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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Inovasi Jurnal Gotong Royong Jurnal Karya Nyata Pengabdian
Hanila, Siti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PELATIHAN KEWIRAUSAHAAN DI ERA DIGITAL : INOVASI DAN PELUANG EKONOMI UNTUK GENERASI MUDA DI SMAN 1 KOTA BENGKULU Putra, Iswidana Utama; Yustanti, Nirta Vera; Handayani, Sri; Hanila, Siti; Prawitasari, Andriyani
Jurnal Semarak Mengabdi Vol 3 No 2 (2024): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v3i2.165

Abstract

Ada beberapa hal yang membuat kendala-kendala berwirausaha dapat diminimalisir dalam era digital ini, yakni dengan membuat upaya berwirausaha menjadi lebih cepat, lebih terjangkau, lebih mudah, bahkan menciptakan banyak kesempatan kolaborasi sehingga dapat membuat suatu usaha menjadi lebih efektif. Dunia digital menawarkan sumber daya baru yang sangat luas bagi para wirausahawan untuk memanfaatkan, mulai dari pengumpulan data terbuka, konten, kode, dan layanan yang tumbuh secara eksponensial hingga kontribusi online pengguna dan komunitas di seluruh dunia. Sosialisasi dilakukan dalam pelatihan ini dengan memberikan pemaparan tentang prinsip-prinsip dasar kewirausahaan masih berlaku dan dapat diaplikasikan di dunia kewirausahaan digital ini, seperti: menumbuhkan pola pikir kewirausahaan, mengidentifikasi peluang yang baik, mengenal pelanggan Anda, memenuhi ketentuan legal, maupun berupaya untuk meningkatkan modal pada siswa–siswi SMAN 1 Kota Bengkulu sehingga dapat menumbuhkan jiwa kewirausahaan digital, perubahan mendasar terletak pada upaya untuk aktif dalam aktivitas bisnis dan terkoneksi dengan masyarakat yang telah melek digital.
Pelatihan Akuntansi Sederhana Bagi Umkm Di Kecamatan Taba Penanjung Kresnawati, Kresnwati; Herlyaminda, Evi; Hanila, Siti; Rahayu, Hesti Riski; Lubis, Wildhan Rivaldo
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.7668

Abstract

MSMEs are a sector that supports 97% of the workforce in the Republic of Indonesia, however many MSMEs do not carry out proper accounting records. Several underlying factors include an incorrect financial reporting mindset, limited knowledge of financial management and accounting and limited time and energy. Simple accounting recording training is a solution to help MSMEs manage their finances more regularly and bankably. Accounting training carried out for 30 MSMEs in Taba Penanjung sub-district, Bengkulu Regency is being carried out in one day as a form of community service, receiving a positive and enthusiastic response from the training participants and providing quite a positive impact based on the pretest and posttest. MSME players with various educational backgrounds are considered quite capable of understanding the basic equations of accounting and financial reports such as balance sheets, profit and loss and notes to financial reports (CaLK) in a simple manner. Further assistance, not limited to training, is a recommendation for this simple accounting recording training activity.
The Effect of Celebrity Endorser and Brand Image on Purchasing Decision for Honda Vario Motorcycle at Astra Motor Tais in Seluma Regency Sari, Rina Romanda; Hanila, Siti; Yanti, Rina Trisna
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.169

Abstract

This study aims to determine the effect of celebrity endorser and brand image simultaneously on purchasing decisions for a Honda Vario motorcycle at Astra Motor Tais in Seluma Regency. The samples in this study were 35 consumers who purchased a Vario motorcycle at Astra Motor Tais in Seluma Regency. The data were collected using a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. Based on the calculation of multiple linear regression equation, it showed that X1 (celebrity endorser) and X2 (brand image) have an effect on purchasing decisions (Y), with the results of the regression test: Y = 9.070 + 0.414X1 + 0.387 X2. This means that when there is an increase in the use of celebrity endorsers then the purchasing decision will also increase, and when the brand image then the purchasing decision will also increase.The coefficient of determination of the R square is 0.508. This means that celebrity endorser (X1) and brand image (X2) have an effect on purchasing decisions for a Honda Vario motorcycle (Y) by 54.4%, while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis is made to prove there is an effect. The test results for variable X1 (celebrity endorser) show a significance value of 0.013 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant effect on purchasing decisions (Y). The variable X2 (brand image) shows a significance value of 0.020 <0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant effect on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that the celebrity endorser (X1) and brand image (X2)) have a positive and significant effect on purchasing decisions (Y).
The Influence of Motivation and Working Skills Toward Employee Performance at Social Department of Kaur Regency Laini, Indah; Hanila, Siti; Riska, Yesi Indiana
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.171

