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All Journal Jurnal Manajemen dan Organisasi PROSIDING SEMINAR NASIONAL JRMA (Jurnal Riset Manajemen dan Akuntansi) JSEH (Jurnal Sosial Ekonomi dan Humaniora) DERIVATIF Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JMM (Jurnal Masyarakat Mandiri) ILKOM Jurnal Ilmiah JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha Procuratio : Jurnal Ilmiah Manajemen Tourism Scientific Journal Journal of Tourism Destination and Attraction Prima Ekonomika : Jurnal Ekonomi dan Bisnis JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi dan Manajemen Inspirasi Ekonomi : Jurnal Ekonomi Manajemen juremi: jurnal riset ekonomi Jurnal Sains Manajemen Journal of Research on Business and Tourism Jurnal Manajemen DIVERSIFIKASI Global Research on Tourism Development and Advancement (GARUDA) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) JURNAL INOVASI DAN PENGABDIAN MASYARAKAT INDONESIA Warta Pariwisata Prosiding University Research Colloquium Jurnal Komunikasi Pemberdayaan Jurnal Pengabdian kepada Masyarakat Jurnal Harmoni Nusa Bangsa Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif Jurnal Riset Daerah Majalah Bisnis & IPTEK
Sulistyo, Agung
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
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ANALYSIS OF THE INFLUENCE OF SERVICE AND PRICING STRATEGY ON TAMAN SMART VISITOR SATISFACTION Sulistyo, Agung
Jurnal Ekonomi dan Manajemen Vol 18 No 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v18i1.4295

Abstract

This study examines and analyzes the effect of service quality and pricing strategies on visitor satisfaction at Taman Pintar Yogyakarta. This research is quantitative research. The population and sample in this study were visitors to Yogyakarta Smart Park. The sampling technique used purposive sampling and based on the Slovin formula obtained the number of respondents as many as 97 people. The data collection technique used a questionnaire distributed through the Google form and directly at Taman Pintar Yogyakarta which had been tested for validity and reliability. The analytical method used is multiple linear analysis with the SPSS 25 application tool. The results show that: (1) From the results of the multiple linear regression equation it is known that service quality and pricing strategy have a positive influence on visitor satisfaction at Taman Pintar Yogyakarta; (2) Through the F test it is known that service quality and pricing strategy simultaneously have a significant influence on visitor satisfaction at Taman Pintar Yogyakarta; (3) Through the t-test it is known that service quality partially has a positive and significant effect on visitor satisfaction at Taman Pintar Yogyakarta; (4) Through the t-test it is known that the pricing strategy partially has a positive and significant effect on visitor satisfaction at Taman Pintar Yogyakarta. (5) Through the R2 test it is known that service quality and pricing strategy contribute 57% to visitor satisfaction at Taman Pintar Yogyakarta.
IDENTIFICATION OF HOTEL ROOM NEEDS IN CREATING GUEST SATISFACTION AND SUSTAINABLE MANAGEMENT Kusumawati, Fitri Dwi; Sulistyo, Agung; Arisanti, Yuli
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21478

