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All Journal Jurnal Manajemen dan Organisasi PROSIDING SEMINAR NASIONAL JRMA (Jurnal Riset Manajemen dan Akuntansi) JSEH (Jurnal Sosial Ekonomi dan Humaniora) DERIVATIF Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JMM (Jurnal Masyarakat Mandiri) JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Tourism Scientific Journal Journal of Tourism Destination and Attraction Prima Ekonomika : Jurnal Ekonomi dan Bisnis JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi dan Manajemen Inspirasi Ekonomi : Jurnal Ekonomi Manajemen juremi: jurnal riset ekonomi Jurnal Sains Manajemen Journal of Research on Business and Tourism Jurnal Manajemen DIVERSIFIKASI Global Research on Tourism Development and Advancement (GARUDA) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) JURNAL INOVASI DAN PENGABDIAN MASYARAKAT INDONESIA Warta Pariwisata Prosiding University Research Colloquium Jurnal Komunikasi Pemberdayaan Jurnal Harmoni Nusa Bangsa Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif Journal of Rural Tourism (JoRT) Majalah Bisnis & IPTEK Jurnal Riset Daerah
Sulistyo, Agung
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
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PENGARUH NARASI PRODUK DAN FOTO PRODUK TERHADAP PRESEPSI KUALITAS DAN MINAT BELI WISATAWAN MELALUI PORTAL DIGITAL AGODA Agung Sulistyo; Suhartapa Suhartapa; Rosalina Nur Annisa
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 9 No. 2 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i2.455

Abstract

The development of digital technology has forced tourism industry players to adopt various digital platforms. This study aims to test the effectiveness of the AGODA digital portal as a marketing channel. This research was conducted to complement previous research on other digital portals such as tiket.com, traveloka, and several other portals. The quantitative research design was carried out by distributing questionnaires as a data collection technique and two experiments were carried out. The first experiment was to test the effect of product narrative (copy writing), while the second experiment tested the effect of product photo quality on the perception of quality and tourists buying interest. Based on the research conducted, the first experiment shows that the influence of product narrative (copy writing) affects the perception of quality and tourist buying interest. While in the second experiment, through MANCOVA analysis to see the involvement of respondents who chose five-star hotels, there was a significant difference between the two groups of respondents. Respondents in each experimental group have confidence that the perceived quality and purchase intention are higher than in the control group. This study has limitations because it only examines one digital portal, namely AGODA. Several other digital portals, such as traveloka, pegi-pegi, and tiket.com, have differences when compared to AGODA. The implication of this research is that if the influence of product narrative (copy writing) has a big impact on marketing activities, it needs to be developed
Application of the Concept of Diffusion of Innovations in Tourism Support Business Sustainability: Study at Loempia Lanny Semarang Agung Sulistyo; Dena Danella; Susiyanto Susiyanto
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/ecn2fp46

Abstract

The instrument of diffusion innovation concept has been widely used in creating a sustainable business. Growing business and competitive competition are forcing business actors to think hard. The idea of innovation is made as one of the efforts that can be made. Existing instruments, such as innovation, time, communication channels, and social system, can guide business actors in implementing business management. This study aims to analyze the application of innovation diffusion at Loempia Lanny Semarang. This study uses a qualitative study design combined with a case study approach. They are collecting data in this study using interview techniques combined with the concept of diffusion innovation. Sources of information were obtained through the narrative of predetermined informants: business managers, employees, and consumers who are enjoying Loempia Lanny products. Data validation and processing used triangulation techniques and the Miles Huberman method through interview transcription, reduction, coding, categorization, and concluding. Based on the research results, it is known that Loempia Lanny's business follows the concept of innovation diffusion. The business manager has implemented all the instruments used. The research confirms that the idea of innovation has been implemented. However, business actors need to reinvent innovation to manage a sustainable business so that it is maintained.
Kesiapan UKM Dalam Mengadopsi Layanan Pembayaran Berbasis Digital (Studi Pada Industri Pendukung Pariwisata) Yudiandri, Tri Eko; Sulistyo, Agung; Kusumawati, Fitri Dwi; Sudanang, Ertanta Ari; Djamil, Farah Diana
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.417

