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Perancangan Visual Branding Desa Wisata Green Talao Park Pariaman sebagai Media Penguatan Citra, Identitas, dan Daya Saing Destinasi Wisata Trisnawati, Desi; Ananta, Aryoni; Hendra, Hendra; Ediantes, Ediantes
JOM Vol 7 No 1 (2026): Indonesian Journal of Humanities and Social Sciences , March
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v7i1.8749

Abstract

This study aims to design a visual branding system for Green Talao Park (GTP) Ulakan Tourism Village as a strategic medium to strengthen destination image, identity, and competitiveness. The research employs a qualitative approach using participant observation, in-depth interviews, and literature review to explore local potentials and define the visual characteristics of the destination. The findings reveal that the absence of a structured visual identity has limited the optimization of GTP Ulakan’s tourism potential. By integrating local genius elements such as mangrove ecosystems, talao landscapes, and coastal scenery, this study produces a distinctive and contextual visual branding system. The resulting logo and visual identity demonstrate key branding principles, including differentiation, consistency, flexibility, and cross-media applicability. The implementation of branding across souvenirs and promotional media enhances brand awareness, strengthens destination positioning, and fosters symbolic attachment between visitors and the place. This study contributes to the development of destination branding discourse by emphasizing the importance of local-based visual identity in supporting sustainable tourism and community-based economic growth.
Phytochemical and Profiling of Bioactive Compounds from Beneng Taro (Xanthosoma undipes) Using Chromatography-Spectrometry Method Yuniarsih, Eko; Trisnawati, Desi; Saepudin, Aang Asep; Maulani, Tuti Rostianti; Rahmawati, Dian Suci; Lanita; Jufrinaldi; Indrawati, Wiwik
Indonesian Journal of Applied Research (IJAR) Vol. 7 No. 1 (2026): Indonesian Journal of Applied Research (IJAR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijar.v7i1.689

Abstract

Beneng taro (Xanthosoma undipes K. Koch) was one of the local taro varieties originating from Pandeglang, Banten, characterized by its yellow color and potential as a source of bioactive components. This study aimed to identify bioactive components in the form of secondary metabolite profiles in Beneng taro using liquid chromatography–tandem mass spectrometry (LC MS/MS) and to evaluate its antioxidant activity. The study consisted of several stages, namely sample preparation, extraction using ethanol and aquadest solvents, and characterization, including the determination of total flavonoid and phenolic contents, antioxidant activity using the DPPH method, and LC MS/MS profiling. The Beneng taro extract obtained using ethanol contained total flavonoids and phenolics of 34.64 mg QE/g and 3.78 mg GAE/g, respectively, which were higher than those of the aquadest extract, with total flavonoid and phenolic contents of 1.92 mg QE/g and 2.14 mg GAE/g, respectively. Antioxidant activity analysis showed that the ethanol extract exhibited stronger activity than the aquadest extract, with IC₅₀ values of 197.2 ppm and 227.5 ppm, respectively. LC-MS/MS profiling revealed 20 compounds in the ethanol extract and 15 compounds in the aquadest extract, which potentially possessed antibacterial, antioxidant, anticancer, and antidiabetic activities. These results suggested that Beneng taro had potential for development as an ingredient in food products.