Articles
<![CDATA[Pengelolaan Konten Publikasi Desa Wisata: Menciptakan Keunggulan Daya Saing dan Pengelolaan Berkelanjutan ]]>
<![CDATA[Buchori, Apit]]>;
<![CDATA[Sulistyo, Agung]]>;
<![CDATA[Annisa, Rosalina Nur]]>;
<![CDATA[Mahanani, Sumiyar]]>
<![CDATA[ Jurnal Manajemen dan Organisasi Vol. 16 No. 1 (2025): Jurnal Manajemen dan Organisasi ]]>
Publisher : <![CDATA[IPB University ]]>
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DOI: 10.29244/jmo.v16i1.58625
<![CDATA[The adoption of digital technology has a significant impact on tourism management. The results released by the Organization for Economic Co-operation and Development (OECD) explain that tourism management needs to optimize the role of technology. However, many tourism managers have not implemented technology, including the management of publication content. Limited knowledge, lack of HR competency, and financial conditions are obstacles that arise. On the other hand, tourism managers who implement technology also face problems. The creativity of publication content and the ability to evaluate strategies are additional problems. This study aims to investigate the management of publication content in high-achieving tourist villages. This study uses a qualitative method through an interpretive perspective. Several high-achieving tourist villages in the Special Region of Yogyakarta and Central Java were selected as objects in this research. Qualitative analysis using the Miles Huberman method was used in this study. The results of the study explain that tourist villages can attract tourist visits through the creativity of publication content. This study produces findings on publication content management, including the need for the role of internal managers, the ability to choose themes and content ideas, the intensity of posts, the use of appropriate social media, and improving HR capabilities. The findings in this study are expected to be a role model for managing tourist village content as an effort to create sustainable management.]]>
<![CDATA[PARIWISATA BERKELANJUTAN UNTUK PENINGKATAN DAYA SAING KAMPUNG BATIK GIRILOYO ]]>
<![CDATA[Tioputri, Fenny Cintya]]>;
<![CDATA[Sulistyo, Agung]]>;
<![CDATA[Hayatri, Maria Ana Sila]]>
<![CDATA[ Warta Pariwisata Vol 23 No 1 (2025): ]]>
Publisher : <![CDATA[Pusat Perencanaan dan Pengembangan Kepariwisataan ]]>
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DOI: 10.5614/wpar.2025.23.1.06
<![CDATA[This study aims to analyze the application of sustainable tourism in increasing competitive advantage in Kampung Batik Giriloyo Yogyakarta. This study uses a qualitative method with data collection techniques through interviews and other activities. The informants in this study were managers, the community and visiting tourists. Data were analyzed using the Miles and Huberman method. The study results show that Kampung Batik Giriloyo has comprehensively implemented the concept of sustainable tourism in three indicators: economy, socio-cultural, and environment. This condition can increase competitiveness as a culture-based tourist destination. Sustainable management makes Kampung Batik Giriloyo continue to exist as a centre for hand-drawn batik that can provide an impact and compete with other tourist attractions.]]>
<![CDATA[ANALYSIS OF THE INFLUENCE OF SERVICE AND PRICING STRATEGY ON TAMAN SMART VISITOR SATISFACTION ]]>
<![CDATA[Sulistyo, Agung]]>
<![CDATA[ Jurnal Ekonomi dan Manajemen Vol 18 No 1 (2025): Jurnal Ekonomi dan Manajemen ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Kalimantan Timur ]]>
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DOI: 10.30650/jem.v18i1.4295
<![CDATA[This study examines and analyzes the effect of service quality and pricing strategies on visitor satisfaction at Taman Pintar Yogyakarta. This research is quantitative research. The population and sample in this study were visitors to Yogyakarta Smart Park. The sampling technique used purposive sampling and based on the Slovin formula obtained the number of respondents as many as 97 people. The data collection technique used a questionnaire distributed through the Google form and directly at Taman Pintar Yogyakarta which had been tested for validity and reliability. The analytical method used is multiple linear analysis with the SPSS 25 application tool. The results show that: (1) From the results of the multiple linear regression