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All Journal Jurnal Siasat Bisnis Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal The Winners Media Ekonomi dan Manajemen Gadjah Mada International Journal of Business JPBM (Jurnal Pendidikan Bisnis dan Manajemen) MODUS-Jurnal Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen & Keuangan AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen Jurnal Ekonomi Manajemen Jurnal Manajemen Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Digital Marketing and Halal Industry International Journal Of Science, Technology & Management (IJSTM) Jurnal Ilmiah ASET Asian Management and Business Review Journal of Innovation in Community Empowerment (JICE) Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Relevance: Journal of Management and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan International Journal of Management Research and Economics The Manager Reveiew Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Advances: Jurnal Ekonomi & Bisnis JER International Journal of Economics, Commerce, and Management Jurnal Multidisiplin Indonesia Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan Sinov : Media Informasi Penelitian Kabupaten Semarang
Roymon Panjaitan
Department Of Management, Faculty Of Economic And Business, Universitas Dian Nuswantoro, Semarang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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MENELISIK PERAN PERSEPSI KONSUMEN MELALUI MINAT BELI: PROMOSI PRODUK RICHEESE FACTORY Ahmad Farih Awwalunnajjah; Roymon Panjaitan; Diana Aqmala; Handy Nur Cahya
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1206

Abstract

This research investigates how the characteristics of virtual influencers influence consumers’ purchase intention, with consumer perception acting as a mediating variable. A quantitative explanatory method was applied, involving 134 social media users who had been exposed to promotional content by the virtual influencer Arbie Seo for Richeese Factory. Data analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM). Results reveal that credibility and authenticity exert a positive influence on purchase intention, whereas attractiveness shows a significant negative effect. In addition, credibility, attractiveness, and authenticity positively affect consumer perception. Consumer perception subsequently increases purchase intention and serves as a mediator in the relationship between virtual influencer characteristics and purchase intention.
OPTIMALISASI KINERJA PEMASARAN MELALUI ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN INOVASI PRODUK PADA UMKM SEKTOR DAGANG DI KOTA SEMARANG Hafizh Rifat Anandasutisna; Roymon Panjaitan; Amron; Mahmud
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1215

Abstract

This study is motivated by the phenomenon of unstable marketing performance of MSME units in Indonesia and the inequality of MSME units in Semarang City, which reflects the urgency of strengthening marketing strategies. The study aims to analyze the influence of entrepreneurial orientation, market orientation, and product innovation on the marketing performance of trading-sector MSMEs. An explanatory quantitative approach was employed involving 130 MSME actors selected through purposive sampling. Data were analyzed using the PLS-SEM method with SmartPLS 4. The results indicate that entrepreneurial orientation and market orientation have a positive and significant effect on marketing performance, while product innovation has a positive but insignificant effect. These findings confirm that marketing performance is more influenced by the ability of business actors to be proactive, adaptive, and responsive to market needs rather than relying solely on product innovation. This study strengthens the Resource-Advantage Theory and provides practical guidance for the MSME sector and stakeholders in designing policies and marketing strategies oriented toward enhancing competitiveness and business sustainability
MENGAPA PEMAIN MEMBELI ITEM GAME? PERAN COLLABORATION BRANDING, KEPUASAN, DAN KETERIKATAN EMOSIONAL Farid Naufal; Roymon Panjaitan; Imam Nuryanto; Pradana Jati Kusuma
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1232

Abstract

Game collaboration branding has emerged as a significant marketing strategy influencing player purchasing behavior. This study aims to analyze the influence of collaboration branding, player satisfaction, and emotional attachment on purchase intention among Honkai: Star Rail players. 280 active members of the Pompomfess community on Platform X (Twitter) participated in a quantitative survey that was analyzed using Structural Equation Modeling–Partial Least Squares (SEMPLS). The results extend the application of the Theory of Planned Behavior to digital game consumption behavior by showing that collaboration branding, player satisfaction, and emotional attachment significantly increases purchase intention. In addition to offering useful advice for game developers and marketers in creating player-oriented brand collaboration strategies, this study conceptually advances the body of knowledge on digital consumer behavior.
INVESTIGASI PELAYANAN, FASILITAS DAN BIAYA PENDIDIKAN DALAM BINGKAI MARKETING MIX (7P) DI SMK NU LASEM Firza Arief Ramadhan; Raffa Ardarajuna Putra; Mochammad Eric Suryakencana Wibowo; Diana Aqmala; Roymon Panjaitan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5638