Abstract

As a tourism support industry, businesses have opportunities to grow through digital payment services enabled by financial technology (fintech). This study analyzes the readiness of small-scale SMEs to adopt digital payment systems using a mixed-method approach. Data were collected via questionnaires and interviews from 178 small-scale entrepreneurs selected through purposive sampling. The research evaluates the benefits, ease of use, and potential risks of digital payment adoption. Results indicate that digital payment services provide significant advantages despite certain risks. Entrepreneurs also gained valuable insights into risk mitigation. Using Miles and Huberman's analysis, the study highlights the importance of entrepreneurs' awareness and readiness in adopting digital payment services to ensure business sustainability.
Analisis SOSTAC dan RACE PLANNING Bagi Industri Pendukung Pariwisata Dalam Menciptakan Keberlanjutan Bisnis. Salindri, Yerika Ayu; Insanaputra, Yanuar Satrhio; Buchori, Apit; Sulistyo, Agung
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 12 No. 1 (2025): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v12i1.1055

Abstract

Digital technology can have a significant impact on business development. The release issued by the Organization for Economic Co-operation and Development (OECD) emphasized that business management needs to adopt and optimize the role of technology. However, many business actors have not integrated technology into their overall business activities. Some of the obstacles include limited knowledge, incompetent human resources, and insufficient financial capabilities. However, business actors who have integrated technology also encounter a range of challenges. Other problems include the effectiveness of digital-based management, the creation of publication content, and the ability to evaluate the strategies used. This study aims to investigate how business actors develop the strategies used. This study employs a qualitative research design. This study focuses on several Yogyakarta SMEs, including OliviaRu, Mahayeri, BoogieStore, Modest-Art, and YAD Blangkon. Among the added values of these businesses are their achievements in business management and their ability to increase sales value by 20% compared to the previous year. Additionally, the traffic generated by digital-based business activities attracts consumers to visit their social media pages. SOSTAC analysis serves as a useful reference and method. We selected this framework due to its conceptual nature, which enables the development of a comprehensive digital-based business management strategy. Through a combination of interview activities and application of concepts, this study produced findings on the implementation of digital-based business management strategies. This study shows that SOSTAC analysis and RACE planning can be one solution. The concept illustrates the strategies and tactics employed. The study's results underscore the need for business actors to undertake a range of steps, including conducting situational analysis, conducting SMART analysis, developing strategies, and refining them through the implementation of tactics.
ANALISA STRATEGIS PADA INDUSTRI PENDUKUNG PARIWISATA DALAM MENCIPTAKAN BISNIS BERKELANJUTAN Sulistyo, Agung; Arisanti, Yuli
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 4: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i4.9561

Abstract

Business growth ultimately creates competitive competition and puts some businesses in a slump. This situation occurs due to the lack of strategies used. Many methods and concepts can be used to determine the competitive advantage of a business, one of which is through the analysis of the seven pillars of the Baldrige criteria. This criterion is one method that can be used to evaluate the performance of the strategy carried out. This study aims to analyze strategies carried out by MSME actors to create competitive advantages. This study uses a qualitative research design combined with a phenomenological approach. The objects of research in this study are MSME businesses that have achievements. Some of these MSME businesses include YAD Blangkon, AbaAli, Den Bagus, Modest-Art, Cilok Fatimah, Oliviaru, Boogie, Batik Thok Thil, Mahayeri, and Hokies Cakery. Data collection in this study used semi-structured interviews combined with the concept of the Baldrige criteria. The informants numbered 30 respondents consisting of business actors and consumers who use the product. Some stages of this method include transcription, reduction, categorization, and concluding. Triangulation techniques are used to maintain data quality. The study results indicate that MSME businesses fall into the Emerging Industry atau new business becomes a leader with a score of 641. These results were obtained based on the analysis of the Baldrige criteria instrument, including leadership patterns, strategic planning, focus on markets and customers, ability to analyze and manage knowledge, HR development, process standards, and business results obtained. This study can be a role model for other business actors to adopt in evaluating strategies to create business sustainability.
KONSISTENSI STRATEGI PEMASARAN DALAM MENDUKUNG PENCIPTAAN BISNIS UMKM BERKELANJUTAN Ristanti, Ristanti; Sulistyo, Agung
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 4: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i4.9600