equation it is known that service quality and pricing strategy have a positive influence on visitor satisfaction at Taman Pintar Yogyakarta; (2) Through the F test it is known that service quality and pricing strategy simultaneously have a significant influence on visitor satisfaction at Taman Pintar Yogyakarta; (3) Through the t-test it is known that service quality partially has a positive and significant effect on visitor satisfaction at Taman Pintar Yogyakarta; (4) Through the t-test it is known that the pricing strategy partially has a positive and significant effect on visitor satisfaction at Taman Pintar Yogyakarta. (5) Through the R2 test it is known that service quality and pricing strategy contribute 57% to visitor satisfaction at Taman Pintar Yogyakarta.]]>
<![CDATA[IDENTIFICATION OF HOTEL ROOM NEEDS IN CREATING GUEST SATISFACTION AND SUSTAINABLE MANAGEMENT ]]>
<![CDATA[Kusumawati, Fitri Dwi]]>;
<![CDATA[Sulistyo, Agung]]>;
<![CDATA[Arisanti, Yuli]]>
<![CDATA[ Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) ]]>
Publisher : <![CDATA[Universitas Nusa Cendana ]]>
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DOI: 10.35508/jom.v18i3.21478
<![CDATA[The role of tourism is to change negative feelings into positive ones. Various activities carried out by tourists must lead to satisfaction and comfort. One business that plays an important role in supporting tourism is the hotel industry. The hotel industry offers a wide range of facilities and attractions to ensure guest satisfaction. However, some hotel guests experience dissatisfaction. Several technical problems become negative assessments from guests. This study identifies the need for hotel rooms to support guest activities and create sustainable management. Exploratory qualitative design is combined with triangulation, observation, and interviews. The focus of the study is directed toward the needs of guest accommodation services. This study uses several samples of comments from various media platforms, filtered through the keyword "room." The Miles Huberman method is used in conjunction with triangulation to eliminate biased opinions and enhance the research. This study produces guest experiences based on product and service quality. Furthermore, this study delivers a model for managing hotel rooms that prioritizes safety, comfort, facilities, and communication. Keywords: Hotel; Security; Cleanliness; Communication; Consumer Behavior]]>
<![CDATA[Strategi Pengembangan Objek Wisata Minat Khusus dalam Upaya Menciptakan Pariwisata Berkelanjutan di Kabupaten Bantul (Studi Kasus : Karst Tubing) ]]>
<![CDATA[Sulistyo, Agung]]>
<![CDATA[ Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Lingkungan dan Kebencanaan ]]>
Publisher : <![CDATA[Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY ]]>
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<![CDATA[Pemasaran tidak hanya memperhatikan produk dan pelanggannya saja tetapi unsur yang kompleks juga harus diperhatikan, baik kepentingannya, keselamatannya maupun kenyamanannya. Meskipun banyak objek wisata di Yogyakarta, tidak semuanya mampu bertahan. Kurang jelinya pihak manajemen, serta pengorganisasian yang kurang terencana menjadikan banyak objek wisata tersebut kurang diminati para wisatawan. Dalam rangka mengembangkan objek wisata Karst Tubing menjadi objek wisata yang menarik, perlu disusun suatu rencana yang menyeluruh, salah satunya dengan memahami berbagai faktor yang ada baik faktor lingkungan internal maupun eksternal. Penggunaan analisa SWOT 4-K diharapkan dapat membantu manajemen mengembangkan potensi yang dimiliki objek wisata Karst Tubing sebagai salah satu objek wisata minat khusus di Kabupaten Bantul.Berdasarkan penelitian yang dilakukan menggunakan analisa SWOT 4-K didapat hasil selisih positif nilai tertimbang variabel internal dan eksternal sebesar 1,70 dan 1,15 sehingga menempatkan objek wisata Karst Tubing berada pada Kuadran 1. Manajemen dapat melakukan strategi pertumbuhan, artinya objek wisata Karst Tubing dapat bersaing dengan objek wisata lain dengan mengandalkan potensi yang dimiliki.]]>
<![CDATA[PENGARUH MEDIA DIGITAL TERHADAP TINGKAT KUNJUNGAN WISATAWAN DESA WISATA KREBET DI BANTUL DAERAH ISTIMEWA YOGYAKARTA ]]>
<![CDATA[Suhartapa]]>;
<![CDATA[Irma Wijaya, Jennie]]>;