Abstract

Pendidikan di Indonesia masih menghadapi berbagai tantangan, terutama di daerah yang kurang berkembang, di mana keterbatasan fasilitas, pelayanan, dan biaya menjadi faktor yang mempengaruhi kualitas pendidikan. Penelitian ini bertujuan untuk menganalisis perspektif siswa di SMK NU Lasem mengenai aspek Marketing Mix 7P, yang mencakup Process (pelayanan pendidikan), Physical Evidence (Fasilitas Pendidikan), dan price (biaya pendidikan). Dengan menggunakan metode kualitatif, penelitian ini melibatkan wawancara mendalam dengan dua belas siswa untuk memperoleh pemahaman mengenai pengalaman mereka dalam mengakses layanan pendidikan. Hasil penelitian menunjukkan bahwa keterbatasan tenaga pendidik dalam hal layanan pendidikan yang kurang efektif, serta minimnya sarana dan prasarana menjadi hambatan utama dalam meningkatkan kualitas pendidikan. Kurangnya ketepatan penentuan biaya menyebabkan terbatasnya fasilitas dan pelayanan akademik. Penelitian ini diharapkan dapat memberikan wawasan lebih dalam mengenai bagaimana aspek pelayanan, fasilitas, dan biaya dalam pemasaran pendidikan mempengaruhi aksesibilitas kualitas pembelajaran. Dengan memahami kebutuhan siswa, diharapkan pihak terkait dapat mengambil langkah-langkah strategis untuk meningkatkan efisiensi sistem pendidikan dan memastikan akses pendidikan yang lebih merata bagi seluruh pengguna.
The Role of Inspiring Value Process: Customer Participation and Marketing Performance Roymon Panjaitan; Febrianur Ibnu Fitroh Sukono Putra; Elia Resha Fatmawati; Bobur Sobirov
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1180

Abstract

This exploratory study aims to fill the research gap on unanswered findings in the Service-Dominant Logic (SDL) approach from the role of the inspiring value process. The novelty of this study's model framework is rooted in the SDL perspective that an inspiring value process will achieve shared value creation from the support of customer participation. In the end, this inspiration can shape values from product-centered to service-centered. Four hypotheses were developed and tested using PLS-SEM analysis techniques within a sample frame of 175 MSMEs in Central Java, Indonesia. The findings of this investigation produce four conceptual contributions. Firstly, customer participation has been proven not to impact improving marketing performance positively, but marketing performance can increase when bridged by an inspiring value process from customer participation. Thirdly, customer participation can provide leverage to inspire process value. Fourthly, the inspiring value process directly contributes positively to increasing marketing performance. Conceptual implications provide new propositions that can bridge inconsistencies in findings and empirical results, proving the role of the inspiring value process in contributing practically and theoretically to the SDL perspective
Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective Roymon Panjaitan; Farida Indriani
Media Ekonomi dan Manajemen Vol 37, No 1 (2022): January 2022
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.374 KB) | DOI: 10.24856/mem.v27i01.2546

Abstract

This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies in the synthesis of brand gravity variables, and brand resonance provides the proposed brand gravity-resonance capability variables of the resource-advantage theory of competition proposition results. Data were collected from 499 small and medium-sized business respondents through the dissemination of questionnaires and interviews. The SEM-PLS technique analyzes data with a path mediated by brand gravity-resonance capability on brand love. The results showed that brand gravity-resonance capability successfully mediated the brand experience relationship in brand love and the direct connection of brand experience in the past, and brand gravity-resonance capability in brand love managed to increase the sense of brand love. The practical implications of the novelty of this variable provide improvements to MSME managers or businesses to resonate the value of digital aggressiveness, configure science, integrate customer systems, and be oriented towards the creation of new markets. Conceptual implications contribute as new conceptual models that can bridge negative experiences to result in a dynamic and competitive comparative advantage in the market.
Literasi Digital Dan Kesiapan Kewirausahaan Melalui Pelatihan Digital Marketing Bagi Siswa SMA Negeri 3 Semarang Elia Resha Fatmawati; Amron; Mahmud; Roymon Panjaitan; Febrianur Ibnu Fitroh Sukono Putra
The Journal of Innovation in Community Empowerment Vol 8 No 1 (2026): Journal of Innovation in Community Empowerment (JICE)
Publisher : Universitas Jenderal Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/jice.v8i1.1993