Abstract

The role of tourism is to change negative feelings into positive ones. Various activities carried out by tourists must lead to satisfaction and comfort. One business that plays an important role in supporting tourism is the hotel industry. The hotel industry offers a wide range of facilities and attractions to ensure guest satisfaction. However, some hotel guests experience dissatisfaction. Several technical problems become negative assessments from guests. This study identifies the need for hotel rooms to support guest activities and create sustainable management. Exploratory qualitative design is combined with triangulation, observation, and interviews. The focus of the study is directed toward the needs of guest accommodation services. This study uses several samples of comments from various media platforms, filtered through the keyword "room." The Miles Huberman method is used in conjunction with triangulation to eliminate biased opinions and enhance the research. This study produces guest experiences based on product and service quality. Furthermore, this study delivers a model for managing hotel rooms that prioritizes safety, comfort, facilities, and communication. Keywords: Hotel; Security; Cleanliness; Communication; Consumer Behavior
Strategi Pengembangan Objek Wisata Minat Khusus dalam Upaya Menciptakan Pariwisata Berkelanjutan di Kabupaten Bantul (Studi Kasus : Karst Tubing) Sulistyo, Agung
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Lingkungan dan Kebencanaan
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemasaran tidak hanya memperhatikan produk dan pelanggannya saja tetapi unsur yang kompleks juga harus diperhatikan, baik kepentingannya, keselamatannya maupun kenyamanannya. Meskipun banyak objek wisata di Yogyakarta, tidak semuanya mampu bertahan. Kurang jelinya pihak manajemen, serta pengorganisasian yang kurang terencana menjadikan banyak objek wisata tersebut kurang diminati para wisatawan. Dalam rangka mengembangkan objek wisata Karst Tubing menjadi objek wisata yang menarik, perlu disusun suatu rencana yang menyeluruh, salah satunya dengan memahami berbagai faktor yang ada baik faktor lingkungan internal maupun eksternal. Penggunaan analisa SWOT 4-K diharapkan dapat membantu manajemen mengembangkan potensi yang dimiliki objek wisata Karst Tubing sebagai salah satu objek wisata minat khusus di Kabupaten Bantul.Berdasarkan penelitian yang dilakukan menggunakan analisa SWOT 4-K didapat hasil selisih positif nilai tertimbang variabel internal dan eksternal sebesar 1,70 dan 1,15 sehingga menempatkan objek wisata Karst Tubing berada pada Kuadran 1. Manajemen dapat melakukan strategi pertumbuhan, artinya objek wisata Karst Tubing dapat bersaing dengan objek wisata lain dengan mengandalkan potensi yang dimiliki.
PENGARUH MEDIA DIGITAL TERHADAP TINGKAT KUNJUNGAN WISATAWAN DESA WISATA KREBET DI BANTUL DAERAH ISTIMEWA YOGYAKARTA Suhartapa; Irma Wijaya, Jennie; Sulistyo, Agung
PRIMA EKONOMIKA Vol. 16 No. 2 (2025): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v16i2.290

Abstract

Penelitian ini bertujuan untuk mengetahui apakah penggunaan media digital memberikan pengaruh secara signifikan terhadap tingkat kunjungan wisatawan yang datang ke Desa Wisata Krebet, Pajangan, Kabupaten Bantul, Provinsi Daerah Istimewa Yogyakarta. Metode penelitian menerapkan metode kuantitatif, dan melakukan analisis data dengan menggunakan analisis regresi linear sederhana. Target penelitian adalah wisatawan yang mengunjungi Desa Wisata Krebet, dengan 95 sampel diambil melalui sampling insidental. Data dikumpulkan melalui kuesioner yang didistribusikan melalui Google Form. Hasil penelitian menunjukkan bahwa penggunaan media digital berdampak positif dan signifikan terhadap jumlah wisatawan yang berkunjung ke Desa Wisata Krebet.
ANALISA LAYANAN FRONT OFFICE DALAM MENCIPTAKAN KEPUASAN TAMU DI HOTEL KIRANA YOGYAKARTA Ristanti, Ristanti; Sulistyo, Agung; Kusumawati, Fitri Dwi
Jurnal Sains Manajemen Vol. 6 No. 1 (2024): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v6i1.1548

