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All Journal Hasanuddin Economics and Business Review SEIKO : Journal of Management & Business International Journal of Elementary Education Jambura Agribusiness Journal Jurnal Informasi dan Teknologi Economics and Digital Business Review Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Minfo Polgan (JMP) Economics and Business Journal Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Fahrina
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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CROSSING ORGANIZATIONAL BOUNDARY’S EFFECT ON PARADIGMATIC SHIFT AND THE IMPLICATION TO MARKETING STRATEGY OF AN ORGANIZATION Mustafa, Fahrina; Mustafa, Riad
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 3, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v1i3.1294

Abstract

This paper studies the paradigmatic shift as the effect on the crossing organizational boundaries activities. Boundary crossing as part of specific function of organizations is common to organization theories. Nevertheless, the increasing and strong rate of occurrence of the crossing boundary activities is considered important today as the consequence of the technological revolution in information and communication technology coupled with the future technologies. Crossing boundaries influence the people involved and the institutional sets. The relationships within the boundaries are increasingly dynamic. Hence, this, in turn, may lead to paradigmatic shift. From the perspective of organization and innovation studies these processes are to a great extent attractive since they may create different conditions the existing literatures on organization as well as innovation, and consequently, on marketing. Therefore, this paper aims at studying the marketing strategy response of an organization by identifying states that emerge or condition that may be created as the paradigms shifted.
JAPANESE ENTERPRISES ROLE ON SMES DEVELOPMENT IN INDONESIA: INSIDE TOBIKO EXPORT AND IMPORT Mustafa, Muh. Yushar; Mustafa, Fahrina; Mustafa, Riad; Mustafa, Rahmat
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 2, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i2.1352

Abstract

The behavior and the performance of firms, which are highlighted on small and medium-sized enterprise (SME) development, have been extensively discussed since few past decades among the scholars and researchers. Nonetheless, most of those studies only concentrate onto Western firms and less is known in South-East Asia firms, especially the firms located in Indonesia. Consistent with the lack of literature mentioned above, the most significant problem within the body of literature is there are also very little comprehensive findings of empirical research in examining the role of foreign enterprises which specialized in flying fish roe product, known as Tobiko or To Bio No Tamago in Japanese, on the development of Indonesian SMEs in general and the development of natives’ wealth and knowledge in particular. To this knowledge, this study thus aims to expound the role of Kanetoku Corporation and Kanematsu Corporation (formerly known as Kanematsu Gosho Ltd.) – as the representative of the foreign firms – on the development of Indonesian SMEs that are originated from South Sulawesi province, especially from Makassar, Takalar, and Mamuju region. Through the application of resource-based view (RBV) as the grounded theory and the emphasis on the underpinning concept of innovation and knowledge-transfer, this study is strongly expected come up with the result that innovation and knowledge transfer provided by Japanese firms intentionally or unintentionally have become the vital factors on the development of South Sulawesi SMEs that can be seen for example within (1) the successful internationalization of South Sulawesi SMEs and amusingly (2) the remarkable discovery of a new habitat of flying fish outside the South Sulawesi province by the South Sulawesi SMEs during the collaboration between Japanese firms.
Pengaruh Pengembangan Karir Dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada Pt.Ciomas Adisatwa Maros Maulana, Ridwan; Munizu, Musran; Mustafa, Fahrina
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1432

Abstract

Penelitian ini bertujuan untuk mengetahui dan memahami pengaruh pengembangan karir dan komitmen organisasi terhadap kinerja karyawan pada PT. Ciomas Adistwa Maros. Sampel pada penelitian ini sebanyak 40 responden yang merupakan karyawan tetap dan sudah bekerja selam 3 tahun di perusahaan PT.Ciomas Adistwa Maros. Hasil penelitian ini dikumpulkan melalui kuesioner yang diberikan kepada responden dan dianalisis dengan menggunakan Teknik analisis data penelitian ini yaitu menggunakan analisis statistik melalui pendekatan analisis deskriptif, uji kualitas data, uji asumsi klasik dan uji regresi linear berganda. Untuk uji hipotesis dalam penelitian ini menggunkan uji t, uji koefisien korelasi (r) dan uji koefisien determinasi (r2). Hasil penelitian yang dilakukan secara parsial menunjukkan bahwa pengembangan karir berpengaruh positif dan signifikan terhadap kinerja karyawan, namun untuk komitmen organisasi tidak berpengaruh dan tidak signifikan terhadap kinerja karyawan dan pengembangan karir lebih dominan berpengaruh terhadap kinerja karyawan pada PT.Ciomas Adistwa Maros.
The Role of Business Information Systems in Strategic Decision-Making: Implications for Innovation and Market Adaptation Mustafa, Fahrina; Almaududi Ausat, Abu Muna; Kraugusteeliana, Kraugusteeliana
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14099

