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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Fokus Manajemen Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Semarak Mengabdi JUAN: Jurnal Pengabdian Nusantara Jurnal Kewirausahaan dan Inovasi Jurnal Gotong Royong Jurnal Pakar Manajemen Innovative Business Management Journal Journal of Business Management Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian
Hanila, Siti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STRATEGI PENGEMBANGAN BUMDES TANJUNG BERINGIN KECAMATAN CURUP UTARA, KABUPATEN REJANG LEBONG Kresnawati, Kresnawati; Hanila, Siti; Susena, Cahya; Arliando, Yode; Sartoni, Arius; Herfianti, Meiffa
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 2 No. 3 (2019): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Badan Usaha Milik Desa (BUMDEs) dalam kegiatan usahanya melakukan study kelayakan usaha berbasis kearifan lokal terlebih dahulu. Dengan konsep dari, oleh dan untuk masyarakat desa, BUMDes seyogyanya mampu menggali potensi yang ada di desa dan menjadi unit usaha tanpa mematikan usaha masyarakat yang ada. BUMDes Beringin Sejahtera Kecamatn Curup Utara Kabupaten Rejang Lebong memiliki 3 unit usaha meliputi Saprodi penjualan gas elpiji dan produksi kopi robusta unggulan petik merah. Dari analisis SWOT dan QSPM disimpulkan bahwa persoalan mendasar bagi unit usaha kopi adalah dibidang pemasaran dan administrasi pembukuan BUMDes, meskipun dari sisi SDM pengolahan kopi sudah cukup baik.
Peningkatan Pengelolaan Keuangan dan Akuntansi Bumdes Desa Pulau Panggung Kecamatan Talang Empat Bengkulu Tengah Ferina, Zahrah Indah; Hanila, Siti; Fitriano, Yun; Susanti, Neri; Soleh, Ahmad
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 3 No. 1 (2020): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Terdapat potensi yang dimiliki desa yang selama ini kurang dikelola oleh desa dikarenakan desa belum memiliki modal untuk mengelola pontensi yang ada. Hal ini menjadi salah satu sorotan dari pemerintah pusat. Maka dari itu terbitlah Undang-Undang Desa yang memberikan kesempatan desa untuk mengelola desa itu sendiri secara mandiri dan profesional. Terbetuknya usaha bisnis desa atau biasa disebut Badan Usaha Milik Desa (BUMDes/BUMDesa) diharapkan menjadi cikal bakal penggerak perekonomian ini dengan cara memaksimalkan pengembangan potensi desa yang ada. Akan tetapi timbul masalah selanjutnya yaitu Permasalahan Sumber Daya Manusia (SDM), masih rendahnya SDM yang dimiliki BUMDes terkait pengelolaan keuangan dan akuntansi BUMDes. BUMDes diharapkan menjadi penggerak perekonomian di desa tersebut, menyerap sebanyak-banyak tenaga kerja untuk warga desa. Untuk itu dosen memiliki kewajiban Tridharma perguruan tinggi, salah satunya melakukan pengabdian kepada masyarakat ini mencoba memberikan solusi dari permasalahan tersebut. Desa Pulau Panggung sebuah desa yang berada di kecamatan Talang Empat Bengkulu Tengah memiliki potensi yang besar akan tetapi belum dikelola dengan baik. Dengan memberikan lokakarya tentang laporan keuangan dan memberikan pendampingan secara terus menerus kepada desa di harapkan memiliki output pengurus BUMDes yang mumpuni dalam mengelola BUMDes terutama dibidang keuangan. Lokakarya ini memberikan materi tentang laporan keuangan yang sesuai standar akuntansi keuangan yaitu SAK-ETAP.
The Effect Of Brand Equity, Price, And Product Quality On The Purchase Decision Of Iphone Smartphones Among Generation Z In Bengkulu City Armeni, Sinta Bela; Hanila, Siti; Abi, Yudi Irawan
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 2 (2026): Februari
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i2.463