Abstract

The purpose of this research is to find out the influence of motivation and civil servant performance at Social Department of Kaur Regency. This research uses descriptive quantitative research method. Sample are taken by using census technique and obtain 45 civil servants and temporary workers at Social Department of Kaur Regency. Research are analyzed by using spearman rank correlation with z-test as hypothesis test. From the discussion of correlation between motivation and working performance at Social Department of Kaur regency. From the description above, there is a significance correlation between motivation with civil servants’s performance. It is proofed with rs/correlation coefficient score 0,0546 with medium interpretation criteria. While Zcount score is 3,63 higher than Ztable score 1,96 caused H0 is rejected and H1 is accepted means the research hypothesis is accepted. There is significance correlation between working performance with civil servant performance. It is proofed by rs/correlation coefficient score is 0,730 with strong interpretation criteria. While Zcount score (4,84) is higher than Ztable (1,96) means the hypothesis is accepted.
The Effect Of Live Streaming, Price And Promotion Of Tiktok Shop On Buying Interest In Preloved Consumers In Generation Z In Bengkulu City Habibullah, Wahyu; Yulianti, Oni; Hanila, Siti
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.625

Abstract

The aim of this research is to find out whether live streaming, prices and promotions have an effect on buying interest of preloved consumers in generation Z in Bengkulu City. This type of research is quantitative. The data collection method in this research used a questionnaire technique, with a sample of 170 respondents. The research results show that multiple linear regression Y = 0.276 + 0.377 X1 + 0.311 X2 + 0.489 X3 + 0.994. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the variables Live Streaming (X1), Price (X2) Promotion (X3), the value is 0 (zero), on the Purchase Interest (Y) of Preloved Consumers in Generation Z in Bengkulu City. The results of the research show that the live streaming test (XI) shows tcount 2,782 > ttable 1,672 and significance 0.023 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that live streaming has a positive and significant effect on buying interest in preloved consumers in generation Z in Bengkulu City. The price test results (X2) show tcount 2.357 > ttable 1.672 and significance 0.021 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that price has a positive and significant effect on buying interest of preloved consumers in generation Z in Bengkulu City. The results of the promotion test (X3) show tcount 3.700 > ttable 1,672 and significance 0.000 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning promotion has a positive and significant effect on buying interest of preloved consumers in generation Z in Bengkulu City. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 36.690> 2.53, so it is concluded that accepting the hypothesis, meaning that there is a simultaneous influence between Live Streaming (X1), Price (X2) Promotion (X3) the value is 0 (zero), on Purchase Interest (Y) of Preloved Consumers in Generation Z in Bengkulu City.  This can be seen at the significance level of 0.000 <0.05.
The Influence Of Customer Rating, Distribution Reviews And Promotions On Fashion Purchase Decisions For Shopee Application Users Haryanti, Eka; Susena, Karona Cahya; Hanila, Siti
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7404

Abstract

The purpose of this research is to determine the influence of Customer Ratings, Distribution Reviews and Promotions on Fashion Purchase Decisions among Shopee Application Users. This research method is a quantitative method. The research results show that multiple linear regression Y = 21,967 + 0.141 X1 + 0.312 X2 + 0.129 X3 + 0.120. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the customer rating (X1), distribution review (X2) promotion (X3) variables on fashion purchasing decisions (Y) among Shopee application users. The results of the customer twig test (XI) show a tcount of 2,350 > ttable 1.660 and significance 0.021 < 0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that customer service has a positive and significant influence on fashion purchasing decisions among Shopee application users. The results of the distribution review test (X2) show tcount 5.086 > ttable 1.660 and significance 0.000 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that the distribution review has a positive and significant effect on fashion purchasing decisions for Shopee application users. Promotion test results (X3) show tcount 2.143 > ttable 1.660 and significance 0.035 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning promotion has a positive and significant effect on fashion purchasing decisions for Shopee application users. As a result of comparing the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 48,903 > 2.46, so it is concluded that accepting the hypothesis, meaning that there is a simultaneous influence between Customer Rating (XI), Distribution Review (X2), Promotion (X3) on Purchasing Decisions ( Y) Fashion for Shopee Application Users. This can be seen at the significance level of 0.000 <0.05.
The Influence Of Product Quality And Celebrity Endorsement On Consumer Purchase Intentions For Scarlett Skincare Products In Bengkulu City Devi, Made Tiara; Hanila, Siti; Abi, Yudi Irawan
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.7263

