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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pro Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Syntax Literate: Jurnal Ilmiah Indonesia Indikator: Jurnal Ilmiah Manajemen & Bisnis JURNAL PENDIDIKAN TAMBUSAI Jurnal Kewarganegaraan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Gemilang: Jurnal Manajemen dan Akuntansi Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Education Technology Information Social Sciences and Health Innovative: Journal Of Social Science Research Journal of Management and Social Sciences Journal of Law, Education and Business Riset Ilmu Manajemen Bisnis dan Akuntansi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Journal of Management Accounting, Tax and Production Jurnal Projemen UNIPA Digital Innovation : International Journal Of Management Journal of Citizen Research and Development Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmiah Ultras Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Ikhwan, Syariefful
Universitas Muhadi Setiabudi
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Pengaruh Citra Wisata, Aksesbilitas dan Sosial Media Influencer terhadap Keputusan Berkunjung : Studi Kasus pada Wisata Dadablangan View Cawiri Yudi Aliyudin; Roby Setiadi; Andi Yulianto; Hendri Sucipto; Syariefful Ikhwan
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 4 (2025): November: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i4.10458

Abstract

This study aims to analyse the influence of tourism image, accessibility, and social media influencers on tourists' visiting decisions to Dadablangan View Cawiri tourist attraction in Brebes. An associative quantitative approach was used by distributing questionnaires to 154 respondents who had visited, and data processing was carried out using SPSS. The results showed that partially or simultaneously the three independent variables had a positive and significant effect on visiting decisions, with a coefficient of determination (Adjusted R²) of 0.717. Validity and reliability tests show that the instruments used are valid and reliable, while the classical assumption test states that the data is normally distributed and free from symptoms of multicollinearity, heteroscedasticity, and autocorrelation. This research recommends strengthening destination image, improving accessibility, and optimising the role of social media influencers as effective strategies to attract tourists in a sustainable manner. This study offers practical implications for the management of Dadablangan View Cawiri to enhance the destination's image, improve accessibility, and strengthen digital promotion strategies through collaborations with social media influencers. These strategies are expected to boost the destination's appeal, expand the reach of tourism information, and drive a sustainable increase in visitor numbers.
Analisis Pelatihan Berbasis Digital, Kreatifitas dan Inovasi, serta Lingkungan Kerja terhadap Kinerja Perempuan Pengrajin Batik Salem dengan Motivasi sebagai Variabel Intervening Sabila Imelda Putri; Azizah Indriyani; Syariefful Ikhwan; Muhammad Syaifulloh; Slamet Bambang Riono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 4 (2025): November: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i4.10460

Abstract

Data indicate a decline in the number of artisans and batik production over the past five years, along with limited access to digital training and design innovation. This study aims to analyze the effects of digital-based training, creativity and innovation, and work environment on the performance of female batik artisans in Salem, with motivation as an intervening variable. A quantitative method with a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach was employed. The research population comprised all female batik artisans in Salem District, Brebes Regency, totaling 175 individuals, with a sample of 100 respondents selected using Slovin’s formula. Primary data were collected through questionnaires, interviews, observations, and documentation. The results show that digital-based training does not have a significant direct effect on artisans’ performance and even has a negative effect on motivation. Creativity and innovation have a negative direct effect on performance but a positive and significant effect on motivation, which in turn positively mediates the effect of creativity on performance. The work environment has a positive and significant effect on performance but a negative effect on motivation, and motivation’s mediating role in the relationship between work environment and performance also shows a negative effect. These findings highlight the complexity of relationships among the variables, underscore the importance of motivation as a mediator, and suggest the need for a reassessment of digital training effectiveness as well as a more supportive work environment for female batik artisans.
Pengaruh Destination Image, Digital Marketing, dan Electronic Word of Mouth (E-Wom) terhadap Keputusan Berkunjung Wisatawan Ke Pantai Randusanga Hanifah Mahry; Roby Setiadi; Dwi Harini; Slamet Bambang Riono; Syariefful Ikhwan
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 2 (2025): MEI: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i2.10468

Abstract

This study aims to analyze the influence of destination image, digital marketing, and Electronic Word of Mouth (e-WOM) on tourists’ visiting decisions to Randusanga Beach. The research is motivated by the decline in tourist visits, which is suspected to be associated with an unfavorable destination image, suboptimal digital promotion, and negative reviews on social media. This study employed a quantitative approach using multiple linear regression analysis. The sample consisted of 100 tourists who had visited Randusanga Beach, selected through purposive sampling. Data were collected using questionnaires and analyzed to determine the partial and simultaneous effects of the independent variables on visiting decisions. The results show that destination image and e-WOM have a positive and significant influence on tourists’ visiting decisions. In contrast, digital marketing does not have a significant effect on visiting decisions. Simultaneously, destination image, digital marketing, and e-WOM have a significant influence on tourists’ visiting decisions. These findings indicate that tourists’ perceptions of the destination and information shared through Electronic Word of Mouth play an important role in shaping visiting decisions. Therefore, improving the destination image and encouraging positive e-WOM may support efforts to attract tourists to Randusanga Beach, while digital marketing requires further optimization to increase its effectiveness.
Pengaruh Fasilitas, Promosi dan Citra Destinasi Terhadap Keputusan Berkunjung pada Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes Adjizah Adjizah; Roby Setiadi; Hendri Sucipto; Syariefful Ikhwan
Journal of Citizen Research and Development Vol. 1 No. 2 (2024): November 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jcrd.v1i2.3685

