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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Kewirausahaan dan Inovasi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian
Nasution, Suswati
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : innovative business management journal

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The Effect of Attitude, Motivation, and Self Efficacy on Entrepreneurial Interest of Generation Z in Bengkulu City Fira, Tiara Elma; Susena, Karona Cahya; Nasution, Suswati
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.560

Abstract

This study is motivated by the low level of entrepreneurial interest among Generation Z in Bengkulu City, despite the rapid growth of business opportunities in the digital era. This condition is assumed to be influenced by individual psychological factors,particularly attitudes toward entrepreneurship, entrepreneurial motivation, and self-efficacy. This research aims to analyze the effects of attitude, motivation, and self-efficacy on the entrepreneurial interest of Generation Z, both partially and simultaneously. The study employed a quantitative approach using a survey method by distributing questionnaires to 160 respondents selected through purposive sampling. The data were analyzed using validity and reliability tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 23. The results indicate that attitude, motivation, and self-efficacy have a positive and significant effect on entrepreneurial interest. Attitude was found to be the most dominant variable compared to the others. The coefficient of determination value of 0.395 indicates that 39.5% of the variation in entrepreneurial interest can be explained by the three independent variables, while the remaining percentage is influenced by other factors outside the research model. These findings emphasize that strengthening positive attitudes, increasing motivation, and enhancing self-confidence are essential aspects in fostering entrepreneurial interest among Generation Z in Bengkulu City.
Co-Authors Abi, Yudi Irawan Agung Wijaya, Agung Ahmad Soleh Aji Sudarsono Aldo, Muhammad Ameilia, Deva Andini, Puja Anugra, Bima Aprila, Izra Putri Aprilia, Dela Ariantara, Yudi Damarsiwi, Eska Prima Monique Daulay, M Yasser Iqbal Defa, Kikim Gumala Febriansa, M Rahman Ferdyansyah, Ferdyansyah Fira, Tiara Elma Fitriano , Yun Gayatri, Ida Ayu Made Er Meytha Handayani, Sri Handayani, Tita Septi Hanila, Siti Harwini, Dewi Hidayah, Nenden Restu Huda, Okta Nurul Juliana, Pinti Karona Cahya Susena Kresnawati Kresnawati Kresnawati, Kresnawati Liza Yulianti Magfiroh, Galih Mariani, Jezi MD , Eska Prima Melinda, Tri Febrina Merry Rullyanti, Merry Monique D S, Eska Prima Monique Ds, Eska Prima Neri Susanti Nia Indriasari, Nia Nirmalawati Nirmalawati Nirta Vera Yustanti Nopiyanti, Penti Nupsi, Nupsi Nurzam, Nurzam Pirdayanti, Mei Sela Praningrum, Praningrum Pratama, Meylan Pratidina Nasution, Siti Wardah Puji Rahayu Puspita, Anggri Puspita, Rola Putri, Lydia Gustina Rahmi, Fathur Ramadhani, Lusi Reskyana, Wita Fitria Rosandy, Muhammad Wahyu Roziana, Refsi Saputra, Ilham Aidil Siboro, Nadia Sauli Yanti Br. Situmorang, Bernando Sulisti Afriani, Sulisti Syahputra, Paldi Awan Syallaysyah, Jenny Dwi Tambunan, Denis Ryanto Tiananda, Prezi Tito Irwanto, Tito Ulva, Marya Wagini Wagini, Wagini Wulandari, Annisa Yantari, Nuri Yanti, Rina Trisna Yolanda, Dwi Yollandah, Yollandah Yudi Yudi Yulanda, Popi Yulianti, Oni Zoniarti, Zoniarti