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Muji Gunarto

Unievrsitas Bina Darma

Author-ID : 1092577

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Citra Merek dan Kepercayaan Merek terhadap Loyalitas Merek Mie Instan Armanto, Rully; Islamiah, Bella; Gunarto, Muji
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 2 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine the effect of brand image and brand trust on brand loyalty. The population in this study were students in the city of Palembang. The sampling technique used Accidental Sampling and obtained a research sample of 400 respondents. The variables of this study used two variables, namely the dependent and independent variables. Data analysis using multiple linear regression analysis model with SPSS program. The results showed that partially or simultaneously the variable brand image and brand trust had a significant effect on brand loyalty, for the variable that had the most dominant influence was brand image. There are several implications including the impact of instant noodles that are not good for health and the reputation of instant noodle products that are not guaranteed.

Membangun Kinerja Umkm Melalui Inovasi Keuangan Thohary, Ruby; Gunarto, Muji; Verawaty, Verawaty
EQUITY Vol 25 No 2 (2022): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

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Usaha, Mikro, Kecil dan Menengah (UMKM) merupakan tumpuan ekonomi sosial yang memegang peranan penting dalam perekonomian Indonesia. Pada proses pemulihan ekonomi Indonesia pasca covid-19 saat ini, sektor UMKM memiliki peranan yang sangat strategis dan penting. Adanya teknologi ataupun inovasi keuangan baru seperti fintech di lakukan untuk mengatasi permasalahan yang terjadi dalam transaksi jual-beli yang mengharuskan untuk bertatap muka namun dengan adanya inovasi tersebut proses pembayaran akan lebih mudah dan akan lebih efektif yang diharapkan tetap dapat mempertahankan kinerja yang dihasilkan oleh para pelaku UMKM dimasa pandemi saat ini. Tujuan penelitian ini adalah untuk menjelaskan pengaruh inovasi keuangan terhadap kinerja UMKM di kota Palembang. Jenis Penelitian ini adalah penelitian kuantitatif dengan unit analisis UMKM di Kota Palembang, dimana jumlah sampel dalam penelitian ini adalah 100 responden dari populasi pelaku UMKM di sektor kuliner sebanyak 45.827 di Kota Palembang, dimana pelaku UMKM yang dimaksud dalam sampel penelitian ini yaitu pelaku UMKM di kalangan menengah dan yang bergerak disektor industri kuliner. Pengambilan sampel dilakukan dengan metode Probability Sampling, dengan Teknik Simple Random Sampling. Metode analisis dalam penelitian ini dengan pendekatan Structural Equation Modeling (SEM) untuk melihat model pengukuran dan model struktural. Hasil dari penelitian ini menunjukan bahwa inovasi keuangan berpengaruh positif terhadap kinerja UMKM. Hal ini bermakna bahwa semakin kuat inovasi keuangan yang dijalankan oleh para pelaku UMKM, maka akan meningkatkan kinerja usaha tersebut. Dari itu diharapkan para pelaku UMKM agar terus berinovasi untuk dapat meningkatkan kinerja dari usaha tersebut karena semakin efektif Inovasi keuangan yang dilakukan oleh UMKM maka Kinerja UMKM akan semakin baik dan akan membangun suatu kinerja yang baik dan efektif.

Pengaruh Kecerdasan Spiritual, Efikasi Diri, dan Dukungan Sosial terhadap Kecemasan Menghadapi Masa Pensiun Pegawai Negeri Sipil M. Sholihin; Muji Gunarto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7778

Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh kecerdasan spiritual, efikasi diri, dan dukungan sosial terhadap kecemasan menghadapi masa pensiun Pegawai Negeri Sipil di Lingkungan Pemerintah Kota Palembang. Desain penelitian ini menggunakan multiple regression atau regresi linier berganda.. Teknik sampling penelitian menggunakan probability sampling dengan jumlah sampel sebanyak 262 orang. Analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan menggunakan program Lisrel 8.80. Dari hasil analisis data didapatkan bahwa kecerdasan spiritual, efikasi diri, dan dukungan sosial berpengaruh positif terhadap kecemasan menghadapi masa pensiun. Keterbatasan dari penelitian ini hanya dilakukan untuk membahas pengaruh kecerdasan spiritual, efikasi diri, dan dukungan sosial terhadap kecemasan menghadapi masa pensiun Pegawai Negeri Sipil di Lingkungan Pemerintah Kota Palembang dengan pertimbangan pensiun pada satu tahun mendatang. Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara kecerdasan spiritual, efikasi diri, dan dukungan sosial terhadap kecemasan menghadapi masa pensiun pegawai negeri sipil di Lingkungan Pemerintah Kota Palembang.