Abstract

Agrowisata Besaran Hijau Pabrik Gula Jatibarang merupakan wisata pembelajaran dengan suasana sejarah atau Heritage sebagai perjalanan wisatanya. Tujuan dari penelitian ini yaitu untuk menganalisis dan menguji pengaruh fasilitas, promosi serta citra destinasi terhadap keputusan berkunjung pada Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes. Mengetahui apa yang menjadi alasan pengunjung melakukan kunjungan ke Agrowisata Besaran Hijau Pabrik Gula Jatibarang Brebes menjadikan dilakukannya penelitian ini. Jenis penelitian kuantitatif menjadi jenis penelitian ini dengan melibatkan 90 responden yang dipilih menggunakan teknik Purposive Sampling. Penghimpunan data dilakukan dengan metode observasi, wawancara, menyerahkan kuesioner atau angket, dokumtasi serta studi pustaka. Analisis data dilakukan menggunakan bantuan SPSS. Hasil penelitian menunjukkan bahwa fasilitas dan citra destinasi secara parsial berpengaruh positif dan signifikan dengan nilai uji t pada variabel fasilitas yaitu yaitu 4.298 > 1.988 dan untuk variabel citra destinasi memiliki nilai 6.409 > 1.988. Kemudian untuk variabel promosi secara parsial tidak berpengaruh dan signifikan tetapi bernilai positif dengan nilai 0.829 < 1.988 dan nilai signifikansinya sebesar 0.409 > 0.05. sedangkan untuk uji simultan menunjukkan semua variabel berpengaruh secara bersama-sama dengan nilai sebesar 47.015 > 2.71 serta nilai signifikan  0.000 < 0.05.
Co-Authors Adjizah Adjizah Adjizah, Adjizah Ahmad Farizal Aini, Dewi Nurul Ainul Musyafiah Akbar N. P. Darma Wahana Akbar NP Darma Wahana Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur PDW Akhsiva Nurul Maulida Alamsyah, M. Viter Andi Yulianto Andi Yulianto Anggi Ayu Saputra Annissa Atussholiha Annissa Atussholiha Ari Kristiana Arya Nur Muhammad Aziz, Muhamad Syahrul Azzah Hanifah Bangun Satrio Nugroho Deni Setiawan Dewi Indah Astuti Dewi Mulyani, Indah Diantoro Dumadi, Dumadi Dwi Ariyanti Barkah Dwi Harini DWI HARINI Faka Khaerul Birul Hasip Farizal, Ahmad Findhy Dwita Kumala Firda Fiah Zaini Gian Fitralisma Gisela Maslakhatul Umah Hanari Fajarini Hanifah Mahry Hendri Sucipto Hendri Sucipto Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Ita Aulia Khalid Iskandar Khojin, Nur Kristiana, Ari Kristiana, Ari Laeli Istifana Laeli Kirana Putri Lili Nur Intan Lutfianah Ulfa M. Ajis Susilo M. Ibnu Nasirin M. Viter Alamsyah Mohamad Basuni Mohamad Basuni Mohammad Badrun Zaman Muhammad Badrun Zaman MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Mukson Murdiono Nasiruddin, Nasiruddin Ni’matul Maulla Noer Dyah Rahmawati Zaeni Novanka Yanusa Nur Afridah Nur Khojin Nur Khojin Putri Meilinawati Putri Ulfa Putri Ulfa Riono, Slamet Bambang Rismayanti, Aisyah Nur Riyadi Riyadi Robby Setiadi Robi Setiadi Roby Setiadi Roby Setiadi Roby Setiadi Roni Roni Rudi Syaiful Anwar Sabila Imelda Putri Salsa Ainurrohmah Setiadi, Roby Siti Musdalifah Siti Tasyakurotul Mubarokah Slamet Bambang Riono Sopiyah Sri Tahany* Sucipto, Hendri Tahany*, Sri Toharudin, Moh Tri Octaviani Umamatul Khoeriyah Valentine, Listantia Wadli Wadli Wahyu Wibowo Wibowo, Maulana Ade Yenny Ernitawati Yudi Aliyudin Yuni Inda Yani