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Satriawan, Bambang
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Journal : Yumary: Jurnal Pengabdian kepada Masyarakat

 1 
Pelatihan Media Pemasaran Batik Berbasis Website pada Pengrajin Batik Kampung Kelembak Kota Batam Friadi, John; Satriawan, Bambang; Windayati, Diana Titik; Yantri, One
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i1.3038

Abstract

Purpose: Promotion and marketing methods for Batik Kelembak are currently carried out conventionally and are limited, ineffective, inefficient, and costly. and very limited time. Promotion and marketing based on digital marketing with a website as a promotional and marketing medium for Batik Kelembak is the right solution because promotion and marketing can reach wider locations, is effective, efficient, can reduce costs, is not limited by space and time and can be done anywhere and at any time just take a longer time. Methodology: Community service activities were implemented in November 2024. Community service activities were implemented in Kelembak Village, Nongsa District, Batam City. This community service activity is in the form of socialization and training by providing an understanding of the importance of digital promotions and marketing websites. The implementation method in the Community Service Program includes the survey, website creation, socialization and training, evaluation, mentoring, and reporting program implementation program as a whole. Results: The Kelembak village community can carry out promotions and marketing through future business development by using a web-based digital marketing strategy for their batik products so that it can explore the sale of batik products locally, and national and international answers to the challenges of the global economy. (John, 2022). Limitation: The expansion of market reach is expected to increase the potential sales of more humidity batik products, so that the income earned becomes maximum. When income increases, the people of Kelembak village will be better able to maintain the continuity of their business and help improve the economy in Indonesia. Contribution: Digital marketing can help the Kelembak village community expand the market to promote and market moisture batik products and open the insight of the people of Kelembak village to be more motivated to produce and develop their business with a broader reach.
Co-Authors - Afrizal Adha Putra, Rizki Adi Saputra Afdal Afdal, Afdal Alamsyah, Muhammad Isa Amir, Jihan Ananda, Defi Andhi Kusuma Andre Resta Andykhatria, Andykhatria Aribowo, Kuncoro Astriana, Dona Astuti, Sumi Atik, Atik Azizul Kholis, Azizul Azwandi Azwandi Balqis Balqis Bernath Pardede, Rio Catrayasa, I Wayan Chablullah Wibisono Chablullahwibisono, Chablullahwibisono Dewi, Nolla Puspita Dewi, Nolla Puspita Dewi Eko Purwanto, Zulkifli Erisusanto, Roy Etty Sri Wahyuni Fachrudin Fachrudin Fatahurrazak Firaldi, Yukiko Firmansyah, Donny Friadi, John Friska Sihombing, Elisabet Gita Indrawan, M. Gita Indrawan, Mohamad Habibie, Mohammad Arief El Handoko Gotama, William Harahap, Morina Hariansyah, Herry Harifda Hassanudin, Abdul Fatah Herlambang, Guntur Hidayati Eka Putri, Fanny Hutasoit, Ardi Wiranata Indrawan, M. Gita Indrawan, M.Gita Indrawan, Mohammad Gita Indrawan, Muhamad Gita INDRAYANI INDRAYANI Isramilda, Isramilda Jemmy Rumengan Jerry Setiawan, Ikram Julianti, Merline Kenedi, Jon Khaddafi, Muamar Khamisya Akmad, Naena Lebrata, Lebrata Lubis , Erni Lumanto, Lumanto M Rajagukguk, Juanroy MARDIANTO, Asnan Maulana, Ervindo Mawarni Mawarni MMSI Irfan ,S. Kom Muamar Khadafi, Muamar Muammar Khaddafi Muhammad Tabrani, Muhammad Muliyanto, Muliyanto Ngaliman, Ngaliman Nurhatisyah Nurhatisyah Nurjaman Octavia, Resti Oktana, Enda Pakpahan, Putri Elisabeth Paradila Putri, Inggerit PUJI LESTARI Puspita Dewi, Nolla Rangkuti, M. Faizal Raymond Raymond Respationo, Soerya Rieke Resty Afriany, Raden Rinah, Rinah Risa, Fitria Robin Robin, Robin Rohmat, Abdurr Rucyana Rudi Rudi Rumapea, Anggi Rumengan, Angelina Eleonora Sanuri, Ranti Sari, Dwi Kartika Sarmini Sarmini Sarmini Setiawan, Imam Sianturi, Sahat Parlindungan SIHITE, Riduan Silaban, Amon Siregar, Haposan Soepriono, Bambang Sri Wahyuni Sri Yanti Sukardi , Sukardi SUMIYATI SUMIYATI Suyanto, Elvira Syukur, Ihram Bani Uli Bastanta S, Citra Wahyu, Purnomo Wibisono, Cablullah Windayati, Diana Titik Wisbisono, Chablullah Yantri, One Yasa, I Wayan Catra Yuliansyah Yuliansyah Yulizartika, Yulizartika Yuslinda, Yuslinda Zairina, Syarifah