DAMPAK KUALITAS LAYANAN DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MEMILIH BEROBAT DI RUMAH SAKIT (Studi Kasus di Kabupaten Indragiri Hulu) Riswidiantoro Riswidiantoro; Muji Gunarto; Joko Rizkie Rizkie Widokarti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13163

Healthcare services are a basic need for the community, and in Indragiri Hulu Regency, there are interesting dynamics related to the competition among hospitals in attracting patients. RS Muizzah, which is a new hospital in this area, has achieved a very significant increase in patient visits compared to other hospitals. This success is believed to be due to several factors such as the new facilities and effective promotional strategies, especially through the use of social media to introduce services to the community. This phenomenon makes this research relevant in answering fundamental questions about the factors that influence patients' decisions in choosing a hospital. The quality of service and the reputation of the hospital built through electronic word of mouth become two factors that are relevant to be studied in depth. So that it can help hospitals improve their service quality and marketing strategies. The purpose of this research is to analyze the influence of service quality and electronic word of mouth on the decision to choose a hospital for treatment.This research is a descriptive quantitative explanatory study aimed at gaining an understanding of a phenomenon using survey methods with questionnaires as data collection tools and observations as the main instrument conducted on patients in 4 hospitals in Indragiri Hulu district with a population of 59,105. The sample used consisted of 100 respondents. The independent variables in this study are service quality and electronic Word of Mouth, while the dependent variable is the decision to choose treatment at a hospital. The measurement of variables was conducted using a Likert scale. Data analysis was conducted using multiple linear regression analysis and path analysis method.From the research results, it was found that the decision-making process for choosing to seek treatment at the hospital in this study is positively and significantly influenced by service quality and e-WOM, with recommendations for improvement still identifying a lack of information about the availability of doctors and the promised service schedule. In addition, improvements in healthcare facilities and a quick and accurate response to patient complaints still need to be enhanced

Work Environment and Work Ability as Predictors of Employee Performance and Job Satisfaction: Evidence from a Public Health Center in Indonesia Laili, Noor; Geraldina, Ira; Gunarto, Muji
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2821

This study investigates the influence of the work environment and work ability on employee performance and examines the mediating role of job satisfaction in this relationship, with empirical evidence drawn from the UPTD Muara Komam Health Center in Indonesia. The research was motivated by the need to enhance healthcare service quality through improved human resource performance, amid concerns over suboptimal working conditions and employee competencies. Using a quantitative approach, data were collected from 63 randomly selected employees via validated and reliable questionnaires. The Structural Equation Modeling (SEM) method was employed using SmartPLS software for data analysis. Results demonstrate that both the work environment and work ability significantly influence employee performance. Furthermore, job satisfaction serves as a critical mediator, reinforcing the positive impact of these two factors on performance outcomes. The findings suggest that a supportive work environment and a competent workforce not only directly enhance performance but also do so indirectly through increased job satisfaction. The study offers valuable managerial implications, recommending that health sector administrators improve workplace facilities, foster collegial work relationships, and invest in continuous training to optimize employee performance and satisfaction.

CREATING EXPERIENCE VALUE TO BUILD STUDENT SATISFACTION IN HIGHER EDUCATION Gunarto, Muji; Hurriyati, Ratih
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 3 (2020): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i3.166

Higher education products or services received by students are experiential values. The purpose of this study is how to create the values of student experience so that student satisfaction arises. Higher education should now focus on students by creating strong ties with students and alumni. This research was conducted with a survey confirmatory approach. The survey was conducted at 32 universities in South Sumatra Province, Indonesia with a total sample of 357 students. The sampling technique used was stratified random sampling and data analysis using structural equation modeling (SEM) analysis. The results showed that the values of experience in HE were formed through increased co-creation in HE, where students were directly involved in various campus activities. High co-creation shows that there is a stronger attachment of students to HE and higher value of student experience. Co-creation does not directly affect student satisfaction, but it does indirectly affect experience value. If the value of experience is higher, student satisfaction will also be higher.