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the development and growth of the Indonesian economy. Several areas, such as empowering the community's economy, opening up job opportunities, and helping government programs, are the impacts of the presence of MSMEs. The increasing development of MSMEs has ultimately given rise to competitive competition. Businesses can implement many strategies to create sustainability, one of which is through the implementation of the marketing mix. This study is essential to see how business actors carry out the implementation of the marketing mix strategy. This study will provide an overview of how businesses implement their strategies. Data collection uses questionnaires and contains the implementation of the marketing mix. A purposive sampling-based sampling technique was used in this study. A sample of 150 was selected from micro and small businesses in the Special Region of Yogyakarta (DIY) that met the requirements. This study's data analysis stages include data transcription, data reduction, coding and categorization, and drawing conclusions. Interviews with product users (consumers) were also conducted in this study to maintain data quality. Based on the analysis results, most business owners generally understand and apply the concept of the 4p marketing mix. The critical role of marketing is to provide businesses with guidance and perspective in meeting the needs of their consumers.
Peningkatkan Kinerja Industri Kerajinan Batik Melalui Penguatan Sumber Daya Manusia Hijau (Studi Literatur) Tri Eko Yudiandri; Agung Sulistyo
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 1 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i1.246

Abstract

Community empowerment is one of the impacts produced by the tourism sector. On the next trip, the development of tourism also stimulated the emergence of tourism-supporting industries such as transportation, culinary, souvenirs, and crafts. In an effort to create sustainable tourism, the presence of the batik craft industry as a tourism supporter is very much needed. Talking about green environmental issues, the batik industry also has the potential to threaten environmental sustainability. Referring to this, management needs to pay attention to and prepare various things that support business sustainability. Green human resources are interpreted as an effort to maximize their potential. This step is an organizational strategy for responding to green challenges and performance. This study will look at the extent to which green human resource management practices support the management of the management business. A qualitative research design through a literature study was used with reference to existing provisions. The results of the study explain that green human resource practices are able to support improving the quality of human resources. Some efforts that can be made include searching for human resources through screening, providing training and optimizing human resources, conducting human resource assessments, and providing appropriate rewards for the performance provided.
IMPLEMENTATION OF DIGITAL-BASED MARKETING IN CREATING SUSTAINABLE BUSINESS THROUGH SOSTAC ANALYSIS Yudiandri, Tri Eko; Fitriana, Fitriana; Buchori, Apit; Sulistyo, Agung
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19335

Abstract

This study aims to investigate innovations in digital-based marketing strategies in small and medium businesses. This study uses a qualitative research design. The object of this study is YAD Blangkon, which has implemented technology in its business marketing activities. Moreover, the study highlights the added value of successful business management and a 25% increase in sales value over the previous year. Various concepts can aid in the development of the managed business. One of the references and methods available is SOSTAC analysis. We chose this framework due to its conceptual nature, which enables the development of a more comprehensive digital-based business management strategy. Through a combination of interview activities and the application of the SOSTAC-RACE planning concept, this study produced findings on the application of digital-based business management strategies. This study shows the need for business actors to take various steps, including analyzing the business environment, conducting SMART analyses correctly, developing business strategies, and refining them through the application of tactics in the field.. Keywords: Tourism; Business; Sustainability, SOSTAC-RACE Planning
Rural tourism development through the role of village government: Study of Purbayan Tourist Village, Indonesia Sulistyo, Agung; Yudiandri, Tri Eko; Kusumawati, Fitri Dwi; Kristianto, Dwi Agus; Musadad, Musadad
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021255

