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Trisnawati, Desi
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Perancangan Visual Branding Desa Wisata Green Talao Park Pariaman sebagai Media Penguatan Citra, Identitas, dan Daya Saing Destinasi Wisata Trisnawati, Desi; Ananta, Aryoni; Hendra, Hendra; Ediantes, Ediantes
JOM Vol 7 No 1 (2026): Indonesian Journal of Humanities and Social Sciences , March
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v7i1.8749

Abstract

This study aims to design a visual branding system for Green Talao Park (GTP) Ulakan Tourism Village as a strategic medium to strengthen destination image, identity, and competitiveness. The research employs a qualitative approach using participant observation, in-depth interviews, and literature review to explore local potentials and define the visual characteristics of the destination. The findings reveal that the absence of a structured visual identity has limited the optimization of GTP Ulakan’s tourism potential. By integrating local genius elements such as mangrove ecosystems, talao landscapes, and coastal scenery, this study produces a distinctive and contextual visual branding system. The resulting logo and visual identity demonstrate key branding principles, including differentiation, consistency, flexibility, and cross-media applicability. The implementation of branding across souvenirs and promotional media enhances brand awareness, strengthens destination positioning, and fosters symbolic attachment between visitors and the place. This study contributes to the development of destination branding discourse by emphasizing the importance of local-based visual identity in supporting sustainable tourism and community-based economic growth.
Co-Authors Agung Sugiarto Ananta, Aryoni Andayaningsih, Poniyah Andrianto Heri Wibowo Apriadi, Muhammad Ayu Mira Yunita Barriyah, Insanul Qisti Budi Utomo Dadan Ahmad Hudaya Dedeh Jubaedah Desmak Pertiwi, Fernanda Edi Pramono Ediantes, Ediantes Erni Suminar Euis Kartika Fajri, M Ferawati Ferawati Gumilar, Roni Hadi Susilo Hanafi Hanafi Harissman, Harissman Hendra Hendra Heri Maria Zulfiati, Heri Maria Hudaya, Dadan Ahmad Imat Maftuhah Imelda, Desra Indra Irawan Indriati, Marlinda Khairani, Isbatul Kusumaningtyas, Retno Utami Kusumiyati M. Muslim Marlinda Indriati Ma’ruf, Aris Neli Nailul Wardah Ningtias, Retna Yulrosly Nurafliyan Susanti, Ervi Nuryati Nuryati Pamungkas, Barolym Tri Pramita, Nofia Indra Prasilia, Lucy Purwanto, Rudy Rahmad, Sukardi Sugeng Ranelis Ranelis Rifkarosita Putri Ginaris Rizky, Robby Rosidah Aliim Hidayat Safitri, Endang Siti Rochmiyati Siti Yumsinah Sri Setiyowati Sukma, Femila SUMADI SUMADI Sundari, Sri Suryandani, Hendy Susilawati, Susilawati Sutrisna Wibawa Tuti Rostianti Maulani Wendra, Wendra Yenny, Ratna Fitry Yudianto, Tri Yuniarsih, Eko Zainnur Wijayanto Zam, Riswel