<![CDATA[Sulistyo, Agung]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 16 No. 2 (2025): Prima Ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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DOI: 10.37330/prima.v16i2.290
<![CDATA[Penelitian ini bertujuan untuk mengetahui apakah penggunaan media digital memberikan pengaruh secara signifikan terhadap tingkat kunjungan wisatawan yang datang ke Desa Wisata Krebet, Pajangan, Kabupaten Bantul, Provinsi Daerah Istimewa Yogyakarta. Metode penelitian menerapkan metode kuantitatif, dan melakukan analisis data dengan menggunakan analisis regresi linear sederhana. Target penelitian adalah wisatawan yang mengunjungi Desa Wisata Krebet, dengan 95 sampel diambil melalui sampling insidental. Data dikumpulkan melalui kuesioner yang didistribusikan melalui Google Form. Hasil penelitian menunjukkan bahwa penggunaan media digital berdampak positif dan signifikan terhadap jumlah wisatawan yang berkunjung ke Desa Wisata Krebet.]]>
<![CDATA[ANALISA LAYANAN FRONT OFFICE DALAM MENCIPTAKAN KEPUASAN TAMU DI HOTEL KIRANA YOGYAKARTA ]]>
<![CDATA[Ristanti, Ristanti]]>;
<![CDATA[Sulistyo, Agung]]>;
<![CDATA[Kusumawati, Fitri Dwi]]>
<![CDATA[ Jurnal Sains Manajemen Vol. 6 No. 1 (2024): Jurnal Sains Manajemen ]]>
Publisher : <![CDATA[LPPM Universitas Adhirajasa Reswara Sanjaya ]]>
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DOI: 10.51977/jsm.v6i1.1548
<![CDATA[Front office menjadi departemen yang berperan penting dalam pelayanan tamu. Departemen ini memiliki beberapa divisi, seperti: greeter and bell boy, front desk attendant, telephone operator dan guest relation officer. Sebagai salah satu bagian dari front office, keberadaan guest relation officer (GRO) sangatlah penting. Salah satu tugas penting yang dijalankan adalah memastikan tamu mendapatkan layanan terbaik. Standar layanan yang jelas perlu disusun untuk menciptakan kepuasan. Penelitian ini bertujuan untuk melihat standar layanan yang diberikan guest relation officer dalam menciptakan kepuasan tamu hotel. Desain kualitatif dengan pendekatan studi kasus digunakan dalam penelitian ini. Fokus penelitian ini membuka selubung praktek layanan Guest Relation Officer (GRO) pada Hotel Kirana Yogyakarta. Kegiatan wawancara semi terstruktur digunakan dalam penelitian ini. Beberapa instrument menjadi tema utama antara lain: responsiveness, reliability, assurance, empathy dan tangible. Informan dalam penelitian ini adalah staff Guest Relation Officer yang berjumlah tiga orang. Metode Miles Huberman dan Triangulasi digunakan dalam analisa dan validasi data penelitian. Beberapa instrument yang digunakan telah sepenuhnya diterapkan oleh Hotel Kirana Yogyakarta. Instrument tersebut secara nyata menjadi aspek yang mampu menciptakan kepuasan tamu. Hasil penelitian ini dapat digunakan sebagai panduan dalam menerapkan konsep layanan berkualitas guna menciptakan kepuasan tamu.]]>
<![CDATA[Pengembangan Dark Tourism Sebagai Salah Satu Daya Tarik Wisata Tana Toraja ]]>
<![CDATA[Maharani, Andi Nabila Aura]]>;
<![CDATA[Sulistyo, Agung]]>;
<![CDATA[Kristianto, Dwi Agus]]>;
<![CDATA[Suharyono, Edy]]>;
<![CDATA[Ari Sudanang, Ertanta]]>
<![CDATA[ PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) ]]>
Publisher : <![CDATA[CV. Kurnia Grup ]]>
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DOI: 10.61476/9zf0qn73
<![CDATA[Indonesia has the potential for beauty and rich resources that are recognised worldwide. This diversity can be developed through the tourism sector. Tourism development can be done with the right strategies. As a development effort, attractiveness instruments are important to pay attention to. This research was conducted to develop the potential of the Lo'Ko Mata tourist attraction so that it is sustainable and provides broad benefits. This step can be done through an analysis of the internal and external environment. A mixed-methods design was used in this research, along with SWOT-8K analysis, to reveal various aspects of development. The Informant for this research is the manager of the public relations division. Based on data analysis, the Lo'Ko Mata tourist attraction is in Quadrant 1-A. These results can be used as a basis for managers to implement aggressive growth strategies. As an effort to create sustainable tourism, managers can maximise the various strengths they have, such as: 1) uniqueness of tourist attractions; 2) tourism promotion; 3) maintenance of tourist attractions; 4) role of the community; 5) potential of tourist attractions; 6) economic conditions of the community; 7) technological development; 8) tourism development; 9) cleanliness of tourist attractions; and 10). operational permit. Apart from maximising existing potential, managers can also take advantage of various opportunities that arise, including: 1) collaboration with external parties; 2) HR skills; and 3) HR welfare. Furthermore, through instruments of weakness and threat, managers need to design strategies to minimise and eliminate negative impacts. Formulating the right strategy will have an impact on management sustainability. ]]>