Abstract

This study is titled “The effect of Brand Equity, Price, and Product Quality on Purchase Decision of iPhone Smartphones among Generation Z in Bengkulu City.” The purpose of this study is to determine the effect of these three variables on the purchase decisions of iPhone users. The regression analysis results show that Brand Equity, Price, and Product Quality have a positive and significant effect on Purchase Decisions, both partially and simultaneously. The significance value of each variable is 0.000 ≤ 0.05, proving that all variables have a real effect on purchase decisions of iPhone in Bengkulu City. The partial test (t-test) results show that the three independent variables have a significant effect on purchase decisions, with a significance value of 0.000 ≤ 0.05 for each variable. More specifically, the Brand Equity variable (X₁) has a significant effect on purchase decisions with a t-count of 4.513; the Price variable (X₂) also has a significant effect with a t-count of 6.531; and the Product Quality variable (X₃) has a significant effect with a t-count of 4.185. Meanwhile, the simultaneous test (F test) results show F count of 1041.083, which is greater than F table value of 2.67. Therefore, it can be concluded that the three variables together have a significant effect on purchase decision of iPhone among Generation Z in Bengkulu City. Based on the results of this study, it is recommended that Apple and iPhone distributors strengthen their brand image, adjust their pricing strategies to remain competitive without reducing the premium impression, and continue to maintain and improve product quality. Further research is recommended to add other variables such as customer loyalty or promotion to make the results more comprehensive.
The Influence Of Brand Image And Beauty Trends On Gen Z Interest In Using Glad2glow Skincare In Bengkulu City Nata, Fandwi; Hanila, Siti; Astuty, Kamelia
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.452

Abstract

The purpose of this study is to examine the influence of brand image dan tren kecantikan on the purchase intention of Gen Z in using Glad2Glow skincare in Kota Bengkulu. This research is a quantitative descriptive study. The sampling method used is probability sampling with a simple random sampling design. Data collection was conducted using a questionnaire with a sample of 96 respondents.Statistical test results show that the variable brand image (X1) has a t-value of 8.781, which is greater than the t-table value of 1.986 with a significance of 0.000 (< 0.05), indicating that brand image has a positive and significant effect on the purchase intention of Gen Z using Glad2Glow skincare in Kota Bengkulu. The variable tren kecantikan (X2) also shows a t-value of 6.141, greater than the t-table value of 1.986 with a significance of 0.000 (< 0.05), indicating a positive and significant partial effect on purchase intention. The F-test shows an F-value of 361.121 with a significance of 0.000 (< 0.05), meaning both variables simultaneously have a significant effect on purchase intention. The coefficient of determination (R²) of 0.78 indicates that 78% of the variation in Gen Z's purchase intention can be explained by brand image dan tren kecantikan, while 22% is influenced by other factors. The very small significance value strengthens the validity of this regression model, making it reliable for further analysis and as a basis for Glad2Glow’s marketing strategy in the Kota Bengkulu market.
Penanaman Pohon Sebagai Upaya Penghijauan Lingkungan Rt 13 Rw 05 Kelurahan Betungan Antoni, Ariska; Septian, Dwi; Utama, Reza Afrio; Rizki bunga ameli; Syaputra, Robby; Hanila, Siti; Natalia, Leni; Khairil, Khairil
Jurnal Karya Nyata Pengabdian Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i2.584

Abstract

The environment plays a vital role in supporting the quality of life. However, uncontrolled development and human activities have led to a reduction in green open spaces and a decline in the quality of residential environments. This situation is also felt by the community in RT 13, Betungan Village, Bengkulu City, who face limited vegetation cover and increasing environmental pressures. This community service activity aims to improve environmental quality through tree planting as a greening effort while simultaneously raising public awareness of the importance of environmental conservation. The activity implementation method is carried out through several stages, namely identifying environmental problems, activity planning, implementing tree planting through mutual cooperation, and maintenance and evaluation. The planting activity actively involved the community service team and the local community. The results of the activity showed that all tree seedlings were successfully planted and received a positive response from residents. Community participation was evident in direct involvement in the activity and commitment to sustainable plant care. Overall, this activity has had a positive impact on increasing green cover, creating a more beautiful environment, and increasing public awareness and concern for environmental conservation.
The Effect of Online Customer Reviews, Online Customer Ratings, and Product Diversity on Purchase Decisions of Generation Z Putri, Shofi Rahmadannia; Hanila, Siti; Febliansa , Muhammad Rahman
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.469

Abstract

Changes in consumption behavior due to the development of digital This study aims to analyze the influence of online customer reviews, online customer ratings, and product diversity Purchase Decisions of Generation Z, Bengkulu City. The results show that the multiple linear regression equation obtained is Y = 15.186 + 0.265X₁ + 0.285X₂ + 0.295X₃ + e. The coefficients are positive, meaning that there is a positive or unidirectional relationship between the variables of online customer reviews (X₁), online customer ratings (X₂), and product diversity (X₃), with a value of 0 (zero) on the purchase decisions (Y) of Generation Z, Bengkulu City. The results show that the online customer review (X₁) test indicates a t-count of 2.706 > t-table 1.654 and a significance of 0.008 < 0.05, so Ha hypothesis is accepted and Ho is rejected, meaning that online customer reviews have a positive and significant effect on Generation Z's purchase decisions, Bengkulu City. The results of the online customer rating test (X₂) show t-count of 1.896 > t-table 1.654 and a significance of 0.006 < 0.05, so the results of Ha hypothesis are accepted and Ho hypothesis is rejected, meaning that online customer ratings have a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. The results of the product diversity test (X₃) show that t-count is 2.926 > t-table 1.654 and the significance is 0.004 < 0.05, so the Ha hypothesis is accepted and the Ho hypothesis is rejected, meaning that product diversity has a positive and significant effect on Generation Z's purchase decisions in Bengkulu City. Based on a comparison of the calculated f count with the table f value, the calculated f value is greater than the table f value, namely 25.322 > 2.66, and R² has a value of 0.614, which means that 61.4% of the variation in purchase decisions can be explained by the variables of online customer reviews, online customer ratings, and product diversity, while the rest is influenced by other factors outside this study.
The Effect Of Menu Variation, Taste, And Service Quality On Purchase Decisions At The Qof Coffee Cafe Business In Lubuklinggau City Penti Nopiyanti; Wijaya, Ermy; Hanila, Siti
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.516