Abstract

Literasi digital produktif dan keterampilan kewirausahaan digital merupakan kompetensi penting bagi siswa di era ekonomi digital. Namun, hasil identifikasi di SMA Negeri 3 Semarang menunjukkan bahwa siswa masih dominan menggunakan media digital secara konsumtif dan belum memahami digital marketing secara sistematis. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan dasar digital marketing melalui pendekatan project-based learning. Kegiatan pengabdian bersifat incidental selama 2 hari melibatkan 50 siswa kelas XI dari ekstrakurikuler Kewirausahaan dan KIR. Pelatihan meliputi materi segmentasi pasar, branding, pembuatan konten, copywriting, dan analisis tren. Hasil evaluasi menunjukkan peningkatan skor rata-rata dari 57,3 menjadi 82,6. Peningkatan tertinggi terjadi pada indikator pembuatan konten digital. Siswa juga berhasil menghasilkan proyek mini kewirausahaan digital dan menunjukkan peningkatan motivasi serta kepercayaan diri. Kegiatan ini menunjukkan bahwa pelatihan digital marketing berbasis praktik efektif dalam membentuk kompetensi digital dan pola pikir kewirausahaan siswa.
The Influence of Leadership Style, Work Environment, and Work Conflict on Employee Work Productivity at Perum Perhutani Central Java Regional Division Dina Melany; Amron Amron; Yohan Wismantoro; Roymon Panjaitan; Muhammad Azam
International Journal of Economics, Commerce, and Management Vol. 3 No. 1 (2026): International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v3i1.1125

Abstract

This research was conducted to determine the extent to which leadership style, the work environment, and work conflict influence employee work productivity at Perum Perhutani, Central Java Regional Division. A quantitative approach using a survey method was applied, in which questionnaires were distributed to 80 permanent employees. The collected data were measured using a Likert scale and processed with IBM SPSS Statistics. The findings show that leadership style positively and significantly contributes to employee work productivity, while the work environment serves as the most influential factor in enhancing productivity. In contrast, work conflict has a negative and significant impact, despite the relatively low conflict level within the organization. The study found that the work environment has the strongest influence on employee productivity, followed by leadership style, while work conflict has the least impact. Overall, the results highlight that fostering a supportive work environment, ensuring effective leadership, and minimizing conflict are essential for maintaining consistent employee work productivity.
Meningkatkan Kepuasan Pelanggan Pada UMKM Kuliner Seafood Berbasis Event/Pameran: Peran Kualitas Layanan, Inovasi Produk Dan Kualitas Produk Desinta Pratama; Roymon Panjaitan; Vincent Didiek Wiet Aryanto; Haunan Damar
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18144

Abstract

Kepuasan pelanggan pada UMKM kuliner seafood memegang peranan krusial dalam memacu keberlanjutan usaha di event kuliner. Stuid tersebut ditujukan guna menganalisis pengaruh kualitas layanan, inovasi produk, dan kualitas produk terhadap kepuasan pelanggan. Metode kuantitatif dengan 139 responden, analisis SmartPLS 4, pada UMKM kuliner seafood berbasis event di Semarang dipergunakan dalam studi tersebut. Hasil penelitian memperlihatkan kualitas produk berpengaruh paling dominan terhadap kepuasan pelanggan, diikuti kualitas layanan, sedangkan inovasi produk tidak berpengaruh signifikan. Temuan tersebut mengindikasikan adanya kontribusi bagi pelaku UMKM untuk meningkatkan kualitas produk dan layanan guna menciptakan kepuasan serta loyalitas pelanggan.  
Peran Minat Beli dan WOM terhadap Peningkatan Keputusan Pembelian Produk Dema Antoya Putra; Diana Aqmala; Ariati Anomsari; Roymon Panjaitan
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 4 (2026): July - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i4.1051

