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All Journal Equilibrium: Jurnal Pendidikan KOVALEN: Jurnal Riset Kimia Computatio : Journal of Computer Science and Information Systems Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian Magister Pendidikan IPA Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Keperawatan dan Fisioterapi (JKF) Jurnal Kesmas dan Gizi (JKG) Meraja journal Medika Alkhairaat : Jurnal Penelitian Kedokteran dan Kesehatan Agriecobis : Journal of Agricultural Socioeconomics and Business Masyarakat Berdaya dan Inovasi JOINT (Journal of Information Technology Airlangga Journal of Innovation Management SIGANUS: Journal of Fisheries and Marine Science JKTP Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Jarlit Jurnal Paris Langkis Jurnal Psikologi Terapan (JPT) Majalah Ilmiah Manajemen Informasi dan Promosi Kesehatan Journal of Fish Health Journal of Scientific Research, Education, and Technology Jurnal Mitrasehat Hasil Karya Aisyiyah Untuk Indonesia JIP: Jurnal Ilmu Pendidikan Karimah Tauhid PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Kepada Masyarakat Kalam Journal of Mathematics, Computation and Statistics (JMATHCOS) SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa MetaBio : Jurnal Pendidikan Early Childhood Islamic Education Journal
Indriani
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Journal : Airlangga Journal of Innovation Management

 1 
ANALISIS MINAT INVESTASI HIJAU PADA GENERASI MILENIAL DAN GENERASI Z DENGEN PENERAPAN KONSEP THEORY PLANNED OF BEHAVIOUR Zulistiawati, Fauziah; Heryahya, Andang; Indriani
Airlangga Journal of Innovation Management Vol. 5 No. 3 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i3.57900

Abstract

The topic of eco-friendly products is a trending topic today, especially among Generation Z and millennials. One of them is about green investment. This investment is here to help answer the issue of our current environmental problems. With this green investment, it is hoped that it can support environmental sustainability and can support companies to be able to switch from environmentally friendly resources to environmentally friendly resources. The purpose of this study is to find out the factors that affect the interest in green investment among the Millennial Generation and Generation Z in Bogor. This research was analyzed using the Structural Equation Model (SEM) through SEMPLS 4.0.0 software. The results of the study show that attitudes towards green investment and behavioral control have a significant influence on green investment interest in Generation Z and millennials. Meanwhile, subjective norms do not have a significant effect on green investment intentions. It can be concluded that generation Z and millennials have a positive and good attitude and self-control towards green investment interest. However, the norms or habits in their environment cannot affect their interest in green investment
Co-Authors A Halim A. Hardiyanti Abdillah, Muhammad Helmy Adi Purnama AGUS RIYANTO Ahmad Ridhay Aini Auliana Amar Aliyya Intan Misyilla Amelia Putri AMINULLAH Andriany, Anissa Rizky Aprilia Asri Arif Firmansyah Arwin Arwin Rawin Arwin Sanjaya Azizah Bagus Alit Prasetyo Baihaqi, M. 'Azizan 'Azmani Bella Patricia Candimadam Cheesa Priscilla Ronald Danial Debi Setiawan DIAN LESTARI Dika Rizki Imania Dwiana, Nidia Nur Ega Via Ambarwati Erwin Abdul Rahim Esa Fauzi Eunike Polii Feriyanti, Yang Gusti Fitriah, Reski Giola, Sri Yulan Halimah Tussadia Hasrun, Khusnul Khatimah Herlina Heryahya, Andang Hidayati, Ririn Wahyu Hudayah Sulaiman Husain Sosidi Inda, Nov Irmawati Indriani, Kasil Sri Intan Islamia Ishwahyudi, Herry Jufri Juraid Abdul Latief Khairuddin Khairuddin Khusnul Khatimah Hasrun Kusramdani, Rizky Kusumaningrum, Hesti Kyswantoro, Yunita Firdha Lasulika, Anita Liana, Wendy Linawati, Sri Lestari Mahendra Kurniawan Manurung Mahfud Gamar Mahfud, Chairul Rusyd Mahmud, Usamah Masliyana Mayalisa Diantamaela Meliana Sari Pasaribu Misnah Misnah Moh. Mirzan Mohi, Sri Yulin Muh Rijal, Muh Muhammad Afandi Muhammad Ansar, Muhammad Muhammad Ardiansyah Muhammad Ardiansyah Muhammad Billy Muhammad Nur Muhammad Obie Muis, Nurhasni Muliati Munandar, Teguh Aris Munirah Najma, Siti Nantika Indah Sari Noordianty, Andina Syita Nor Faizah Kaeni1 Nur, Raybian Nurakhirawati Nurhidayah Nurlaela, Raden Siti Nurlaeli Prasetya, Yosef Lucy Dwi Rachman Saleh Rahman, Atep Aulia Rahmawati, Linda Rahmina, Faza Alya Rauzatul Umaina Ridha Ramana Risman, Kadar Riza Vurnama Saharuddin Sahu, Fahmi Mahnularha Sahu, Rati Julianti Savitri, Mersya Nurina Seny mahara Seran, Ary Setiawan Shanty Sisrianti Imban Sitti Nur Halizah Solfiyeni Solfiyeni Sri Lestari Linawati Suhana Saputra, FAJAR Sunargo Syabilla Putri Atmawijaya Syilfi Tumaruk, Andry Septian Syahputra Ujang Candra Irawan Umaya, Rahmi Veni Fatmawati Virginia, Alfanny Widayanti, Erina Wisnu Sinar Pratama Yanti, Dewi Yuni Maulana Yurnaliza, Yurnaliza Yusman Zubaida Rohmawati Zulistiawati, Fauziah