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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Manajemen Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Semarak Mengabdi JUAN: Jurnal Pengabdian Nusantara Jurnal Kewirausahaan dan Inovasi Jurnal Gotong Royong Jurnal Pakar Manajemen Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian
Hanila, Siti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Work From Home (WFH) Dan Lingkungan Kerja Selama Pandemi Covid-19 Terhadap Produktivitas Kerja ASN Di Dinas P3PPKB Provinsi Bengkulu Priharto, Gempo; Indriasari, Nia; Hanila, Siti
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2022): Januari-Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v1i1.1

Abstract

The purpose of this study was to determine the work from home and work environment during the Covid-19 pandemic on the work productivity of ASN at the P3APPKB Office of Bengkulu Province.The population in this study amounted to 80 ASN with a saturated sampling technique, where all members of the population were sampled. Work From Home (X1) had a positive and significant effect on Productivity during the COVID-19 Pandemic Period ASN Work at the P3APPKB Office of Bengkulu Province. This can be seen from the significant Work From Home (X1) 0.012 < 0.05 and the value of t table = t (a/2 ;nk-1) = t (0.025 ; 77 = 1.994 means the value of tcount is greater than ttable 2.574 > 1.994 then H0 rejected and H1 accepted. Work Environment Variable (X2) had a positive and significant effect on Productivity during the COVID-19 Pandemic Period of ASN Work at the Bengkulu Province P3APPKB Office. 0.124 > 0.05 and value tcount = t (a/2 ;nk-1) = t (0.025; 77 = 1.994 means the value of tcount is greater than ttable 1.555 < 1.994 then H0 is rejected and H1 is accepted. Test F: F table = F (k;nk) =F (2;80-2;78 + 3, 11. it can be seen that the value of Fcount is 4.996 with the value of Ftable is 3.11 so that the value of Fcount and Ftable or 4.996 > 3.11, and a significant level of 0.009 < 0.05 then H0 is rejected and H3 is accepted, it can be concluded that the Work Form Home variable (X1 ) and the Work Environment (X2) simultaneously affect productivity during the COVID-19 Pandemik Period of ASN Work at the P3APPKB Office of Province B engkulu. By using multiple linear regression and the results of the study indicate that there is an effect of the variable Work From Home (X1) and the work environment (X2) partially influencing the work productivity of ASN in the P3APPKB Office of Bengkulu Province. Work From Home (X1) and Work Environment (X2) Simultaneous effect on productivity (Y) is 92%.
SPIRIT OF ENTERPRENEURSHIP: WUJUDKAN IDE, CIPTAKAN PELUANG PADA SISWA SMKN 3 KABUPATEN SELUMA Herlina, Yeni; Hanila, Siti; Effendi, Bahman; Putri, Annisa Rahma; Candriani, Afri; Mulyadi, Singgi
JUAN: Jurnal Pengabdian Nusantara Vol. 2 No. 3 (2025): Juli 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v2.i3.158

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk menumbuhkan semangat kewirausahaan pada siswa SMK Negeri 3 Seluma melalui kegiatan pelatihan dan pembinaan. Kegiatan difokuskan pada pengembangan ide kreatif dan kemampuan menciptakan peluang usaha sejak dini, sesuai dengan semangat Kurikulum Merdeka yang mendorong kemandirian dan inovasi peserta didik. Metode yang digunakan meliputi penyuluhan interaktif, diskusi dan simulasi penyusunan rencana bisnis sederhana. Siswa diajak untuk mengenali potensi diri, memahami konsep ide dan peluang usaha, serta mempresentasikan gagasan bisnis mereka di hadapan fasilitator dan teman sebaya. Hasil dari kegiatan menunjukkan adanya peningkatan motivasi, kreativitas, dan keberanian siswa dalam berpikir wirausaha. Beberapa peserta berhasil merumuskan ide usaha yang relevan dengan kebutuhan lokal, Selain itu, kegiatan ini juga mendorong partisipasi aktif guru dan sekolah dalam menciptakan pembelajaran berbasis proyek kewirausahaan. Secara keseluruhan, kegiatan ini memperkuat peran dosen sebagai agen pemberdayaan masyarakat, sekaligus memberikan kontribusi nyata dalam menyiapkan generasi muda yang mandiri, kreatif, dan siap menghadapi tantangan dunia kerja dan bisnis.
PENGENALAN PENJUALAN ONLINE MELALUI MEDIA SOSIAL KUE BAY TAT IBU RIKA DI KOTA BENGKULU Sapitri, Wulan; Afriani, Sulisti; Hanila, Siti; Ariska, Yesi Indian; Handayani, Sri
Jurnal Semarak Mengabdi Vol 4 No 1 (2025): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i1.203