Abstract

This study aims to examine the impact of menu variety, taste, and survice quality on consumer purchasing decisions at Cafe Qof Coffee in Lubuklinggau City. A quantitative approach was employed through a survey method using questionnaires distributed to 100 consumer respondents of Cafe Qof Coffee. Respondents were selected using accidental sampling technique. Subsequenty, the data were analyzed using multiple liner regression with the assistance of SPSS software version 25. The result indicate that menu veriety (X1) has a significant influence on purchasing decisions (Y), with a significance value of 0.006 < 0.05. Furthermore, taste (X2) also shows a significant influence, with a value of 0.022 < 0.05. Meanwhile, survice quality (X3) exhibits the strongest influence, with a value of 0.000 < 0.05. Simultaneously, all three independent variables significantly affect purchasing decisions, as evidenced by the calculated F value of 106.323 > F table 2.70 and significance of 0.000 < 0.05. The coefficient of determination (R2) of 0.769 indicates that 76.9% of the variation in purchasing decisions is influenced by these variables, while the remaining 23.1% is affected by other factros.
Co-Authors Abi , Yudi Irawan Abi, Yudi Irawan Agung, Kimas Kurniawan Tando Ahmad Soleh Aji Sudarsono Amelia Amelia Andwini Prasetya, Andwini Antoni, Ariska Apta, Muhammad Ferdi Ariska, Yesi Indian Arliando, Yode Armeni, Sinta Bela Arsianti, Devi Astuty, Kamelia Candriani, Afri Cantika, Yella Chairunisa, Putri Aulia Damarsiwi, Eska Prima Monique Devi, Made Tiara Dianestari , Gea Effendi, Bahman Efrian, Ahmad jalou Febliansa, M Rahman Febriano, Randy Rio Ferina, Zahra Indah Ferina, Zahrah Indah Fitriano, Yun Gaol, Vandri Salomo Lumban Gayatri, Ida Ayu Made Er Meytha Habibullah, Wahyu Handayani, Sri Harlina, Risa Herfianti, Meiffa Herfianti, Meiffa Herlin, Herlin Herlina, Yeni Herlyaminda, Evi Huda, Okta Nurul Illahi, Jerry Kurnia Irawan Abi, Yudi Karona Cahya Susena Khairil Khairil Kresnawati Kresnawati Kresnawati, Kresnawati Kresnawati, Kresnwati Laili, Afifatul Laini, Indah Lestari, Anggun Ayu Lubis, Wildhan Rivaldo Martika, Rengga Muhammad Rahman Febliansa Mujiono Mujiono Mulyadi, Singgi Nasution, Suswati Nata, Fandwi Natalia, Leni Neri Susanti Nia Indriasari, Nia Nirta Vera Yustanti Oktafia, Berliana Oktaviani, Nela Pardi, Sri Handayani Penti Nopiyanti Permana, Jaka Pratama, Meylan Prawitasari, Andriyani Priharto, Gempo Putra, Iswidana Utama Putra, M. Sendika Martha Dwi Putra Putri, Annisa Rahma Putri, Shofi Rahmadannia Qhumayira, Tharisa Rahayu, Hesti Riski Rahayu, Melyan Arista Rahmadania, Della Rahmadania, Friska Riska, Yesi Indiana Risq, Eldy Gunawan Rizki bunga ameli Rusminita, Esi Sadewo, Panji Saharani, Dea Sapitri, Wulan Sari, Rina Romanda Sartoni, Arius SEPTIAN, DWI Setiawan, Youngky Sulisti Afriani, Sulisti Susena, Cahya Suwarni Suwarni Syaputra, Robby Trisna, Rama Dita Ulandia, Emelia Try Utama, Reza Afrio Wijaya, Ermy Wulandari, Weni Yanti, Rina Trisna Yulianti, Oni Zhafran, Alif Zoniarti, Zoniarti