Abstract

The purpose of this research is to determine the influence of product quality and celebrity endorsements on consumer purchase interest in Scarlett skincare products in Bengkulu City. The sample in the study consisted of 100 respondents, data collection was carried out using a questionnaire, and the analysis method used was quantitative. The results of the regression analysis show Y = 2.182 + 0.028X1 + 0.010X2 + e.The t-test results obtained a significance value for the product quality variable (X1) of 0.000 < 0.05, meaning the product quality variable has an influence on the purchase intention variable. The t-test results obtained a significance value for the celebrity endorsement variable (X2) of 0.003 < 0.05, meaning the celebrity endorsement variable has an influence on the purchase intention variable. And from the f-test results, a significant f value of 0.000 < 0.05 was obtained, meaning that the product quality and celebrity endorsement variables simultaneously have an influence on the purchase intention of Scarlett
Pelatihan Akuntansi Bagi Pengelola BUMDes di Desa Taba Terunjam Kec. Karang Tinggi Keb . Bengkulu Tengah Hanila, Siti; Pardi, Sri Handayani; Prawitasari, Andriyani; Fitriano, Yun; Pratama, Meylan
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (706.492 KB)

Abstract

As an economic driver, BUMDes managers are expected to fulfill their obligations, including preparing financial reports. Based on this financial report, the financial performance, volume of BUMDes business, and the amount to be distributed to financiers will be determined as profit sharing to the village government or village business results. BUMDes have been established in various villages. BUMDes businesses that have been established include: salon services, table and chair rental, savings and loan services and convenience stores. In the process of preparing these financial statements, BUMDes also needs to determine the accounting policies adopted. The accounting policy to be selected is available in the Financial Accounting Standards for Micro, Small and Medium Entities (SAK-EMKM) published by the Indonesian Institute of Accountants (2016). BUMDes managers have attempted to report their responsibilities through financial reports. The importance of BUMDes managers is obliged to develop an adequate accounting system. An adequate accounting system in preparing financial reports includes, among others, the preparation of account codes, account names, general journal books, cash books, bank books, accounts receivable books, goods books, and trial balances. Our service team organizes technical skills training for BUMDes managers in compiling financial reports in accordance with SAK-EMKM. Community Service Activities (PKM) are carried out for 1 month located in Taba Terunjam Village, District, Karang Tinggi Regency, Central Bengkulu This training method is a lecture accompanied by hands-on practice for participants to prepare financial reports with an accounting system in accordance with the Financial Accounting Standards for Micro, Small and Medium Entities (SAK-EMKM) published by the Indonesian Institute of Accountants. The basic things that must be understood by participants include the definition of "account", providing "account code" and understanding "debit and credit" using five fingers
Strategi Pemasaran Pempek Melalui Media Facebook Di Toko Dosqi Manna Kabupaten Bengkulu Selatan Apta, Muhammad Ferdi; Hanila, Siti; Febliansa, M Rahman; Gayatri, Ida Ayu Made Er Meytha; Prawitasari, Andriyani
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.7844

