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All Journal Equilibrium: Jurnal Pendidikan KOVALEN: Jurnal Riset Kimia Computatio : Journal of Computer Science and Information Systems Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian Magister Pendidikan IPA Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Keperawatan dan Fisioterapi (JKF) Jurnal Kesmas dan Gizi (JKG) Meraja journal Medika Alkhairaat : Jurnal Penelitian Kedokteran dan Kesehatan Agriecobis : Journal of Agricultural Socioeconomics and Business Masyarakat Berdaya dan Inovasi JOINT (Journal of Information Technology Airlangga Journal of Innovation Management SIGANUS: Journal of Fisheries and Marine Science JKTP Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Jarlit Jurnal Paris Langkis Jurnal Psikologi Terapan (JPT) Majalah Ilmiah Manajemen Informasi dan Promosi Kesehatan Journal of Fish Health Journal of Scientific Research, Education, and Technology Jurnal Mitrasehat Hasil Karya Aisyiyah Untuk Indonesia JIP: Jurnal Ilmu Pendidikan Karimah Tauhid PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Kepada Masyarakat Kalam Journal of Mathematics, Computation and Statistics (JMATHCOS) SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa MetaBio : Jurnal Pendidikan Early Childhood Islamic Education Journal
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Journal : SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa

 1 
PENGARUH PROMOSI MEDIA SOSIAL DAN DAYA TARIK TERHADAP KEPUTUSAN PENGUNJUNG WISATA LEMBAH PELANGI indriani; SUNARGO
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

The growth of the tourism industry in Indonesia, which is growing and continues to grow, can be said to have experienced ups and downs due to the COVID-19 pandemic at the beginning of 2020. The amount of support from the government, both central and local governments, is to revive enthusiasm in the world of Indonesian tourism. The high enthusiasm of the Indonesian people who need tours and holidays while still paying attention to the Health protocols that have been determined by the government. The purpose of this research is to find out how much influence social media promotion and attraction together have on the decisions of visitors to Lembah Pelangi tourism. This research uses a quantitative approach or methodology. The population in this study were all visitors who came to the Lembah Pelangi tourist park in the period from October to November 2021. The method of sampling this study used the accidental sampling technique, using the slovin formula, the number of respondents was taken from visitors who had come to visit Lembah Pelangi tourist park in the period October to November 2021, totaling 293 respondents. The data analysis method used in this research is to carry out research instrument testing, (r2) t test (alone), f test (together). Conclusion Based on the results of the study, it was stated that social media promotion with visitor decisions, obtained t count > t table, so that Ho was rejected and Ha was accepted, meaning that social media promotion had a positive and significant effect on the decisions of Pelangi Valley visitors. Attraction also has a positive and significant influence on the decisions of visitors to Lembah Pelangi. Simultaneously, social media promotion and attractiveness have had an influence on the decisions of Lembah Pelangi visitors.
Co-Authors A Halim A. Hardiyanti Abdillah, Muhammad Helmy Adi Purnama AGUS RIYANTO Ahmad Ridhay Aini Auliana Amar Aliyya Intan Misyilla Amelia Putri AMINULLAH Andriany, Anissa Rizky Aprilia Asri Arif Firmansyah Arwin Arwin Rawin Arwin Sanjaya Azizah Bagus Alit Prasetyo Baihaqi, M. 'Azizan 'Azmani Bella Patricia Candimadam Cheesa Priscilla Ronald Danial Debi Setiawan DIAN LESTARI Dika Rizki Imania Dwiana, Nidia Nur Ega Via Ambarwati Erwin Abdul Rahim Esa Fauzi Eunike Polii Feriyanti, Yang Gusti Fitriah, Reski Giola, Sri Yulan Halimah Tussadia Hasrun, Khusnul Khatimah Herlina Heryahya, Andang Hidayati, Ririn Wahyu Hudayah Sulaiman Husain Sosidi Inda, Nov Irmawati Indriani, Kasil Sri Intan Islamia Ishwahyudi, Herry Jufri Juraid Abdul Latief Khairuddin Khairuddin Khusnul Khatimah Hasrun Kusramdani, Rizky Kusumaningrum, Hesti Kyswantoro, Yunita Firdha Lasulika, Anita Liana, Wendy Linawati, Sri Lestari Mahendra Kurniawan Manurung Mahfud Gamar Mahfud, Chairul Rusyd Mahmud, Usamah Masliyana Mayalisa Diantamaela Meliana Sari Pasaribu Misnah Misnah Moh. Mirzan Mohi, Sri Yulin Muh Rijal, Muh Muhammad Afandi Muhammad Ansar, Muhammad Muhammad Ardiansyah Muhammad Ardiansyah Muhammad Billy Muhammad Nur Muhammad Obie Muis, Nurhasni Muliati Munandar, Teguh Aris Munirah Najma, Siti Nantika Indah Sari Noordianty, Andina Syita Nor Faizah Kaeni1 Nur, Raybian Nurakhirawati Nurhidayah Nurlaela, Raden Siti Nurlaeli Prasetya, Yosef Lucy Dwi Rachman Saleh Rahman, Atep Aulia Rahmawati, Linda Rahmina, Faza Alya Rauzatul Umaina Ridha Ramana Risman, Kadar Riza Vurnama Saharuddin Sahu, Fahmi Mahnularha Sahu, Rati Julianti Savitri, Mersya Nurina Seny mahara Seran, Ary Setiawan Shanty Sisrianti Imban Sitti Nur Halizah Solfiyeni Solfiyeni Sri Lestari Linawati Suhana Saputra, FAJAR Sunargo Syabilla Putri Atmawijaya Syilfi Tumaruk, Andry Septian Syahputra Ujang Candra Irawan Umaya, Rahmi Veni Fatmawati Virginia, Alfanny Widayanti, Erina Wisnu Sinar Pratama Yanti, Dewi Yuni Maulana Yurnaliza, Yurnaliza Yusman Zubaida Rohmawati Zulistiawati, Fauziah