<![CDATA[Peningkatan Daya Saing UMKM Dalam Menembus Pasar Ekspor ]]>
<![CDATA[Ristanti, Ristanti]]>;
<![CDATA[Arisanti, Yuli]]>;
<![CDATA[Sulistyo, Agung]]>
<![CDATA[ PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) ]]>
Publisher : <![CDATA[CV. Kurnia Grup ]]>
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DOI: 10.61476/rh2qm994
<![CDATA[MSMEs play a crucial role in supporting the tourism industry. This condition is a great opportunity for MSMEs. The target market for MSMEs is not only local tourists but also foreign tourists. In reality, there is competitive competition on the ground. This condition affects not only local MSMEs but also foreign business actors. Numerous studies confirm that the Ansoff Model can facilitate the development of development plans. However, there has been little research in the MSME export area. This research contributes to increasing product competitiveness in export markets. This study uses a mixed research design (mix method). This research employed both interview activities and the distribution of questionnaires. The first stage involved distributing questionnaires to nine MSMEs that had carried out export activities. We carried out instrument mapping through internal factor evaluation (IFE), external factor evaluation (EFE), and SWOT analysis. The Internal Factor Evaluation (IFE) analysis reveals a positive difference value of 1.25. The strengths are greater than the weaknesses. The External Factor Evaluation (EFE) analysis reveals a positive difference score of 0.95. The opportunities that an organization has are greater than the threats. The Ansoff Model reveals market penetration as a viable strategy. MSME players need to pay attention to their target market. Global markets are more complicated because they involve different rules. Furthermore, MSME players need to consider the market opportunities they have. We must introduce the product's quality and characteristics on a large scale. The accuracy with which MSME actors analyze situations enables them to compete in any market.]]>
<![CDATA[STRATEGI SEGMENTASI DAN DATABASE PERGURUAN TINGGI DALAM MENCIPTAKAN SDM PARIWISATA UNGGUL DAN BERKUALITAS (Studi Pada STIPRAM Yogyakarta) ]]>
<![CDATA[Sulistyo, Agung]]>;
<![CDATA[Yudiandri, Tri Eko]]>;
<![CDATA[Ernawati, Hani]]>;
<![CDATA[Djamil, Farah Diana]]>;
<![CDATA[Mahanani, Sumiyar]]>
<![CDATA[ Kepariwisataan: Jurnal Ilmiah Vol 17, No 2 (2023): Kepariwisataan: Jurnal Ilmiah ]]>
Publisher : <![CDATA[Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta ]]>
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DOI: 10.47256/kji.v17i2.213
<![CDATA[Marketing Planning is essential to ensure that business activities generate profits. Segmentation and database implementation is one of the strategies that can be implemented in various business sectors, including education. Creating good graduates will affect the quality of management in the industrial world. Besides that, knowing the interests and preferences of prospective students is essential to produce graduates who meet expectations. This study aims to create a role model for developing superior and quality human resources in tourism. In addition, this study aims to determine the benefits students seek from Higher Education products. This study uses a qualitative descriptive research design emphasising the interaction between researchers and respondents. Data collection in this study used interview techniques and was distributed via Google form to 255 STIPRAM students. The results of segment mapping and the benefits sought by students were obtained based on the research conducted. Tourism-based universities, such as STIPRAM, can position themselves as the top choice universities. Further research could focus on the reasons and the extent of the benefits students seek.]]>