The Role of Social Media in Influencing Generation Z's Shopee Food Purchase Decisions in Palembang City Pranata, Riza; Gunarto, Muji; Helmi, Sulaiman
Sinergi International Journal of Communication Sciences Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i3.395

This study aims to analyze the influence of social media on the purchasing decisions of Generation Z in the city of Palembang, especially on food delivery services such as Shopee Food. Social media, which has become an integral part of Gen Z's life, plays an important role in shaping consumer purchasing decisions, especially through content that includes promotions, consumer reviews, and influencer recommendations. This study uses a qualitative approach with a case study design, where data is collected through in-depth interviews with Generation Z consumers, Shopee Food business actors, and digital marketing experts. The results of the study show that social media content, such as discount promos, influencer recommendations, and content personalization, has a big influence on purchasing decisions. In addition, the ease of use of the application, menu variety, and service quality are the main supporting factors in choosing Shopee Food services. This research suggests that Shopee Food continues to utilize social media as the main marketing strategy to reach consumers, while adapting their marketing approach to the needs and preferences of consumers in the city of Palembang to maintain competitiveness.

Assessment of Service Quality on Public Satisfaction in Motor Vehicle Testing: A Study of the Transportation Department in Paser Regency Idris, Muhammad; Geraldina, Ira; Gunarto, Muji
International Journal of Business, Management and Economics Vol. 5 No. 2 (2024): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v5i2.1870

In an increasingly competitive era of public service, understanding the factors that influence public satisfaction is crucial for enhancing service quality. The primary objective of this study is to identify and analyze the impact of five service quality dimensions—tangibles, reliability, responsiveness, assurance, and empathy—on public satisfaction. This research also aims to provide recommendations for improving service quality at the Department of Transportation in Paser Regency. The study employs a quantitative approach using a survey method. Data were collected from 60 respondents who had used motor vehicle testing services within the last six months. Purposive sampling was employed to determine the sample, and data were gathered through questionnaires adapted from the SERVQUAL instrument. Data analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships between variables. The findings indicate that of the five service quality dimensions tested, only assurance and empathy have a positive and significant impact on public satisfaction. Assurance was the most dominant factor, highlighting that the knowledge and competence of staff in providing safe and reliable services are crucial to the public. Empathy also plays a significant role, as attention and understanding of individual needs enhance satisfaction. Conversely, the dimensions of tangibles, reliability, and responsiveness did not show a significant impact on public satisfaction, suggesting that other factors might be more influential in this context. The managerial implications of these findings include the need for improvements in supporting facilities, regular training for staff, increased responsiveness, and the development of empathetic attitudes. With these measures, it is expected that service quality can be significantly improved, ultimately enhancing public satisfaction.

Digital Technology and Consumer Purchase Decisions in Basic Necessities Purchases in Ogan Komering Ilir Regency Gunarto, Muji; Putri, Erizia
Integrated Journal of Business and Economics (IJBE) Vol 9, No 3 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i3.1142

This study investigates the impact of digital technology utilization on consumer purchase decisions for necessities through the AISAS (Attention, Interest, Search, Action, Share) model, focusing specifically on users of the Ayo SRC application in Ogan Komering Ilir Regency, Indonesia. Despite the significant growth in the number of application users, there remain challenges in converting user Interest and Search activities into actual purchase Actions. Employing a quantitative associative approach, data were collected from 249 active application users and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The findings revealed that digital technology significantly enhances consumer Attention, Interest, and Search behaviors. However, only the Attention stage significantly influenced actual Purchase Decisions. These results underline the critical role of creating attention-grabbing digital content to facilitate effective consumer conversion. The study offers theoretical insights into digital consumer behavior within the AISAS framework and practical recommendations for improving digital marketing strategies, particularly in optimizing consumer Attention to drive purchasing behaviors on digital platforms.