Abstract

Business information systems have evolved into a crucial pillar of strategic decision-making across various organizations. With the accelerating changes in the business environment driven by technological advancements and globalization, information systems play a key role in providing the data and analysis necessary to support more precise and accurate decision-making. This research utilizes a literature review with a qualitative approach, drawing data from relevant literature sources. The primary data sources include scholarly articles accessed via Google Scholar, published between 2013 and 2024. The study reveals that business information systems are vital in supporting strategic decision-making, innovation, and market adaptation. The use of systems such as ERP, CRM, and BI provides access to real-time data essential for formulating more effective business strategies, improving operational efficiency, and responding swiftly to market changes. Case studies from various companies, including Tokopedia, GoTo, and Astra International, demonstrate that optimal use of business information systems not only aids in identifying new business opportunities but also enhances the capability to innovate and adapt to evolving market dynamics.
Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu; Kushariyadi, Kushariyadi; Violin, Vivid; Mustafa, Fahrina
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Abstract

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK : CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY Zulfadli S; Parawansa, Dian Anggraece Sigit; Mustafa, Fahrina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.1071

Abstract

An understanding of consumer behavior is very much needed at this time, where the development of fast food is so rapid and fast that the intensity of competition is getting higher, this is important for marketers if they want to continue to be accepted by their consumers. This study aims to: 1) To find out whether cultural, social, personal, and psychological factors influence the buying decision of Indomie instant noodles. 2) To find out which variable has the dominant influence on purchasing decisions for Indomie product instant noodles. This study uses qualitative research. The population used in this study were 100 respondents, students of the Faculty of Economics, and data collection in the form of observations, interviews, and questionnaires. Using the SPSS 21 for windows program to test the validity, reliability and multiple linear regression analysis. From the results of the analysis it was found that cultural factor variables, had an insignificant (significant) influence on purchasing decisions of Indomie instant noodles while social, personal, and cultural factors had a significant effect on purchasing decisions of Indomie instant noodles and psychological variables had a dominant influence on purchasing decisions of Indomie instant noodles.
MARKETING STRATEGY ANALYSIS IN INCREASING PRODUCT SALES AT LAKITA CELL IN MAKASSAR CITY Syamril; Parawansa, Dian Anggraece Sigit; Mustafa, Fahrina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 1 (2023): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i1.1075

Abstract

Strategy is a tool to achieve objectives. Marketing is a process influenced by various social, cultural, political, economic, and managerial factors. There are three systematic marketing strategy steps, starting with market segmentation strategy, target market determination strategy, and market positioning strategy. The marketing mix also includes marketing strategies, comprising four crucial points: product, price, place, and promotion. The purpose of this research is to analyze marketing strategies in increasing product sales at Lakita Cell in the city of Makassar. This study adopts a qualitative research design. Primary and secondary data sources are utilized for data collection. Data collection techniques consist of observation, interviews, and documentation. Data analysis involves three stages: data collection, data analysis, and decision-making. The research findings indicate that segmentation influences sales levels due to varying network quality in each area, while targeting does not significantly affect profits as sales levels fluctuate. Positioning has a significant impact on sales, profits, and company growth as Lakita Cell not only focuses on internet voucher sales but also provides services like interbank ATM transfers, digital money top-ups, and various types of mobile phone and electronic device essentials.
The Influence of Community Support on the Sustainability of MSMEs in the Digital Era Metris, Diksi; Kraugusteeliana, Kraugusteeliana; Amory, Jeffriansyah Dwi Sahputra; Mustafa, Fahrina; Risdwiyanto, Andriya
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.102

Abstract

With the advancement of technology and internet penetration, the Micro, Small, and Medium Enterprises (MSMEs) sector has undergone significant changes. The digital era presents new opportunities and challenges for MSMEs, enabling them to leverage technology to enhance productivity, marketing, and market access. This research aims to contribute additional insights to the existing literature, focusing on the sustainability of MSMEs amidst the dynamics of the digital era. The study adopts a qualitative approach with an emphasis on literature review, drawing data from Google Scholar during the period 2009 to 2023. The findings indicate that community support plays a crucial role in maintaining the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Awareness of the importance of local products, financial support through investment and crowdfunding, and social support in the form of promotion and active participation form a strong foundation for MSME growth. The strong bond between MSMEs and the community creates an environment in which MSMEs can develop and compete effectively in the dynamic digital market.
The Role of Business Incubators in Enhancing Human Resource Competence and Encouraging Entrepreneurship among Young People Sutrisno; Mustafa, Fahrina; Suparwata, Dewa Oka
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 2 (2024): May 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i2.184