Abstract

Kue Bay Tat merupakan salah satu makanan khas tradisional yang terkenal di daerah Bengkulu. Metode observasi langsung dilakukan untuk mengamati setiap tahapan dalam pembuatan kue tat tersebut. Tujuannya adalah untuk mengetahui bagaimana pemanfaatan media sosial (Intagram) untuk sarana berbelanja online. Perkembangan bisnis melalui media social semakin hari semakin meningkat, seiring dengan meningkatnya pengguna internet di dunia trutama di Indonesia. Media social Instagram telah menjadi salah satu sarana promosi produk yang memiliki prospek sangat baik saat ini. Intagram dengan segala kelebihanya telah memiliki pasar yang sangat luas di seluruh dunia. Selain itu mengingkatkan penjualan Kue Tat dengan memanfaatkan media sosial. Hasil pengamatan menunjukkan bahwa proses penjualan kue Bay Tat lebih mudah melalui media sosial. Selain itu cara pembuatan Kue Bai Tat termasuk persiapan bahan, pencampuran, pembentukan adonan. Selain itu, juga terdapat proses finishing yang meliputi penambahan topping khas dan pengemasan. Identifikasi ini memberikan pemahaman yang lebih dalam tentang tradisi pembuatan kue Bay Tat serta potensi untuk pengembangan lebih lanjut dalam konteks kuliner lokal Kota Bengkulu.
Analysis Of Financial Statement Preparation Based On Sak Emkm At Parahyangan Muara Aman Cake Shop Lebong Regency Harlina, Risa; Herlin, Herlin; Hanila, Siti
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i1.414

Abstract

The purpose of this study was to analyze the compliance of the Financial Statements of toko kue Parahyangan to the Financial Reporting Standards of Micro, Small and medium enterprises (SAK EMKM) in 2018. The method used in this study is a comparative descriptive study using a qualitative approach.technical data is collected through surveys and documentation. Based on the results of the study conducted based on interviews obtained by researchers from the financial statements prepared by the confectionery company Parahyangan lebong Regency, it is still very easy to record income and expenses, so it is not in accordance with the EMKM SAK in 2018. Based on the results of the analysis, it was found that the statement of financial position, Income Statement and memorandum of financial statements did not meet the requirements of the EMKM SAK in 2018.
The Influence Of Electronic Word Of Mouth (E-Wom) And Price On The Purchase Intention Of Generation Zconsumers In The Tiktok Shop Marketplace Lestari, Anggun Ayu; Abi , Yudi Irawan; Hanila, Siti
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1006