Brand Expertise and Unhealthy Lifestyle Behaviors Drive Instant Noodle Purchase Decisions Among University Students, with Materialism as a Moderating Variable Yudhia, Yudhia; Gunarto, Muji
International Journal of Marketing & Human Resource Research Vol. 6 No. 4 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i4.3011

Instant noodles are classified as fast food and are widely favored among university students due to their ease of preparation, affordability, availability, and long shelf life. This study aims to examine the influence of brand expertise and unhealthy lifestyle behaviors on the purchase of instant noodles among university students, with materialism serving as a moderating variable. The research used a survey method with a probability sampling technique, specifically simple random sampling. The data were analyzed using regression analysis methods with a statistical approach, employing descriptive and inferential analyses such as regression tests and moderation tests to examine the research hypotheses. The analytical techniques include multiple linear regression analysis and Structural Equation Modeling (SEM). The findings indicate that brand expertise, unhealthy lifestyle behaviors, and materialism significantly influence the decision to purchase instant noodles among university students.

Co-Authors Abdullah Rasyid Achmad Widad Alfajri, Aji Alwi Alwi Alya Ummus Syuhada Anang Aryokho Andri Pranata Andriyansah . Andriyansyah Andriyansyah Anggraini, Putri Anggun Yolandia Monica Jaya Anjasmara Anjasmara Antika, Antika Antika, Rindi Apriansyah, Ade Armanto, Rully Azzam, Muhammad Siddiq Idris Bakti Setyadi Chega Putri Pratiwi Cristian, Andi Dedy Ansari Harahap Dewi Liesnoor Setyowati DEWI SARTIKA Dian Cahyawati Dita Amanah Dita Amanah Dwiana, Handina Elpanso, Efan Endro Setyo Cahyono, Endro Setyo Faridah, Elly Firmansyah, Hengki Fitri Fitriasuri Fitriasuri, Fitriasuri Gigih Prayogi harisandi, Prasetyo Hartantri, Rizki Hasmawaty AR Hasmawaty, Hasmawaty Helpina Helpina Helpina, Helpina Hermawan, Novan Ilham Sidik Imam Al Haddy Ira Geraldina Irianti, Nuvaria Isfarudi Isfarudi Islamiah, Bella Iswandi Iswandi Joko Rizkie Widokarti Julita Julita Kabul Wahyu Utomo Khairul Umam Khoirul Umam Khoirul Umam Laili, Noor Lestari, Feby Yulia M Nabhan Shauman Velayadi M. Bastian V. Pradana M. Sholihin Marina Marina Mariska, Lena Meita Istianda Mellita, Dina Mohammad Rommy Dermawan Muhammad Idris Musfiratun, Musfiratun Mutia Mawardah Nadya Amalia Yulianti Napitupulu, Imelda Solagracia Nita Delima Nurjanah, Rina Nurlinda, Herly Paizurahman Paizurahman Panulu, Anggi Permatasari, Yiswi Oktavia Pitri Yanti Pranata, Riza Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri, Erizia Rama Waluyo Rangkuti, Samsiah Rapita, Rapita Rasjid, Abdullah Ratih Hurriyati Razali, Ali Rennyta Yusiana Riduan, M Riftana, Ferry Dwi Cahya Rina Marfiana Rini Wulansari Riswidiantoro Riswidiantoro Ritonga, Eddy Faisal Robetam Simanjuntak Rully Armanto Rully Armanto Rully Armanto Rully Armanto Rully Armanto Sabeli Aliya Samosir, Lidia Karuniamay Sari, Novika Purnama Septianasari, Ratri Septiani, Putri Sherwin, Nadya Sherwin Sukamto Sukamto Sulaiman Helmi Sunda Ariana, Sunda Syeis, Muhammad Syuhada, Alya Ummus Tesa, Muniken Thalia, RA Dinda Thohary, Ruby Tri Veny Pitri Trievanni Chantika Trievanni, Trievanni Trisninawati Trisninawati, Trisninawati Vanessa Gaffar Verawaty Verawaty Vilza, Vera Widiastuty, Yessy Wulandari , Citra Mayu Wulandari, Novri Yanti, Pitri YAYAN SOFYAN Yessy Widiastuty Yiswi Oktavia Permatasari Yongki Restu Alenarda Yudhia, Yudhia Yuhendra Yuhendra Yunilda Yusriani, Sri Zakaria Wahab Zinaida, Rahma Santhi Zuhri, Aswan

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