Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : alfabeta

Kontestasi Ideologi dalam Wacana #MBG di Instagram: Analisis Wacana Kritis Model Fairclough Desma Yuliadi Saputra; Andriani, Rina
ALFABETA: Jurnal Bahasa, Sastra, dan Pembelajarannya Vol. 9 No. 1 (2026): ALFABETA: Jurnal Bahasa, Sastra, dan Pembelajarannya
Publisher : Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/alfabeta.v9i1.3045

Abstract

This study aims to examine the ideological contestation within the #MBG discourse on Instagram using Norman Fairclough’s Critical Discourse Analysis model. Social media, particularly Instagram, has become a digital public sphere where narratives of policy legitimation intersect with critical counter-narratives from the public. In this context, the #MBG discourse functions not merely as an informational medium but as a site of meaning struggle that reflects power relations and ideological interests. This research employs a qualitative approach within a critical paradigm. Data consist of Instagram posts containing the hashtag #MBG, selected purposively based on engagement level and issue relevance. The analysis applies Fairclough’s three-dimensional framework: textual analysis, discursive practice, and social practice. The findings reveal a polarization of representations between legitimizing narratives emphasizing policy success, efficiency, and public welfare orientation, and critical narratives highlighting issues of transparency, governance, and potential conflicts of interest. This contestation demonstrates that language in social media operates as an instrument for ideological reproduction and negotiation. The study underscores the importance of critical literacy in interpreting policy discourse within digital spaces to avoid partial and ideologically driven constructions of meaning.
Co-Authors Achmad, Bromo Kusuma Adesyafira, Bellananda Charisma Adha, Muhammad Aidil Aditya Rachman, Aditya Adrian Adrian Agus Darmawan Alfermanda, Muhammad Naufal Ali, Leniarti Amelia, Lesta Andika Gunawan Andiska, Lucky Angraeni, Wati Anisa Purnamasari Annisatul Ahyar Batubara Apriawal, Jabal Arbain Arbain, Arbain Ari Nofitasari Armayani, Armayani Asbath Said Aspadiah, Vica Asrul Sani Asrul Sani, Asrul Audi, Nadia Putri Baehaki, Mohammad Bafadal, Mentarry Bai Athur Ridwan Baru Sadarun Choerunnisa, Najwa Desma Yuliadi Saputra Desma Yuliadi Saputra Diskhamarzaweny Diskhamarzaweny DR. CATUR MSI SURATNOAJI Dwi Wulandari Ningtias Purnama Farikha Rachmawati Farisyah, Astrid Riski Febsi, Yania Fitria Rahmi Fitrinda, Tarrisya Durroh Fristiohady, Adryan Hamzah, Amaylia Rosyida Hatidjah Awaliyah Halid, Nur Himaniarwati, Himaniarwati Ifaya, Mus Imam Subekti Imamudin Imamudin Indalifiany, Astrid Ira Damayanti, Ira Ismail Ismail Jabbal Apriawal Karmelia, Arina Kautsar Eka Wardhana Lismawati, A. Lismawati Machmuda, Insania Malaka, Muhammad Hajrul Mandasari, Virginia Maulana, Ibnu Mega Fatimah Rosana Mohamad Khoiru Rusydi Mugiarno, Dita Oktavianti Muhammad Fadhil Muhammad Ilyas Y Muhammad Isrul Mustikawati, Wd Ifan Muzuni, Muzuni Novianti, Siti Nuramadhan, Aji Nurmalita Sari, Amanda Prisilia Nurul Lintang, Adinda Mutiara Oktaviani, Dwi Kania Puriandani, Ketut Ayu Purnamasari, Anisa Puspita Sari Putri, Intan Chania Rahmadani, Kurniati Rahmadani, Ulfa Novianti Rahmaniar Trisnaputri, Dian Ramadhani, Rizky Barkah Rasyid, Sri Anggarini Ratna Umi Nurlila Rofika Rofika, Rofika Sahidin Sahidin Salam, Abdu Saranani, Selpirahmawati Sepridawati, Yeni Septiana, Elma Septiarini, Nur Afnisa Siti Aminah Sjahrul, Enjelin Nur Fathika Sugiartin, Alni Sukmawati Sukmawati Suliyasti, Desi Suratman Suratman Syarfina Syifa, Fadhil Nur Toto Surianto S. Umalihayati Umalihayati wahyuni wahyuni Wijayanti, Putri Mega Wulandari, Dwi Lestio Yuliatika, Kristiana Yulis, Yul Emri Zidha, Barrah Mariela