Abstract

The rapid development of technology and information today has changed the way consumers shop. The convenience of accessing information through the internet allows consumers to find the products they need more easily. In this regard, TikTok Shop has become a very popular marketplace among Generation Z in Bengkulu City. The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and price on the purchase intention of Generation Z consumers in the TikTok Shop marketplace. The sample in this study consisted of 120 TikTok Shop users in Bengkulu City. Data were collected through questionnaires and analyzed using a quantitative approach. The results of the regression analysis show that the regression equation is: Y = 6.224 + 0.283X1 + 0.885X2 + e. Electronic word of mouth has a significant effect on the purchase intention of Generation Z consumers in the TikTok Shop marketplace, with a significance value of 0.021 < 0.05. Price also has a significant effect, with a significance value of 0.000 < 0.05. Both electronic word of mouth and price simultaneously have a significant effect on the purchase intention of Generation Z consumers in the TikTok Shop marketplace, with a significance value of 0.000 < 0.05. Based on the results of the study, it was found that the price variable (X2) has the greatest influence on the purchase intention of Generation Z consumers in the TikTok Shop marketplace. This indicates that consumers tend to be more attracted to prices that are more affordable compared to those in physical stores or other marketplaces.
STRATEGI PENGEMBANGAN BUMDES TANJUNG BERINGIN KECAMATAN CURUP UTARA, KABUPATEN REJANG LEBONG Kresnawati, Kresnawati; Hanila, Siti; Susena, Cahya; Arliando, Yode; Sartoni, Arius; Herfianti, Meiffa
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 2 No. 3 (2019): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Badan Usaha Milik Desa (BUMDEs) dalam kegiatan usahanya melakukan study kelayakan usaha berbasis kearifan lokal terlebih dahulu. Dengan konsep dari, oleh dan untuk masyarakat desa, BUMDes seyogyanya mampu menggali potensi yang ada di desa dan menjadi unit usaha tanpa mematikan usaha masyarakat yang ada. BUMDes Beringin Sejahtera Kecamatn Curup Utara Kabupaten Rejang Lebong memiliki 3 unit usaha meliputi Saprodi penjualan gas elpiji dan produksi kopi robusta unggulan petik merah. Dari analisis SWOT dan QSPM disimpulkan bahwa persoalan mendasar bagi unit usaha kopi adalah dibidang pemasaran dan administrasi pembukuan BUMDes, meskipun dari sisi SDM pengolahan kopi sudah cukup baik.
Peningkatan Pengelolaan Keuangan dan Akuntansi Bumdes Desa Pulau Panggung Kecamatan Talang Empat Bengkulu Tengah Ferina, Zahrah Indah; Hanila, Siti; Fitriano, Yun; Susanti, Neri; Soleh, Ahmad
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 3 No. 1 (2020): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Terdapat potensi yang dimiliki desa yang selama ini kurang dikelola oleh desa dikarenakan desa belum memiliki modal untuk mengelola pontensi yang ada. Hal ini menjadi salah satu sorotan dari pemerintah pusat. Maka dari itu terbitlah Undang-Undang Desa yang memberikan kesempatan desa untuk mengelola desa itu sendiri secara mandiri dan profesional. Terbetuknya usaha bisnis desa atau biasa disebut Badan Usaha Milik Desa (BUMDes/BUMDesa) diharapkan menjadi cikal bakal penggerak perekonomian ini dengan cara memaksimalkan pengembangan potensi desa yang ada. Akan tetapi timbul masalah selanjutnya yaitu Permasalahan Sumber Daya Manusia (SDM), masih rendahnya SDM yang dimiliki BUMDes terkait pengelolaan keuangan dan akuntansi BUMDes. BUMDes diharapkan menjadi penggerak perekonomian di desa tersebut, menyerap sebanyak-banyak tenaga kerja untuk warga desa. Untuk itu dosen memiliki kewajiban Tridharma perguruan tinggi, salah satunya melakukan pengabdian kepada masyarakat ini mencoba memberikan solusi dari permasalahan tersebut. Desa Pulau Panggung sebuah desa yang berada di kecamatan Talang Empat Bengkulu Tengah memiliki potensi yang besar akan tetapi belum dikelola dengan baik. Dengan memberikan lokakarya tentang laporan keuangan dan memberikan pendampingan secara terus menerus kepada desa di harapkan memiliki output pengurus BUMDes yang mumpuni dalam mengelola BUMDes terutama dibidang keuangan. Lokakarya ini memberikan materi tentang laporan keuangan yang sesuai standar akuntansi keuangan yaitu SAK-ETAP.
The Effect Of Brand Equity, Price, And Product Quality On The Purchase Decision Of Iphone Smartphones Among Generation Z In Bengkulu City Armeni, Sinta Bela; Hanila, Siti; Abi, Yudi Irawan
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 2 (2026): Februari
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i2.463

Abstract

This study is titled “The effect of Brand Equity, Price, and Product Quality on Purchase Decision of iPhone Smartphones among Generation Z in Bengkulu City.” The purpose of this study is to determine the effect of these three variables on the purchase decisions of iPhone users. The regression analysis results show that Brand Equity, Price, and Product Quality have a positive and significant effect on Purchase Decisions, both partially and simultaneously. The significance value of each variable is 0.000 ≤ 0.05, proving that all variables have a real effect on purchase decisions of iPhone in Bengkulu City. The partial test (t-test) results show that the three independent variables have a significant effect on purchase decisions, with a significance value of 0.000 ≤ 0.05 for each variable. More specifically, the Brand Equity variable (X₁) has a significant effect on purchase decisions with a t-count of 4.513; the Price variable (X₂) also has a significant effect with a t-count of 6.531; and the Product Quality variable (X₃) has a significant effect with a t-count of 4.185. Meanwhile, the simultaneous test (F test) results show F count of 1041.083, which is greater than F table value of 2.67. Therefore, it can be concluded that the three variables together have a significant effect on purchase decision of iPhone among Generation Z in Bengkulu City. Based on the results of this study, it is recommended that Apple and iPhone distributors strengthen their brand image, adjust their pricing strategies to remain competitive without reducing the premium impression, and continue to maintain and improve product quality. Further research is recommended to add other variables such as customer loyalty or promotion to make the results more comprehensive.
The Influence Of Brand Image And Beauty Trends On Gen Z Interest In Using Glad2glow Skincare In Bengkulu City Nata, Fandwi; Hanila, Siti; Astuty, Kamelia
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.452