Abstract

Purpose – This study aims to examine the role of village government in developing regional potential, particularly in rural tourism.Methodology/Design/Approach – This qualitative case study investigates how the village government develops the Purbayan Tourism Village through planned work programs. Data were collected via semi-structured interviews with selected stakeholders.Findings – The village government plays a key role in developing the Purbayan Tourism Village, acting as a driver in optimizing rural tourism potential. Programs emphasize sustainability through community deliberation, legal strengthening, external collaboration, and management innovation. Policies are responsive to local needs while aligned with regulations.Originality/Value – This study highlights village government policies that contribute to sustainable tourism development.
Analisis Sikap Wisatawan Dalam Menciptakan Pengelolaan Berkelanjutan (Studi Pada Pantai Mesra Gunungkidul) Pramukti, Regina Tyas; Sulistyo, Agung; Soeroso, Amiluhur
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 2 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i2.1721

Abstract

Several beaches do not maintain their existence, so interest in visiting them is low. This condition differs from Mesra Beach, which experienced a growth in visitors. To support its existence, managers must pay attention to visitors' needs. This situation is an effort to create sustainable tourism through visitor satisfaction. This research aims to determine visitors' attitudes toward Mesra Beach. This research uses mixed research methods as an exploratory effort. The Fishbein attitude model is used as a data analysis technique. Data collection uses questionnaires and interviews. Questionnaires were distributed to 384 respondents, while open interviews were conducted to explore the questionnaire results. The attributes used in this research include beach cleanliness, natural beauty, accessibility, facilities, and aesthetic photo spots. The research results explain that visitors' attitudes towards Mesra Beach are positive (92,600). This value is in the correct position (cut of the point) between the agree and strongly agree ranges. The aesthetic photo spot attribute obtained the highest attitude value (22.081). Meanwhile, the complete facilities attribute obtained the lowest attitude value (9.694). Managers can maintain the best attributes and improve the quality of attributes that obtain the opposite value. This way, Pantai Mesra can maintain its existence and formulate further policies
Co-Authors Adianto Adianto Agung Nurhaji Alif Wibowo Amiluhur Soeroso Amiluhur Soeroso Andi Nabila Aura Maharani Aneke Rahmawati Annisa, Rosalina Nur Apit Buchori Ari Sudanang, Ertanta Arisanti, Yuli Ayu Salindri, Yerika Christiatmani, M.M Christiatmani, MMA David Christyanta Dena Danella Djamil, Farah Diana Djamil, Farah Diana Dwi Agus Kristianto Dwi Agus Kristianto Dwi Kusumawati, Fitri Edy Suharyono Edy Suharyono Edy Suharyono Ernawati, Hani Ertanta Ari Sudanang Ertanta Ari Sudanang Fakhrul Hadianto Farah Diana Djamil Farah Diana Djamil Febriansyach, Bagas Fitri Dwi Kusumawati Fitria Agustin Sri Arwandi Fitriana Fitriana Hani Ernawati Hayatri, Maria Ana Sila Insanaputra, Yanuar Satrhio Irma Wijaya, Jennie Izzi, Mochammad Alif Fatikhul Juliana Juliana Kusumawati, Fitri Dwi Mahanani, Sumiyar Mahanani, Sumiyar Maharani, Andi Nabila Aura Mudiono Mudiono Muhammad Bangga Arifkusuma Muhammad Zuhal Firmansyah Musadad Musadad Noviati, Fitria Pramukti, Regina Tyas Rahmawati, Aneke Ristanti Ristanti Ristanti, Ristanti Ristanti, Ristanti Rosalina Nur Annisa Rosalina Nur Annisa Rosalina Nur Annisa Salindri, Yerika Ayu Setya, Azizah Dwi Sudanang, Ertanta Ari Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suharyono, Edy Sumiyar Mahanani Supratman, Annida Khairiyyah Susiyanto Susiyanto Tioputri, Fenny Cintya Tri Eko Yudiandri Tri Eko Yudiandri Tri Eko Yudiandri Yerika Ayu Salindri Yerika Ayu Salindri Yudiandri, Tri Eko Yudiandri, Tri Eko Yuli Arisanti