Abstract

Quality human resources (HR) are one of the main pillars in the economic development of a country. The unemployment rate among young people remains relatively high in many areas. Lack of access to training and adequate resources often serves as a major barrier for youth to start their own businesses. Intervention is needed to boost entrepreneurship among young people. This research aims to examine the role of business incubators in enhancing HR competence and promoting entrepreneurship among young people in general. This study is a literature review with a qualitative approach. Data were collected from scholarly articles published during the period 2005-2024, primarily from Google Scholar, which is a credible platform for academic literature search. The study results indicate that business incubators play a central role in developing and accelerating the growth and success of startup companies in Indonesia, especially among young people. In this context, business incubators not only enhance human resource competence through training programs and mentoring but also encourage entrepreneurship by creating a conducive environment for the development of innovative ideas. Business incubators also serve as a link between various elements in the entrepreneurship ecosystem and have a positive impact on the local economy and society as a whole.
IMPLEMENTATION STRATEGIES OF CHATGPT IN ENHANCING STUDENTS’ COMMUNICATION SKILLS IN THE GLOBAL BUSINESS CONTEXT Mustafa, Fahrina; Siminto; Ausat, Abu Muna Almaududi
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 2 (2024): June 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i2.186

Abstract

Effective communication skills are crucial in an increasingly interconnected global business environment. The ability to communicate clearly and persuasively, both orally and in writing, is key to fostering successful business relationships and overcoming cross-cultural challenges. This research aims to explore the implementation strategies of ChatGPT in enhancing students' communication skills, particularly within the global business context. The study adopts a qualitative literature review approach. Data for this research were sourced from scholarly articles available on Google Scholar, published between 2015 and 2024. The study findings indicate that implementing ChatGPT in education as an innovative strategy to enhance students' communication skills in the global business context holds significant potential in preparing the next generation for challenges in an increasingly interconnected and multicultural workplace. With its ability to provide real-time natural language interactions, ChatGPT not only aids in training students' communication skills but also prepares them to navigate various international business scenarios.
Co-Authors A.S. Parawansa, Dian Abdi Akbar Idris Abdul Razak Munir Ahmad Yani Akhirianto, Pas Mahyu Alfa Santoso Budiwidjojo Putra Almaududi Ausat, Abu Muna Andi Khaerun Nisa Andriya Risdwiyanto Arief, Ilham Arismunandhar Sunarwia, Atdriansyah Aslam, Annisa Paramaswary Ausat, Abu Muna Almaududi Bahar, Achirsyah D'Ornay, Anastasia Desi Astuti Dessy Hariyanti, NK Dewa Oka Suparwata Diah Astuti, Enny Ernawaty Usman Firdaus Fitri, Sari Frans Sudirjo Hendra Hendra Hendy Tannady Hery Purnomo Ibrahim, Mozart Malik Ilham Ilham Irdiana, Sukma Isna Juwita Jeffriansyah Dwi Sahputra Amory Jefri Putri Nugraha Joko Ariawan Josef Hernawan Nudu Kadir, Nuraeni Khaerunnisa, A Khairani, Elisa Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar M. Ikhwan Maulana Haeruddin Maming, Djumidah Mersandro Permana, Riko Metris, Diksi Mudasetia, Mudasetia Muh. Yushar Mustafa Muhamad Risal Tawil Muhammad Zakaria Muliyani, Nani Musran Munizu Mustafa, Muh. Yushar Mustafa, Rahmat Mustafa, Riad Mutoffar, Muhamad Malik Nawiyah, Nawiyah Noviani, Lona Nurgraha SD, Widhi Nurul Fadilah Aswar Nuryana, Arief Osman, Isnawati Palilingan, Richard Andreas Pandiangan, Bilson Parawansa, Dian Anggraece Sigit Payangan, Otto R. Rahman Kadir, Abdul Rasty Yulia Renwarin, Joseph MJ Ridwan Maulana, Ridwan Riesna Apramilda Riyanti, Apriani Samintang Santosa, Muhammad Hery Santosa, Sonny Sari, Efti Novita Sediawan, MN Lisan Setyawati , Kiki Shabrina, Fildzah Sidjabat, Sonya Siminto Sokid, Sokid Sriyanti, Andi Hikmah Dewi Sugiarti Sugiarti Sunarso, Budi SUTRISNO Sutrisno, Sutrisno Syamril Tikson, Shinta Dewi Sugiharti Tri Susilowati Tusriyanto Tyahya Whisnu Hendratni Violin, Vivid Wahda Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki Windreis, Christ Wisnu Wardana, Yoga Fortuna Wulandari, Ayu Ratna Zakhra, Aminatus Zulfadli S