Abstract

Front office menjadi departemen yang berperan penting dalam pelayanan tamu. Departemen ini memiliki beberapa divisi, seperti: greeter and bell boy, front desk attendant, telephone operator dan guest relation officer. Sebagai salah satu bagian dari front office, keberadaan guest relation officer (GRO) sangatlah penting. Salah satu tugas penting yang dijalankan adalah memastikan tamu mendapatkan layanan terbaik. Standar layanan yang jelas perlu disusun untuk menciptakan kepuasan. Penelitian ini bertujuan untuk melihat standar layanan yang diberikan guest relation officer dalam menciptakan kepuasan tamu hotel. Desain kualitatif dengan pendekatan studi kasus digunakan dalam penelitian ini. Fokus penelitian ini membuka selubung praktek layanan Guest Relation Officer (GRO) pada Hotel Kirana Yogyakarta. Kegiatan wawancara semi terstruktur digunakan dalam penelitian ini. Beberapa instrument menjadi tema utama antara lain: responsiveness, reliability, assurance, empathy dan tangible. Informan dalam penelitian ini adalah staff Guest Relation Officer yang berjumlah tiga orang. Metode Miles Huberman dan Triangulasi digunakan dalam analisa dan validasi data penelitian. Beberapa instrument yang digunakan telah sepenuhnya diterapkan oleh Hotel Kirana Yogyakarta. Instrument tersebut secara nyata menjadi aspek yang mampu menciptakan kepuasan tamu. Hasil penelitian ini dapat digunakan sebagai panduan dalam menerapkan konsep layanan berkualitas guna menciptakan kepuasan tamu.
Pengembangan Dark Tourism Sebagai Salah Satu Daya Tarik Wisata Tana Toraja Maharani, Andi Nabila Aura; Sulistyo, Agung; Kristianto, Dwi Agus; Suharyono, Edy; Ari Sudanang, Ertanta
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/9zf0qn73

Abstract

Indonesia has the potential for beauty and rich resources that are recognised worldwide. This diversity can be developed through the tourism sector. Tourism development can be done with the right strategies. As a development effort, attractiveness instruments are important to pay attention to. This research was conducted to develop the potential of the Lo'Ko Mata tourist attraction so that it is sustainable and provides broad benefits. This step can be done through an analysis of the internal and external environment. A mixed-methods design was used in this research, along with SWOT-8K analysis, to reveal various aspects of development. The Informant for this research is the manager of the public relations division. Based on data analysis, the Lo'Ko Mata tourist attraction is in Quadrant 1-A. These results can be used as a basis for managers to implement aggressive growth strategies. As an effort to create sustainable tourism, managers can maximise the various strengths they have, such as: 1) uniqueness of tourist attractions; 2) tourism promotion; 3) maintenance of tourist attractions; 4) role of the community; 5) potential of tourist attractions; 6) economic conditions of the community; 7) technological development; 8) tourism development; 9) cleanliness of tourist attractions; and 10). operational permit. Apart from maximising existing potential, managers can also take advantage of various opportunities that arise, including: 1) collaboration with external parties; 2) HR skills; and 3) HR welfare. Furthermore, through instruments of weakness and threat, managers need to design strategies to minimise and eliminate negative impacts. Formulating the right strategy will have an impact on management sustainability. 
Peningkatan Daya Saing UMKM Dalam Menembus Pasar Ekspor Ristanti, Ristanti; Arisanti, Yuli; Sulistyo, Agung
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/rh2qm994

Abstract

MSMEs play a crucial role in supporting the tourism industry. This condition is a great opportunity for MSMEs. The target market for MSMEs is not only local tourists but also foreign tourists. In reality, there is competitive competition on the ground. This condition affects not only local MSMEs but also foreign business actors. Numerous studies confirm that the Ansoff Model can facilitate the development of development plans. However, there has been little research in the MSME export area. This research contributes to increasing product competitiveness in export markets. This study uses a mixed research design (mix method). This research employed both interview activities and the distribution of questionnaires. The first stage involved distributing questionnaires to nine MSMEs that had carried out export activities. We carried out instrument mapping through internal factor evaluation (IFE), external factor evaluation (EFE), and SWOT analysis. The Internal Factor Evaluation (IFE) analysis reveals a positive difference value of 1.25. The strengths are greater than the weaknesses. The External Factor Evaluation (EFE) analysis reveals a positive difference score of 0.95. The opportunities that an organization has are greater than the threats. The Ansoff Model reveals market penetration as a viable strategy. MSME players need to pay attention to their target market. Global markets are more complicated because they involve different rules. Furthermore, MSME players need to consider the market opportunities they have. We must introduce the product's quality and characteristics on a large scale. The accuracy with which MSME actors analyze situations enables them to compete in any market.
STRATEGI SEGMENTASI DAN DATABASE PERGURUAN TINGGI DALAM MENCIPTAKAN SDM PARIWISATA UNGGUL DAN BERKUALITAS (Studi Pada STIPRAM Yogyakarta) Sulistyo, Agung; Yudiandri, Tri Eko; Ernawati, Hani; Djamil, Farah Diana; Mahanani, Sumiyar
Kepariwisataan: Jurnal Ilmiah Vol 17, No 2 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i2.213

