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Suryono
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Journal : Kemadha

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PERANCANGAN BOOTH DESAIN SEMANIS COKLAT GONDANGREJO KARANGANYAR Suryono
JURNAL KEMADHA Vol. 11 No. 2 (2021): Jurnal Kemadha Vol. 11 No. 2 Oktober 2021
Publisher : Universitas Sahid Surakarta

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Abstract

ABSTRACTSemanis Coklat is a beverage business in Gondangrejo and has become a favourite drink of today's society. Semanis Coklat was sold since 2019 and was visited by many buyers in Gondangrejo. Booth design is a creative design that links form, structure, material, colour, image, typography and design elements with product information to market the product. Booth Design is used to make the appearance of the booth that is used for selling to make it more attractive. Branding is the giving of a name, term, sign, symbol, design, or a combination of these, which aims to identify the goods or services or groups of sellers and differentiate them from those of competitors. Semanis Coklat has good taste and chocolate, but Semanis Coklat 's booth design doesn't support it because they still use ordinary tables to sell and look less attractive since they look messy, can damage the attractiveness and are uncomfortable. Making Booth Design is expected to be more attractive and has particular value to consumers. The design method starts with thinking about ideas for designing, conducting a survey with Semanis Coklat to take product photos, conducting a brief by collecting data from observations, conducting brainstorming, which is an effort to develop ideas in consultation with the supervisor, conducting a creative brief to produce designs that are in accordance with the background, and perform visualization work from pre-determined creative ideas.Keywords: Semanis Coklat, Booth Design, Design, Promotion.
Co-Authors Achmad Akhdanizar Rafli Afriani Agustin Wulan Aismatullah Amalia, Rahmi Ayu Budi Anang Budikarso, Anang Anas Tamsuri Anis Murniati Anna P. Jempormase Arik Sofan Tohir Aris Dwi C Aris Dwi C. Aris Dwi Cahyono, Aris Dwi Aris, Muhammad Asam Khalifa Mohammed Aswar Limi Aulia Ma'rifatunnisa Ayu Munawaroh Bahtiar, Ade Candra Bahtiar Biring, Geneviene N. D. Budiyati, Arum Calista Padma Paramitha Sugiyanto christianto nugroho Cynthia E. V. Wuisang David Singal Diana S. Lahengko Didik Susetiyanto Atmojo Dimas Okky Anggriawan Dinda Novi Karisma Dwi Rahayu Eko Pujianto, Pangestu Elfi Quyumi Rahmawati Endro Wahjono, Endro Erni Rahmawati Esli D. Takumansang Ester Restiana Endang Gelis Fajar Rinawati Fannidya H.Z. Fannidya Hamdani Zeho Fannidya HZ Fanny Adinda Putri Ferry Astika Saputra Frits O. P. Siregar Geraldy M. Anaktototy Haerudin Hani, Sofia Hendriek H. Karongkong Indhana Sudiharto Indra Bramanti Ismianti Jaya, Susanti Tria Judy O. Waani Jufriyadi, Mohammad Kawengian, Claudia K. Kenny M. Pangkerego Krisnawati, Dyah Ika Laode Kasno Arif Leonardo A. Kumayas Luluk S. Luluk Susiloningtyas Luvesto Loloangin M Hariski Masrurroh Pratiwi Mawaddah, S. E. Muhamad Khafid Nafi, Nasrul Annafi Nehemia Tirajoh Nuradiva, Agista Lutvi NURIN FAUZIYAH Ogya J. Ingkiriwang OOctavianus H. A. Rogi Pierre H. Gosal Pratiwi Yuliansari Rachmat Prijadi Rahmat Taufik Ratu Anggi Triani Retno Wulansari Rifadil, Mochammad Machmud Riskha Dora Candra Dewi Rodrigo N. Kaunang Roosje J. Poluan RR. Ella Evrita Hestiandari Runjati Sasetyo, Muhammad Yudha Septian Aris Munandar Septy Heltria Siti Sunarintyas Soesatyoratih, Roro Sonny Tilaar Sri Budi Barunawati Sri Novianti Sumariyah Sumariyah Suryani, Putri Aulia Sus Derthi Widhyari Susiloningtyas, Luluk Triani, Ratu Anggi W. Widjijono Wiseno, Bambang WULANDARI Yoppie Wulanda Yunarsih Zauhani Kusnul Zeho, Fannidya Hamdani