Abstract

The city of Manna is a city that is famous for its diversity of businesses in the culinary sector, both food and drink. One of the partners in this community service activity is a business actor in the food processing and sales sector, namely the Dosqi Manna Shop, which is managed by Mrs. Lioty, located in A. Yani, Manna City. In 2013, Mrs. Lioty started running a business in the field of typical Palembang food, namely Pempek. Mrs. Lioty provides raw materials, processes raw materials into products, and sells pempek food. There are problems related to business management, including that business actors do not yet have the equipment to support marketing and shipping products outside the city of Manna, and the management of financial records is still simple. The aim of this service is to increase the marketing of Toko Dosqi Manna's pempek products through facilitating the provision of equipment and training in managing business bookkeeping. The methods in this activity are divided into preparation stages (observation, interviews and documentation), implementation (statement of partners' willingness, facilitation of training, and facilitation of equipment provision), and evaluation of activities (partners are monitored after being facilitated with training and equipment). The results achieved in this activity are increased marketing of frozen pempek products and understanding of financial recordopen-accesss.
Pelatihan Peningkatan Kapasitas Pemerintah Desa Melalui Pelatihan Website, Menuju Desa Digital Desa Air Dingin Handayani, Sri; Hanila, Siti; Prawitasari, Andriyani; Fitriano, Yun; Wulandari, Weni
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.501 KB) | DOI: 10.37676/jdm.v1i2.3330

Abstract

Digital village is a program concept that implements a system of government services, community services, and community empowerment based on the use of information technology. This program aims to develop village potential, marketing and accelerate access and public services. The development of information and communication technology (ICT) has given rise to website media to inform everything via the internet. Utilization of Website information system media to inform village profiles and potential is also in line with Law no. 6 of 2014 concerning villages, where villages are entitled to greater access to obtain and disseminate development information. Based on this Law, Regional Governments are required to develop Village information systems and the development of Rural Areas independently or in collaboration with related institutions. As an effort to develop the Village Website application, this service proposes training activities for creating a village website to inform village profiles and potential in Air Cold Village, Sindang Kelingi District, Rejang Lebong Regency. Implementation of Community Service Activities (PKM) will be held on December 10, 2021 - January 10, 2022 at Air Cold Village, Bengkulu Province. All of these community service activities ran smoothly and were successful. The method used was lectures accompanied by direct practice for participants to be able to document information in the village into digital information and disseminated through the village website media. The results of this community service activity,Keywords: Village government, wabesite, Digita Village
Co-Authors Abi, Yudi Irawan Agung, Kimas Kurniawan Tando Ahmad Soleh Aji Sudarsono Alghaffaru, Muhammad Afif Amelia Amelia Andwini Prasetya, Andwini Apta, Muhammad Ferdi Arsianti, Devi Astuty, Kamelia Cantika, Yella Chairunisa, Putri Aulia Damarsiwi, Eska Prima Monique Devi, Made Tiara Dianestari , Gea Effendi, Bahman Efrian, Ahmad jalou Febliansa, M Rahman Febriano, Randy Rio Ferina, Zahra Indah Ferina, Zahrah Indah Fitriano, Yun Gaol, Vandri Salomo Lumban Gayatri, Ida Ayu Made Er Meytha Habibullah, Wahyu Handayani, Sri Haryanti, Eka Herfianti, Meiffa Herlina, Yeni Herlyaminda, Evi Huda, Okta Nurul Illahi, Jerry Kurnia Irawan Abi, Yudi Karona Cahya Susena, Karona Cahya Kresnawati, Kresnawati Kresnawati, Kresnwati Laili, Afifatul Laini, Indah Lestari, Anggun Ayu Lubis, Wildhan Rivaldo Martika, Rengga Mujiono Mujiono Nasution, Suswati Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari, Nia Nirta Vera Yustanti Oktafia, Berliana Oktaviani, Nela Pardi, Sri Handayani Permana, Jaka Pratama, Meylan Prawitasari, Andriyani Putra, Iswidana Utama Putra, M. Sendika Martha Dwi Putra Qhumayira, Tharisa Rahayu, Hesti Riski Rahayu, Melyan Arista Rahmadania, Della Rahmadania, Friska Riska, Yesi Indiana Risq, Eldy Gunawan Rusminita, Esi Sadewo, Panji Saharani, Dea Sari, Rina Romanda Sartoni, Arius Setiawan, Youngky Sri Handayani Susena, Cahya Suwarni Suwarni Trisna, Rama Dita Ulandia, Emelia Try Wulandari, Weni Yanti, Rina Trisna Yulianti, Oni Zhafran, Alif Zoniarti, Zoniarti