Farida Indriani Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Firza Arief Ramadhan GS , Achmad Daengs Guruh Taufan Hariyadi Hafizh Rifat Anandasutisna Handy Nur Cahya Ida Ayu Putu Sri Widnyani Imam Nuryanto Imam Nuryanto Kasturi, Dila Nor Krisnando, Febrian Kurnia Agari, Bella Fitri Kusuma, Pradana Jati Lamidi, Lamidi Luthfy Purnanta Anzie Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mochammad Eric Suryakencana Wibowo Muhammad Hasan Muhammad Iqbal Fassa Muhammad Yusuf Muhammad Yusuf Myra Andriana Nada Trasthya Ibaneza Nanda Adhi Purusa Oktoriza, Linda Ayu Pradana Jati Kusuma Priyadi Priyadi Puji Purwatiningsih, Aris Purusa, Nanda Adhi Puspita Sari, Rizki Putri, Kinanti Nabila Qonita Maharani Raffa Ardarajuna Putra Risanda Alirastra Budiantoro Riyanto, Fery Rumanti, Seline Widi Saipul Al Sukri Sari, Embun Oktavia Sawlani, Dhiraj Kelly Seftarina Azzahra Shakti, Niko Wildhan Sindhu Rakasiwi Sisca Dian Rahmawati Sobirov, Bobur Sulistiani Sulistiani Syam'un Syam'un Syam'un, Syam'un Tantiek Sumarlin Tantiek Sumarlin Tantiek Sumarlin Tantik Sumarlin . Tri Yonna Praditya Ulhaq, Abryan Zadda Vincent Didiek Wiet Aryanto Wibowo, Mochammad Eric Suryakencana Widiastuti, Nadila Yohan Wismantoro Yuli Fitrianto Yuni Nur Maulida Zakaria, Fakhmi