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Nasfi, Nasfi
Lecturer At STES Manna Wa Salwa, Padang Panjang, Indonesia
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Journal : Mamangan Social Science Journal

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Application Of Innovation In Marketing Strategies For Sustainable Tourism In Raja Ampat Astuti, Ni Luh Gde Sari Dewi; Sunny, Milla Permata; Suharyati, Suharyati; Nasfi, Nasfi; Sofyan, Hady
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.7827

Abstract

Raja Ampat, located in Southwest Papua, Indonesia, is known as a paradise for divers and nature lovers with its extraordinary underwater and land natural beauty. This archipelago consists of more than 1,500 small islands surrounded by four main islands: Misool, Salawati, Batanta, and Waigeo. As part of the Coral Triangle, Raja Ampat is a center of marine biodiversity with hundreds of unique and endangered species. The name "Raja Ampat" comes from a local legend about four kings who occupied the four largest islands. Apart from its natural beauty, Raja Ampat also focuses on environmental conservation through its Marine Protected Area Network which covers more than 4 million hectares. Sustainable tourism is a major concern in Raja Ampat to maintain beauty and biodiversity. This involves digital marketing through social media, collaboration with influencers, and the adoption of sustainable technology. Challenges faced include a lack of tourist awareness, limited infrastructure, and low local community participation. This research uses qualitative methods through case studies, semi-structured interviews, and participant observation to understand the application of innovation in sustainable marketing strategies. Through appropriate marketing strategies, Raja Ampat seeks to attract tourists who support sustainable tourism, ensuring its natural beauty is maintained for future generations.
Co-Authors Abdul Murad Bin Ahmad Abdul Rosid Adi Perwira Adi Prawira Adi Prawira Agung Budilaksono AHMAD LUTFI Ahmad Lutfi Alfajri, Doni Alizar Hasan Amanda Reskillah Anne Putri Antoni Antoni Antoni Antoni Antoni Antoni Antoni Antoni Asnah Asnah Asnah Asnah Asnah Asnah Asnah Asnah Asnah Asnah Astuti, Ni Luh Gde Sari Dewi Aziz , Zakaria Aziz, Zakaria Daniel Happy Putra DEWI ARIANI Diga Putri Oktaviane Doni Alfajri Eka Febrianti Eka Febrianti Eka Febrianti Eka Febrianti Eka Febrianti Eka Febrianti, Eka Eka, Febrianti Endri, Fauziah Era Sonita Erwin Erwin Erwin Erwin Fafika Nengsih, Yeni Fitri, Sari Handayani Handayani Hartoto Hartoto Hesi Eka Puteri Husni Fuaddi Imran Imran Irwan Muslim Irwan muslim, Irwan muslim Isnanda Mai Yuliza Mai Yuliza Mariko, Suhatri Maskur Arif Meity. L. H. Lado Meri Rahmania Sari Mezi Desri Misneli Misneli Miswardi Miswardi Miswardi Miswardi, Miswardi Moni, Rahmah Nanci Yosepin Simbolon Nofrivul, Nofrivul Nofrivul, Nofrivul Nuri Aslami Okfi Resti Okfi Resti Patria Nagara Perwira, Adi Prawira, Adi Puteri Anggi, Lubis Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahman, Muthia Rano Karno Ratmi Yeno Metra Reni, Febrina Reri Anton, Reri Anton Resti, Okfi Rida Rahim Ridzuan Masri Rizda Octaviani Rizda, Octaviani Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri sandra dewi Saputri, Deni Sari Fitri Sari, Rika Novita Sattar Sattar, Sattar Sofyan, Hady Suharyati Suharyati Suhatman Suhatman, Suhatman Suhatri Mariko Sunny, Milla Permata Susandra, Soni Susanti, Putu Herny Syukri Iska, Syukri Tria Ewilda Wahib Assyahri Y, Amril Yefri Joni Yenty Astari Dewi Yenty Astari Dewi Yulia Marta Yulia, Laila Yunimar Yunimar Yunimar Yunimar Yunimar Yunimar Yunimar YUNIMAR YUNIMAR Zakaria Aziz Zakaria Aziz