Abstract

The purpose of this study is to examine the influence of brand image dan tren kecantikan on the purchase intention of Gen Z in using Glad2Glow skincare in Kota Bengkulu. This research is a quantitative descriptive study. The sampling method used is probability sampling with a simple random sampling design. Data collection was conducted using a questionnaire with a sample of 96 respondents.Statistical test results show that the variable brand image (X1) has a t-value of 8.781, which is greater than the t-table value of 1.986 with a significance of 0.000 (< 0.05), indicating that brand image has a positive and significant effect on the purchase intention of Gen Z using Glad2Glow skincare in Kota Bengkulu. The variable tren kecantikan (X2) also shows a t-value of 6.141, greater than the t-table value of 1.986 with a significance of 0.000 (< 0.05), indicating a positive and significant partial effect on purchase intention. The F-test shows an F-value of 361.121 with a significance of 0.000 (< 0.05), meaning both variables simultaneously have a significant effect on purchase intention. The coefficient of determination (R²) of 0.78 indicates that 78% of the variation in Gen Z's purchase intention can be explained by brand image dan tren kecantikan, while 22% is influenced by other factors. The very small significance value strengthens the validity of this regression model, making it reliable for further analysis and as a basis for Glad2Glow’s marketing strategy in the Kota Bengkulu market.
Co-Authors Abi , Yudi Irawan Abi, Yudi Irawan Agung, Kimas Kurniawan Tando Ahmad Soleh Aji Sudarsono Alghaffaru, Muhammad Afif Amelia Amelia Andwini Prasetya, Andwini Apta, Muhammad Ferdi Ariska, Yesi Indian Arliando, Yode Armeni, Sinta Bela Arsianti, Devi Astuty, Kamelia Candriani, Afri Cantika, Yella Chairunisa, Putri Aulia Damarsiwi, Eska Prima Monique Devi, Made Tiara Dianestari , Gea Effendi, Bahman Efrian, Ahmad jalou Febliansa, M Rahman Febriano, Randy Rio Ferina, Zahra Indah Ferina, Zahrah Indah Fitriano, Yun Gaol, Vandri Salomo Lumban Gayatri, Ida Ayu Made Er Meytha Habibullah, Wahyu Handayani, Sri Harlina, Risa Haryanti, Eka Herfianti, Meiffa Herfianti, Meiffa Herlin, Herlin Herlina, Yeni Herlyaminda, Evi Huda, Okta Nurul Illahi, Jerry Kurnia Irawan Abi, Yudi Karona Cahya Susena, Karona Cahya Kresnawati, Kresnawati Kresnawati, Kresnwati Laili, Afifatul Laini, Indah Lestari, Anggun Ayu Lubis, Wildhan Rivaldo Martika, Rengga Mujiono Mujiono Mulyadi, Singgi Nasution, Suswati Nata, Fandwi Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari, Nia Nirta Vera Yustanti Oktafia, Berliana Oktaviani, Nela Pardi, Sri Handayani Permana, Jaka Pratama, Meylan Prawitasari, Andriyani Priharto, Gempo Putra, Iswidana Utama Putra, M. Sendika Martha Dwi Putra Putri, Annisa Rahma Qhumayira, Tharisa Rahayu, Hesti Riski Rahayu, Melyan Arista Rahmadania, Della Rahmadania, Friska Riska, Yesi Indiana Risq, Eldy Gunawan Rusminita, Esi Sadewo, Panji Saharani, Dea Sapitri, Wulan Sari, Rina Romanda Sartoni, Arius Setiawan, Youngky Sri Handayani Sulisti Afriani, Sulisti Susena, Cahya Suwarni Suwarni Trisna, Rama Dita Ulandia, Emelia Try Wulandari, Weni Yanti, Rina Trisna Yulianti, Oni Zhafran, Alif Zoniarti, Zoniarti