Abstract

Tujuan: Penelitian ini menganalisis hubungan antara bauran pemasaran dan kualitas pelayanan dengan keputusan pembelian melalui minat beli dan word of mouth (WOM) pada konsumen produk kaca dan aluminium. Metode: Penelitian ini menggunakan survei kuantitatif cross-sectional. Sampel mencakup 100 konsumen Mede Jaya Kaca dan Aluminium di Kabupaten Pati yang dipilih melalui purposive sampling. Data kuesioner dianalisis menggunakan PLS-SEM dengan SmartPLS 4. Hasil dan Pembahasan: Bauran pemasaran berhubungan positif dengan keputusan pembelian, tetapi berhubungan negatif dengan minat beli dan WOM. Kualitas pelayanan berhubungan positif dengan minat beli, WOM, dan keputusan pembelian. Minat beli dan WOM berhubungan positif dengan keputusan pembelian. Minat beli memediasi negatif hubungan antara bauran pemasaran dan keputusan pembelian, sedangkan WOM tidak memediasi hubungan tersebut. Sebaliknya, kedua mediator meneruskan hubungan positif antara kualitas pelayanan dan keputusan pembelian. Implikasi: Perusahaan perlu memprioritaskan kualitas pelayanan dan mengevaluasi produk, harga, lokasi, serta promosi secara terpisah tanpa mengasumsikan bahwa seluruh aktivitas pemasaran meningkatkan minat dan rekomendasi pelanggan. Originalitas: Penelitian ini mengintegrasikan mekanisme psikologis dan sosial dalam pengambilan keputusan pembelian dalam konteks distribusi material kaca dan aluminium.
Co-Authors Adrianno, Dunga Agustinus Budi Santoso Agustinus Moonti Ahmad Farih Awwalunnajjah Akmal Abdullah Alicasari, Shalom Olivia Alif Nur Fadillah Amalia Husni Izza Amalia Nur Chasanah Amron Amron Amron Amron Amron Amron, Amron Andry Mochamad Ramdan Anggi Permata Sari Aprilya, Dandy Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Astuti, Sih Dari Atthariq, Adlan Jingglang Awanis Linati Haziroh Bagas Dwi Prayoga Bobur Sobirov Bobur Sobirov Cahya, Handy Nur Damar, Haunan Deddy Sulaimawan Della Christine Parhusip Dema Antoya Putra Desinta Pratama Dhiraj Kelly Sawlani Dian Indriyani Diana Aqmala Diana Aqmala Diana Puspitasari Dina Melany Dwi Setiawan Echan Adam Edwin Zusrony Elia Resha Fatmawati Elia Resha Fatmawati Fadia Zulfa Kanaya Faiz Zakariya Fakhmi Zakaria Farid Naufal Farida Indriani Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Firza Arief Ramadhan Frisca Marshanda Faradilla GS , Achmad Daengs Guruh Taufan Hariyadi Hafizh Rifat Anandasutisna Handy Nur Cahya Ida Ayu Putu Sri Widnyani Imam Nuryanto Imam Nuryanto Kasturi, Dila Nor Krisnando, Febrian Kurnia Agari, Bella Fitri Kusuma, Pradana Jati Lamidi, Lamidi Luthfy Purnanta Anzie Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Mochammad Eric Suryakencana Wibowo Muhammad Azam Muhammad Hasan Muhammad Iqbal Fassa Muhammad Yusuf Muhammad Yusuf Myra Andriana Nada Trasthya Ibaneza Nada Trasthya Ibaneza Nanda Adhi P Nanda Adhi Purusa Oktoriza, Linda Ayu Pambayun Brojowati Piji Pakarti Pradana Jati Kusuma Priyadi Priyadi Puji Purwatiningsih, Aris Purusa, Nanda Adhi Puspita Sari, Rizki Putri, Kinanti Nabila Qonita Maharani Raffa Ardarajuna Putra Risanda Alirastra Budiantoro Riyanto, Fery Rumanti, Seline Widi Saipul Al Sukri Sari, Embun Oktavia Sawlani, Dhiraj Kelly Seftarina Azzahra Shakti, Niko Wildhan Sindhu Rakasiwi Sisca Dian Rahmawati Sulistiani Sulistiani Syam'un Syam'un Syam'un, Syam'un Tantiek Sumarlin Tantiek Sumarlin Tantiek Sumarlin Tantik Sumarlin . Tri Yonna Praditya Ulhaq, Abryan Zadda Vincent Didiek Wiet Aryanto Wibowo, Mochammad Eric Suryakencana Widiastuti, Nadila Yohan Wismantoro Yohan Wismantoro Yuli Fitrianto Yuni Nur Maulida Zakaria, Fakhmi