Abstract

Marketing Planning is essential to ensure that business activities generate profits. Segmentation and database implementation is one of the strategies that can be implemented in various business sectors, including education. Creating good graduates will affect the quality of management in the industrial world. Besides that, knowing the interests and preferences of prospective students is essential to produce graduates who meet expectations. This study aims to create a role model for developing superior and quality human resources in tourism. In addition, this study aims to determine the benefits students seek from Higher Education products. This study uses a qualitative descriptive research design emphasising the interaction between researchers and respondents. Data collection in this study used interview techniques and was distributed via Google form to 255 STIPRAM students. The results of segment mapping and the benefits sought by students were obtained based on the research conducted. Tourism-based universities, such as STIPRAM, can position themselves as the top choice universities. Further research could focus on the reasons and the extent of the benefits students seek.
Implementasi Prinsip Pariwisata Berkelanjutan Melalui Pengelolaan Berbasis Masyarakat: Studi Pada Desa Wisata Poncokusumo Agung Sulistyo; Noviati, Fitria; Yudiandri, Tri Eko; Rahmawati, Aneke; Suharyono, Edy; Kristianto, Dwi Agus
Journal of Research on Business and Tourism Vol. 3 No. 2 (2023): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104003220233

Abstract

Pariwisata menjadi salah satu sektor yang mampu memberikan sumbangan terhadap perekonomian negara. Kondisi tersebut secara langsung berdampak pada munculnya industri pendukung pariwisata serta peningkatan perekonomian masyarakat. Lebih lanjut, pariwisata juga memberikan dampak positif bagi peningkatan kualitas hidup masyarakat, seperti: penurunan emosi negatif, penyediaan lapangan kerja, hingga meningkatkan kualitas dan potensi wilayah. Pengelolaan pariwisata berbasis masyarakat merupakan cara yang dapat diimplementasikan. Masyarakat sebagai instrument utama pengelolaan pariwisata memainkan peranan penting. Sebagai penggerak utama, keberadaan masyarakat dalam pengelolaan pariwisata menjadi hal yang perlu diperhatikan. Pemberdayaan masyarakat dalam menciptakan pengelolaan pariwisata berkelanjutan dapat mengacu pada prinsip pengelolaan pariwisata berkelanjutan. Penelitian ini bertujuan untuk menganalisa penerapan prinsip pengelolaan pariwisata berbasis masyarakat di desa wisata Poncokusumo. Implementasi desain penelitian mix methode digunakan dalam studi ini. Pengumpulan data dalam penelitian ini menggunakan kusisioner, wawancara dan observasi lapangan. Hasil penelitian menunjukan jika prinsip pengelolaan pariwisata berbasis masyarakat mendapatkan respon baik. Penerapan prinsip pengelolaan berbasis masyarakat antara lain: perhatian terhadap lingkungan, pemberdayaan ekonomi dan masyarakat, peran serta masyarakat, peningkatan kualitas SDM, dan perhatian terhadap nilai seni, budaya serta aktivitas masyarakat telah diimplementasikan dengan baik.
PERAN PENTING TOURISM MARKETING 3.0 DALAM UPAYA MENCIPTAKAN PARIWISATA UNGGUL DAN BERKELANJUTAN DI KABUPATEN BANTUL (STUDI KASUS : KEBUN BUAH MANGUNAN). Sulistyo, Agung; Annisa, Rosalina Nur
Jurnal Riset Daerah Vol 20 No 1 (2020): JURNAL RISET DAERAH
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Bantul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64730/jrdbantul.v20i1.26

