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All Journal Jurnal Ilmu Manajemen (JIM) Journal of Economics, Business, & Accountancy Ventura JURNAL IPTEKS PEMANFAATAN SUMBERDAYA PERIKANAN Jurnal Inotera Sketsa Bisnis Jurnal Ilmiah Pendidikan dan Pembelajaran Indonesian Journal of Criminal Law Jurnal Sistem Teknik Industri jurnal Teknik Industri - Unisi AT-TASYRI' Jurnal Ilmiah Prodi Muamalah Jurnal Perangkat Lunak SELODANG MAYANG Sricommerce: Journal of Sriwijaya Community Services Jurnal Karya Abdi Chronologia Ekasakti Jurnal Penelitian dan Pengabdian (EJPP) Journal of Indonesian Scholars for Social Research Primer Edukasi Journal Transformasi : Jurnal Penelitian dan Pengembangan Pendidikan Non Formal Informal JIPM: Jurnal Indragiri Penelitian Multidisiplin PUBLICA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Cendekia : Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam Jurnal Pendidikan Kreatif Journal of Educational Management Research Jurnal Pengabdian Tri Bhakti NALAR: Journal Of Law and Sharia GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Journal of International Multidisciplinary Research Law and Justice PESHUM Systematic Literature Review Journal Teknofile, Jurnal Sistem Informasi Abdimas, Jurnal Pengabdian Masyarakat
Ilyas
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Journal : Jurnal Ilmu Manajemen (JIM)

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Stimulus promosi penjualan, marketplace display, dan motivasi belanja hedonis terhadap impulse buying di kalangan wanita milenial Isalman; Ilyas; Farhan Ramadhani; Nurul Ittaqullah
Jurnal Ilmu Manajemen Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n2.p406-420

Abstract

This research aims to determine the effect of sales promotions on hedonic shopping motivation and impulse buying. To determine the influence of marketplace displays on hedonic shopping motivation and impulse buying. To determine the influence of hedonic shopping motivation on impulse buying. The type of research used is explanatory research. This research focuses on the group of millennial women who actively shop online in the marketplace. Data collection was carried out from July to September 2023. The number of samples was 200 respondents. Data analysis uses Structural Equation Modeling (SEM) with smartPLS 3.0. The results of the analysis show that sales promotions have an effect on impulse buying, but do not have a significant effect on hedonic shopping motivation. Marketplace displays influence hedonic shopping motivation, but do not significantly influence impulse buying. Hedonic shopping motivation influences impulse buying. In addition, hedonic shopping motivation mediates the relationship between marketplace displays and impulse buying, but does not mediate the influence of sales promotions on impulse buying. These findings provide information for marketplace sellers in using various sales promotions to accelerate impulse buying decisions among millennial women, as well as making efforts to organize marketplace displays that can foster hedonic shopping motivation and trigger impulse buying among millennial women.
Co-Authors Abdul Muni Abdullah Achmad Isya Alfassa Adriyan Adwani Ahmad Isroil Ainun Wulandari Aji, Muhammad Syah Jihan Alfa, Akbar Alfiyaty, Rizqy Amin Yusuf Amin Yusuf Anandri, Uya Asy Syuura Anandri Andi Halimah Andi Rusdi Walinono ANDRIANSYAH Anggita Widyasti Anuar, Syahrul Ardiansyah Arief Rachman Arif Bulan Asep Hidayat Aulia, Rizqi Bayu Rianto Bayu Rianto Budiman, Muhammad Cahyani, Arini Dwi Chrismondari Citra Nasir Daniel Happy Putra Darmansyah Dwi Yuli Prasetyo Erham Erwan, Friesca Fadilah, Hikmah Nur Fadlurrahman Farhan Ramadhani Farhan Ramadhani Istianandar Firmanto, Taufik Fitri Yunita Fitriani Fugiyar Suherman Halisa, Nur Hasan Hendra Dedi Kriswanto, Hendra Dedi Idhar Isalman, Isalman Jalil, Muhammad Jibril, Muhammad Juhriati Khairi, M. Khairi Khairul Ihwan, Khairul Khairunnisa, Rini Laode Andi Hermawan Lufika, Raihan Dara M. Fernandes Putra Arthesa M. Gasali Maryani, Lesi Maulana Putra, M. Naofal Mauli Kasmi MELSA Mhd. Nabil Arkan Mintarsih Arbarini Miristika Alliyu Mohd Riza Fahlifi Muannif Ridwan Muhammad Amin Muhammad Bambang Iswanto Muhammad Isra Muhammad Ridwan Muhammad Risky Muthmainnah, Annisa Nasrah Hasmiati Attas Nina Megalina Marsalis Nispi Syahbani Nuraini Nurhaliza Nurhayati, Misfallah Nurjanah Nurul Ittaqullah Paridzhi, M. Dhanul Rafito, M. Rahmad Heri Prasetyoadi Ramadhini, Meraty Ramah, Muchri Rieke Nur Safitri Rusli, Ahmad Sahra Roba Salim, Rodhiyat Fajar Samsuddin Samsudin Sandi Ahmad Pratama Saputra, Tri Eka Saputri, Ika Sentia, Prima Denny Septiani, Lisa Setiawan, Alek SRI RAHAYU Sri Wahyuti Sudeska, Endy Sunaryo, Seriyanti Sungkowo Edy Mulyono Swaraswati, Yogi Syafrizal Thaher Syarif, Anindya Fiska Trisna Mulyati Wahyudi, Johan wilastra, devit YESICA ELMA SUDIARTI Yuli Prasetyo, Dwi Yuswandi Zam, Wahyuni Zuhrah Zulrahmadi