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Journal : West Science Interdisciplinary Studies

The Relationship Between Environmentally Friendly Product Innovation, Sustainable Marketing Strategy, and Customer Satisfaction to Financial Performance in the Sustainable Fashion Industry in Indonesia Anita, Siska Yuli; Mu'min, Halek; Megawati, Eka; Setiawati, Rahmi; Utomo, Bekti
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.929

Abstract

This research investigates the interplay between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance in the sustainable fashion industry of Indonesia. A quantitative approach using structural equation modeling (SEM) with partial least squares (PLS) analysis was employed to analyze data collected from consumers and key stakeholders in the Indonesian fashion market. The findings reveal significant positive relationships between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance. Specifically, eco-friendly product innovation and sustainable marketing strategy were found to positively influence customer satisfaction and financial performance, highlighting the importance of integrating sustainability principles into product development and marketing strategies. Additionally, customer satisfaction emerged as a critical driver of financial performance, underscoring the importance of delivering value and positive experiences to consumers in the sustainable fashion sector. These findings have important implications for fashion businesses, policymakers, and other stakeholders seeking to promote sustainability and economic growth in the Indonesian fashion industry.
The Effect of Using Environmentally Friendly Materials and Energy Efficiency in the Production Process on Reducing Carbon Emissions in the West Java Automotive Industry Soelistianto, Farida Arinie; Ansori, Tirangga; Haslinah, Andi; Atmadja, Martono Dwi; Utomo, Bekti
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.934

Abstract

This research quantitatively analyzes the effect of integrating environmentally friendly materials and energy-efficient production processes on reducing carbon emissions in the West Java automotive industry. Through surveys and statistical analysis, the study examines the adoption of sustainable practices among automotive manufacturers and assesses their impact on carbon emissions reduction. Findings indicate that companies actively embracing sustainable practices demonstrate a significant reduction in carbon emissions compared to those with minimal adoption. The results underscore the importance of prioritizing sustainability initiatives within the automotive industry to mitigate environmental impacts and contribute to global efforts to combat climate change.
Influence of IoT, Edge Computing, and Real-Time Analytics Systems on Optimizing Resource Management in the Indramayu Fisheries Industry Utomo, Bekti; Setiawati, Rahmi; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1446

Abstract

The fisheries industry in Indramayu faces challenges in optimizing resource management due to inefficiencies and a lack of technological integration. This study examines the influence of the Internet of Things (IoT), Edge Computing, and Real-Time Analytics Systems on resource management optimization in the fisheries sector. Using a quantitative approach, data were collected from 150 respondents and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that IoT has the most significant impact on resource management optimization, followed by Real-Time Analytics Systems and Edge Computing. The integration of these technologies demonstrates a synergistic effect, enabling real-time data collection, efficient processing, and actionable insights. These findings underscore the transformative potential of digital technologies in fostering sustainable and efficient resource utilization. Practical recommendations include investing in infrastructure, enhancing technical skills, and promoting technology adoption through policy support. This research contributes to the growing body of knowledge on digital transformation in resource-intensive industries.