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All Journal Jurnal El-Riyasah : Jurnal Kepemimpinan dan Administrasi Jurnal Ilmiah Ekonomi dan Bisnis Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Supply Chain Management EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Menara Ilmu Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Ilomata International Journal of Management Jurnal Bisnis, Manajemen, dan Ekonomi Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Ilomata International Journal of Management International Journal of Social and Management Studies (IJOSMAS) El-kahfi : Journal of Islamic economics Ilomata International Journal of Social Science JUSIE (Jurnal Sosial dan Ilmu Ekonomi) Al-bank: Journal of Islamic Banking and Finance Jurnal Ekonomi Jurnal Ipteks Terapan : research of applied science and education ADPEBI International Journal of Business and Social Science pendidikan, science, teknologi, dan ekonomi Journal Of Human And Education (JAHE) TAMWIL: Jurnal Ekonomi Islam Jurnal Pengabdian Masyarakat Akademisi International Journal of Islamic Business and Management Review Jurnal Manajemen al-fikrah: Jurnal Manajemen Pendidikan EKONOMIKA SYARIAH : Journal of Economic Studies Mamangan Social Science Journal JIPM: Jurnal Indragiri Penelitian Multidisiplin e-Jurnal Apresiasi Ekonomi Gudang Jurnal Multidisiplin Ilmu Imara: Jurnal Riset Ekonomi Islam Jurnal Point Equilibrium Manajemen dan Akuntansi Al-Hijrah: Journal of Islamic Economics and Banking Adpebi International Journal of Multidisciplinary Sciences International Journal of Indonesian Business Review Al-bank: Journal of Islamic Banking and Finance UKAZ: International Journal of Islamic Studies
Nasfi, Nasfi
Lecturer At STES Manna Wa Salwa, Padang Panjang, Indonesia
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Journal : Jurnal Point Equilibrium Manajemen dan Akuntansi

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SWOT ANALISIS DAN MATRIK SWOT ANALISIS DALAM RANGKA PEMASARAN PRODUK PENDANAAN BANK (STUDI PT. BPR RANGKIANG AUR) Maskur Arif; Sabri; Patria Nagara; Nasfi
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 2 No. 1 (2020): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

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Abstract

This study discusses the determination of marketing strategies based on internal and externaldata of the company. Marketing strategy is one way to support marketing programs toachieve marketing objectives, namely seeking profit and seeking customer satisfaction. Thepurpose of this study is to find a clear picture of marketing strategies in an effort to increasesavings and time deposits at PT. BPR Rangkiang Aur, using a descriptive approach to bankfunding from 2013 to 2017, with a population of 10 bank employees and 20 customers aswell as samples. Determination of marketing strategies using the SWOT analysis method.Data from internal companies come from the leadership, staff and employees of thecompany. While externally the company comes from savings and deposit customers. Basedon observations and considerations of all factors that influence the marketing strategy in aneffort to increase savings and deposits at PT. BPR Rangkiang Aur, the selected strategy isthe S-O strategy with a value of 3.7, the strategy is carried out by using the strengths ownedby utilizing the various opportunities that exist,
PEMBANGUNAN EKONOMI BERKELANJUTAN PEDESAAN BERWAWASAN LINGKUNGAN DINEGARA BERKEMBANG Nasfi; Patria Nagara
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 2 No. 1 (2020): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

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Abstract

Pembangunan ekonomi di negara berkembang tidak terlepas dari pembangunan ekonomi berkelanjutan di pedesaan, dengan mengedepankan perlindungan terhadap lingkungan dan menjaga ekosistem dipedesaan, agar tidak terjadi urbanisasi keperkotaan, seperti apa yang telah dilakukan negara-negara belahan dunia sebelum ini. Untuk menciptakan kesejahteraan masyarakat dipedesaan sesuai dengan tujuan pembangunan ekonomi oleh pemerintah, untuk itu pemerintah perlu terlibat bagaimana menciptakan proyek-proyek pembangunan dipedesaan dengan melibatkan masyarakat pedesaan serta tetap mempertahankan budaya lokal. Penelitian ini dilakukan dengan metode literatur yang ada dan melihat perkembangan beberapa tahun kedepan, dengan tujuan agar tercipta program-program pembangunan untuk masyarakat pedesaan dengan mamaparkan leteratur yang ada. Pembangunan ekonomi masyarakat pedesaan, pemerintah perlu mendorong atau menciptakan proyek-proyek pembangunan dengan melibatkan masyarakat dipedesaan, serta mendukung hasil-hasil produk pedesaan dan membantu sumber pendanaan maupun pemasaran, kemudiam memperkuat kelembagaan dipedesaan.
Co-Authors Abdul Murad Bin Ahmad Abdul Rosid Adi Perwira Adi Prawira Adi Prawira Agung Budilaksono Ahmad Lutfi AHMAD LUTFI Alfajri, Doni Alizar Hasan Amanda Reskillah Anne Putri Antoni Antoni Antoni Antoni Antoni Antoni Antoni Antoni Asnah Asnah Asnah Asnah Asnah Asnah Asnah Asnah Asnah Asnah Astuti, Ni Luh Gde Sari Dewi Aziz , Zakaria Aziz, Zakaria Daniel Happy Putra DEWI ARIANI Diga Putri Oktaviane Doni Alfajri Eka Febrianti Eka Febrianti Eka Febrianti Eka Febrianti Eka Febrianti Eka Febrianti, Eka Eka, Febrianti Endri, Fauziah Era Sonita Erwin Erwin Erwin Erwin Fafika Nengsih, Yeni Fitri, Sari Handayani Handayani Hartoto Hartoto Hesi Eka Puteri Husni Fuaddi Imran Imran Irwan Muslim Irwan muslim, Irwan muslim Isnanda Mai Yuliza Mai Yuliza Mariko, Suhatri Maskur Arif Meity. L. H. Lado Meri Rahmania Sari Mezi Desri Misneli Misneli Miswardi Miswardi Miswardi Miswardi, Miswardi Moni, Rahmah Nanci Yosepin Simbolon Nofrivul, Nofrivul Nofrivul, Nofrivul Nuri Aslami Okfi Resti Okfi Resti Patria Nagara Perwira, Adi Prawira, Adi Puteri Anggi, Lubis Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahmad Rahman, Muthia Rano Karno Ratmi Yeno Metra Reni, Febrina Reri Anton, Reri Anton Resti, Okfi Rida Rahim Ridzuan Masri Rizda Octaviani Rizda, Octaviani Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri Sabri sandra dewi Saputri, Deni Sari Fitri Sari, Rika Novita Sattar Sattar, Sattar Sofyan, Hady Suharyati Suharyati Suhatman Suhatman, Suhatman Suhatri Mariko Sunny, Milla Permata Susandra, Soni Susanti, Putu Herny Syukri Iska, Syukri Tria Ewilda Wahib Assyahri Y, Amril Yefri Joni Yenty Astari Dewi Yenty Astari Dewi Yulia Marta Yulia, Laila Yunimar Yunimar Yunimar YUNIMAR YUNIMAR Yunimar Yunimar Yunimar Yunimar Zakaria Aziz Zakaria Aziz