Abstract

The concept of Tourism Marketing 3.0 has been applied by several tourist destinations in the world to attract tourist visits. The indicators used are technology change, political legal change, economic change, socio-culture change and Market change. The number of tourist attractions popping up in Yogyakarta encourage managers to set the right strategies and plans so that the tourist attraction of the Mangunan Orchard is increasingly in demand. The purpose of this study is to analyze the application of the concept of Tourism Marketing 3.0 on the tourist attraction of the Mangunan Orchard, in order to attract tourist visits. This research used a qualitative method with a descriptive approach combined with the concept of Tourism Marketing 3.0 analysis. Data collection in this study used in-depth interviews, observation, documentary methods, visual material methods, and literature study. The subjects of this study were several people who came from the Department of Agriculture, Food, Maritime Affairs and Fisheries, the Department of Tourism, Managers in the field, as well as several tourists who visited the Tourist attraction of Mangunan Orchard. The stage of data processing and analysis in this study use an interactive analysis model, including data transcription, data reduction, data coding and categorization, as well as drawing conclusions.Based on research that has been done, the results obtained that the tourist attraction of the Mangunan Orchard is not in accordance with the concept of Tourism Marketing 3.0. This is because the attributes used: technology change, political legal change, economic change, socio-culture change and Market change have not been fully applied. With these results, the right strategies and programs are needed in applying the concept to attract tourist visits.
Co-Authors Adianto Adianto Agung Nurhaji Ahmad Wirian Alif Wibowo Amiluhur Soeroso Amiluhur Soeroso Amirulloh, Amri Andi Nabila Aura Maharani Aneke Rahmawati Annisa, Rosalina Nur Apit Buchori Apriliana, Muhammad Maulidvio Ari Sudanang, Ertanta Arisanti, Yuli Aulia, Ayunindya Sandy Ayu Salindri, Yerika Christiatmani, M.M Christiatmani, MMA Clarisa Terry Anjani David Christyanta Dena Danella Djamil, Farah Diana Djamil, Farah Diana Dwi Agus Kristianto Dwi Agus Kristianto Dwi Kusumawati, Fitri Edy Suharyono Edy Suharyono Edy Suharyono Eko Yudiandri, Tri Ernawati, Hani Ertanta Ari Sudanang Ertanta Ari Sudanang Fakhrul Hadianto Farah Diana Djamil Farah Diana Djamil Febriansyach, Bagas Fitri Dwi Kusumawati Fitria Agustin Sri Arwandi Fitriana Fitriana Hani Ernawati Hayatri, Maria Ana Sila Hermantyo, Nia Astri I Nyoman Gede Arya Astawa Insanaputra, Yanuar Satrhio Irawan, Novta Danyel Irma Wijaya, Jennie Izzi, Mochammad Alif Fatikhul Joanito Jordy Nauolim Juliana Juliana Kusumaningrum, Haritsah Kusumawati, Fitri Dwi Kusumawati, Pipin Mahanani, Sumiyar Mahanani, Sumiyar Maharani, Andi Nabila Aura Michelle Mudiono Mudiono Muhammad Bangga Arifkusuma Muhammad Zuhal Firmansyah Noviati, Fitria Novita Sari Pradnyana, I Putu Bagus Arya Pramukti, Regina Tyas Puspa Isfiani, Ines Rahmawati, Aneke Retno Palupi Ristanti Ristanti Ristanti, Ristanti Ristanti, Ristanti Romadani, Anggit Tiyas Fitra Rosalina Nur Annisa Rosalina Nur Annisa Rosalina Nur Annisa Salindri, Yerika Ayu Setya, Azizah Dwi Stefano Azarias Kusuma Esang Sudanang, Ertanta Ari Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suhartapa Suharyono, Edy Sumiyar Mahanani Supratman, Annida Khairiyyah Susiyanto Susiyanto Tioputri, Fenny Cintya Tri Eko Yudiandri Tri Eko Yudiandri Tri Eko Yudiandri Yeni Rahmawati, Yeni Yerika Ayu Salindri Yerika Ayu Salindri Yudiandri, Tri Eko Yudiandri, Tri Eko Yuli Arisanti Yusriel Ardian Zahraa Sulistya, Fadilah